
GITNUXSOFTWARE ADVICE
Death Care Funeral ServicesTop 8 Best Cremation Management Software of 2026
Compare the top 10 Cremation Management Software picks and ranking factors. Review standout tools and choose the right platform for operations.
How we ranked these tools
Core product claims cross-referenced against official documentation, changelogs, and independent technical reviews.
Analyzed video reviews and hundreds of written evaluations to capture real-world user experiences with each tool.
AI persona simulations modeled how different user types would experience each tool across common use cases and workflows.
Final rankings reviewed and approved by our editorial team with authority to override AI-generated scores based on domain expertise.
Score: Features 40% · Ease 30% · Value 30%
Gitnux may earn a commission through links on this page — this does not influence rankings. Editorial policy
Editor’s top 3 picks
Three quick recommendations before you dive into the full comparison below — each one leads on a different dimension.
Acuity Scheduling
Customer self-scheduling with custom intake questions and availability rules
Built for funeral homes needing appointment booking automation for cremation intake calls.
Thryv
Workflow-driven task management tied to customer records for arrangement follow-up
Built for cremation teams needing centralized case workflow and staff communication tracking.
ServiceTitan
ServiceTitan dispatch and scheduling workflows tied to customer cases and service orders
Built for teams needing centralized scheduling, case tracking, and workflow automation.
Related reading
Comparison Table
This comparison table reviews cremation management software alongside widely used field and scheduling platforms such as Acuity Scheduling, Thryv, ServiceTitan, Housecall Pro, and Jobber. It breaks down how each tool handles scheduling, customer records, task and job management, and operational workflows that support cremation services. Readers can use the side-by-side features to shortlist options that match common intake, coordination, and follow-up requirements.
| # | Tool | Category | Overall | Features | Ease of Use | Value |
|---|---|---|---|---|---|---|
| 1 | Acuity Scheduling Provides online scheduling, customer intake forms, and automated reminders that support funeral and cremation appointment workflows. | scheduling automation | 8.1/10 | 8.6/10 | 7.6/10 | 8.1/10 |
| 2 | Thryv Combines appointment scheduling, customer communication, and contact management to coordinate death care service requests. | customer management | 7.3/10 | 7.6/10 | 7.2/10 | 7.0/10 |
| 3 | ServiceTitan Manages service leads, scheduling, dispatch-style work orders, and customer communications for field-based operations. | operations platform | 8.0/10 | 8.2/10 | 7.6/10 | 8.0/10 |
| 4 | Housecall Pro Centralizes customer profiles, scheduling, job tracking, and messaging for service businesses handling time-sensitive requests. | work order management | 7.3/10 | 7.0/10 | 8.0/10 | 7.0/10 |
| 5 | Jobber Runs service scheduling, client management, job status tracking, and invoicing to coordinate contracted service delivery. | service scheduling | 8.1/10 | 8.1/10 | 8.3/10 | 7.8/10 |
| 6 | monday.com Uses customizable boards and workflow automation to track cremation case steps, documents, and internal task assignments. | workflow tracking | 7.5/10 | 7.6/10 | 8.1/10 | 6.9/10 |
| 7 | Microsoft Lists Stores and tracks case records, status, and assignees using list views and automation in Microsoft 365 for document-heavy intake processes. | case tracking | 7.4/10 | 7.2/10 | 8.1/10 | 6.9/10 |
| 8 | Zoho CRM Centralizes leads and customer communication with pipeline stages and automation that can be adapted to cremation intake and coordination. | CRM-based coordination | 7.7/10 | 7.8/10 | 7.2/10 | 8.1/10 |
Provides online scheduling, customer intake forms, and automated reminders that support funeral and cremation appointment workflows.
Combines appointment scheduling, customer communication, and contact management to coordinate death care service requests.
Manages service leads, scheduling, dispatch-style work orders, and customer communications for field-based operations.
Centralizes customer profiles, scheduling, job tracking, and messaging for service businesses handling time-sensitive requests.
Runs service scheduling, client management, job status tracking, and invoicing to coordinate contracted service delivery.
Uses customizable boards and workflow automation to track cremation case steps, documents, and internal task assignments.
Stores and tracks case records, status, and assignees using list views and automation in Microsoft 365 for document-heavy intake processes.
