Quick Overview
- 1#1: Bloomerang - Cloud-based donor management software that simplifies tracking donations, engagement, and relationships for nonprofits.
- 2#2: Salesforce Nonprofit Cloud - Powerful CRM platform customized for nonprofits to manage donors, fundraising, programs, and impact reporting.
- 3#3: DonorPerfect - Comprehensive fundraising software for donor management, online giving, events, and grant tracking.
- 4#4: Blackbaud Raiser's Edge NXT - Enterprise-grade donor management system with advanced fundraising, analytics, and relationship tracking.
- 5#5: NeonCRM - All-in-one CRM for nonprofits handling memberships, events, donations, and communications.
- 6#6: Virtuous CRM - AI-driven donor management platform focused on personalized engagement and revenue growth for nonprofits.
- 7#7: Classy - Online fundraising and donor management platform with tools for campaigns, events, and peer-to-peer giving.
- 8#8: Keela - Affordable, user-friendly CRM designed for small nonprofits to manage donors, fundraising, and automation.
- 9#9: Little Green Light - Simple cloud-based donor database for tracking gifts, contacts, and campaigns in small organizations.
- 10#10: Givebutter - Free all-in-one fundraising platform with donor management, ticketing, and CRM features for nonprofits.
We ranked these tools based on core features (donation management, engagement tools, reporting), overall quality (reliability, customer support), ease of use (intuitive interfaces), and value (pricing models aligned with organizational size and needs).
Comparison Table
Donor CRM software is essential for nonprofits to organize donor data, streamline fundraising, and strengthen community connections. This comparison table explores features, integration options, and usability across top tools like Bloomerang, Salesforce Nonprofit Cloud, DonorPerfect, Blackbaud Raiser's Edge NXT, NeonCRM, and more, helping readers identify the best fit for their organization's goals.
| # | Tool | Category | Overall | Features | Ease of Use | Value |
|---|---|---|---|---|---|---|
| 1 | Bloomerang Cloud-based donor management software that simplifies tracking donations, engagement, and relationships for nonprofits. | specialized | 9.5/10 | 9.3/10 | 9.8/10 | 9.1/10 |
| 2 | Salesforce Nonprofit Cloud Powerful CRM platform customized for nonprofits to manage donors, fundraising, programs, and impact reporting. | enterprise | 9.2/10 | 9.6/10 | 7.8/10 | 8.4/10 |
| 3 | DonorPerfect Comprehensive fundraising software for donor management, online giving, events, and grant tracking. | specialized | 8.4/10 | 9.2/10 | 7.8/10 | 8.0/10 |
| 4 | Blackbaud Raiser's Edge NXT Enterprise-grade donor management system with advanced fundraising, analytics, and relationship tracking. | enterprise | 8.7/10 | 9.3/10 | 7.4/10 | 8.1/10 |
| 5 | NeonCRM All-in-one CRM for nonprofits handling memberships, events, donations, and communications. | specialized | 8.2/10 | 8.5/10 | 8.0/10 | 7.7/10 |
| 6 | Virtuous CRM AI-driven donor management platform focused on personalized engagement and revenue growth for nonprofits. | specialized | 8.6/10 | 9.2/10 | 8.3/10 | 8.0/10 |
| 7 | Classy Online fundraising and donor management platform with tools for campaigns, events, and peer-to-peer giving. | specialized | 8.2/10 | 9.1/10 | 8.0/10 | 7.3/10 |
| 8 | Keela Affordable, user-friendly CRM designed for small nonprofits to manage donors, fundraising, and automation. | specialized | 8.4/10 | 8.6/10 | 9.1/10 | 8.0/10 |
| 9 | Little Green Light Simple cloud-based donor database for tracking gifts, contacts, and campaigns in small organizations. | specialized | 8.2/10 | 7.9/10 | 9.1/10 | 8.6/10 |
| 10 | Givebutter Free all-in-one fundraising platform with donor management, ticketing, and CRM features for nonprofits. | other | 8.2/10 | 8.0/10 | 9.2/10 | 9.5/10 |
Cloud-based donor management software that simplifies tracking donations, engagement, and relationships for nonprofits.
Powerful CRM platform customized for nonprofits to manage donors, fundraising, programs, and impact reporting.
