Quick Overview
- 1#1: Bloomerang - User-friendly donor management CRM that simplifies fundraising, donor retention, and relationship building for nonprofits.
- 2#2: DonorPerfect - Comprehensive fundraising software with donor tracking, online giving, events, and advanced reporting features.
- 3#3: Salesforce Nonprofit Cloud - Powerful, customizable CRM platform tailored for nonprofits to manage donors, programs, and fundraising at scale.
- 4#4: Blackbaud Raiser's Edge NXT - Enterprise-grade donor management and fundraising solution with wealth screening, analytics, and prospecting tools.
- 5#5: NeonCRM - All-in-one nonprofit CRM for donor management, membership, events, and online fundraising.
- 6#6: Virtuous CRM - AI-powered revenue growth platform focused on donor engagement, automation, and personalized fundraising.
- 7#7: Keela - Affordable all-in-one CRM for small nonprofits handling donors, volunteers, and communications.
- 8#8: Little Green Light - Simple, cloud-based donor database for tracking gifts, contacts, and campaigns without complexity.
- 9#9: Bonterra - Integrated fundraising and engagement platform with donor management, advocacy, and impact reporting.
- 10#10: Classy - Online fundraising and donor management tool specializing in peer-to-peer campaigns and event pages.
Tools were chosen based on a focus on core functionality (donor tracking, automation, fundraising tools), quality of user experience (ease of navigation, scalability), and overall value (alignment with organizational size and goals), ensuring they address the diverse needs of nonprofits.
Comparison Table
This comparison table examines top CRM donor management software options, including Bloomerang, DonorPerfect, Salesforce Nonprofit Cloud, Blackbaud Raiser's Edge NXT, NeonCRM, and additional tools. It breaks down key features, usability, and suitability for diverse organizational needs to help readers identify the best fit.
| # | Tool | Category | Overall | Features | Ease of Use | Value |
|---|---|---|---|---|---|---|
| 1 | Bloomerang User-friendly donor management CRM that simplifies fundraising, donor retention, and relationship building for nonprofits. | specialized | 9.4/10 | 9.2/10 | 9.7/10 | 8.9/10 |
| 2 | DonorPerfect Comprehensive fundraising software with donor tracking, online giving, events, and advanced reporting features. | specialized | 9.2/10 | 9.5/10 | 8.6/10 | 8.9/10 |
| 3 | Salesforce Nonprofit Cloud Powerful, customizable CRM platform tailored for nonprofits to manage donors, programs, and fundraising at scale. | enterprise | 8.7/10 | 9.2/10 | 7.5/10 | 8.0/10 |
| 4 | Blackbaud Raiser's Edge NXT Enterprise-grade donor management and fundraising solution with wealth screening, analytics, and prospecting tools. | enterprise | 8.7/10 | 9.5/10 | 7.2/10 | 7.8/10 |
| 5 | NeonCRM All-in-one nonprofit CRM for donor management, membership, events, and online fundraising. | specialized | 8.7/10 | 9.2/10 | 8.4/10 | 8.1/10 |
| 6 | Virtuous CRM AI-powered revenue growth platform focused on donor engagement, automation, and personalized fundraising. | specialized | 8.7/10 | 9.2/10 | 8.5/10 | 8.0/10 |
| 7 | Keela Affordable all-in-one CRM for small nonprofits handling donors, volunteers, and communications. | specialized | 8.1/10 | 8.4/10 | 8.0/10 | 7.7/10 |
| 8 | Little Green Light Simple, cloud-based donor database for tracking gifts, contacts, and campaigns without complexity. | specialized | 8.5/10 | 8.3/10 | 9.2/10 | 9.0/10 |
| 9 | Bonterra Integrated fundraising and engagement platform with donor management, advocacy, and impact reporting. | enterprise | 8.4/10 | 9.1/10 | 7.8/10 | 8.0/10 |
| 10 | Classy Online fundraising and donor management tool specializing in peer-to-peer campaigns and event pages. | specialized | 7.8/10 | 8.5/10 | 8.0/10 | 6.8/10 |
User-friendly donor management CRM that simplifies fundraising, donor retention, and relationship building for nonprofits.
Comprehensive fundraising software with donor tracking, online giving, events, and advanced reporting features.