Centralizes leads and customer communication with pipeline stages and automation that can be adapted to cremation intake and coordination.
Acuity Scheduling
scheduling automationProvides online scheduling, customer intake forms, and automated reminders that support funeral and cremation appointment workflows.
Customer self-scheduling with custom intake questions and availability rules
Acuity Scheduling stands out for building highly customized appointment workflows with automated email and text notifications. It can support cremation-related intake by collecting customer details, managing service appointment types, and reducing manual scheduling through flexible booking rules. Core capabilities include staff calendars, recurring availability, customer self-scheduling, and integrations that connect scheduling events to other cremation operations. It can function as a scheduling backbone, but it does not replace a dedicated cremation case management system for regulated records, forms, and disposition tracking.
Pros
- Custom booking flows with intake questions per appointment type
- Automated email and SMS reminders reduce missed appointments
- Multiple staff calendars with availability rules and routing
- Event integrations can sync scheduled visits to other systems
Cons
- Not designed for cremation compliance records and document workflows
- Complex intake logic can require careful configuration
- Scheduling does not include disposition tracking or case histories
Best For
Funeral homes needing appointment booking automation for cremation intake calls
More related reading
Thryv
customer managementCombines appointment scheduling, customer communication, and contact management to coordinate death care service requests.
Workflow-driven task management tied to customer records for arrangement follow-up
Thryv stands out by combining cremation operations management with an integrated customer communication system for case follow-up. Core capabilities include scheduling, task management, contact records, and workflow-driven updates that keep staff aligned across the life cycle of each arrangement. The platform also supports centralized document capture and communication history tied to the customer profile. It is strongest for teams that want one system to coordinate administrative steps while maintaining consistent outreach from inquiry through final service details.
Pros
- Centralized case data keeps intake, tasks, and communications in one record
- Scheduling and workflow tasks support consistent progress tracking across cases
- Contact history helps teams maintain accurate, auditable communication trails
- Document capture supports faster retrieval during coordination and follow-ups
Cons
- Cremation-specific workflows may require setup to match internal processes
- Reporting depth for cremation KPIs may lag behind specialized industry tools
- Advanced customization can be harder for non-technical admins
- Multi-location coordination can feel rigid without careful configuration
Best For
Cremation teams needing centralized case workflow and staff communication tracking
ServiceTitan
operations platformManages service leads, scheduling, dispatch-style work orders, and customer communications for field-based operations.
ServiceTitan dispatch and scheduling workflows tied to customer cases and service orders
ServiceTitan stands out by centering cremation operations inside a broader service business platform with scheduling, dispatch, and field coordination. Core capabilities typically include lead-to-order workflows, customer and case management, service scheduling, document handling, and task automation for funeral home staff. The platform also supports integrations and reporting across operations so teams can track orders, statuses, and operational throughput. Depth for cremation-specific steps depends on configuration and the specific modules enabled for the cremation workflow.
Pros
- Case and workflow tracking designed for multi-step service operations
- Scheduling and task dispatch reduce manual coordination between staff
- Robust reporting supports operational visibility across cases and statuses
- Automation options streamline repetitive cremation paperwork and steps
Cons
- Cremation-specific workflows can require configuration to match local practices
- Complex setups can slow early adoption for small teams
- Data entry discipline is needed to keep case stages consistent
Best For
Teams needing centralized scheduling, case tracking, and workflow automation
Housecall Pro
work order managementCentralizes customer profiles, scheduling, job tracking, and messaging for service businesses handling time-sensitive requests.
Built-in scheduling and dispatch workflow for assigning staff to customer appointments
Housecall Pro stands out with scheduling and dispatch workflows built for field service teams that handle recurring customer appointments and job checklists. Core capabilities include appointment booking, technician assignments, customer profiles, and job management records that help track each service from request through completion. For cremation operations, it can support intake coordination, visit scheduling, document collection tasks, and follow-up reminders using those existing service workflows rather than a dedicated cremation platform. The main limitation is that it lacks cremation-specific compliance tooling for forms, authorizations, and chain-of-custody records out of the box.