Comprehensive fundraising software for donor management, online giving, events, and grant tracking.
Enterprise-grade donor management system with advanced fundraising, analytics, and relationship tracking.
All-in-one CRM for nonprofits handling memberships, events, donations, and communications.
AI-driven donor management platform focused on personalized engagement and revenue growth for nonprofits.
Online fundraising and donor management platform with tools for campaigns, events, and peer-to-peer giving.
Affordable, user-friendly CRM designed for small nonprofits to manage donors, fundraising, and automation.
Simple cloud-based donor database for tracking gifts, contacts, and campaigns in small organizations.
Free all-in-one fundraising platform with donor management, ticketing, and CRM features for nonprofits.
Bloomerang
specializedCloud-based donor management software that simplifies tracking donations, engagement, and relationships for nonprofits.
Donor Engagement Meter, which scores supporters based on interactions to prioritize stewardship and boost retention rates.
Bloomerang is a cloud-based donor management CRM specifically designed for nonprofits to centralize donor data, track gifts, and foster long-term relationships. It excels in simplifying fundraising workflows, automating communications, and providing actionable insights through engagement scoring and reporting tools. The platform integrates with popular tools like QuickBooks, Mailchimp, and payment processors, making it a comprehensive solution for donor retention and growth.
Pros
- Intuitive interface with minimal learning curve
- Outstanding customer support including unlimited training
- Advanced donor engagement scoring and retention tools
Cons
- Pricing scales quickly with growing contact lists
- Reporting lacks some advanced customization options
- Limited built-in event management features
Best For
Small to mid-sized nonprofits prioritizing ease of use and donor retention over complex enterprise needs.
Pricing
Starts at $119/month for up to 1,000 contacts, with tiered pricing up to $689/month for 25,000+ contacts; 30-day free trial available.
Salesforce Nonprofit Cloud
enterprisePowerful CRM platform customized for nonprofits to manage donors, fundraising, programs, and impact reporting.
Einstein AI for predictive donor scoring and personalized engagement recommendations
Salesforce Nonprofit Cloud is a robust CRM platform tailored for nonprofits, specializing in donor management, fundraising campaigns, gift processing, and relationship tracking. Built on the Salesforce ecosystem, it offers scalable tools for constituent engagement, reporting, and automation. With AI-driven insights via Einstein, it enables personalized donor interactions and data-driven decision-making.
Pros
- Highly customizable with low-code tools and AppExchange integrations
- Advanced AI analytics and reporting for donor insights
- Scalable for enterprise-level nonprofits with strong security
Cons
- Steep learning curve requiring training or admins
- High implementation and customization costs
- May be overkill for small organizations
Best For
Mid-to-large nonprofits with complex donor portfolios needing enterprise-grade scalability and integrations.
Pricing
Custom enterprise pricing; nonprofits eligible for 10 free licenses via Starter Pack, then ~$36-$100+/user/month depending on edition and discounts.
DonorPerfect
specializedComprehensive fundraising software for donor management, online giving, events, and grant tracking.
Fundraising Intelligence, an AI-driven tool that analyzes donor data to score prospects and optimize solicitation strategies
DonorPerfect is a longstanding donor management CRM tailored for nonprofits, providing robust tools for tracking donors, gifts, pledges, and campaigns. It excels in fundraising automation, event management, and online giving forms, with strong reporting capabilities to analyze donor behavior and retention. The platform supports integrations with payment processors, email tools, and accounting software to create a centralized nonprofit operations hub.
Pros
- Powerful donor database with unlimited records and segmentation
- Advanced reporting and fundraising analytics tools
- Reliable integrations with popular nonprofit apps like QuickBooks and Mailchimp
Cons
- Interface feels dated compared to modern competitors
- Steep learning curve and lengthy onboarding process
- Pricing can be prohibitive for very small organizations
Best For
Mid-sized nonprofits needing comprehensive donor tracking and advanced reporting without extensive custom development.
Pricing
Custom quotes based on organization size and needs; entry-level plans start around $100/month, scaling to $500+/month for advanced features and higher user counts.
Blackbaud Raiser's Edge NXT
enterpriseEnterprise-grade donor management system with advanced fundraising, analytics, and relationship tracking.
