Quick Overview
- 1#1: Bloomerang - User-friendly donor management software that helps nonprofits track donors, gifts, and engagement to build lasting relationships.
- 2#2: DonorPerfect - Comprehensive fundraising software with donor database, online forms, reporting, and automation for efficient donor management.
- 3#3: Salesforce Nonprofit Cloud - Scalable CRM platform customized for nonprofits to manage donors, volunteers, programs, and fundraising at enterprise scale.
- 4#4: Blackbaud Raiser's Edge NXT - Robust fundraising and relationship management solution with advanced analytics and wealth screening for large organizations.
- 5#5: NeonCRM - All-in-one CRM for online fundraising, donor tracking, events, and membership management tailored to nonprofits.
- 6#6: Virtuous - AI-driven CRM that automates donor engagement, communications, and giving to maximize nonprofit impact.
- 7#7: Classy - Online fundraising platform with integrated donor management for peer-to-peer, events, and recurring donations.
- 8#8: Givebutter - Free all-in-one platform for fundraising, donor CRM, events, and websites with low fees and high customization.
- 9#9: Keela - Affordable donor management software with automation, reporting, and online fundraising for small to mid-sized nonprofits.
- 10#10: Little Green Light - Simple, cloud-based donor database and fundraising tool designed for small nonprofits needing essential CRM features.
These tools were selected based on a focus on key factors like robust features (donor tracking, automation, analytics), ease of use, reliability, and value, ensuring they cater to nonprofits of varying sizes and needs.
Comparison Table
Donor Relationship Management (DRM) software enhances donor engagement and organizational efficiency for nonprofits, and this comparison table breaks down leading options such as Bloomerang, DonorPerfect, Salesforce Nonprofit Cloud, Blackbaud Raiser's Edge NXT, NeonCRM, and more. Readers will discover key features, pricing structures, and usability metrics to choose the tool that aligns with their specific goals and operational needs.
| # | Tool | Category | Overall | Features | Ease of Use | Value |
|---|---|---|---|---|---|---|
| 1 | Bloomerang User-friendly donor management software that helps nonprofits track donors, gifts, and engagement to build lasting relationships. | specialized | 9.7/10 | 9.5/10 | 9.8/10 | 9.4/10 |
| 2 | DonorPerfect Comprehensive fundraising software with donor database, online forms, reporting, and automation for efficient donor management. | specialized | 8.7/10 | 9.2/10 | 7.6/10 | 8.1/10 |
| 3 | Salesforce Nonprofit Cloud Scalable CRM platform customized for nonprofits to manage donors, volunteers, programs, and fundraising at enterprise scale. | enterprise | 8.5/10 | 9.2/10 | 6.8/10 | 7.9/10 |
| 4 | Blackbaud Raiser's Edge NXT Robust fundraising and relationship management solution with advanced analytics and wealth screening for large organizations. | enterprise | 8.7/10 | 9.2/10 | 7.4/10 | 8.1/10 |
| 5 | NeonCRM All-in-one CRM for online fundraising, donor tracking, events, and membership management tailored to nonprofits. | specialized | 8.2/10 | 8.5/10 | 8.0/10 | 7.8/10 |
| 6 | Virtuous AI-driven CRM that automates donor engagement, communications, and giving to maximize nonprofit impact. | specialized | 8.6/10 | 9.1/10 | 8.7/10 | 8.0/10 |
| 7 | Classy Online fundraising platform with integrated donor management for peer-to-peer, events, and recurring donations. | specialized | 8.2/10 | 9.0/10 | 7.8/10 | 7.5/10 |
| 8 | Givebutter Free all-in-one platform for fundraising, donor CRM, events, and websites with low fees and high customization. | specialized | 8.6/10 | 8.4/10 | 9.2/10 | 9.8/10 |
| 9 | Keela Affordable donor management software with automation, reporting, and online fundraising for small to mid-sized nonprofits. | specialized | 8.2/10 | 8.5/10 | 8.0/10 | 7.8/10 |
| 10 | Little Green Light Simple, cloud-based donor database and fundraising tool designed for small nonprofits needing essential CRM features. | specialized | 8.1/10 | 7.6/10 | 9.2/10 | 9.0/10 |
User-friendly donor management software that helps nonprofits track donors, gifts, and engagement to build lasting relationships.
Comprehensive fundraising software with donor database, online forms, reporting, and automation for efficient donor management.
