Quick Overview
- 1#1: Bloomerang - Cloud-based donor management software that simplifies tracking donations, donor relationships, and engagement for nonprofits.
- 2#2: DonorPerfect - Comprehensive fundraising software for donor tracking, online giving, events, and detailed reporting.
- 3#3: NeonCRM - All-in-one constituent relationship management platform for donor tracking, memberships, and online fundraising.
- 4#4: Blackbaud Raiser's Edge NXT - Enterprise-grade donor management and fundraising CRM with advanced analytics and prospecting tools.
- 5#5: Virtuous CRM - AI-driven donor management platform that automates workflows and personalizes donor engagement.
- 6#6: Keela - Integrated fundraising and donor management software with automation for emails and donor insights.
- 7#7: DonorSnap - Affordable, user-friendly donor database for tracking gifts, pledges, and volunteer management.
- 8#8: Little Green Light - Cloud-based donor database designed for small nonprofits to track contacts, gifts, and campaigns.
- 9#9: Classy - Online fundraising platform with built-in donor management for events, peer-to-peer, and recurring gifts.
- 10#10: EveryAction - Integrated CRM for advocacy, fundraising, and donor tracking with digital communications tools.
We prioritized tools based on core features (donor management, reporting, automation), usability, reliability, and value, ensuring they meet the diverse needs of nonprofits ranging from small organizations to enterprise-level entities.
Comparison Table
Donor tracking software is vital for nonprofits to nurture relationships, optimize fundraising, and gauge impact. This comparison table features top tools including Bloomerang, DonorPerfect, NeonCRM, Blackbaud Raiser's Edge NXT, Virtuous CRM, and more, outlining key features, usability, and cost to guide organizations toward the right fit.
| # | Tool | Category | Overall | Features | Ease of Use | Value |
|---|---|---|---|---|---|---|
| 1 | Bloomerang Cloud-based donor management software that simplifies tracking donations, donor relationships, and engagement for nonprofits. | specialized | 9.5/10 | 9.3/10 | 9.8/10 | 9.1/10 |
| 2 | DonorPerfect Comprehensive fundraising software for donor tracking, online giving, events, and detailed reporting. | specialized | 9.1/10 | 9.4/10 | 8.2/10 | 8.7/10 |
| 3 | NeonCRM All-in-one constituent relationship management platform for donor tracking, memberships, and online fundraising. | specialized | 8.6/10 | 9.1/10 | 8.0/10 | 8.3/10 |
| 4 | Blackbaud Raiser's Edge NXT Enterprise-grade donor management and fundraising CRM with advanced analytics and prospecting tools. | enterprise | 8.4/10 | 9.4/10 | 7.1/10 | 7.6/10 |
| 5 | Virtuous CRM AI-driven donor management platform that automates workflows and personalizes donor engagement. | specialized | 8.6/10 | 9.2/10 | 8.3/10 | 8.0/10 |
| 6 | Keela Integrated fundraising and donor management software with automation for emails and donor insights. | specialized | 8.4/10 | 8.6/10 | 9.1/10 | 8.2/10 |
| 7 | DonorSnap Affordable, user-friendly donor database for tracking gifts, pledges, and volunteer management. | specialized | 8.1/10 | 7.9/10 | 9.2/10 | 9.0/10 |
| 8 | Little Green Light Cloud-based donor database designed for small nonprofits to track contacts, gifts, and campaigns. | specialized | 8.2/10 | 8.0/10 | 9.2/10 | 8.8/10 |
| 9 | Classy Online fundraising platform with built-in donor management for events, peer-to-peer, and recurring gifts. | specialized | 8.1/10 | 9.2/10 | 7.4/10 | 7.0/10 |
| 10 | EveryAction Integrated CRM for advocacy, fundraising, and donor tracking with digital communications tools. | enterprise | 7.8/10 | 8.4/10 | 6.9/10 | 7.2/10 |
Cloud-based donor management software that simplifies tracking donations, donor relationships, and engagement for nonprofits.
Comprehensive fundraising software for donor tracking, online giving, events, and detailed reporting.