Pros
- Dispatch-ready scheduling that reduces appointment and assignment confusion
- Customer profiles link contacts to services and follow-ups
- Mobile-friendly job workflows support staff during on-site activities
- Automations can trigger reminders for intake and post-service steps
Cons
- Limited cremation-specific workflow and compliance record structures
- Customization is needed to mirror authorizations, forms, and chain-of-custody
- Reporting focuses on service operations, not cremation documentation status
- Workflow templates may not match legal intake and handoff sequences
Best For
Small cremation teams coordinating visits and logistics using field-service scheduling
Jobber
service schedulingRuns service scheduling, client management, job status tracking, and invoicing to coordinate contracted service delivery.
Job-based pipeline with scheduled tasks and automated reminders for client follow-ups
Jobber centers on managing service jobs through scheduling, dispatching, and a customer communication workflow that supports recurring follow-ups. For cremation management, it helps coordinate intake, paperwork tasks, service appointments, and status updates across staff roles. It also includes client profiles, branded estimates and invoices, and email and text messaging to keep families informed as work progresses. Strong task visibility and basic automation reduce missed steps during time-sensitive handoffs.
Pros
- Job-based pipeline tracks every cremation step from intake to completion
- Client profiles keep contact history and service details in one place
- Email and text updates help reduce manual family follow-ups
Cons
- Not purpose-built for cremation forms, authorizations, and compliance workflows
- Limited support for complex multi-vendor handoffs like cemetery coordination
- Automations can feel generic for specialty aftercare scheduling
Best For
Small to mid-size funeral and cremation teams coordinating service steps
More related reading
monday.com
workflow trackingUses customizable boards and workflow automation to track cremation case steps, documents, and internal task assignments.
Workflow Automations that update statuses, assignees, and notifications across boards
monday.com stands out with highly configurable workflow boards that let cremation agencies model intake, case status, and task assignments without custom development. Core capabilities include visual automations, role-based views, recurring reminders, and searchable activity logs tied to each record. The platform supports document storage and integrations that help coordinate forms, contacts, and communications across teams. It can work as a lightweight case-management system for cremation operations, but it lacks cremation-specific compliance templates and workflows.
Pros
- Configurable boards model intake to disposition workflows with clear visual status
- Built-in automations assign tasks and trigger updates based on status changes
- Permissions and dashboard views support role-based case oversight
- Integrations and file fields help centralize documents and case notes
Cons
- Not purpose-built for cremation compliance, policy workflows, or regulator-ready templates
- Complex builds can become harder to govern across multiple teams
- Reporting requires board discipline to avoid inconsistent data entry
- Case-management data structure can feel generic for end-to-end disposition
Best For
Teams needing visual case workflows and automations without custom software build
Microsoft Lists
case trackingStores and tracks case records, status, and assignees using list views and automation in Microsoft 365 for document-heavy intake processes.
Microsoft Lists item version history for audit-ready record changes
Microsoft Lists stands out as a configurable list-and-form system that works tightly with Microsoft 365 permissions and sharing. It supports structured cremation workflows using custom columns, views, and form capture for intake details, vendor coordination, and status tracking. Strong auditability comes from item history and share permissions, which help control who can view or change records. Visual workflow monitoring is possible through filtered and grouped views, but it does not replace a purpose-built case management tool for end-to-end automations.
Pros
- Custom fields and views fit cremation intake, approvals, and tracking
- Microsoft 365 permissions and sharing align with sensitive records control
- Item version history supports change tracking for coordination tasks
Cons
- Limited built-in workflow automation for multi-step approvals and handoffs
- Reporting requires extra configuration instead of dedicated cremation analytics
- Lists can become complex with many related datasets and links
Best For
Small teams tracking cremation requests with Microsoft 365 governance
Zoho CRM
CRM-based coordinationCentralizes leads and customer communication with pipeline stages and automation that can be adapted to cremation intake and coordination.
Blueprints visual workflow automation across stages with approval and assignment steps
Zoho CRM stands out for its configurable workflow automation using visual builders and automation rules that can support cremation intake and follow-up pipelines. Core capabilities include contact and lead management, custom fields and modules, sales-style activities like tasks and email logging, and reporting for pipeline stages and SLA adherence. For cremation operations, it can be configured to track case status, next-of-kin communications, service selections, and document tasks tied to each record. Limited fit appears in areas like dedicated funeral or cremation compliance workflows and native document intake, which require configuration and integration.
