Quick Overview
- 1#1: Sawtooth Software - Provides the most advanced conjoint, MaxDiff, and choice-based conjoint analysis software for market research professionals.
- 2#2: Displayr - Offers automated conjoint analysis, market simulation, and interactive visualizations for optimizing product features.
- 3#3: Conjointly - Enables quick setup and automated reporting for DIY conjoint, discrete choice, and pricing studies.
- 4#4: Qualtrics - Delivers integrated conjoint analysis within its experience management platform for product and pricing research.
- 5#5: SurveyEngine - Supports programmatic, adaptive conjoint experiments with real-time results for scalable market research.
- 6#6: JMP - Features interactive Choice Models platform for conjoint analysis and statistical modeling in discovery software.
- 7#7: Voxco - Provides omnichannel survey tools with advanced conjoint and discrete choice modeling capabilities.
- 8#8: Decipher - Offers robust survey programming for complex conjoint studies with integrated reporting.
- 9#9: Askia - Multi-channel survey platform supporting conjoint analysis and advanced scripting for researchers.
- 10#10: Nebu - End-to-end market research platform with choice-based conjoint and simulation tools.
These tools were selected based on key factors including feature depth, platform quality, usability, and overall value, ensuring they deliver robust performance for diverse market research workflows.
Comparison Table
Conjoint analysis software enables businesses to map consumer preferences through choice modeling, with a range of tools from industry leaders like Sawtooth Software and Displayr to accessible options such as Conjointly, Qualtrics, and SurveyEngine. This comparison table outlines key features, usability, and practical use cases, equipping readers to identify the best fit for their research needs.
| # | Tool | Category | Overall | Features | Ease of Use | Value |
|---|---|---|---|---|---|---|
| 1 | Sawtooth Software Provides the most advanced conjoint, MaxDiff, and choice-based conjoint analysis software for market research professionals. | specialized | 9.7/10 | 9.9/10 | 8.2/10 | 9.0/10 |
| 2 | Displayr Offers automated conjoint analysis, market simulation, and interactive visualizations for optimizing product features. | specialized | 9.1/10 | 9.4/10 | 8.9/10 | 8.5/10 |
| 3 | Conjointly Enables quick setup and automated reporting for DIY conjoint, discrete choice, and pricing studies. | specialized | 8.7/10 | 9.2/10 | 9.5/10 | 8.4/10 |
| 4 | Qualtrics Delivers integrated conjoint analysis within its experience management platform for product and pricing research. | enterprise | 8.6/10 | 9.2/10 | 8.4/10 | 7.8/10 |
| 5 | SurveyEngine Supports programmatic, adaptive conjoint experiments with real-time results for scalable market research. | specialized | 8.5/10 | 9.2/10 | 7.8/10 | 8.0/10 |
| 6 | JMP Features interactive Choice Models platform for conjoint analysis and statistical modeling in discovery software. | enterprise | 7.6/10 | 8.2/10 | 6.8/10 | 7.0/10 |
| 7 | Voxco Provides omnichannel survey tools with advanced conjoint and discrete choice modeling capabilities. | enterprise | 7.2/10 | 7.8/10 | 6.5/10 | 6.9/10 |
| 8 | Decipher Offers robust survey programming for complex conjoint studies with integrated reporting. | specialized | 7.8/10 | 8.2/10 | 7.5/10 | 7.4/10 |
| 9 | Askia Multi-channel survey platform supporting conjoint analysis and advanced scripting for researchers. | enterprise | 7.8/10 | 8.5/10 | 7.0/10 | 7.5/10 |
| 10 | Nebu End-to-end market research platform with choice-based conjoint and simulation tools. | enterprise | 7.8/10 | 8.2/10 | 7.5/10 | 7.4/10 |
Provides the most advanced conjoint, MaxDiff, and choice-based conjoint analysis software for market research professionals.
Offers automated conjoint analysis, market simulation, and interactive visualizations for optimizing product features.
Enables quick setup and automated reporting for DIY conjoint, discrete choice, and pricing studies.
Delivers integrated conjoint analysis within its experience management platform for product and pricing research.
Supports programmatic, adaptive conjoint experiments with real-time results for scalable market research.
Features interactive Choice Models platform for conjoint analysis and statistical modeling in discovery software.
Provides omnichannel survey tools with advanced conjoint and discrete choice modeling capabilities.
Offers robust survey programming for complex conjoint studies with integrated reporting.
Multi-channel survey platform supporting conjoint analysis and advanced scripting for researchers.
End-to-end market research platform with choice-based conjoint and simulation tools.
