Quick Overview
- 1#1: NationBuilder - All-in-one platform for building websites, managing supporters, fundraising, and running advocacy campaigns.
- 2#2: EveryAction - Integrated CRM for nonprofits handling advocacy, fundraising, communications, and volunteer management.
- 3#3: Action Network - Grassroots organizing tool for creating petitions, sending emails, hosting events, and mobilizing supporters.
- 4#4: NGP VAN - Data-driven platform for voter contact, fundraising, digital advertising, and compliance in political advocacy.
- 5#5: Mobilize - Volunteer recruitment and event management platform tailored for advocacy and political campaigns.
- 6#6: Salsa - Digital engagement suite for advocacy campaigns, email marketing, and online fundraising.
- 7#7: Neon CRM - Cloud CRM with built-in advocacy tools for petitions, events, and supporter engagement.
- 8#8: Engaging Networks - Campaign platform focused on advocacy emails, petitions, and personalized fundraising appeals.
- 9#9: Classy - Fundraising and donor management platform with advocacy features for events and peer-to-peer campaigns.
- 10#10: Quorum - Advocacy intelligence platform for stakeholder engagement, legislative tracking, and grassroots mobilization.
We evaluated tools based on feature depth, user-friendliness, performance reliability, and overall value, prioritizing software that balances technical sophistication with practical, actionable support for advocacy work.
Comparison Table
Advocacy software is essential for organizing and driving change, enabling groups to mobilize supporters, manage projects, and amplify their impact. This comparison table simplifies evaluation of leading tools—including NationBuilder, EveryAction, Action Network, NGP VAN, and Mobilize—helping readers identify features, usability, and fit for their specific advocacy needs, whether grassroots or large-scale.
| # | Tool | Category | Overall | Features | Ease of Use | Value |
|---|---|---|---|---|---|---|
| 1 | NationBuilder All-in-one platform for building websites, managing supporters, fundraising, and running advocacy campaigns. | enterprise | 9.4/10 | 9.7/10 | 8.2/10 | 9.1/10 |
| 2 | EveryAction Integrated CRM for nonprofits handling advocacy, fundraising, communications, and volunteer management. | enterprise | 9.2/10 | 9.6/10 | 7.8/10 | 8.5/10 |
| 3 | Action Network Grassroots organizing tool for creating petitions, sending emails, hosting events, and mobilizing supporters. | specialized | 8.6/10 | 8.8/10 | 7.9/10 | 9.7/10 |
| 4 | NGP VAN Data-driven platform for voter contact, fundraising, digital advertising, and compliance in political advocacy. | enterprise | 8.7/10 | 9.2/10 | 7.5/10 | 8.0/10 |
| 5 | Mobilize Volunteer recruitment and event management platform tailored for advocacy and political campaigns. | specialized | 8.2/10 | 8.5/10 | 9.0/10 | 9.2/10 |
| 6 | Salsa Digital engagement suite for advocacy campaigns, email marketing, and online fundraising. | specialized | 8.1/10 | 8.7/10 | 7.4/10 | 7.8/10 |
| 7 | Neon CRM Cloud CRM with built-in advocacy tools for petitions, events, and supporter engagement. | enterprise | 7.4/10 | 7.0/10 | 8.2/10 | 7.3/10 |
| 8 | Engaging Networks Campaign platform focused on advocacy emails, petitions, and personalized fundraising appeals. | specialized | 8.1/10 | 8.8/10 | 7.6/10 | 7.9/10 |
| 9 | Classy Fundraising and donor management platform with advocacy features for events and peer-to-peer campaigns. | enterprise | 7.4/10 | 6.9/10 | 8.2/10 | 6.8/10 |
| 10 | Quorum Advocacy intelligence platform for stakeholder engagement, legislative tracking, and grassroots mobilization. | specialized | 8.2/10 | 9.1/10 | 7.4/10 | 7.8/10 |
All-in-one platform for building websites, managing supporters, fundraising, and running advocacy campaigns.
Integrated CRM for nonprofits handling advocacy, fundraising, communications, and volunteer management.
Grassroots organizing tool for creating petitions, sending emails, hosting events, and mobilizing supporters.
Data-driven platform for voter contact, fundraising, digital advertising, and compliance in political advocacy.
Volunteer recruitment and event management platform tailored for advocacy and political campaigns.