360-degree constituent view with infinite biographical history and relationship mapping
Blackbaud Raiser's Edge NXT is a robust, cloud-based CRM tailored for nonprofit fundraising, offering comprehensive donor management, gift tracking, and relationship building tools. It excels in handling complex constituent data, campaigns, events, and reporting for mid-to-large organizations. The platform integrates deeply with Blackbaud's ecosystem and supports advanced automation for streamlined operations.
Pros
- Exceptional depth in donor relationship tracking and segmentation
- Powerful reporting and analytics with customizable dashboards
- Seamless integrations with payment processors and other nonprofit tools
Cons
- Steep learning curve requiring extensive training
- High pricing that may overwhelm smaller organizations
- Occasional performance lags with large datasets
Best For
Mid-to-large nonprofits with sophisticated fundraising operations and dedicated staff for setup and maintenance.
Pricing
Custom quote-based pricing, typically starting at $5,000+ per month for mid-sized orgs, scaling with users and modules.
NeonCRM
specializedAll-in-one CRM for nonprofits handling memberships, events, donations, and communications.
Seamlessly integrated online fundraising and event management that automatically syncs donor data into the CRM
NeonCRM, now part of Neon One, is a cloud-based CRM tailored for nonprofits, providing comprehensive donor management, fundraising, and engagement tools. It enables organizations to track donations, manage relationships, host online events, and process payments seamlessly. With robust reporting, integrations, and membership features, it supports efficient nonprofit operations from small to mid-sized groups.
Pros
- Powerful integrated fundraising tools including online forms and events
- Strong donor tracking and relationship management capabilities
- Reliable customer support and nonprofit-specific features
Cons
- Pricing scales quickly with contact volume, expensive for larger orgs
- Steep learning curve for advanced reporting and customizations
- Limited free tier or trial options
Best For
Mid-sized nonprofits seeking an all-in-one platform for donor management and fundraising without needing extensive custom development.
Pricing
Starts at $99/month for Essentials (up to 1,000 contacts), with Professional at $199/month and Enterprise custom pricing based on contacts and needs.
Virtuous CRM
specializedAI-driven donor management platform focused on personalized engagement and revenue growth for nonprofits.
AI-powered Virtuous Insights for predictive donor scoring and behavior analysis
Virtuous CRM is a cloud-based donor management platform designed specifically for nonprofits to enhance fundraising, donor engagement, and relationship building. It provides robust tools for donor segmentation, automated workflows, multi-channel communications, and AI-powered insights to predict donor behavior and optimize campaigns. The software integrates seamlessly with tools like QuickBooks, Mailchimp, and payment processors, making it ideal for streamlining nonprofit operations from small gifts to major donor cultivation.
Pros
- Advanced AI-driven donor insights and engagement scoring for personalized outreach
- Powerful automation and workflow tools that save time on repetitive tasks
- Extensive integrations with fundraising, accounting, and marketing platforms
Cons
- Pricing can be steep for very small nonprofits or startups
- Steeper learning curve for advanced customization and reporting
- Limited out-of-the-box templates for certain campaign types
Best For
Mid-sized nonprofits focused on donor retention, major gifts, and scalable fundraising automation.
Pricing
Custom pricing starting at around $500/month based on contacts and features; no public tiers, requires demo for quote.
Classy
specializedOnline fundraising and donor management platform with tools for campaigns, events, and peer-to-peer giving.
Campaign Builder for no-code creation of professional, mobile-optimized fundraising experiences
Classy is a comprehensive fundraising and donor management platform tailored for nonprofits, enabling seamless online campaigns, donor tracking, and engagement across channels like peer-to-peer, events, and text-to-give. It serves as a robust Donor CRM by centralizing donor data, automating communications, and providing advanced reporting to nurture relationships and boost retention. While it excels in digital fundraising, it often integrates with deeper CRMs like Salesforce for enhanced functionality.
Pros
- Highly customizable campaign builder for stunning fundraising pages
- Powerful integrations with CRMs like Salesforce and payment processors
- Advanced analytics and donor segmentation for targeted engagement
Cons
- Premium pricing makes it less accessible for small nonprofits
- Steeper learning curve for non-technical users
- Not a full standalone CRM; relies on integrations for complex donor management
Best For
Mid-sized to large nonprofits prioritizing scalable online fundraising and donor engagement over basic CRM needs.