Sawtooth Software
specializedProvides the most advanced conjoint, MaxDiff, and choice-based conjoint analysis software for market research professionals.
Hierarchical Bayes (HB) estimation for deriving individual-level utilities, enabling highly accurate market simulations and personalization.
Sawtooth Software is a leading provider of conjoint analysis tools, with its flagship Lighthouse Studio enabling the design, data collection, and analysis of advanced choice-based experiments like CBC (Choice-Based Conjoint) and ACBC (Adaptive CBC). It supports a wide range of methodologies including menu-based conjoint, HB (Hierarchical Bayes) estimation, and market simulations for pricing, product optimization, and segmentation. The platform integrates survey hosting via SSI Web and offers powerful post-analysis tools for actionable insights in market research.
Pros
- Unparalleled depth in conjoint methods including CBC, ACBC, and HB modeling
- Robust market simulation and segmentation tools for strategic decision-making
- Excellent customer support, training resources, and integration with survey platforms
Cons
- Steep learning curve requiring significant training for full utilization
- High pricing makes it less accessible for small businesses or individuals
- Primarily desktop-focused with some web dependencies, limiting mobility
Best For
Professional market research firms and consultants conducting complex, large-scale conjoint studies for enterprise clients.
Pricing
Quote-based pricing; perpetual licenses for Lighthouse Studio start at ~$10,000-$15,000 per seat depending on modules, with annual maintenance ~20% and subscription options available.
Displayr
specializedOffers automated conjoint analysis, market simulation, and interactive visualizations for optimizing product features.
Automatic transformation of conjoint results into fully interactive, professionally branded reports and dashboards
Displayr is an advanced data visualization and analysis platform tailored for market research professionals, with robust support for various conjoint analysis methods including Choice-Based Conjoint (CBC), Adaptive Choice-Based Conjoint (ACBC), and Hierarchical Bayes (HB) modeling. It streamlines the entire workflow from survey integration (e.g., Qualtrics), data processing, simulation, and market share prediction to creating interactive dashboards and automated reports. Users benefit from its cloud-based environment that enables real-time collaboration and exportable insights without extensive coding.
Pros
- Comprehensive conjoint tools including CBC, ACBC, HB estimation, and TURF analysis
- Seamless integrations with survey platforms like Qualtrics and real-time data updates
- Automated generation of interactive dashboards and client-ready reports
Cons
- Pricing is custom and opaque, often suited for enterprises rather than solos
- Advanced features require familiarity with market research concepts
- Limited free tier or trial depth for full conjoint testing
Best For
Market research agencies and teams handling complex conjoint studies who need automated, shareable insights.
Pricing
Custom enterprise pricing; contact sales for quotes, typically starting at $1,000+/month based on users and features.
Conjointly
specializedEnables quick setup and automated reporting for DIY conjoint, discrete choice, and pricing studies.
Adaptive Choice-Based Conjoint (ACBC) that dynamically screens concepts and builds individualized choice tasks to reduce respondent fatigue and improve data quality
Conjointly is a browser-based platform designed for conjoint analysis and market research surveys, enabling users to create, deploy, and analyze studies like Choice-Based Conjoint (CBC), Adaptive CBC (ACBC), MaxDiff, and menu-based conjoint without coding. It offers drag-and-drop survey builders, real-time data collection, and built-in statistical tools for shareable reports, simulations, and segmentation. Ideal for researchers seeking an all-in-one solution, it supports both simple and advanced conjoint methods with templates for quick setup.
Pros
- Wide variety of conjoint methods including ACBC, CBC, and MaxDiff
- Intuitive drag-and-drop interface with pre-built templates
- Integrated analysis, reporting, and market simulation tools
Cons
- Limited advanced customization for highly complex studies
- Data export options can be restrictive for very large datasets
- Customer support primarily email-based with slower response times
Best For
Market researchers, product managers, and small teams needing an accessible, end-to-end platform for conjoint studies without statistical expertise.
Pricing
Free plan for basic surveys; Pro at $29/month (unlimited surveys); Business from $99/month; Enterprise custom pricing.
Qualtrics
enterpriseDelivers integrated conjoint analysis within its experience management platform for product and pricing research.
End-to-end XM integration that embeds conjoint analysis within customizable surveys and real-time dashboards for holistic insights.