Powerful, customizable CRM platform tailored for nonprofits to manage donors, programs, and fundraising at scale.
Enterprise-grade donor management and fundraising solution with wealth screening, analytics, and prospecting tools.
All-in-one nonprofit CRM for donor management, membership, events, and online fundraising.
AI-powered revenue growth platform focused on donor engagement, automation, and personalized fundraising.
Affordable all-in-one CRM for small nonprofits handling donors, volunteers, and communications.
Simple, cloud-based donor database for tracking gifts, contacts, and campaigns without complexity.
Integrated fundraising and engagement platform with donor management, advocacy, and impact reporting.
Online fundraising and donor management tool specializing in peer-to-peer campaigns and event pages.
Bloomerang
specializedUser-friendly donor management CRM that simplifies fundraising, donor retention, and relationship building for nonprofits.
Engagement Meter, which scores donor interactions to predict lapse risk and recommend personalized retention actions
Bloomerang is a cloud-based donor management CRM tailored for nonprofits, enabling organizations to centralize donor data, track gifts, and nurture relationships through personalized engagement. It provides tools for online fundraising forms, email campaigns, reporting dashboards, and donor retention scoring to boost long-term loyalty. The platform integrates seamlessly with payment processors and wealth screening services, making it ideal for streamlining fundraising workflows.
Pros
- Highly intuitive interface with minimal learning curve
- Robust donor engagement scoring for retention insights
- Exceptional customer support and training resources
Cons
- Pricing increases significantly with contact volume
- Limited advanced automation compared to enterprise CRMs
- Fewer native integrations for event management
Best For
Small to mid-sized nonprofits seeking an user-friendly CRM focused on donor retention and relationship building.
Pricing
Starts at $119/month for up to 250 contacts, scaling to $299+/month for larger databases; annual discounts available, free trial offered.
DonorPerfect
specializedComprehensive fundraising software with donor tracking, online giving, events, and advanced reporting features.
DonorPerfect Fundraising Optimizer for predictive scoring and lifetime value analysis to boost retention and revenue.
DonorPerfect is a comprehensive CRM and donor management software tailored for nonprofit organizations, offering a centralized platform to track donor interactions, gifts, pledges, and relationships. It includes tools for online fundraising, event management, email marketing, and advanced reporting to streamline fundraising operations. With over 35 years in the industry, it supports organizations in cultivating long-term donor loyalty through segmentation, automation, and analytics.
Pros
- Robust donor database with unlimited history and segmentation
- Powerful reporting and analytics for fundraising insights
- Excellent customer support with unlimited training included
Cons
- Steep learning curve for complex customizations
- Interface appears dated compared to modern SaaS tools
- Pricing scales quickly for larger contact lists
Best For
Mid-sized to large nonprofits seeking a scalable, all-in-one solution for donor stewardship and fundraising.
Pricing
Custom quote-based pricing starting at ~$99/month for up to 500 contacts, scaling to thousands per month for enterprises based on records and modules.
Salesforce Nonprofit Cloud
enterprisePowerful, customizable CRM platform tailored for nonprofits to manage donors, programs, and fundraising at scale.
AI-powered Einstein for Nonprofits, providing predictive insights and automated donor engagement recommendations
Salesforce Nonprofit Cloud is a comprehensive CRM platform tailored for nonprofits, providing robust donor management, fundraising, volunteer coordination, and program delivery capabilities. Built on the Salesforce ecosystem, it enables organizations to track donor interactions, manage campaigns, process gifts, and leverage AI-driven insights for personalized engagement. It scales seamlessly for growing nonprofits, offering advanced reporting and automation to streamline operations.
Pros
- Highly customizable with extensive donor tracking and segmentation tools
- Powerful AI analytics and reporting for data-driven fundraising decisions
- Seamless integrations with thousands of apps and the full Salesforce suite
Cons
- Steep learning curve and complex initial setup requiring expertise
- High cost, especially for smaller nonprofits without discounts
- Overkill for basic donor management needs in very small organizations
Best For
Mid-to-large nonprofits needing enterprise-grade scalability, customization, and advanced analytics for complex donor and fundraising operations.
Pricing
Nonprofit discounts apply; starts at ~$36/user/month for Growth edition, with Enterprise and Unlimited plans at $150+/user/month; custom pricing for large implementations.
