Quick Overview
- 1#1: Bloomerang - Cloud-based donor management software that simplifies fundraising, donor retention, and engagement tracking for nonprofits.
- 2#2: DonorPerfect - Comprehensive donor management platform offering CRM, online giving, events, and reporting for efficient nonprofit operations.
- 3#3: Salesforce Nonprofit Cloud - Powerful CRM tailored for nonprofits with donor management, program tracking, and AI-driven insights at enterprise scale.
- 4#4: NeonCRM - All-in-one CRM for nonprofits handling donors, members, events, and online fundraising with robust automation.
- 5#5: Virtuous - AI-powered CRM that integrates donor data, wealth screening, and marketing automation to boost nonprofit revenue.
- 6#6: Blackbaud Raiser's Edge NXT - Enterprise-grade fundraising software for donor management, prospecting, and financial reporting in large organizations.
- 7#7: Classy - Online fundraising platform with donor management tools for peer-to-peer campaigns, events, and recurring gifts.
- 8#8: EveryAction - Integrated fundraising and advocacy CRM for digital organizing, donor tracking, and multichannel engagement.
- 9#9: Givebutter - Free all-in-one platform for donor management, crowdfunding, events, and text-to-donate with low fees.
- 10#10: Keela - Affordable CRM for small nonprofits featuring donor management, automation, and personalized engagement tools.
We selected and ranked these tools based on features, usability, quality, and value, ensuring the list reflects software that balances robust functionality with practicality for organizations of all scales.
Comparison Table
Donor management software is vital for nonprofits to engage supporters and strengthen community ties. This comparison table evaluates key features, usability, and practical benefits of top tools such as Bloomerang, DonorPerfect, Salesforce Nonprofit Cloud, NeonCRM, Virtuous, and more, guiding organizations to find the right solution.
| # | Tool | Category | Overall | Features | Ease of Use | Value |
|---|---|---|---|---|---|---|
| 1 | Bloomerang Cloud-based donor management software that simplifies fundraising, donor retention, and engagement tracking for nonprofits. | specialized | 9.3/10 | 9.2/10 | 9.6/10 | 8.7/10 |
| 2 | DonorPerfect Comprehensive donor management platform offering CRM, online giving, events, and reporting for efficient nonprofit operations. | specialized | 8.7/10 | 9.2/10 | 7.8/10 | 8.1/10 |
| 3 | Salesforce Nonprofit Cloud Powerful CRM tailored for nonprofits with donor management, program tracking, and AI-driven insights at enterprise scale. | enterprise | 8.4/10 | 9.2/10 | 6.8/10 | 7.6/10 |
| 4 | NeonCRM All-in-one CRM for nonprofits handling donors, members, events, and online fundraising with robust automation. | specialized | 8.5/10 | 9.1/10 | 7.6/10 | 8.2/10 |
| 5 | Virtuous AI-powered CRM that integrates donor data, wealth screening, and marketing automation to boost nonprofit revenue. | specialized | 8.4/10 | 8.7/10 | 8.2/10 | 8.0/10 |
| 6 | Blackbaud Raiser's Edge NXT Enterprise-grade fundraising software for donor management, prospecting, and financial reporting in large organizations. | enterprise | 8.4/10 | 9.2/10 | 7.1/10 | 7.7/10 |
| 7 | Classy Online fundraising platform with donor management tools for peer-to-peer campaigns, events, and recurring gifts. | specialized | 8.1/10 | 9.0/10 | 8.3/10 | 7.2/10 |
| 8 | EveryAction Integrated fundraising and advocacy CRM for digital organizing, donor tracking, and multichannel engagement. | specialized | 8.1/10 | 8.7/10 | 7.6/10 | 7.9/10 |
| 9 | Givebutter Free all-in-one platform for donor management, crowdfunding, events, and text-to-donate with low fees. | specialized | 8.7/10 | 8.2/10 | 9.5/10 | 10/10 |
| 10 | Keela Affordable CRM for small nonprofits featuring donor management, automation, and personalized engagement tools. | specialized | 7.8/10 | 8.0/10 | 8.5/10 | 7.4/10 |
Cloud-based donor management software that simplifies fundraising, donor retention, and engagement tracking for nonprofits.
Comprehensive donor management platform offering CRM, online giving, events, and reporting for efficient nonprofit operations.