Qualtrics is a comprehensive experience management (XM) platform that excels in survey creation and includes robust conjoint analysis capabilities for market research. It supports various conjoint methods like choice-based (CBC), adaptive choice-based (ACBC), and menu-based conjoint, allowing users to simulate product preferences and pricing sensitivity. The platform integrates conjoint seamlessly into surveys, with built-in Stats iQ for advanced analysis including hierarchical Bayes estimation and market simulations.
Pros
- Wide range of conjoint methodologies including CBC, ACBC, and shelf-based
- Powerful built-in analytics with Stats iQ for HB modeling and simulations
- Seamless integration with full survey platform and enterprise tools
Cons
- High enterprise-level pricing with custom quotes
- Overkill and complex for users needing only basic conjoint
- Advanced features require training despite intuitive interface
Best For
Enterprise market research teams integrating conjoint with broader customer experience and survey programs.
Pricing
Custom enterprise licensing, typically starting at $5,000+ annually per user or project-based; conjoint requires Research Core or higher tiers.
SurveyEngine
specializedSupports programmatic, adaptive conjoint experiments with real-time results for scalable market research.
Adaptive Choice-Based Conjoint (ACBC) that dynamically adjusts questions based on respondent choices for efficient, personalized data collection
SurveyEngine is a specialized SaaS platform designed for advanced survey research, with a core focus on conjoint analysis to uncover consumer preferences for products, pricing, and features. It supports multiple conjoint methodologies including choice-based conjoint (CBC), adaptive CBC (ACBC), and menu-based conjoint, enabling precise trade-off simulations without coding. The tool offers hierarchical Bayes (HB) modeling, real-time dashboards, and seamless data export for deeper statistical analysis.
Pros
- Powerful suite of conjoint tools including CBC, ACBC, HB estimation, and MaxDiff
- Real-time analytics and customizable dashboards for immediate insights
- Mobile-optimized surveys with high data quality controls
Cons
- Steeper learning curve for non-expert users due to advanced options
- Enterprise-level pricing not ideal for small teams or individuals
- Limited integrations compared to general survey platforms
Best For
Market research teams and consultancies conducting professional conjoint studies for product optimization and pricing research.
Pricing
Custom enterprise pricing; typically starts at $5,000/year for basic plans, scales with usage and features.
JMP
enterpriseFeatures interactive Choice Models platform for conjoint analysis and statistical modeling in discovery software.
Interactive Profilers and Market Simulator for real-time 'what-if' scenario testing and utility visualization in conjoint studies
JMP, developed by SAS, is an interactive statistical visualization and analysis software that supports Conjoint Analysis through its Design of Experiments (DOE) platform, enabling users to create discrete choice designs and analyze preference data. It offers advanced modeling techniques like multinomial logit, hierarchical Bayes (HB), and latent class analysis for choice-based conjoint (CBC) studies, along with market simulators. While versatile for broader analytics, its conjoint capabilities shine in exploratory data analysis and simulation within complex research workflows.
Pros
- Powerful advanced modeling including HB, latent class, and nested logit for accurate conjoint simulations
- Superior interactive visualizations, profilers, and dashboards for exploring conjoint results
- Strong integration with DOE for efficient experimental design and broader statistical analysis
Cons
- Steep learning curve requiring statistical knowledge, not ideal for conjoint beginners
- Lacks built-in survey authoring tools, relying on external platforms for data collection
- High cost limits accessibility for small teams or individual users
Best For
Experienced statisticians and market research analysts who need customizable, advanced conjoint modeling integrated with comprehensive data exploration.
Pricing
Perpetual licenses start at ~$1,795 for JMP Standard and ~$2,580 for JMP Pro; annual subscriptions from ~$1,455, with maintenance fees and volume discounts for enterprises.
Voxco
enterpriseProvides omnichannel survey tools with advanced conjoint and discrete choice modeling capabilities.
Omnichannel conjoint deployment across online, phone, IVR, and mobile for maximized respondent access
Voxco is an enterprise-grade survey and market research platform that offers advanced Conjoint Analysis capabilities, including Adaptive Conjoint (ACA), Choice-Based Conjoint (CBC), and MaxDiff exercises. It enables researchers to design complex choice experiments, simulate market scenarios, and derive part-worth utilities through integrated statistical tools. The platform stands out for its omnichannel data collection, allowing conjoint studies to be deployed across online, phone, IVR, and mobile channels for broader respondent reach.
Pros
- Supports a wide range of conjoint methodologies including ACA, CBC, and HB estimation
- Omnichannel deployment for diverse data collection methods
- Robust reporting with segmentation and simulation tools
Cons
- Steep learning curve for non-expert users due to complex interface
- Enterprise pricing lacks transparency and can be costly for smaller teams
- Limited customization in advanced conjoint designs compared to specialized tools
Best For
Enterprise market researchers requiring integrated conjoint analysis within a full omnichannel survey ecosystem.