Blackbaud Raiser's Edge NXT
enterpriseEnterprise-grade donor management and fundraising solution with wealth screening, analytics, and prospecting tools.
Biographical relationship tracking providing deep historical insights into donor networks and interactions
Blackbaud Raiser's Edge NXT is a robust, cloud-based CRM platform tailored for nonprofit organizations, excelling in donor management, fundraising automation, and constituent relationship tracking. It provides a centralized database for managing donor histories, pledges, gifts, and interactions, with advanced segmentation and reporting tools to drive targeted campaigns. The platform supports event management, online giving, and integrations with payment processors and marketing tools, enabling scalable operations for mid-to-large nonprofits.
Pros
- Comprehensive donor database with 360-degree constituent views
- Powerful analytics and reporting for data-driven fundraising
- Extensive integrations with third-party tools and Blackbaud ecosystem
Cons
- Steep learning curve and complex interface
- High pricing with custom quotes
- Slower performance during peak usage reported by some users
Best For
Large nonprofits with complex fundraising operations and dedicated staff for setup and maintenance.
Pricing
Custom enterprise pricing, typically starting at $5,000+ annually based on users, features, and organization size; contact sales for quotes.
NeonCRM
specializedAll-in-one nonprofit CRM for donor management, membership, events, and online fundraising.
Dynamic Neon Forms for customizable, mobile-optimized donation and event pages without coding
NeonCRM is a cloud-based CRM tailored for nonprofits, providing robust donor management, fundraising, and constituent engagement tools. It excels in tracking donations, managing relationships, and automating workflows to streamline nonprofit operations. With features like event registration, online forms, and reporting dashboards, it helps organizations nurture supporters and drive revenue growth.
Pros
- Comprehensive donor tracking with householding and relationship mapping
- Integrated online fundraising and peer-to-peer tools
- Strong automation for emails, workflows, and segmentation
Cons
- Pricing scales quickly with contact volume
- Advanced reporting requires some technical know-how
- Limited out-of-box customization without add-ons
Best For
Mid-sized nonprofits seeking an all-in-one platform for donor management and digital fundraising.
Pricing
Starts at $99/month for up to 1,000 contacts, with tiers scaling to $500+/month based on volume and features; enterprise custom pricing.
Virtuous CRM
specializedAI-powered revenue growth platform focused on donor engagement, automation, and personalized fundraising.
AI Engagement Scoring that predicts donor behavior and automates personalized outreach
Virtuous CRM is a nonprofit-focused donor management platform that streamlines fundraising, donor engagement, and relationship building through AI-powered insights. It offers tools for online giving, event management, automated workflows, and personalized communications to maximize donor retention and lifetime value. Designed specifically for faith-based and mission-driven organizations, it integrates seamlessly with payment processors, email services, and other nonprofit tools.
Pros
- AI-driven donor scoring and personalization for optimized engagement
- Comprehensive fundraising suite including recurring gifts and events
- Strong integrations and mobile app for on-the-go access
Cons
- Higher pricing tiers may strain small nonprofits' budgets
- Steep learning curve for advanced AI and automation features
- Reporting customization lacks depth compared to enterprise CRMs
Best For
Mid-sized nonprofits and faith-based organizations aiming to scale donor relationships with AI insights.
Pricing
Custom subscription pricing starting at ~$500/month for Starter plans, scaling to $2,000+/month for Enterprise based on contacts and features.
Keela
specializedAffordable all-in-one CRM for small nonprofits handling donors, volunteers, and communications.
SmartAsk AI technology that analyzes donor data to recommend personalized donation amounts and optimize fundraising appeals
Keela is an all-in-one CRM platform designed specifically for nonprofits, focusing on donor management, fundraising, and constituent engagement. It provides tools for tracking donations, managing relationships, creating online forms, sending targeted email campaigns, and generating actionable insights through reporting dashboards. The software emphasizes automation and optimization to help organizations increase fundraising efficiency and donor retention.
Pros
- Comprehensive donor database with segmentation and tracking
- Integrated fundraising tools including online forms and payment processing
- AI-driven insights and automation for personalized donor engagement
Cons
- Pricing lacks full transparency and can escalate quickly with contacts
- Limited advanced integrations compared to larger CRM competitors
- Reporting capabilities are solid but lack deep customization options
Best For
Mid-sized nonprofits seeking an integrated CRM for donor management and fundraising without needing extensive custom development.
