Quick Overview
- 1#1: Salesforce Nonprofit Cloud - Scalable CRM platform for nonprofits with advanced donor management, fundraising automation, and grant tracking.
- 2#2: Blackbaud Raiser's Edge NXT - Enterprise-grade fundraising CRM for complex donor relationships, prospecting, and wealth screening.
- 3#3: Bloomerang - Intuitive donor management CRM with engagement scoring and simple fundraising tools for small nonprofits.
- 4#4: DonorPerfect - All-in-one fundraising software for donor tracking, online forms, events, and reporting.
- 5#5: NeonCRM - Comprehensive nonprofit CRM handling fundraising, memberships, events, and volunteer management.
- 6#6: Virtuous - AI-powered relationship fundraising CRM with personalized donor communications and insights.
- 7#7: Classy - Online fundraising platform with built-in CRM for campaigns, events, and peer-to-peer giving.
- 8#8: Keela - Affordable CRM for nonprofits with automation, donor insights, and integrated online donations.
- 9#9: Bonterra - Unified platform for fundraising, donor engagement, volunteer management, and impact reporting.
- 10#10: CiviCRM - Open-source CRM for managing donors, events, memberships, and fundraising campaigns flexibly.
We ranked these tools by evaluating key factors like feature depth (fundraising automation, donor management), usability (intuitive design, scalability), and value (cost-effectiveness, alignment with organizational size), ensuring a comprehensive selection for diverse needs.
Comparison Table
CRM fundraising software is essential for modern organizations aiming to boost donor relationships and campaign efficiency, with tools like Salesforce Nonprofit Cloud, Blackbaud Raiser's Edge NXT, and Bloomerang leading the market. This comparison table simplifies evaluation by outlining key features, integration capabilities, and user experiences, helping readers identify the best fit for their specific fundraising goals and operational needs.
| # | Tool | Category | Overall | Features | Ease of Use | Value |
|---|---|---|---|---|---|---|
| 1 | Salesforce Nonprofit Cloud Scalable CRM platform for nonprofits with advanced donor management, fundraising automation, and grant tracking. | enterprise | 9.4/10 | 9.8/10 | 7.6/10 | 8.2/10 |
| 2 | Blackbaud Raiser's Edge NXT Enterprise-grade fundraising CRM for complex donor relationships, prospecting, and wealth screening. | enterprise | 9.2/10 | 9.6/10 | 7.8/10 | 8.4/10 |
| 3 | Bloomerang Intuitive donor management CRM with engagement scoring and simple fundraising tools for small nonprofits. | specialized | 9.1/10 | 8.7/10 | 9.5/10 | 8.9/10 |
| 4 | DonorPerfect All-in-one fundraising software for donor tracking, online forms, events, and reporting. | specialized | 8.4/10 | 9.0/10 | 7.6/10 | 8.1/10 |
| 5 | NeonCRM Comprehensive nonprofit CRM handling fundraising, memberships, events, and volunteer management. | specialized | 8.7/10 | 9.2/10 | 8.4/10 | 8.5/10 |
| 6 | Virtuous AI-powered relationship fundraising CRM with personalized donor communications and insights. | specialized | 8.6/10 | 9.1/10 | 8.7/10 | 8.0/10 |
| 7 | Classy Online fundraising platform with built-in CRM for campaigns, events, and peer-to-peer giving. | specialized | 8.4/10 | 9.2/10 | 7.6/10 | 7.1/10 |
| 8 | Keela Affordable CRM for nonprofits with automation, donor insights, and integrated online donations. | specialized | 8.3/10 | 8.5/10 | 9.2/10 | 8.0/10 |
| 9 | Bonterra Unified platform for fundraising, donor engagement, volunteer management, and impact reporting. | enterprise | 8.7/10 | 9.2/10 | 8.0/10 | 8.1/10 |
| 10 | CiviCRM Open-source CRM for managing donors, events, memberships, and fundraising campaigns flexibly. | other | 7.9/10 | 9.2/10 | 5.7/10 | 9.8/10 |
Scalable CRM platform for nonprofits with advanced donor management, fundraising automation, and grant tracking.
Enterprise-grade fundraising CRM for complex donor relationships, prospecting, and wealth screening.