Powerful CRM tailored for nonprofits with donor management, program tracking, and AI-driven insights at enterprise scale.
All-in-one CRM for nonprofits handling donors, members, events, and online fundraising with robust automation.
AI-powered CRM that integrates donor data, wealth screening, and marketing automation to boost nonprofit revenue.
Enterprise-grade fundraising software for donor management, prospecting, and financial reporting in large organizations.
Online fundraising platform with donor management tools for peer-to-peer campaigns, events, and recurring gifts.
Integrated fundraising and advocacy CRM for digital organizing, donor tracking, and multichannel engagement.
Free all-in-one platform for donor management, crowdfunding, events, and text-to-donate with low fees.
Affordable CRM for small nonprofits featuring donor management, automation, and personalized engagement tools.
Bloomerang
specializedCloud-based donor management software that simplifies fundraising, donor retention, and engagement tracking for nonprofits.
Donor Engagement Score that dynamically rates donors based on giving history and interactions to guide personalized stewardship
Bloomerang is a cloud-based donor management software tailored for nonprofits, providing a centralized hub for tracking donor data, gifts, and interactions to enhance fundraising and retention. It features tools like automated email campaigns, customizable reporting, online donation forms, and engagement scoring to help organizations nurture relationships effectively. With seamless integrations to payment processors, CRMs, and accounting software, it simplifies workflows for small to mid-sized teams.
Pros
- Intuitive, user-friendly interface with minimal learning curve
- Powerful donor engagement scoring for retention-focused strategies
- Outstanding customer support and onboarding resources
Cons
- Pricing scales quickly with contact volume, potentially costly for growing orgs
- Limited built-in event management (relies on integrations)
- Reporting is solid but lacks some advanced customization for enterprise needs
Best For
Small to mid-sized nonprofits prioritizing donor retention and simple CRM without complex enterprise features.
Pricing
Starts at $119/month for up to 2,500 contacts, billed annually; scales to $429/month for 25,000+ contacts; 30-day free trial, no setup fees.
DonorPerfect
specializedComprehensive donor management platform offering CRM, online giving, events, and reporting for efficient nonprofit operations.
Advanced query builder and segmentation for hyper-targeted donor communications and campaigns
DonorPerfect is a comprehensive donor management software tailored for nonprofits, providing a centralized CRM to track donors, gifts, pledges, and relationships. It supports end-to-end fundraising with tools for campaigns, online giving via OnlineExpress, event management, and automated acknowledgments. The platform excels in reporting, segmentation, and integrations, helping organizations nurture long-term donor engagement and boost revenue.
Pros
- Deep donor database with advanced segmentation and querying
- Robust fundraising tools including recurring gifts and pledges
- Strong reporting, dashboards, and third-party integrations
Cons
- Dated user interface that may feel clunky
- Higher pricing for smaller nonprofits
- Steeper learning curve for customization
Best For
Mid-to-large nonprofits needing scalable, feature-rich donor management for complex fundraising operations.
Pricing
Custom quote-based pricing starting at ~$119/month for up to 500 contacts, scaling with volume and add-ons like online giving.
Salesforce Nonprofit Cloud
enterprisePowerful CRM tailored for nonprofits with donor management, program tracking, and AI-driven insights at enterprise scale.
Nonprofit Success Pack (NPSP) with automated opportunity management for multi-year pledges and householded donor records
Salesforce Nonprofit Cloud is a robust CRM platform tailored for nonprofits, providing comprehensive donor management tools to track contributions, manage relationships, and streamline fundraising efforts. Built on the Salesforce ecosystem, it offers advanced automation, reporting, and integration capabilities for handling complex donor data at scale. It excels in enabling personalized donor engagement through segmentation, wealth screening, and campaign management.
Pros
- Highly scalable with deep customization options for enterprise-level donor tracking
- Seamless integrations with payment processors, marketing tools, and third-party apps
- Powerful analytics and AI-driven insights via Einstein for donor segmentation and predictions
Cons
- Steep learning curve requiring significant training and admin expertise
- High implementation costs including consulting and customization fees
- Expensive ongoing subscriptions that may overwhelm smaller nonprofits
Best For
Mid-to-large nonprofits with complex fundraising needs, dedicated IT staff, and budgets for customization.
Pricing
Custom enterprise pricing starting at ~$36/user/month for base editions plus Nonprofit Success Pack (free add-on); often $50K+ annually for full implementations with add-ons.