Digital engagement suite for advocacy campaigns, email marketing, and online fundraising.
Cloud CRM with built-in advocacy tools for petitions, events, and supporter engagement.
Campaign platform focused on advocacy emails, petitions, and personalized fundraising appeals.
Fundraising and donor management platform with advocacy features for events and peer-to-peer campaigns.
Advocacy intelligence platform for stakeholder engagement, legislative tracking, and grassroots mobilization.
NationBuilder
enterpriseAll-in-one platform for building websites, managing supporters, fundraising, and running advocacy campaigns.
Grassroots broadcasting system that empowers supporters to share actions and content virally, turning them into campaign leaders
NationBuilder is an all-in-one platform tailored for advocacy groups, political campaigns, and nonprofits to build and mobilize communities. It combines CRM, website building, email/SMS marketing, fundraising, event management, and advocacy tools like petitions, surveys, and volunteer coordination. The software excels in turning passive supporters into active leaders through grassroots broadcasting and targeted actions.
Pros
- Comprehensive all-in-one toolkit covering CRM, advocacy actions, and multichannel communication
- Powerful grassroots tools like petitions, leaderboards, and supporter broadcasting for organic growth
- Unlimited contacts and scalable for movements of any size
Cons
- Steep learning curve for advanced features and customizations
- Pricing escalates quickly with staff users and high-volume broadcasts
- Limited native advanced analytics; requires integrations for deep reporting
Best For
Advocacy organizations and political campaigns seeking an integrated platform to manage supporters, run petitions, and scale grassroots movements.
Pricing
Starts at $29/month base + $29 per staff user; scales with broadcasts (e.g., $0.001/email) up to enterprise tiers over $500/month.
EveryAction
enterpriseIntegrated CRM for nonprofits handling advocacy, fundraising, communications, and volunteer management.
Integrated FEC-compliant reporting and grassroots mobilization tools for distributed organizing
EveryAction is a robust all-in-one platform tailored for advocacy organizations, nonprofits, and political campaigns, combining CRM, fundraising, digital engagement, and grassroots mobilization tools. It enables users to create petitions, send targeted emails, manage events, and track supporter actions seamlessly. The software excels in compliance features for regulated environments like elections, with advanced reporting and automation to scale advocacy efforts efficiently.
Pros
- Comprehensive integration of advocacy, fundraising, and CRM functionalities
- Powerful compliance and reporting tools for political campaigns
- Advanced segmentation and personalization for targeted mobilization
Cons
- Steep learning curve due to extensive feature set
- Custom pricing can be expensive for smaller organizations
- Interface feels dated compared to modern SaaS tools
Best For
Mid-to-large advocacy groups, nonprofits, and political campaigns requiring a scalable, compliant platform for supporter engagement and fundraising.
Pricing
Custom quote-based pricing starting around $1,200/month for mid-sized orgs, scaling with volume and features; free demo available.
Action Network
specializedGrassroots organizing tool for creating petitions, sending emails, hosting events, and mobilizing supporters.
Unlimited free emails and contacts with complete supporter data ownership and portability
Action Network is a comprehensive advocacy platform built for grassroots organizations, campaigns, and nonprofits to mobilize supporters through petitions, emails, SMS, events, and fundraising tools. It emphasizes data privacy, supporter ownership, and distributed organizing, allowing users to host actions without limits on contacts or sends. The platform supports peer-to-peer texting, compliance features, and integrations, making it a go-to for progressive movements seeking scalable, ethical tools.
Pros
- Free core features with unlimited contacts and emails, ideal for budget-conscious groups
- Strong privacy focus with full data export and no vendor lock-in
- Robust advocacy toolkit including petitions, events, P2P texting, and fundraising
Cons
- Dated interface that's functional but less intuitive than modern competitors
- Limited advanced analytics and reporting in the free tier
- Support primarily community-driven, slower for free users
Best For
Grassroots advocacy groups and progressive campaigns needing a free, privacy-first platform for mobilization and fundraising.
Pricing
Free unlimited basic plan; paid tiers from $29/month for premium SMS, advanced integrations, and priority support.
NGP VAN
enterpriseData-driven platform for voter contact, fundraising, digital advertising, and compliance in political advocacy.