Intuitive donor management CRM with engagement scoring and simple fundraising tools for small nonprofits.
All-in-one fundraising software for donor tracking, online forms, events, and reporting.
Comprehensive nonprofit CRM handling fundraising, memberships, events, and volunteer management.
AI-powered relationship fundraising CRM with personalized donor communications and insights.
Online fundraising platform with built-in CRM for campaigns, events, and peer-to-peer giving.
Affordable CRM for nonprofits with automation, donor insights, and integrated online donations.
Unified platform for fundraising, donor engagement, volunteer management, and impact reporting.
Open-source CRM for managing donors, events, memberships, and fundraising campaigns flexibly.
Salesforce Nonprofit Cloud
enterpriseScalable CRM platform for nonprofits with advanced donor management, fundraising automation, and grant tracking.
Nonprofit Success Pack (NPSP) with AI-driven fundraising optimization and end-to-end constituent journey management
Salesforce Nonprofit Cloud is a robust, enterprise-grade CRM platform tailored for nonprofits, enabling comprehensive donor management, fundraising campaigns, grant tracking, volunteer engagement, and program delivery. Built on the Salesforce ecosystem, it offers seamless integrations, AI-powered insights through Einstein, and customizable workflows to scale with organizational growth. It empowers nonprofits to unify constituent data, optimize fundraising efforts, and measure impact across missions.
Pros
- Highly customizable with thousands of AppExchange integrations
- Powerful AI and analytics for donor insights and predictions
- Scalable for organizations of all sizes with nonprofit-specific tools like NPSP
Cons
- Steep learning curve requiring training or consultants
- High implementation and customization costs
- Can be overkill and complex for very small nonprofits
Best For
Large and mid-sized nonprofits seeking an enterprise-level, fully integrated CRM for complex fundraising and operations.
Pricing
Custom enterprise pricing with nonprofit discounts; starts around $36/user/month for base editions, plus implementation fees.
Blackbaud Raiser's Edge NXT
enterpriseEnterprise-grade fundraising CRM for complex donor relationships, prospecting, and wealth screening.
Infinite Relationships for mapping multi-level constituent connections beyond simple household groupings
Blackbaud Raiser's Edge NXT is a cloud-based CRM platform tailored for nonprofit fundraising, offering robust donor management, gift processing, event management, and relationship tracking. It provides advanced reporting, analytics, and automation tools to help organizations cultivate long-term donor relationships and optimize campaigns. As part of the Blackbaud ecosystem, it integrates seamlessly with complementary tools like Financial Edge NXT for a unified nonprofit solution.
Pros
- Exceptional depth in donor relationship management with 360-degree profiles and infinite relationship mapping
- Powerful reporting and analytics with customizable dashboards and AI-driven insights
- Seamless integrations with payment processors, marketing tools, and other Blackbaud products
Cons
- Steep learning curve due to its extensive feature set and customization options
- High cost, especially for smaller organizations
- Occasional performance lags reported in high-volume usage scenarios
Best For
Mid-to-large nonprofits with complex fundraising operations needing advanced donor tracking, segmentation, and reporting capabilities.
Pricing
Custom enterprise pricing, typically starting at $5,000+ per month based on organization size, user count, and modules; annual contracts common with implementation fees.
Bloomerang
specializedIntuitive donor management CRM with engagement scoring and simple fundraising tools for small nonprofits.
Engagement Meter – automatically scores donors based on interactions to identify top prospects and at-risk supporters
Bloomerang is a cloud-based CRM platform tailored for nonprofits, specializing in donor management and fundraising. It centralizes donor data, tracks engagement, automates communications like thank-you emails, and provides reporting tools to boost retention and lifetime value. With integrations for payment processors and email services, it simplifies operations for small to mid-sized organizations focused on relationship-building.
Pros
- Highly intuitive interface with minimal learning curve
- Exceptional customer support and onboarding resources
- Robust donor engagement scoring for retention insights
Cons
- Pricing scales quickly with donor volume
- Limited advanced automation compared to enterprise CRMs
- Fewer native integrations for complex workflows
Best For
Small to mid-sized nonprofits prioritizing donor retention and simple fundraising management over enterprise-scale features.
Pricing
Starts at $119/month for up to 500 contacts (billed annually); scales to $299+/month for 2,500+ contacts, with add-ons for premium features.