NeonCRM
specializedAll-in-one CRM for nonprofits handling donors, members, events, and online fundraising with robust automation.
Seamless integration of CRM with online fundraising and peer-to-peer tools in one platform
NeonCRM, now part of Neon One, is a robust donor management software tailored for nonprofits, offering a centralized database for tracking donors, gifts, pledges, and relationships. It includes tools for online fundraising, event management, membership tracking, and automated communications to streamline nonprofit operations. With strong reporting capabilities and integrations, it supports data-driven fundraising strategies for growing organizations.
Pros
- Comprehensive donor database with relationship mapping and segmentation
- Built-in online forms, recurring gifts, and peer-to-peer fundraising
- Advanced reporting, dashboards, and automation workflows
Cons
- Steep learning curve due to feature depth and dated interface
- Pricing scales quickly for larger databases or advanced needs
- Limited native mobile app functionality
Best For
Mid-sized nonprofits needing an all-in-one CRM for donor management, fundraising, and events.
Pricing
Starts at $115/month for Essentials (up to 1,000 contacts), $209/month for Professional, with custom Enterprise pricing.
Virtuous
specializedAI-powered CRM that integrates donor data, wealth screening, and marketing automation to boost nonprofit revenue.
Virtuous AI Score, which uses machine learning to predict donor behavior and recommend personalized engagement strategies
Virtuous is a cloud-based donor management CRM designed specifically for nonprofits, offering tools for fundraising, donor engagement, relationship building, and data-driven insights. It features automated workflows, personalized communications, online giving pages, and integrations with payment processors and marketing tools. The platform emphasizes scalability and AI-powered analytics to help organizations maximize donor lifetime value.
Pros
- Robust automation and workflow tools for donor nurturing
- AI-driven Virtuous Score for donor propensity and engagement
- Strong integrations with Stripe, QuickBooks, and email platforms
Cons
- Pricing can be steep for very small nonprofits
- Initial setup and learning curve for advanced features
- Reporting customization could be more flexible
Best For
Mid-sized nonprofits focused on data-driven donor retention and scalable fundraising operations.
Pricing
Custom quote-based pricing; starts around $300/month for Growth plan (up to 1,000 contacts), scaling to $600+/month for Professional and Enterprise tiers.
Blackbaud Raiser's Edge NXT
enterpriseEnterprise-grade fundraising software for donor management, prospecting, and financial reporting in large organizations.
Infinite Bio files providing unlimited, detailed 360-degree donor profiles with relationship histories
Blackbaud Raiser's Edge NXT is a cloud-based donor management and fundraising CRM designed specifically for nonprofits, offering a centralized platform to track donor relationships, gifts, pledges, events, and volunteer data. It excels in managing complex constituent data with unlimited biographical records and advanced segmentation for targeted campaigns. The software integrates seamlessly with payment processors, email tools, and other Blackbaud products to streamline operations and enhance fundraising efficiency.
Pros
- Robust donor database with unlimited biographical data and relationship mapping
- Powerful reporting, analytics, and automation for fundraising insights
- Extensive integrations with third-party tools and Blackbaud ecosystem
Cons
- Steep learning curve and complex interface for new users
- High pricing with custom quotes and additional implementation fees
- Occasional performance issues with large datasets
Best For
Mid-to-large nonprofits with sophisticated fundraising needs and dedicated IT support.
Pricing
Custom quote-based pricing, typically starting at $5,000–$15,000 annually for small organizations, scaling up significantly with user count and features, plus one-time implementation costs.
Classy
specializedOnline fundraising platform with donor management tools for peer-to-peer campaigns, events, and recurring gifts.
Peer-to-Peer Fundraising with automated team management and social sharing tools
Classy is a robust fundraising platform tailored for nonprofits, enabling the creation of high-converting online donation forms, peer-to-peer campaigns, and virtual events. It excels in donor acquisition and engagement through customizable campaign pages and integrated payment processing. While it offers CRM integrations for data syncing, its primary focus is on revenue-generating fundraising rather than comprehensive long-term donor relationship management.
Pros
- Highly customizable campaign pages that boost conversion rates
- Seamless integrations with popular CRMs like Salesforce and Blackbaud
- Advanced analytics and reporting for fundraising performance
Cons
- Premium pricing can be prohibitive for smaller organizations
- Limited native donor database depth without integrations
- Occasional complexity in setup for advanced peer-to-peer features
Best For
Mid-to-large nonprofits prioritizing scalable online fundraising and event management over basic donor tracking.