Exclusive access to the nation's largest voter file with advanced modeling and targeting for precise advocacy outreach
NGP VAN is a powerful all-in-one platform tailored for progressive political campaigns and advocacy organizations, providing tools for voter outreach, digital organizing, fundraising, and compliance. It offers access to the largest voter database in the US, canvassing apps like MiniVAN, and advocacy features such as petitions, email campaigns, and GOTV mobilization. The software excels in data-driven targeting and grassroots activation for high-stakes electoral and issue-based advocacy efforts.
Pros
- Unmatched access to comprehensive US voter data and micro-targeting tools
- Seamless integration of advocacy, canvassing, and fundraising functionalities
- Robust compliance and reporting features for political operations
Cons
- Steep learning curve and complex interface for new users
- High pricing that may not suit smaller organizations
- Primarily geared toward US progressive groups, limiting global applicability
Best For
Large progressive political campaigns and advocacy nonprofits requiring advanced voter contact and mobilization capabilities.
Pricing
Custom enterprise pricing, often starting at $2,000+ per month based on voter universe size, tools used, and organization scale.
Mobilize
specializedVolunteer recruitment and event management platform tailored for advocacy and political campaigns.
Shift-based volunteer scheduling with automated matching to supporter skills and availability
Mobilize (mobilize.us) is a grassroots advocacy platform designed to help organizations recruit, organize, and activate volunteers through events, actions, and campaigns. It excels in event management with RSVP tracking, shift scheduling, and volunteer coordination tools, while integrating with fundraising platforms like ActBlue. The platform provides data insights on supporter engagement to optimize mobilization efforts.
Pros
- Intuitive event creation and RSVP management
- Free for non-profits and small campaigns
- Strong integrations with tools like ActBlue and Slack
Cons
- Limited advanced advocacy tools like petitions or lobbying trackers
- Analytics are basic compared to enterprise solutions
- Primarily event-focused, less emphasis on digital-only campaigns
Best For
Grassroots organizations and political campaigns seeking simple, cost-effective volunteer mobilization and event coordination.
Pricing
Free for basic use by non-profits and campaigns; Mobilize Pro starts at $99/month for advanced features and larger-scale operations.
Salsa
specializedDigital engagement suite for advocacy campaigns, email marketing, and online fundraising.
Grassroots peer-to-peer tools allowing supporters to launch their own fundraising and advocacy campaigns
Salsa is an all-in-one digital platform tailored for nonprofits, combining CRM, fundraising, and advocacy tools to help organizations mobilize supporters and drive campaigns. It excels in creating petitions, email blasts, event registrations, and peer-to-peer fundraising to amplify advocacy efforts. With robust automation and reporting, Salsa enables advocacy groups to track engagement and convert supporters into activists efficiently.
Pros
- Comprehensive advocacy suite with petitions, emails, and mobilization tools
- Seamless integration of CRM, fundraising, and advocacy in one platform
- Strong analytics and supporter segmentation for targeted campaigns
Cons
- Dated user interface that can feel clunky
- Steep learning curve for beginners and advanced customization
- Pricing scales quickly with contact volume, challenging for small orgs
Best For
Mid-sized nonprofits and advocacy groups needing integrated tools for supporter mobilization and digital campaigns.
Pricing
Custom quote-based pricing starting around $200/month for basic plans, scaling with contacts and features (e.g., $500+ for mid-tier).
Neon CRM
enterpriseCloud CRM with built-in advocacy tools for petitions, events, and supporter engagement.
Integrated donor-advocacy tracking that unifies engagement data in one dashboard
Neon CRM is a cloud-based platform primarily designed for nonprofits, offering robust donor management, fundraising, event registration, and membership tools. For advocacy, it supports email marketing campaigns, customizable online forms for petitions and surveys, and basic grassroots engagement through reporting and segmentation. While not a dedicated advocacy solution, it integrates these features into a comprehensive CRM, making it suitable for organizations combining fundraising with light advocacy efforts.
Pros
- Seamless integration of advocacy data with donor and fundraising records
- User-friendly interface with drag-and-drop form builders for petitions
- Strong reporting and segmentation for targeted advocacy campaigns
Cons
- Lacks advanced advocacy tools like legislative tracking or peer-to-peer texting
- Limited scalability for high-volume mobilization efforts
- Pricing can escalate quickly based on contact volume
Best For
Mid-sized nonprofits needing an all-in-one CRM that supports basic advocacy alongside core fundraising and donor management.