Pros
- Configurable pipelines track cremation case stages with custom fields
- Automation rules route records based on status changes and activities
- Robust reporting shows stage conversion and task completion trends
- Integrates with Zoho tools for documents, email, and workflow extensions
Cons
- Lacks native cremation-specific compliance and documentation workflows
- Complex setups can be heavy for teams without admin support
- Case management often needs customization to mirror operational reality
- Native appointment and billing use cases require add-ons or integrations
Best For
Cremation directors needing CRM-based intake tracking and follow-up automation
How to Choose the Right Cremation Management Software
This buyer's guide explains what Cremation Management Software needs to do end to end for intake through service coordination. It covers tools including Acuity Scheduling, Thryv, ServiceTitan, Housecall Pro, Jobber, monday.com, Microsoft Lists, and Zoho CRM based on the specific workflows and capabilities described for each product.
What Is Cremation Management Software?
Cremation Management Software organizes cremation-related intake, case progress, scheduling, documents, and task follow-ups into a single workflow so staff spend less time on manual coordination. Many teams use these tools to capture family and case details, trigger reminders, and maintain consistent handoffs across appointments and service steps. For example, Acuity Scheduling focuses on appointment booking and automated reminders that support cremation intake calls, while Thryv ties workflow tasks and communication history directly to customer records. monday.com and Microsoft Lists also model intake to disposition workflows using configurable boards and list records, but they require configuration to match regulated cremation documentation needs.
Key Features to Look For
The right feature set determines whether cremation operations run on consistent case records and reminders instead of fragmented spreadsheets, email threads, and ad hoc notes.
Customer self-scheduling with custom intake questions and availability rules
Acuity Scheduling supports customer self-scheduling with custom intake questions per appointment type and availability rules, which reduces manual scheduling time for cremation intake calls. Jobber also supports automated email and text updates tied to a job pipeline, which helps families get status changes without staff chasing messages.
Workflow-driven task management tied to customer case records
Thryv provides workflow-driven task management tied to customer records for arrangement follow-up, which keeps staff aligned across the life cycle of each arrangement. monday.com delivers workflow automations that update statuses, assignees, and notifications across boards, which supports consistent internal task progression.
Scheduling and dispatch workflows integrated with case or service records
ServiceTitan centers on scheduling plus dispatch-style work orders tied to customer cases and service orders, which reduces coordination gaps during multi-step cremation workflows. Housecall Pro provides dispatch-ready scheduling and technician assignment workflows for customer appointments, which helps small cremation teams coordinate visits and logistics.
Centralized communication history tied to intake and case progress
Thryv ties communication history to the customer profile so outreach remains auditable across intake, follow-up tasks, and later coordination steps. Jobber uses email and text messaging that reduces manual family follow-ups, which helps teams maintain consistent updates as jobs move.
Document capture and controlled storage connected to case records
Thryv includes centralized document capture so teams can retrieve forms and related items quickly during coordination and follow-ups. Microsoft Lists uses Microsoft 365 permissions and share controls plus item version history, which supports audit-ready change tracking for document-heavy intake processes.
Configurable intake pipelines with stage tracking and approval steps
Zoho CRM uses Blueprints visual workflow automation across stages with approval and assignment steps, which supports structured follow-up pipelines for cremation coordination. Zoho CRM also supports custom fields and reporting for pipeline stages and SLA adherence, which helps teams monitor stage conversion and task completion trends.
How to Choose the Right Cremation Management Software
Selection should start with the operational workflow shape, because some tools excel at scheduling and reminders while others excel at case workflow automation and communication tracking.
Map the exact workflow that must be tracked from intake to completion
If the primary pain point is missed or delayed intake appointments, Acuity Scheduling is a strong fit because it builds customized booking flows with customer self-scheduling, custom intake questions, and automated email and SMS reminders. If the primary pain point is keeping case follow-up steps consistent across staff, Thryv fits because it connects workflow-driven tasks and communication history to the same customer record.
Match the tool type to operations: appointment automation versus case management
When cremation intake relies on frequent appointment scheduling and staff calendar routing, Acuity Scheduling and Housecall Pro provide practical scheduling and assignment workflows. When cremation management requires centralized case workflow with tasks and consistent outreach, Thryv and ServiceTitan provide case-centered workflow tracking tied to customer cases.
Decide how documents and audit trails must be handled
For audit-ready change tracking within Microsoft 365 governance, Microsoft Lists provides item version history plus permissions and sharing controls for sensitive records. For rapid coordination and retrieval during follow-ups, Thryv supports centralized document capture tied to customer profiles.