DonorPerfect
specializedAll-in-one fundraising software for donor tracking, online forms, events, and reporting.
Advanced relationship tracking that maps donor networks and interactions for personalized stewardship
DonorPerfect is a robust CRM fundraising software tailored for nonprofits, providing a centralized platform for donor management, gift tracking, and relationship building. It enables organizations to handle everything from solicitation campaigns and event management to automated communications and detailed reporting. With features like online donation forms and mobile accessibility, it streamlines fundraising operations for efficient donor stewardship.
Pros
- Comprehensive donor database with advanced segmentation and tracking
- Powerful reporting and analytics for fundraising insights
- Strong integrations with payment processors and email tools
Cons
- Interface feels somewhat dated and has a steeper learning curve
- Pricing can escalate quickly for larger organizations
- Limited self-service customization without support involvement
Best For
Mid-sized nonprofits seeking in-depth donor management and campaign tracking without needing highly modern UI.
Pricing
Custom quotes starting at around $100/month for small teams, scaling with contacts and users (typically $200-$500+/month for mid-sized orgs).
NeonCRM
specializedComprehensive nonprofit CRM handling fundraising, memberships, events, and volunteer management.
Dynamic online forms with A/B testing and high-conversion one-click donations tailored for nonprofit fundraising pages
NeonCRM is a cloud-based CRM platform tailored for nonprofits, offering robust donor management, online fundraising, event registration, and membership tools. It streamlines operations with customizable forms, automated workflows, and real-time reporting to help organizations track donations, engage supporters, and measure campaign impact. Designed specifically for fundraising teams, it integrates seamlessly with payment processors and email services for efficient nonprofit management.
Pros
- Comprehensive nonprofit-specific fundraising tools including one-click donations and recurring gifts
- Strong reporting and analytics for donor insights and ROI tracking
- Excellent integrations with tools like QuickBooks, Mailchimp, and payment gateways
Cons
- Pricing scales quickly with contact volume and transactions
- Advanced customization requires higher-tier plans or developer help
- Mobile app is functional but lacks some desktop features
Best For
Mid-sized nonprofits and fundraising teams seeking an all-in-one CRM for donor management and online campaigns without heavy customization needs.
Pricing
Starts at $99/month for up to 500 contacts (Starter plan), with tiers up to Enterprise (custom pricing); additional transaction fees apply.
Virtuous
specializedAI-powered relationship fundraising CRM with personalized donor communications and insights.
Automated Donor Journeys with AI-powered engagement scoring
Virtuous is a donor-centric CRM platform tailored for nonprofits, particularly faith-based organizations, focusing on fundraising, donor management, and relationship building. It provides tools for automated donor journeys, wealth screening, engagement tracking, and personalized communications to foster long-term loyalty. The software integrates AI-driven insights and mobile accessibility to streamline fundraising operations.
Pros
- Intuitive, modern interface with mobile app support
- Powerful automation for donor journeys and stewardship
- Built-in wealth screening and AI insights for donor targeting
Cons
- Pricing can be steep for smaller organizations
- Reporting customization is somewhat limited
- Fewer native integrations than enterprise competitors
Best For
Mid-sized nonprofits and faith-based groups prioritizing automated donor engagement and relationship management.
Pricing
Custom pricing starting around $500/month based on contacts and features; annual contracts common with enterprise tiers.
Classy
specializedOnline fundraising platform with built-in CRM for campaigns, events, and peer-to-peer giving.
Designer-quality, mobile-optimized campaign pages with drag-and-drop personalization for engaging donor experiences
Classy is a comprehensive fundraising platform tailored for nonprofits, offering tools for online donations, peer-to-peer campaigns, virtual and in-person events, and donor management. It provides customizable campaign pages, CRM capabilities, and advanced reporting to streamline fundraising efforts and nurture donor relationships. Integrated with Salesforce, it excels in scaling large-scale fundraising initiatives with data-driven insights.
Pros
- Highly customizable and visually stunning campaign pages
- Powerful peer-to-peer fundraising and event management tools
- Robust analytics and Salesforce integration for data management
Cons
- Expensive pricing model unsuitable for small nonprofits
- Steep learning curve for advanced features
- Limited flexibility for highly customized integrations outside Salesforce ecosystem
Best For
Mid-to-large nonprofits managing complex, high-volume fundraising campaigns and donor engagement.