Pricing
Custom pricing based on fundraising volume; typically starts at $5,000–$10,000 annually plus 3–5% platform fees on transactions.
EveryAction
specializedIntegrated fundraising and advocacy CRM for digital organizing, donor tracking, and multichannel engagement.
Multichannel journey builder that automates and optimizes donor engagement across email, SMS, and digital forms
EveryAction is a comprehensive donor management and fundraising platform tailored for nonprofits, offering an integrated CRM for tracking donors, donations, and interactions. It combines tools for online fundraising, peer-to-peer campaigns, email/SMS marketing, advocacy, and reporting to streamline nonprofit operations. The software excels in multichannel engagement, helping organizations segment audiences and automate personalized outreach.
Pros
- Powerful integrated CRM with advanced donor segmentation and tracking
- Robust multichannel fundraising tools including peer-to-peer and advocacy features
- Strong analytics and reporting for data-driven decisions
Cons
- Steep learning curve and complex interface for beginners
- Custom pricing can be costly for small organizations
- Limited flexibility in custom reporting compared to enterprise tools
Best For
Mid-sized nonprofits and advocacy groups focused on digital fundraising and donor retention.
Pricing
Custom quote-based pricing starting around $400/month for small teams, scaling with contacts, donors, and features.
Givebutter
specializedFree all-in-one platform for donor management, crowdfunding, events, and text-to-donate with low fees.
Free forever model with no monthly fees, caps, or contracts, powered entirely by donor tips.
Givebutter is a free all-in-one fundraising and donor management platform tailored for nonprofits, combining online donation forms, event management, and a built-in CRM. Its donor management features include customizable donor profiles, relationship tracking, automated communications, segmentation, and reporting dashboards. It excels in streamlining donor engagement while integrating seamlessly with fundraising activities for small to mid-sized organizations.
Pros
- Completely free core platform with unlimited donors and users
- Intuitive drag-and-drop interface for quick setup and management
- Strong integration of donor CRM with fundraising tools like events and auctions
Cons
- Limited advanced analytics and wealth screening compared to enterprise CRMs
- Revenue model relies on donor tips, which may not always cover costs
- Fewer third-party integrations than specialized donor management software
Best For
Small to mid-sized nonprofits seeking a cost-free, user-friendly donor management solution tightly integrated with fundraising.
Pricing
100% free platform; optional donor tips (avg. 2.95% + $0.30/transaction) fund operations, with premium add-ons starting at $19/month.
Keela
specializedAffordable CRM for small nonprofits featuring donor management, automation, and personalized engagement tools.
Engagement Score, an AI-powered metric that predicts donor behavior and prioritizes outreach for maximum impact
Keela is an all-in-one donor management platform tailored for nonprofits, offering CRM tools to track donor relationships, online fundraising forms, event management, and automated communications. It helps organizations segment donors, launch campaigns, and analyze giving trends to boost retention and revenue. With a focus on ease of use and nonprofit-specific features, Keela streamlines operations from small teams to mid-sized groups.
Pros
- Intuitive interface with drag-and-drop automation builder
- Strong donor segmentation and engagement scoring
- Seamless online forms and payment processing
Cons
- Reporting lacks depth for complex analytics needs
- Pricing scales quickly with donor volume
- Limited integrations compared to enterprise competitors
Best For
Small to mid-sized nonprofits seeking an user-friendly, all-in-one platform for donor engagement and fundraising without a steep learning curve.
Pricing
Starts at $109/month for up to 500 contacts (Starter plan), with tiers up to $499/month for 10,000+ contacts; custom enterprise pricing available.
Conclusion
The top 10 donor management tools cater to diverse nonprofit needs, but Bloomerang leads as the top choice, simplifying fundraising, retention, and engagement tracking. DonorPerfect follows with its comprehensive CRM and integrated tools, while Salesforce Nonprofit Cloud excels for enterprise-scale operations with AI-driven insights, offering strong alternatives for various organizational sizes.
Explore Bloomerang to streamline your nonprofit's connections with donors and elevate your mission—start enhancing your engagement today.
Tools Reviewed
All tools were independently evaluated for this comparison