Key Takeaways
- In 2022, U.S. craft brewers produced 23.1 million barrels of beer, representing 12.9% of the total U.S. beer market by volume.
- The global craft beer market size was valued at USD 89.23 billion in 2022 and is projected to grow at a CAGR of 13.6% from 2023 to 2030.
- U.S. craft beer sales by volume declined by 3.6% in 2022 compared to 2021, reaching 22.7 million barrels.
- In 2022, U.S. craft brewers produced 18.8 million barrels excluding larger players.
- Total U.S. craft beer production volume was 23.1 million barrels in 2022.
- Craft breweries in the U.S. produced 12.9% of all beer by volume in 2022.
- In 2022, U.S. craft breweries saw off-premise sales volume of 15.2 million barrels.
- On-premise craft beer sales volume in U.S. was 4.8 million barrels in 2022.
- U.S. craft beer dollar sales through retail channels hit $23.6 billion in 2022.
- In 2022, 42% of U.S. craft beer drinkers were aged 21-34.
- Millennial participation in craft beer consumption reached 35% in U.S. 2022.
- Women accounted for 38% of craft beer drinkers in U.S. surveys 2022.
- U.S. craft beer industry employed 183,400 workers in 2022.
- Craft breweries generated $4.1 billion in wages for U.S. employees in 2022.
- Total economic impact of U.S. craft brewing reached $144 billion in 2022.
The craft beer industry is thriving globally with strong, sustained growth ahead.
Consumption & Sales
- In 2022, U.S. craft breweries saw off-premise sales volume of 15.2 million barrels.
- On-premise craft beer sales volume in U.S. was 4.8 million barrels in 2022.
- U.S. craft beer dollar sales through retail channels hit $23.6 billion in 2022.
- Craft beer represented 24.6% of U.S. beer retail dollars in 2022.
- Average U.S. craft beer price per case was $45.20 in 2022.
- U.S. craft beer volume sales declined 4% in supermarkets in 2022.
- Export volume of U.S. craft beer reached 1.1 million barrels in 2022.
- Craft beer sales growth in convenience stores was 2.1% YoY in 2022.
- U.S. craft IPA sales volume was 8.9 million barrels in 2022.
- Non-alcoholic craft beer sales up 25% to $200 million in retail 2022.
- Craft beer market share in bars and restaurants was 15.3% in 2022.
- U.S. craft hard seltzer crossover sales reached 500,000 barrels equivalent in 2022.
- Online craft beer sales grew 18% to $1.2 billion in U.S. 2022.
- Craft beer consumption per capita in U.S. was 0.48 barrels in 2022.
- U.S. craft sales in multi-outlet stores down 3.2% volume in 2022.
- Premium craft beer sales accounted for 65% of craft dollar share in 2022.
- U.S. craft beer exports to Europe totaled 400,000 barrels in 2022.
- Craft beer sales velocity in U.S. liquor stores up 5% in 2022.
- Total U.S. beer consumption was 178.9 million barrels in 2022, craft 12.9%.
- Craft light lager sales volume 2.8 million barrels in U.S. 2022.
- U.S. craft amber ale sales down 10% to 1.1 million barrels 2022.
- Hard cider craft sales $450 million in U.S. retail 2022.
- U.S. craft beer draft sales share 11.5% in on-premise 2022.
Consumption & Sales Interpretation
Demographics & Trends
- In 2022, 42% of U.S. craft beer drinkers were aged 21-34.
- Millennial participation in craft beer consumption reached 35% in U.S. 2022.
- Women accounted for 38% of craft beer drinkers in U.S. surveys 2022.
- 55% of U.S. craft beer consumers have college degrees, above national average.
- Urban dwellers represent 62% of craft beer purchases in U.S. 2022.
- Gen Z craft beer trial rate up 15% to 28% in 2022 U.S. data.
- Hispanic consumers craft beer share grew to 18% in U.S. 2022.
- 48% of U.S. craft enthusiasts visit breweries monthly in 2022.