Pricing
Custom enterprise pricing starting at around $5,000/year, scaling with contacts, transactions, and features; no public tiers.
Keela
specializedAffordable CRM for nonprofits with automation, donor insights, and integrated online donations.
Keela Intelligence AI for donor propensity scoring and engagement predictions
Keela is an all-in-one CRM platform designed specifically for nonprofits, focusing on donor management, fundraising campaigns, and supporter engagement. It provides tools for creating customizable online donation forms, automating email marketing, managing events, and tracking interactions in a centralized database. Keela's AI-powered insights help predict donor behavior and optimize fundraising strategies, making it easier for organizations to nurture relationships and increase revenue.
Pros
- Intuitive interface with drag-and-drop builders for forms and emails
- Strong automation for donor segmentation and personalized communications
- AI-driven donor scoring and predictive analytics for better fundraising
Cons
- Reporting capabilities lack depth for complex enterprise needs
- Pricing scales quickly with contact volume
- Limited third-party integrations compared to larger competitors
Best For
Small to mid-sized nonprofits seeking an user-friendly CRM to manage donors and streamline fundraising without a steep learning curve.
Pricing
Starts at $109/month for Essential (up to 1,000 supporters), $249/month for Professional, and custom Enterprise pricing; billed annually with a free trial.
Bonterra
enterpriseUnified platform for fundraising, donor engagement, volunteer management, and impact reporting.
Integrated Impact Cloud that links fundraising data with program outcomes for measurable ROI
Bonterra is a cloud-based CRM platform tailored for nonprofits, specializing in fundraising, donor management, and impact measurement. It provides tools for managing donor relationships, running fundraising campaigns, tracking grants, and integrating program outcomes with revenue data for a holistic view of organizational performance. The software emphasizes data-driven decision-making with AI-powered insights and robust reporting capabilities.
Pros
- Comprehensive donor and fundraising management with 360-degree views
- Strong analytics and AI-driven insights for impact measurement
- Seamless integrations with payment processors and accounting tools
Cons
- Steep learning curve for advanced features
- Custom pricing can be expensive for small nonprofits
- Limited customization options without developer support
Best For
Mid-sized to large nonprofits needing integrated fundraising CRM with program impact tracking.
Pricing
Quote-based pricing starting around $10,000 annually, scaled by organization size and modules selected.
CiviCRM
otherOpen-source CRM for managing donors, events, memberships, and fundraising campaigns flexibly.
CiviContribute module for sophisticated online fundraising with built-in payment processor integrations, soft credits, and batch processing—all at no software cost.
CiviCRM is a free, open-source CRM platform designed specifically for non-profits, civic organizations, and advocacy groups, excelling in fundraising through donor management, contribution tracking, pledges, grants, and online donation forms. It supports comprehensive contact segmentation, event management, memberships, and reporting, with seamless integrations into CMS like WordPress, Drupal, and Joomla. Highly customizable via extensions and APIs, it empowers organizations to handle complex constituent relationships without licensing costs.
Pros
- Completely free and open-source with no usage limits
- Robust fundraising tools including recurring donations, pledges, and advanced reporting
- Highly extensible with thousands of community modules and CMS integrations
Cons
- Steep learning curve requiring technical expertise for setup and maintenance
- Outdated and cluttered user interface
- Limited official support; relies heavily on community forums
Best For
Non-profits and advocacy organizations with technical staff seeking a powerful, customizable, no-cost CRM for donor management and fundraising.
Pricing
Free open-source software; additional costs for hosting ($10-100+/month), custom development, and premium extensions/support.
Conclusion
The reviewed CRM fundraising tools span diverse needs, from enterprise-grade scalability to intuitive simplicity. Salesforce Nonprofit Cloud emerges as the top choice, with its advanced donor management and automation, while Blackbaud Raiser's Edge NXT stands out for complex relationship handling, and Bloomerang excels with user-friendly tools for small orgs. Each offers unique strengths, aligning with various nonprofit goals.
Explore Salesforce Nonprofit Cloud today to streamline your fundraising process and strengthen donor engagement.
Tools Reviewed
All tools were independently evaluated for this comparison