Scalable CRM platform customized for nonprofits to manage donors, volunteers, programs, and fundraising at enterprise scale.
Robust fundraising and relationship management solution with advanced analytics and wealth screening for large organizations.
All-in-one CRM for online fundraising, donor tracking, events, and membership management tailored to nonprofits.
AI-driven CRM that automates donor engagement, communications, and giving to maximize nonprofit impact.
Online fundraising platform with integrated donor management for peer-to-peer, events, and recurring donations.
Free all-in-one platform for fundraising, donor CRM, events, and websites with low fees and high customization.
Affordable donor management software with automation, reporting, and online fundraising for small to mid-sized nonprofits.
Simple, cloud-based donor database and fundraising tool designed for small nonprofits needing essential CRM features.
Bloomerang
specializedUser-friendly donor management software that helps nonprofits track donors, gifts, and engagement to build lasting relationships.
Donor Engagement Meter, which automatically scores donor interactions to prioritize stewardship efforts and predict retention risks
Bloomerang is a cloud-based donor management CRM tailored for nonprofits, enabling organizations to track donor interactions, manage fundraising campaigns, and foster long-term relationships. It provides tools like customizable dashboards, automated communications, and advanced reporting to help users understand donor behavior and boost retention. The platform integrates seamlessly with payment processors and email tools, making it a comprehensive solution for donor relationship management.
Pros
- Highly intuitive interface with minimal learning curve
- Powerful donor engagement scoring and retention tools
- Excellent customer support and training resources
Cons
- Pricing scales quickly with donor volume
- Limited built-in accounting and grant management features
- Some advanced integrations require third-party tools like Zapier
Best For
Small to mid-sized nonprofits focused on donor retention and relationship-building without needing enterprise-level complexity.
Pricing
Starts at $119/month for up to 500 contacts; scales to $299+/month for larger databases, billed annually with a free trial.
DonorPerfect
specializedComprehensive fundraising software with donor database, online forms, reporting, and automation for efficient donor management.
Advanced Fundraising Report Writer for highly customizable, real-time donor analytics and segmentation
DonorPerfect is a robust donor relationship management (DRM) software tailored for nonprofits, offering a centralized platform for tracking donor interactions, gifts, pledges, and communications. It includes tools for online fundraising, event management, reporting, and segmentation to nurture long-term donor relationships. With over 30 years in the market, it provides scalable solutions for growing organizations, integrating with email marketing and accounting systems.
Pros
- Comprehensive donor database with unlimited history and segmentation
- Powerful reporting engine for customizable insights and analytics
- Seamless online fundraising tools including forms and recurring gifts
Cons
- Dated user interface that can feel clunky for new users
- Pricing scales quickly with donor volume, becoming expensive
- Steeper learning curve for advanced customization
Best For
Mid-sized nonprofits seeking a feature-rich, all-in-one DRM platform for complex fundraising operations.
Pricing
Quote-based subscription starting at around $99/month for small organizations, scaling to $500+/month based on donor records and features.
Salesforce Nonprofit Cloud
enterpriseScalable CRM platform customized for nonprofits to manage donors, volunteers, programs, and fundraising at enterprise scale.
Einstein AI for predictive donor scoring and personalized engagement recommendations
Salesforce Nonprofit Cloud is a powerful CRM platform tailored for nonprofits, providing comprehensive donor relationship management through donor profiles, gift tracking, campaign automation, and engagement analytics. It leverages the Salesforce ecosystem for 360-degree donor views, AI-driven insights via Einstein, and seamless integration with fundraising tools. Ideal for scaling operations, it supports everything from one-time gifts to recurring donations and major donor stewardship.
Pros
- Robust donor management with 360-degree views and AI predictions
- Extensive customization and scalability for growing nonprofits
- Strong integrations with payment processors and marketing tools
Cons
- Steep learning curve and complex setup requiring expertise
- High pricing that may overwhelm small organizations
- Ongoing costs for add-ons and custom development
Best For
Mid-to-large nonprofits seeking a scalable, enterprise-grade CRM for complex donor relationships and fundraising operations.
Pricing
Nonprofit discounts apply; starts at ~$36/user/month for Starter edition, scaling to Enterprise with custom quotes often $5,000+/year base plus per-user fees.
Blackbaud Raiser's Edge NXT
enterpriseRobust fundraising and relationship management solution with advanced analytics and wealth screening for large organizations.
