From China brewing over a third of the world's beer to the global craft revolution adding billions to our economy, the staggering scale and dynamic trends of the beer and wine industry are pouring out a fascinating story of taste, tradition, and transformation.
Key Takeaways
- The global beer market was valued at approximately USD 752.25 billion in 2022, projected to reach USD 1,096.32 billion by 2030 at a CAGR of 5.1%.
- The U.S. beer market revenue reached $116.5 billion in 2023, with craft beer contributing 24.7% of the total volume.
- Global wine market size was estimated at USD 340.5 billion in 2022, expected to grow to USD 456.8 billion by 2030 at a CAGR of 3.8%.
- Global beer production reached 1.92 billion hectoliters in 2022, led by China at 36%.
- U.S. craft breweries produced 24.7 million barrels in 2022, 12.4% of total U.S. production.
- World wine production totaled 260 million hectoliters in 2022, down 6% from prior year.
- U.S. beer consumption averaged 26.9 gallons per capita in 2022, down 1.5%.
- Global wine consumption reached 234 million hectoliters in 2022, led by U.S. at 33 mhl.
- France consumed 26.5 million hectoliters wine in 2022, 42 liters per capita.
- U.S. millennials (25-40) consume 40% of craft beer volume in 2023.
- Women account for 42% of U.S. wine consumers in 2023, up from 35% in 2010.
- Gen Z (18-24) represents 25% of new beer trialists in U.S., favoring seltzers.
- U.S. beer industry supports 1.3 million jobs directly and indirectly in 2023.
- Global wine industry contributes $300 billion to GDP annually, 10 million jobs.
- U.S. brewing sector generated $67 billion in economic activity in 2022.
The global beer and wine markets are steadily growing and premiumizing.
Consumer Demographics
- U.S. millennials (25-40) consume 40% of craft beer volume in 2023.
- Women account for 42% of U.S. wine consumers in 2023, up from 35% in 2010.
- Gen Z (18-24) represents 25% of new beer trialists in U.S., favoring seltzers.
- 55% of U.S. beer drinkers aged 21-34 prefer light beer varieties.
- In France, 68% of wine consumers are over 50 years old in 2022.
- Hispanic consumers in U.S. drive 30% growth in imported beer sales 2018-2023.
- Baby boomers (55+) purchase 45% of premium wines in U.S., average spend $25/bottle.
- Urban millennials in China consume 60% of imported wine market share.
- 37% of UK beer drinkers are female, favoring craft and low-cal options.
- Gen Z women in Australia 28% more likely to choose RTD wine over beer.
- African American consumers 15% of U.S. craft beer market, growing fastest.
- In Italy, 52% of wine consumers aged 35-54, daily drinkers 20%.
- Brazilian beer consumers 70% male under 40, soccer events boost sales 50%.
- Japanese women 45% of low-alcohol beer market, chu-hi popular.
- Canadian wine drinkers 60% female, BC Pinot Noir favored by 25-44 age group.
- Russian beer consumers 65% male, 18-35 urban prefer craft imports.
- South African wine consumers 55% over 45, black consumers up 20% since 2018.
- Mexican beer drinkers 80% aged 18-34, Corona 40% brand loyalty.
- Polish women 35% of beer market, radler segment grew 15%.
- Belgian beer tourists 70% international, millennials 40% of visitors.
- New Zealand wine consumers 48% female, Sauvignon Blanc 70% preference.
- Czech beer drinkers 75% male, Pilsner Urquell 60% loyalty over 50s.
- U.S. LGBTQ+ consumers 10% more likely to buy natural wines.
- Global trend: 30% rise in vegan beer/wine consumers among Gen Z 2020-2023.
- Low/no-alcohol beer appeals to 50% of female consumers aged 25-34 in Europe.
Consumer Demographics Interpretation
From a world of traditional tastes we find a clear, flavorful rebellion: as younger generations enthusiastically diversify and claim their own corners of the beer and wine market, they are simultaneously disrupting old demographics while defining the future of these ancient industries with their distinctly modern values and thirst for variety.
Consumption Patterns
- U.S. beer consumption averaged 26.9 gallons per capita in 2022, down 1.5%.
- Global wine consumption reached 234 million hectoliters in 2022, led by U.S. at 33 mhl.
- France consumed 26.5 million hectoliters wine in 2022, 42 liters per capita.
- China beer consumption 34.8 liters per capita in 2022, total 450 million kl.
- U.S. wine consumption 2.58 gallons per adult in 2022, white wine up 5%.