All-in-one constituent relationship management platform for donor tracking, memberships, and online fundraising.
Enterprise-grade donor management and fundraising CRM with advanced analytics and prospecting tools.
AI-driven donor management platform that automates workflows and personalizes donor engagement.
Integrated fundraising and donor management software with automation for emails and donor insights.
Affordable, user-friendly donor database for tracking gifts, pledges, and volunteer management.
Cloud-based donor database designed for small nonprofits to track contacts, gifts, and campaigns.
Online fundraising platform with built-in donor management for events, peer-to-peer, and recurring gifts.
Integrated CRM for advocacy, fundraising, and donor tracking with digital communications tools.
Bloomerang
specializedCloud-based donor management software that simplifies tracking donations, donor relationships, and engagement for nonprofits.
Engagement Meter, which scores donor interactions to predict retention risk and suggest personalized outreach.
Bloomerang is a cloud-based donor management platform tailored for nonprofits, enabling seamless tracking of donor data, donations, pledges, and interactions. It excels in donor retention through features like engagement scoring, wealth screening, and automated workflows for communications and reporting. The software integrates with payment processors and email tools, helping organizations nurture relationships and increase lifetime donor value.
Pros
- Intuitive, user-friendly interface requiring minimal training
- Powerful donor engagement scoring and retention tools backed by data
- Outstanding customer support with dedicated onboarding and resources
Cons
- Pricing scales steeply with contact volume
- Limited native online donation forms and event management capabilities
- Reporting customization can feel basic for very large organizations
Best For
Small to mid-sized nonprofits prioritizing donor retention and relationship-building over complex fundraising campaigns.
Pricing
Starts at $119/month for up to 500 contacts; scales to $689/month for 50,000+ contacts (billed annually, with custom enterprise pricing).
DonorPerfect
specializedComprehensive fundraising software for donor tracking, online giving, events, and detailed reporting.
Integrated wealth screening and major donor pipeline management tools
DonorPerfect is a comprehensive cloud-based donor management software tailored for nonprofits, offering a centralized CRM to track donor interactions, gifts, pledges, and relationships. It streamlines fundraising with tools for online giving, email campaigns, event management, and advanced reporting. With over 30 years of experience, it provides scalable solutions from small organizations to large enterprises, including wealth screening and segmentation capabilities.
Pros
- Robust donor database with unlimited custom fields and relationship mapping
- Powerful reporting and analytics for data-driven fundraising insights
- Seamless integrations with payment processors and online forms
Cons
- Steep learning curve requiring training for full utilization
- Higher pricing tiers that may strain small nonprofit budgets
- User interface appears dated compared to newer competitors
Best For
Mid-sized to large nonprofits needing scalable, feature-rich donor tracking and CRM functionality.
Pricing
Starts at $119/month for up to 1,000 records (Essential plan); scales to $500+/month for larger databases with advanced features; custom enterprise pricing available.
NeonCRM
specializedAll-in-one constituent relationship management platform for donor tracking, memberships, and online fundraising.
Advanced segmentation and one-click reporting engine that allows instant access to donor insights without SQL knowledge
NeonCRM is a cloud-based CRM platform tailored for nonprofits, specializing in donor tracking, fundraising, event management, and membership handling. It provides a centralized database for managing donor relationships, gifts, pledges, and interactions with customizable reporting and segmentation tools. The software integrates seamlessly with payment processors and email marketing services, enabling efficient online fundraising campaigns and data-driven decision-making.
Pros
- Comprehensive donor database with householding, soft credits, and pledge tracking
- Powerful reporting and analytics with over 100 standard reports and custom options
- Built-in online fundraising tools including peer-to-peer and recurring donations
Cons
- Pricing scales quickly with contact volume, becoming expensive for large organizations
- Interface can feel cluttered and has a moderate learning curve for new users
- Limited native mobile app; relies heavily on web access
Best For
Mid-sized nonprofits seeking an all-in-one CRM for donor management, fundraising, and reporting without needing extensive custom development.