Integrated wealth screening and prospecting that scores donors based on affluence data to prioritize major gift opportunities
Blackbaud Raiser's Edge NXT is a cloud-based constituent relationship management (CRM) platform tailored for nonprofits, specializing in donor management, fundraising, and engagement. It offers robust tools for tracking donor interactions, gifts, pledges, and campaigns, with advanced reporting and analytics to drive data-informed decisions. The software integrates seamlessly with other Blackbaud tools and third-party apps, enabling comprehensive relationship nurturing across channels.
Pros
- Extensive donor database with 360-degree views and relationship mapping
- Powerful reporting, dashboards, and AI-driven insights for fundraising optimization
- Strong integrations and mobile accessibility via NXT Everywhere
Cons
- Steep learning curve requiring training for full utilization
- High cost, especially for smaller organizations
- Customization often needs professional services or add-ons
Best For
Mid-to-large nonprofits with complex fundraising operations needing scalable donor management.
Pricing
Custom quote-based pricing; typically starts at $5,000+ annually for small orgs, scaling to tens of thousands based on users, features, and volume.
NeonCRM
specializedAll-in-one CRM for online fundraising, donor tracking, events, and membership management tailored to nonprofits.
Built-in peer-to-peer fundraising tools that enable easy supporter-hosted campaigns without third-party add-ons
NeonCRM is a cloud-based CRM platform designed specifically for nonprofits, providing comprehensive donor management, fundraising, event registration, and membership tools. It streamlines online donation processing, supporter engagement through customizable forms and emails, and offers robust reporting for tracking relationships and campaign performance. Ideal for organizations needing an all-in-one solution to nurture donors and grow revenue without multiple disparate systems.
Pros
- Powerful donor tracking with soft credits and relationship mapping
- Integrated online fundraising forms and payment processing
- Strong reporting and analytics for nonprofit insights
Cons
- Pricing scales quickly with contact volume, expensive for small orgs
- Steep learning curve for advanced customization
- Limited native marketing automation compared to general CRMs
Best For
Mid-sized nonprofits focused on donor retention, events, and online fundraising who need a dedicated nonprofit CRM.
Pricing
Starts at $99/month for up to 1,000 contacts; scales to $399+/month for larger lists and premium features, with custom enterprise pricing.
Virtuous
specializedAI-driven CRM that automates donor engagement, communications, and giving to maximize nonprofit impact.
AI-powered Engagement Console that scores donor interactions in real-time to prioritize high-potential supporters
Virtuous is a cloud-based donor relationship management (DRM) platform tailored for nonprofits, particularly faith-based organizations, offering comprehensive tools for donor database management, engagement tracking, and fundraising automation. It enables personalized donor journeys, real-time analytics, and seamless integrations with payment processors and marketing tools to foster long-term supporter relationships. The software emphasizes data-driven insights through AI-powered features to optimize giving and retention strategies.
Pros
- Advanced automation for donor journeys and communications
- Strong AI-driven engagement scoring and predictive analytics
- Robust integrations with giving platforms and email tools
Cons
- Pricing can be steep for very small nonprofits
- Steeper learning curve for complex reporting features
- Customization options are somewhat limited compared to enterprise CRMs
Best For
Mid-sized nonprofits and churches seeking scalable donor engagement and fundraising automation without heavy IT involvement.
Pricing
Custom quote-based pricing, typically starting at $400-$600/month for entry-level plans (billed annually), scaling with donor volume and features.
Classy
specializedOnline fundraising platform with integrated donor management for peer-to-peer, events, and recurring donations.
Classy Pages: Drag-and-drop builder for stunning, mobile-responsive fundraising pages optimized for maximum donor conversion rates.
Classy is a comprehensive fundraising and donor relationship management platform tailored for nonprofits, combining CRM functionality with powerful online fundraising tools. It enables organizations to manage donor data, segment audiences, track interactions, and execute campaigns like peer-to-peer fundraising, events, and recurring giving. The platform stands out for its focus on high-conversion donor experiences through customizable, mobile-optimized pages and integrated analytics.
Pros
- Seamless integration of CRM and fundraising tools for end-to-end donor journeys
- Advanced campaign builders with high-conversion templates and A/B testing
- Robust reporting, segmentation, and automation for personalized donor engagement
Cons
- High cost structure with platform and processing fees that add up for smaller orgs
- Steeper learning curve for non-technical users due to extensive features
- Limited offline capabilities and customization compared to dedicated CRMs
Best For
Mid-sized to large nonprofits prioritizing digital fundraising campaigns and scalable donor management.