- Baby boomers craft beer consumption stable at 22% of segment 2022.
- Craft beer loyalty among 25-44 age group at 67% repeat purchase rate 2022.
- 29% of U.S. craft drinkers prioritize local breweries in 2022 surveys.
- African American craft beer participation rose to 12% in U.S. 2022.
- High-income households ($100k+) buy 45% of craft beer volume U.S. 2022.
- 52% of craft beer consumers experiment with new flavors monthly 2022.
- Suburban craft beer sales growth 6% vs urban 2% in U.S. 2022.
- 41% of craft drinkers aged 35-54 prefer hazy IPAs in 2022 polls.
- Vegan craft beer interest up 20% among millennials U.S. 2022.
- 37% of U.S. women craft drinkers choose fruit-infused beers 2022.
- Craft beer festival attendance averaged 5,000 per event with 70% under 40 in 2022.
- 60% of craft club members are male, 40% female in U.S. 2022.
- Remote workers craft consumption up 12% post-pandemic 2022.
- 25-34 age group drives 40% of craft seltzer crossover buys 2022.
Demographics & Trends Interpretation
Economic Impact
- U.S. craft beer industry employed 183,400 workers in 2022.
- Craft breweries generated $4.1 billion in wages for U.S. employees in 2022.
- Total economic impact of U.S. craft brewing reached $144 billion in 2022.
- Craft sector paid $1.2 billion in federal excise taxes in 2022.
- Average craft brewery wage was $62,500 annually in U.S. 2022.
- U.S. craft breweries supported 659,000 jobs including indirect in 2022.
- Craft beer tourism generated $10 billion in U.S. spending 2022.
- Small breweries (<10k barrels) employed 70% of craft workforce 2022.
- U.S. craft industry property taxes contributed $800 million in 2022.
- 25% of U.S. brewery jobs are in sales and distribution 2022.
- Craft brewing added $28 billion to U.S. GDP in 2022.
- Brewery construction spending by craft firms $1.5 billion in 2022.
- U.S. craft exports supported 5,000 direct jobs in 2022.
- Average craft taproom employs 15 staff full-time equivalent 2022.
- Craft sector retail sales tax revenue $2.3 billion U.S. 2022.
- 12% job growth in U.S. craft brewing from 2012-2022.
- Supplier spending by craft breweries $15 billion annually 2022.
- U.S. craft breweries in rural areas employ 40,000 workers 2022.
- Income multiplier effect of craft beer 2.8x wages spent locally 2022.
- Craft industry venture capital investment $500 million in 2022.
- U.S. craft mergers and acquisitions totaled 45 deals worth $2.1 billion 2022.
- 35% of craft breweries profitable post-pandemic in 2022 surveys.
- Average craft brewery revenue $1.2 million per year 2022.
Economic Impact Interpretation
Market Size & Growth
- In 2022, U.S. craft brewers produced 23.1 million barrels of beer, representing 12.9% of the total U.S. beer market by volume.
- The global craft beer market size was valued at USD 89.23 billion in 2022 and is projected to grow at a CAGR of 13.6% from 2023 to 2030.
- U.S. craft beer sales by volume declined by 3.6% in 2022 compared to 2021, reaching 22.7 million barrels.
- The number of U.S. craft breweries grew to 9,761 in 2022, a 0.7% increase from 2021.
- Craft beer market in Europe is expected to reach USD 25.6 billion by 2027, growing at 7.2% CAGR.
- U.S. craft brewer retail dollar share reached 24.1% in 2022, up from 23.1% in 2021.
- Global craft beer market projected to hit USD 139.3 billion by 2026 at 15.2% CAGR from 2019.
- In 2023, U.S. craft brewery count hit 9,830, with microbreweries comprising 89% of total.
- Craft beer segment in India grew 25% YoY in 2022, reaching 1.2 million hectoliters.
- U.S. craft beer market volume expected to grow 4.5% annually through 2028.