Pricing
Starts at $99/month for up to 500 contacts, with tiers scaling to $500+/month for larger lists; custom enterprise pricing available.
Engaging Networks
specializedCampaign platform focused on advocacy emails, petitions, and personalized fundraising appeals.
Distributed advocacy actions with real-time personalization and follow-up tools for letters, calls, and social shares to decision-makers
Engaging Networks is a robust advocacy platform tailored for nonprofits and campaigns, offering tools for creating petitions, emails, SMS blasts, and distributed actions like calls and letters to legislators. It integrates fundraising, peer-to-peer mobilization, events, and canvassing into a single system for supporter engagement. The platform emphasizes high deliverability, compliance (GDPR/CCPA), and analytics to track campaign impact.
Pros
- Comprehensive advocacy actions including petitions, legislative letters, calls, and faxes with automated personalization
- Strong integration of fundraising, email/SMS, and reporting for full campaign management
- Excellent deliverability rates and global compliance features for international orgs
Cons
- Dated interface that feels clunky compared to modern competitors
- Custom pricing can be expensive for small organizations or low-volume users
- Steeper learning curve for advanced customization and integrations
Best For
Mid-to-large nonprofits and advocacy groups running multi-channel campaigns with integrated fundraising needs.
Pricing
Custom quote-based pricing starting around $400-600/month for basic plans, scaling with email volume and supporters (e.g., ~$0.02-0.05 per email sent).
Classy
enterpriseFundraising and donor management platform with advocacy features for events and peer-to-peer campaigns.
Classy Pages for creating visually stunning, mobile-optimized campaign landing pages that convert visitors into advocates and donors
Classy is a robust fundraising and engagement platform tailored for nonprofits, enabling the creation of high-converting campaign pages, peer-to-peer fundraising, and donor management. While primarily focused on revenue generation, it supports advocacy efforts through customizable calls-to-action, petitions, and email nurturing that rally supporters for causes. Its tools bridge fundraising and mobilization, allowing organizations to drive both donations and actions seamlessly.
Pros
- Stunning, customizable campaign pages that boost engagement
- Strong integration of fundraising with advocacy actions like petitions
- Scalable for large organizations with enterprise-grade donor management
Cons
- Higher cost structure limits accessibility for smaller nonprofits
- Advocacy features are secondary to fundraising, lacking deep tools like legislative tracking
- Steeper learning curve for advanced customizations
Best For
Mid-to-large nonprofits seeking to combine advocacy mobilization with high-impact fundraising campaigns.
Pricing
Custom enterprise pricing, typically 2.5-4.5% platform fee per transaction plus $0.30 or monthly subscriptions starting at $5,000+.
Quorum
specializedAdvocacy intelligence platform for stakeholder engagement, legislative tracking, and grassroots mobilization.
Proprietary database covering over 10 million stakeholder contacts and real-time federal/state legislative data
Quorum is a powerful advocacy platform tailored for government relations and public policy teams, providing real-time legislative tracking, stakeholder relationship management, and grassroots mobilization tools. It features an extensive database of legislators, bills, committees, and regulations across federal and state levels, enabling users to monitor policy developments and execute targeted campaigns. The software also includes CRM capabilities, PAC management, and event coordination to streamline advocacy workflows.
Pros
- Comprehensive legislative and stakeholder database with millions of records
- Integrated tools for grassroots advocacy and relationship management
- Real-time alerts and analytics for policy tracking
Cons
- Steep learning curve for new users due to feature depth
- High pricing suitable only for larger organizations
- Limited flexibility in customization compared to competitors
Best For
Enterprise-level government affairs teams and advocacy organizations requiring robust policy intelligence and stakeholder engagement.
Pricing
Custom enterprise pricing, typically starting at $20,000+ annually based on user count and features.
Conclusion
The reviewed advocacy tools vary in focus, but NationBuilder rises as the top choice, offering an all-in-one solution for building, managing, and activating supporters. EveryAction and Action Network stand out as strong alternatives, with EveryAction’s integrated CRM and Action Network’s grassroots organizing tools catering to different operational needs. Together, they highlight the breadth of options available to maximize advocacy impact.
To harness the full power of advocacy, dive into NationBuilder—its seamless integration of tools makes it the ideal starting point to connect with supporters, fuel campaigns, and drive meaningful change.
Tools Reviewed
All tools were independently evaluated for this comparison