Pricing
Custom enterprise pricing based on fundraising volume; typically 3-6% platform fee plus 2.9% + $0.30 processing, with minimums starting around $5,000/year.
Givebutter
specializedFree all-in-one platform for fundraising, donor CRM, events, and websites with low fees and high customization.
Unlimited free CRM and fundraising tools with no caps, funded solely by voluntary donor contributions
Givebutter is an all-in-one fundraising and donor relationship management platform tailored for nonprofits, offering tools for online donations, events, auctions, peer-to-peer campaigns, and a robust built-in CRM. It enables organizations to track donor histories, segment contacts, automate communications, and manage relationships without usage limits. The platform emphasizes accessibility with a modern interface and mobile app, making donor management seamless alongside fundraising efforts.
Pros
- Completely free with unlimited contacts, campaigns, and CRM features
- Intuitive drag-and-drop interface and mobile app for easy donor management
- Strong automation, segmentation, and engagement tracking tools
Cons
- Basic reporting lacks depth for complex analytics
- Fewer enterprise-level integrations than dedicated CRMs
- Optional platform fees (paid by donors) can add indirect costs
Best For
Small to mid-sized nonprofits needing a cost-free, user-friendly solution for donor tracking and fundraising integration.
Pricing
Free platform with no monthly fees; optional 3.5-5% donor-paid platform fee covers costs.
Keela
specializedAffordable donor management software with automation, reporting, and online fundraising for small to mid-sized nonprofits.
AI-driven Donor Copilot for automated insights, segmentation, and personalized outreach recommendations
Keela is a comprehensive donor relationship management (DRM) platform tailored for nonprofits, enabling organizations to centralize donor data, track interactions, and automate fundraising workflows. It supports online donation forms, email marketing, peer-to-peer campaigns, and advanced reporting to nurture long-term supporter relationships. The software emphasizes donor-centric automation, helping teams segment audiences and personalize communications at scale.
Pros
- Robust automation for donor journeys and engagement scoring
- Integrated fundraising tools including peer-to-peer and events
- Strong mobile app for on-the-go access and offline capabilities
Cons
- Pricing scales quickly with contact volume, less ideal for very small orgs
- Advanced reporting requires some setup and learning
- Fewer native integrations than top competitors like Salesforce Nonprofit Cloud
Best For
Small to mid-sized nonprofits seeking an intuitive, all-in-one DRM solution with strong automation for donor retention.
Pricing
Starts at $109/month for up to 500 contacts (Starter plan); scales to $399+/month for larger volumes (Growth/Enterprise); custom quotes available.
Little Green Light
specializedSimple, cloud-based donor database and fundraising tool designed for small nonprofits needing essential CRM features.
Household and relationship mapping that automatically links family members and associates for cleaner data management
Little Green Light is a cloud-based donor management software tailored for small to mid-sized nonprofits, offering tools to manage constituent relationships, track donations, handle events, and segment contacts for targeted communications. It features a centralized database with householding capabilities, basic reporting, and integrations with tools like QuickBooks and Mailchimp. The platform prioritizes simplicity and affordability, enabling organizations to start quickly without extensive training.
Pros
- Highly intuitive interface with minimal learning curve
- Unlimited users at no extra cost and affordable pricing tiers
- Responsive, personalized customer support from U.S.-based staff
Cons
- Limited advanced reporting and automation compared to enterprise tools
- Basic online donation forms lacking customization depth
- Fewer native integrations than larger competitors like Bloomerang or NeonCRM
Best For
Small nonprofits and fundraising teams with limited budgets and staff who need straightforward, reliable donor tracking without complex setups.
Pricing
Starts at $39/month (billed annually) for up to 500 constituents, scaling to $299/month for 50,000+; includes unlimited users and free data import.
Conclusion
After examining the top 10 donor relationship management tools, Bloomerang clearly leads as the top choice, boasting a user-friendly design that simplifies tracking donors and building lasting connections. DonorPerfect, with its comprehensive features and automation, and Salesforce Nonprofit Cloud, offering scalable enterprise solutions, are exceptional alternatives for varied organizational needs. Each tool addresses unique requirements, ensuring nonprofits find the best fit.
To start strengthening your donor relationships and maximizing impact, consider Bloomerang—our top-ranked pick. Its intuitive design and focus on connection make it a standout, and taking the first step toward using it could transform how you engage with your community.
Tools Reviewed
All tools were independently evaluated for this comparison