Stress-test automation and reporting against real operational stages
If stage updates must trigger assignee changes and notifications, monday.com can automate status, assignees, and alerts across boards, but it depends on consistent board discipline for reliable reporting. If pipeline reporting and stage conversions are central to operational visibility, Zoho CRM supports robust reporting for pipeline stages and task completion trends through configurable automations.
Validate handoffs across multi-step service processes
For environments that resemble dispatch and field operations, ServiceTitan connects scheduling and dispatch-style work orders to cases and service orders and emphasizes operational reporting across statuses. For smaller operations running job-based steps with scheduled tasks, Jobber provides a job pipeline with scheduled tasks and automated reminders to help reduce missed time-sensitive handoffs.
Who Needs Cremation Management Software?
Cremation Management Software is a fit for teams that must coordinate structured intake, track case progress, schedule time-sensitive steps, and communicate consistently with families and internal staff.
Funeral homes that need appointment booking automation for cremation intake calls
Acuity Scheduling is best for this segment because it supports customer self-scheduling with custom intake questions and availability rules plus automated email and SMS reminders. Housecall Pro is also relevant when intake coordination includes assigning staff to customer appointments through dispatch-ready scheduling workflows.
Cremation teams that need centralized case workflow and staff communication tracking
Thryv is the best match because it ties workflow-driven task management and communication history to the customer record. It also supports centralized document capture so follow-up steps can retrieve needed items quickly.
Teams that want centralized scheduling, case tracking, and workflow automation across many service steps
ServiceTitan fits teams that need case and workflow tracking with scheduling and dispatch-style work orders tied to customer cases and service orders. It also provides reporting for operational visibility across case statuses and throughput when the workflow is configured into the platform.
Small to mid-size funeral and cremation teams coordinating service steps with job pipelines and reminders
Jobber fits this segment because it uses a job-based pipeline with client profiles, scheduled tasks, and automated email and text updates. monday.com fits teams that want visual intake-to-disposition workflows with workflow automations across boards without building custom software from scratch.
Common Mistakes to Avoid
Common purchasing errors happen when teams select tools optimized for scheduling or general CRM instead of tools that can model their cremation case workflow and document processes consistently.
Treating scheduling-only tools as a complete cremation case system
Acuity Scheduling excels at intake appointment booking and automated reminders but does not include disposition tracking or case histories for cremation documentation workflows. Housecall Pro can coordinate visits using scheduling and dispatch patterns but lacks cremation-specific compliance record structures out of the box.
Skipping workflow configuration validation for cremation-specific steps
ServiceTitan and Thryv can support cremation workflows through configuration, but cremation-specific workflows require setup to match local practices. Zoho CRM and monday.com also rely on configuration to mirror operational stages, and inconsistent mapping creates reporting gaps.
Relying on generic CRMs without document and compliance workflow coverage
Zoho CRM can model intake pipelines with automation rules and stage reporting, but it lacks native cremation-specific compliance and documentation workflows. Jobber provides job pipelines and messaging for families, but it is not purpose-built for cremation forms, authorizations, and compliance workflows.
Underestimating the governance and audit trail needs for sensitive intake records
Microsoft Lists supports auditability through item version history plus Microsoft 365 permissions and sharing, which helps with controlled access to sensitive records. monday.com can centralize documents and case notes, but reporting depends on board discipline to prevent inconsistent data entry.
How We Selected and Ranked These Tools
we evaluated every tool on three sub-dimensions: features with weight 0.4, ease of use with weight 0.3, and value with weight 0.3. The overall rating equals 0.40 × features plus 0.30 × ease of use plus 0.30 × value. Acuity Scheduling separated itself from lower-ranked tools by delivering appointment booking automation with custom intake questions and automated email and SMS reminders plus event integrations that sync scheduling events to other systems, which scored strongly in features and supported practical adoption. Thryv and ServiceTitan ranked high because they connect workflow tasks and communication or dispatch-style scheduling to case records, which improves operational consistency for intake to follow-up execution.
Frequently Asked Questions About Cremation Management Software
Which cremation management platform is best for intake call scheduling with automated reminders?