Pricing
Starts at $110/month for up to 1,000 contacts, scaling to $400+/month for 10,000+ contacts; includes a 30-day free trial and custom enterprise pricing.
Blackbaud Raiser's Edge NXT
enterpriseEnterprise-grade donor management and fundraising CRM with advanced analytics and prospecting tools.
Advanced relationship mapping and bios for deep constituent insights
Blackbaud Raiser's Edge NXT is a cloud-based CRM platform tailored for nonprofit fundraising and donor management. It centralizes donor data, tracks gifts, pledges, events, and relationships in a robust database. Advanced reporting, automation workflows, and integrations enhance fundraising efficiency for organizations.
Pros
- Comprehensive donor database with 360-degree views
- Powerful reporting and analytics tools
- Seamless integrations with other nonprofit software
Cons
- Steep learning curve and complex interface
- High implementation time and costs
- Pricing is expensive for smaller organizations
Best For
Mid-to-large nonprofits requiring enterprise-grade donor tracking and relationship management.
Pricing
Custom enterprise pricing, typically starting at $5,000+ per month based on user count and modules.
Virtuous CRM
specializedAI-driven donor management platform that automates workflows and personalizes donor engagement.
Virtuous AI for real-time donor journey mapping and next-best-action recommendations
Virtuous CRM is a cloud-based donor management platform tailored for nonprofits, offering comprehensive tools for tracking donations, managing constituent relationships, and automating fundraising workflows. It leverages AI for donor insights, engagement scoring, and predictive analytics to help organizations nurture long-term supporter relationships. The software integrates seamlessly with email marketing, payment processors, and wealth screening services to streamline operations.
Pros
- AI-powered donor engagement scoring and predictive insights
- Robust integrations with 100+ tools including marketing automation
- Mobile app for on-the-go access and event management
Cons
- Higher pricing may strain small nonprofits' budgets
- Steep learning curve for advanced customization
- Reporting can feel overwhelming for basic users
Best For
Mid-sized nonprofits seeking AI-driven donor retention and sophisticated fundraising automation.
Pricing
Custom pricing starting at around $500/month based on contacts and features; free demo available.
Keela
specializedIntegrated fundraising and donor management software with automation for emails and donor insights.
SmartAsk technology, which uses AI to recommend personalized donation amounts based on donor history and behavior
Keela is an all-in-one CRM platform tailored for nonprofits, specializing in donor tracking, relationship management, and fundraising automation. It centralizes donor data, donation history, communications, and engagement metrics to help organizations build lasting supporter relationships. With tools for online forms, email campaigns, events, and reporting, Keela streamlines operations for efficient donor stewardship.
Pros
- Intuitive interface with minimal learning curve
- Comprehensive donor segmentation and automation
- Strong mobile app for on-the-go access
Cons
- Limited advanced customization options
- Reporting lacks depth for complex analytics
- Integrations are solid but not as extensive as enterprise tools
Best For
Small to mid-sized nonprofits seeking an user-friendly, affordable donor management solution to track and engage supporters efficiently.
Pricing
Starts at $119/month (Starter plan for up to 500 contacts), scaling to $299+/month for Growth and Enterprise tiers based on contact volume and features.
DonorSnap
specializedAffordable, user-friendly donor database for tracking gifts, pledges, and volunteer management.
Built-in volunteer management module integrated seamlessly with donor tracking
DonorSnap is a cloud-based donor management platform designed for small to mid-sized nonprofits, enabling efficient tracking of donors, donations, pledges, volunteers, and events. It provides CRM tools, customizable reports, email marketing, and online donation forms to streamline fundraising efforts. The software emphasizes simplicity and affordability, making it accessible for organizations without dedicated IT support.
Pros
- Highly intuitive interface with minimal learning curve
- Affordable pricing with unlimited users
- Strong customer support and quick implementation
Cons
- Limited advanced integrations with third-party tools
- Reporting lacks some customization for complex needs
- Scalability issues for very large donor databases
Best For
Small to mid-sized nonprofits seeking a simple, cost-effective solution for basic donor tracking and fundraising.