Pricing
Custom pricing starting at $109/month for Starter (up to 500 contacts), with Growth ($249/month for 2,500 contacts) and Enterprise plans; scales based on contacts and features.
Little Green Light
specializedSimple, cloud-based donor database for tracking gifts, contacts, and campaigns without complexity.
Batch gift entry and processing for efficient handling of high-volume donations
Little Green Light is a cloud-based CRM designed specifically for nonprofits to manage donor relationships, track gifts, pledges, and fundraising campaigns. It provides tools for constituent database management, automated acknowledgments, event registration, online forms, and customizable reporting. The platform prioritizes simplicity and affordability, making it suitable for organizations focused on core donor stewardship without complex enterprise features.
Pros
- Intuitive interface with unlimited users at no extra cost
- Affordable tiered pricing tailored to nonprofit budgets
- Strong donor stewardship tools like automated receipts and reporting
Cons
- Limited advanced automation and workflow capabilities
- Fewer third-party integrations compared to enterprise CRMs
- Scalability challenges for very large organizations
Best For
Small to mid-sized nonprofits seeking an easy-to-use, cost-effective donor management solution without technical expertise.
Pricing
Starts at $39/month for up to 1,000 constituents, $79/month for 2,500, $129/month for 5,000, with custom enterprise pricing; includes 30-day free trial.
Bonterra
enterpriseIntegrated fundraising and engagement platform with donor management, advocacy, and impact reporting.
AI-driven donor propensity scoring and predictive giving recommendations
Bonterra is a robust CRM platform tailored for nonprofits, specializing in donor management, fundraising automation, and impact measurement. It enables organizations to track donor interactions, segment constituents, and launch personalized campaigns while providing deep analytics on program outcomes and ROI. With seamless integrations and AI-driven insights, Bonterra helps scale fundraising efforts and strengthen donor relationships.
Pros
- Advanced donor segmentation and personalized engagement tools
- Comprehensive reporting and AI-powered fundraising insights
- Strong integrations with payment processors and email platforms
Cons
- Steep learning curve for non-technical users
- Pricing can be high for small nonprofits
- Mobile app lacks some desktop functionalities
Best For
Mid-sized nonprofits focused on data-driven donor retention and impact reporting.
Pricing
Custom quote-based pricing; typically starts at $500/month for basic plans, scaling to enterprise levels.
Classy
specializedOnline fundraising and donor management tool specializing in peer-to-peer campaigns and event pages.
TeamRaiser for scalable peer-to-peer fundraising with automated donor tracking and mobile-optimized participant pages
Classy is a robust fundraising platform with integrated donor management capabilities tailored for nonprofits seeking to optimize online giving and relationship building. It supports peer-to-peer campaigns, virtual and in-person events, auctions, and donor segmentation while tracking giving history and engagement metrics. The platform excels in creating branded fundraising experiences and offers analytics to measure campaign ROI, with seamless integrations to CRMs like Salesforce.
Pros
- Highly customizable fundraising pages and campaigns
- Strong peer-to-peer and event fundraising tools
- Comprehensive reporting and donor insights
Cons
- Premium pricing may not suit smaller nonprofits
- Advanced features require training
- Limited focus on traditional CRM depth like wealth screening
Best For
Mid-to-large nonprofits prioritizing digital fundraising campaigns and event-driven donor engagement.
Pricing
Custom pricing starting at around $5,000 annually, scaling with organization size, campaigns, and transactions.
Conclusion
The top 10 donor management CRMs offer robust tools, but Bloomerang stands out as the top choice, simplifying fundraising, retention, and relationship building. Though DonorPerfect impresses with its comprehensive features like events and reporting, and Salesforce Nonprofit Cloud excels with scalability and customization, Bloomerang leads for its intuitive design. Each serves distinct needs, but Bloomerang proves a standout for nonprofits seeking streamlined success.
Don’t miss out on Bloomerang—its user-friendly approach can transform how you connect with donors and grow your impact. Start exploring its benefits today to elevate your fundraising efforts.
Tools Reviewed
All tools were independently evaluated for this comparison