- Between 2017-2022, U.S. craft breweries increased by 12%, from 7,346 to 9,761.
- Asia-Pacific craft beer market to grow at 17.8% CAGR to USD 12.4 billion by 2025.
- U.S. craft segment dollar sales hit $28.9 billion in 2022.
- Number of craft breweries in Canada reached 1,300 in 2022, up 5% YoY.
- Global craft beer production volume was 2.1 billion liters in 2021.
- U.S. regional craft breweries numbered 170 in 2022.
- Craft beer market in Mexico grew 18% in 2022 to 500,000 hectoliters.
- U.S. craft beer volume market share peaked at 13.3% in 2019 before declining.
- Projected global craft beer market CAGR of 14.2% from 2023-2032 to USD 200 billion.
- In 2022, U.S. brewpubs totaled 2,294, down 2.3% from 2021.
- UK craft beer market valued at GBP 1.8 billion in 2022, growing 8%.
- U.S. craft breweries contributed $28.4 billion in economic value in 2021.
- Australia craft beer market to reach AUD 1.2 billion by 2025 at 9.5% CAGR.
- Craft beer market share in Brazil hit 2.5% of total beer in 2022.
- U.S. taproom brewery count reached 3,836 in 2022.
- Germany craft beer segment grew 6% in 2022 to 1.5 million hectoliters.
- Global craft beer market expected to grow from USD 102.6 billion in 2023 to USD 265.4 billion by 2032.
- U.S. craft beer sales volume in 2020 was 23.1 million barrels, 12.4% market share.
- Japan craft beer production reached 50,000 kiloliters in 2022.
- U.S. craft brewery growth slowed to 0.5% in 2023 estimates.
Market Size & Growth Interpretation
Production & Volume
- In 2022, U.S. craft brewers produced 18.8 million barrels excluding larger players.
- Total U.S. craft beer production volume was 23.1 million barrels in 2022.
- Craft breweries in the U.S. produced 12.9% of all beer by volume in 2022.
- U.S. craft production per brewery averaged 2,370 barrels in 2022.
- Global craft beer production volume grew 8.5% YoY to 2.3 billion liters in 2022.
- U.S. microbreweries produced 10.2 million barrels in 2022, 55% of craft total.
- Taprooms produced 4.5 million barrels in 2022, representing 19.5% of craft production.
- Regional craft breweries output 8.4 million barrels in 2022.
- Brewpubs contributed 1.8 million barrels to U.S. craft production in 2022.
- U.S. craft production declined 1% from 23.4 million barrels in 2021 to 23.1 in 2022.
- Average annual production per U.S. craft brewery was 2,500 barrels in 2021.
- Non-alcoholic craft beer production in U.S. reached 500,000 barrels in 2022.
- U.S. states with highest craft production: California at 3.2 million barrels in 2022.
- Hops usage in U.S. craft brewing totaled 50 million pounds in 2022.
- Barrel-aged craft beer production up 15% to 1.2 million barrels in 2022.
- U.S. craft sour beer production hit 800,000 barrels in 2022.
- IPA style accounted for 45% of U.S. craft production volume in 2022.
- Hazy IPA production surged 20% to 3.5 million barrels in U.S. craft in 2022.
- U.S. craft lager production increased 12% to 2.1 million barrels in 2022.
- Low/no-alcohol craft beer production grew 30% YoY to 650,000 barrels in 2022.
- Organic craft beer production in U.S. was 450,000 barrels in 2022.
- Session IPA craft production reached 1.8 million barrels in 2022.
- U.S. craft wheat beer production stable at 1.2 million barrels in 2022.
- Stout and porter craft output totaled 1.5 million barrels in U.S. 2022.
- Pale ale craft production 2.3 million barrels, 10% of craft total in 2022.
- U.S. craft pilsner production up 8% to 900,000 barrels in 2022.
- Fruit beer craft production 600,000 barrels in U.S. 2022.
Production & Volume Interpretation
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