Pricing
Custom quote-based pricing, typically starting at $5,000+ per month based on volume and features.
Keela
specializedAffordable, user-friendly CRM designed for small nonprofits to manage donors, fundraising, and automation.
Keela Copilot, the AI assistant that analyzes donor data to suggest personalized engagement strategies and predict giving behavior.
Keela is a donor-focused CRM designed specifically for nonprofits, offering tools to manage donor relationships, process online donations, and automate fundraising campaigns. It includes features like customizable forms, email marketing, event management, and AI-powered insights via Keela Copilot to help organizations engage supporters more effectively. The platform emphasizes ease of use and scalability for growing nonprofits, with mobile access and integrations to popular tools like QuickBooks and Zapier.
Pros
- Intuitive interface with drag-and-drop builders for forms and emails
- AI-driven Keela Copilot for personalized donor insights and recommendations
- Strong automation for workflows like thank-yous and renewals
Cons
- Pricing increases significantly with contact volume
- Advanced reporting requires higher tiers or add-ons
- Limited native integrations compared to enterprise competitors
Best For
Small to mid-sized nonprofits seeking an user-friendly, all-in-one donor management platform without a steep learning curve.
Pricing
Starts at $109/month (Starter, up to 500 contacts), $249/month (Growth, up to 2,500 contacts), $449/month (Pro, up to 5,000), with Enterprise custom pricing; billed annually with a free trial.
Little Green Light
specializedSimple cloud-based donor database for tracking gifts, contacts, and campaigns in small organizations.
Unlimited personalized customer support via phone, email, and chat, setting it apart in the affordable segment
Little Green Light is a cloud-based donor management CRM tailored for small to mid-sized nonprofits, enabling efficient tracking of donors, gifts, pledges, events, and communications. It offers robust reporting, segmentation, and integrations with tools like QuickBooks and Mailchimp to streamline fundraising operations. With a focus on simplicity and data security, it helps organizations nurture relationships and raise more funds without complexity.
Pros
- Highly intuitive interface ideal for non-technical users
- Unlimited users and excellent customer support included
- Strong integrations with accounting and email tools
Cons
- Limited advanced analytics and reporting for complex needs
- No native online donation forms (relies on integrations)
- Scalability challenges for organizations with massive databases
Best For
Small to mid-sized nonprofits needing a straightforward, affordable donor CRM without a steep learning curve.
Pricing
Starts at $39/month (up to 500 constituents), $79/month (up to 2,500), up to $299/month (50,000+); 30-day free trial.
Givebutter
otherFree all-in-one fundraising platform with donor management, ticketing, and CRM features for nonprofits.
Zero monthly fees with unlimited donors, campaigns, and transactions, funded by optional donor tips
Givebutter is an all-in-one fundraising platform with built-in donor CRM capabilities tailored for nonprofits. It enables organizations to manage donor profiles, track donations and interactions, segment audiences, and automate email/SMS communications. The platform also integrates fundraising tools like online forms, events, auctions, and text-to-donate, streamlining operations in a single dashboard.
Pros
- Completely free with unlimited contacts and users
- Intuitive drag-and-drop interface for quick setup
- Robust automation and segmentation for donor engagement
Cons
- Limited advanced analytics and custom reporting
- Fewer third-party integrations than enterprise CRMs
- Scalability challenges for very large nonprofits
Best For
Small to mid-sized nonprofits seeking a free, user-friendly donor CRM with integrated fundraising tools.
Pricing
100% free core platform (unlimited everything); revenue share or tipping model optional; premium support and add-ons start at $19/month.
Conclusion
Evaluating the top 10 donor CRM tools reveals Bloomerang as the stand-out choice, excelling in simplifying donation tracking and relationship management. Salesforce Nonprofit Cloud and DonorPerfect follow, with Salesforce offering robust customization for varied needs and DonorPerfect delivering comprehensive fundraising capabilities. The best option aligns with specific goals, but Bloomerang leads as a reliable, user-friendly solution.
Take the first step to enhance your nonprofit’s success—try Bloomerang to experience its seamless donor engagement and management features.
Tools Reviewed
All tools were independently evaluated for this comparison