Acuity Scheduling fits teams that need appointment booking automation for cremation intake calls because it supports staff calendars, custom intake questions, and customer self-scheduling with email and text notifications. Thryv can coordinate intake to follow-up tasks, but it emphasizes case workflow and communication history more than scheduling-first intake capture.
What tool works best for end-to-end case workflow tied to customer communication history?
Thryv fits centralized case follow-up because it links workflow-driven tasks to a customer profile and preserves communication history. monday.com can model intake, status, and assignments with visual automations, but it lacks cremation-specific compliance templates out of the box.
How do ServiceTitan and Jobber differ for managing cremation cases and operational throughput?
ServiceTitan centers cremation operations inside a broader service business platform and ties scheduling, dispatch, document handling, and reporting to customer cases and service orders. Jobber supports smaller-to-mid-size teams with a job-based pipeline, scheduled tasks, and email or text messaging, which can reduce missed handoffs but typically stays lighter than ServiceTitan’s service dispatch depth.
Which option is suitable for field-service style visit scheduling and job checklists related to cremation logistics?
Housecall Pro fits teams coordinating visits and logistics through appointment booking, technician assignments, and job checklists. It can support intake coordination and document-collection tasks using its existing service workflows, but it does not provide cremation-specific compliance tooling for forms, authorizations, and chain-of-custody records out of the box.
Which platform provides audit-friendly record change history for cremation intake tracking?
Microsoft Lists supports item version history and controlled sharing, which helps teams audit record changes tied to intake and status tracking. monday.com also offers searchable activity logs, but Microsoft Lists is the tighter match for auditability built on Microsoft 365 governance.
Can a CRM like Zoho CRM replace a dedicated cremation case management system?
Zoho CRM can be configured to track cremation intake and next-of-kin communications using custom fields, tasks, and SLA-style reporting across pipeline stages. It can manage many operational steps as an intake-follow-up system, but it shows limited fit for fully dedicated cremation compliance workflows without configuration and supporting integrations.
What tool is best when teams want visual workflow boards without custom development for cremation case status?
monday.com fits workflow-driven intake and status tracking because it uses configurable boards, visual automations, role-based views, and recurring reminders. Thryv also supports workflow-driven task management, but monday.com is more about letting teams model the process visually with minimal build work.
How does documentation capture and linkage to the customer profile typically work across Thryv and Jobber?
Thryv ties centralized document capture and communication history directly to the customer profile so staff can trace actions across the arrangement lifecycle. Jobber supports client profiles and structured service job steps with messaging and task visibility, which helps families stay informed as work progresses, but it does not emphasize cremation compliance record linkage in the same way.
Which integrations and workflow coordination capabilities matter most for reducing manual status updates?
ServiceTitan and Thryv reduce manual coordination pressure by connecting scheduling and workflow events to case records and automated staff task updates. monday.com achieves similar outcomes through visual automations that update statuses and assignees across boards, while Acuity Scheduling automates the front-end intake steps via booking rules and notifications.
Conclusion
After evaluating 8 death care funeral services, Acuity Scheduling stands out as our overall top pick — it scored highest across our combined criteria of features, ease of use, and value, which is why it sits at #1 in the rankings above.
Use the comparison table and detailed reviews above to validate the fit against your own requirements before committing to a tool.
Tools reviewed
Referenced in the comparison table and product reviews above.
Keep exploring
Comparing two specific tools?
Software Alternatives
See head-to-head software comparisons with feature breakdowns, pricing, and our recommendation for each use case.
Explore software alternatives→In this category
Death Care Funeral Services alternatives
See side-by-side comparisons of death care funeral services tools and pick the right one for your stack.
Compare death care funeral services tools→FOR SOFTWARE VENDORS
Not on this list? Let’s fix that.
Our best-of pages are how many teams discover and compare tools in this space. If you think your product belongs in this lineup, we’d like to hear from you—we’ll walk you through fit and what an editorial entry looks like.
Apply for a ListingWHAT THIS INCLUDES
Where buyers compare
Readers come to these pages to shortlist software—your product shows up in that moment, not in a random sidebar.
Editorial write-up
We describe your product in our own words and check the facts before anything goes live.
On-page brand presence
You appear in the roundup the same way as other tools we cover: name, positioning, and a clear next step for readers who want to learn more.
Kept up to date
We refresh lists on a regular rhythm so the category page stays useful as products and pricing change.