Pricing
Custom enterprise pricing, typically starting at $1,000+/month or project-based quotes; contact sales for details.
Decipher
specializedOffers robust survey programming for complex conjoint studies with integrated reporting.
Real-time interactive dashboards with drag-and-drop simulations for share of preference and pricing optimization
Decipher by FocusVision is a robust survey platform with integrated conjoint analysis capabilities, supporting choice-based conjoint (CBC), adaptive CBC (ACBC), and menu conjoint methods for product and pricing research. It combines survey creation, data collection, and advanced analytics in one interface, delivering interactive dashboards and simulations for utility scores and market share predictions. Ideal for researchers needing real-time insights from complex choice experiments.
Pros
- Powerful real-time reporting and interactive dashboards for conjoint results
- Supports advanced methods like ACBC and HB estimation
- Seamless integration with survey programming and data collection
Cons
- Steeper learning curve for non-expert users
- Enterprise pricing limits accessibility for small teams
- Less specialized than dedicated conjoint tools like Sawtooth
Best For
Mid-to-large market research teams seeking an all-in-one platform for surveys and conjoint analysis with strong visualization.
Pricing
Custom enterprise subscriptions starting at around $20,000/year, based on users and features.
Askia
enterpriseMulti-channel survey platform supporting conjoint analysis and advanced scripting for researchers.
Advanced scripting engine for fully customized conjoint designs and adaptive logic
Askia is a robust market research platform specializing in advanced survey design and analysis, with strong support for conjoint analysis including Choice-Based Conjoint (CBC), Adaptive Choice-Based Conjoint (ACBC), and menu-based conjoint. It enables researchers to build complex experiments with dynamic logic, real-time data collection across web, mobile, and offline modes, and integrated simulation tools for share of preference modeling. The platform is geared toward enterprise-level users, offering scripting flexibility and multilingual capabilities for global studies.
Pros
- Highly flexible conjoint setups with support for CBC, ACBC, and custom designs
- Real-time reporting, dashboards, and simulation tools for immediate insights
- Excellent multi-language and multi-device compatibility for international research
Cons
- Steep learning curve due to advanced scripting and interface complexity
- Enterprise-focused pricing limits accessibility for small teams or individuals
- Less intuitive for beginners compared to specialized conjoint-only tools
Best For
Enterprise market research teams and agencies handling complex, large-scale conjoint studies across multiple markets.
Pricing
Custom enterprise pricing (modular subscriptions starting from ~€5,000/year); quotes required.
Nebu
enterpriseEnd-to-end market research platform with choice-based conjoint and simulation tools.
End-to-end automation integrating conjoint surveys with global panel access and HB analysis in one workflow
Nebu is a comprehensive market research platform that integrates conjoint analysis with survey creation, multi-mode data collection, and advanced analytics tools. It supports Choice-Based Conjoint (CBC), Adaptive CBC, and MaxDiff, including hierarchical Bayes (HB) estimation for precise utility modeling. Designed for professional MR teams, it excels in handling large-scale, international projects within a single ecosystem.
Pros
- Robust conjoint capabilities including CBC, ACBC, and HB modeling integrated into a full MR suite
- Seamless multi-mode data collection (online, CATI, CAPI) feeding directly into analysis
- Strong scalability for global panels and large sample sizes
Cons
- Pricing is enterprise-focused and opaque, less ideal for solo researchers or small budgets
- Learning curve for full platform utilization beyond basic conjoint setup
- Not as specialized or user-friendly for pure conjoint as dedicated tools like Sawtooth
Best For
Market research agencies and enterprises needing an all-in-one platform for complex, international conjoint studies.
Pricing
Custom enterprise pricing; subscriptions or project-based starting from €5,000+ annually, contact for quote.
Conclusion
The reviewed software spans a range of needs, from advanced conjoint modeling to quick, user-friendly setups, yet Sawtooth Software emerges as the top choice, boasting the most sophisticated tools for market research professionals. Displayr and Conjointly follow, excelling in automation and simplified workflows respectively, making them strong alternatives for specific use cases. Ultimately, the ideal tool depends on individual requirements, but Sawtooth leads as the most robust option.
Ready to elevate your market research? Start with Sawtooth Software to access its advanced features—whether you need complex conjoint analysis or scalable insights, it delivers the power to make informed decisions.
Tools Reviewed
All tools were independently evaluated for this comparison