Pricing
Starts at $19/month (up to 100 donors), $39/month (up to 500), $69/month (up to 2,000), $99/month (unlimited); 14-day free trial available.
Little Green Light
specializedCloud-based donor database designed for small nonprofits to track contacts, gifts, and campaigns.
Automatic householding and relationship mapping for superior data organization
Little Green Light is a cloud-based donor management platform designed specifically for small to mid-sized nonprofits, offering comprehensive tracking of donors, gifts, pledges, and interactions. It provides intuitive contact management, customizable reporting, segmentation for appeals, and seamless integrations with tools like QuickBooks, Mailchimp, and online giving platforms. The software emphasizes data hygiene through features like householding and supports unlimited users on all plans.
Pros
- Highly intuitive interface with minimal learning curve
- Unlimited users and expert support included at no extra cost
- Strong data import tools and householding for clean records
Cons
- Limited advanced automation and workflow features
- Reporting lacks some flexibility for complex custom needs
- Scalability issues for very large organizations with 50k+ constituents
Best For
Small to mid-sized nonprofits needing straightforward, affordable donor tracking without a steep learning curve.
Pricing
Tiered plans start at $39/month (500 constituents) billed annually, up to $299/month for 25,000+; unlimited users and support included.
Classy
specializedOnline fundraising platform with built-in donor management for events, peer-to-peer, and recurring gifts.
Built-in peer-to-peer fundraising tools that turn supporters into fundraisers with customizable campaign pages
Classy is a robust fundraising platform tailored for nonprofits, featuring donor management, online donation forms, peer-to-peer fundraising, and event tools within a centralized CRM. It tracks donor data including giving history, engagement metrics, and communication preferences to support targeted outreach and retention strategies. While powerful for multichannel campaigns, it emphasizes fundraising over pure donor tracking, with strong reporting and automation capabilities.
Pros
- Comprehensive donor database with segmentation and automation
- Seamless integration for online giving and events
- Advanced analytics and reporting dashboards
Cons
- Steep learning curve for new users
- Premium pricing can be prohibitive for small orgs
- Transaction fees add to overall costs
Best For
Mid-to-large nonprofits needing integrated fundraising and donor management for high-volume campaigns.
Pricing
Starts at $120/month for Classy Live (basic), with Pro plans from $500+/month plus 3.5-5% platform fees; custom enterprise quotes.
EveryAction
enterpriseIntegrated CRM for advocacy, fundraising, and donor tracking with digital communications tools.
Unified inbox and engagement scoring that consolidates all donor interactions across channels for hyper-personalized outreach
EveryAction is an all-in-one fundraising and donor management platform tailored for nonprofits, offering robust donor tracking, CRM capabilities, and tools for online donations, email campaigns, events, and advocacy. It centralizes donor data including giving history, interactions, and engagement scores to help organizations build lasting relationships. The software excels in integrating fundraising workflows, making it suitable for data-driven nonprofit operations.
Pros
- Comprehensive donor database with unlimited contacts and detailed tracking
- Powerful automation for personalized communications and workflows
- Strong integrations with payment processors like Stripe and advocacy tools
Cons
- Steep learning curve due to extensive features
- High pricing that may not suit small nonprofits
- Interface can feel cluttered for basic donor tracking needs
Best For
Mid-to-large nonprofits with complex fundraising needs that require integrated donor management, marketing, and advocacy in one platform.
Pricing
Custom pricing based on organization size and usage; typically starts at $1,000–$3,000/month with no public tiers.
Conclusion
The reviewed tools provide tailored options, yet Bloomerang leads as the top choice, simplifying donor tracking and relationship management with its intuitive design. DonorPerfect stands out for its comprehensive fundraising features, while NeonCRM excels as a versatile all-in-one platform, offering strong alternatives for differing organizational needs.
To maximize donor engagement, start with Bloomerang—its focus on core nonprofit needs makes it a standout. For specific priorities like fundraising tools or a unified CRM, DonorPerfect or NeonCRM are excellent choices, ensuring every organization finds the right fit.
Tools Reviewed
All tools were independently evaluated for this comparison