- Germany beer consumption 100.2 liters per capita in 2022, down from 102.8.
- UK off-trade beer sales 4.2 billion liters in 2023, canned 55%.
- Brazil per capita beer consumption 93 liters in 2022, highest in South America.
- Italy wine consumption 40 liters per capita in 2022, sparkling up 3%.
- Australia beer consumption 75 liters per capita in 2022, craft 20% share.
- Spain consumed 11.2 million hectoliters wine in 2022, down 10% due to inflation.
- Mexico beer per capita 80 liters in 2022, exports drove domestic growth.
- Japan beer consumption 22.4 liters per capita in 2022, happoshu 60%.
- Canada wine consumption 14.5 liters per capita in 2023, imports 75%.
- Russia beer consumption 44 liters per capita in 2022, bottle sales 40%.
- South Korea beer consumption 53 liters per capita in 2022, Cass 45% market.
- Argentina wine consumption 22 liters per capita in 2022, Malbec 40%.
- Poland beer consumption 95 liters per capita in 2022, on-trade 30%.
- Belgium beer consumption 105 liters per capita in 2022, Trappist 10%.
- New Zealand wine consumption 25 liters per capita in 2023, exports exceed domestic.
- Czech Republic beer consumption 188 liters per capita in 2022, world highest.
- U.S. on-premise beer sales 25% of total volume in 2023, recovering post-COVID.
- Global low/no-alcohol beer consumption grew 10% to 11 billion liters in 2022.
- UK wine consumption 20 liters per capita in 2022, Prosecco 30% sparkling.
- Vietnam beer consumption 42 liters per capita in 2022, up 5%.
Consumption Patterns Interpretation
The Czech Republic continues to proudly (and staggeringly) defend its title as the world's beer-drinking champion at 188 liters per capita, while the globe collectively nurses its inflation-induced hangover with a bit less wine and a slightly more sober curiosity for low-alcohol brews.
Economic Impact and Employment
- U.S. beer industry supports 1.3 million jobs directly and indirectly in 2023.
- Global wine industry contributes $300 billion to GDP annually, 10 million jobs.
- U.S. brewing sector generated $67 billion in economic activity in 2022.
- France wine industry employs 500,000 people, 13 billion euros GDP contribution.
- Craft brewing added $33.6 billion to U.S. economy in 2022, 576,000 jobs.
- Australian wine sector $50 billion economic value, 170,000 jobs in 2023.
- Germany beer industry tax revenue €8.5 billion in 2022, 50,000 direct jobs.
- Italy wine exports support 1.3 million jobs, €13 billion GDP share.
- Brazil beer industry generates BRL 120 billion revenue, 1 million jobs.
- China beer market contributes 1% to GDP, over 2 million employed.
- U.S. wine industry $280 billion economic impact, 1.9 million jobs in 2023.
- Spain wine sector €11 billion turnover, 400,000 jobs direct/indirect.
- Mexico beer exports $6 billion USD, 400,000 jobs in production chain.
- UK beer and pub sector £26 billion GVA, 936,000 jobs in 2023.
- South Africa wine industry R42 billion value, 300,000 jobs.
- Belgium beer exports €1.2 billion, supports 7,000 direct jobs.
- New Zealand wine $6.5 billion export revenue, 35,000 jobs.
- Poland beer industry PLN 30 billion revenue, 150,000 employed.
- Argentina wine GDP contribution 2.5%, 140,000 jobs.
- Canada beer industry $20 billion economic output, 163,000 jobs.
- Chile wine exports $3.4 billion, 100,000 jobs supported.
- Vietnam beer sector $5 billion revenue, 500,000 jobs.
- Global craft beer boom created 500,000 jobs since 2010.
- U.S. wine tourism generates $15 billion annually, 400,000 seasonal jobs.
- EU beer industry €110 billion turnover, 2.3 million jobs.
Economic Impact and Employment Interpretation
So, while sipping their suds and swirls might feel like a personal luxury, the global beer and wine industries are actually massive, job-creating economic engines, pouring out livelihoods and GDP contributions with every cork pop and tap pull.
Industry Trends and Innovations
- Rise of non-alcoholic segment to add $5 billion economic value by 2025.
- 28% of U.S. consumers now prefer low/no-alcohol beer options in 2023.
- Global RTD cocktail market grew 15% in 2023, wine-based 20% share.
- Sustainable packaging in beer: 65% consumers willing to pay premium.
- AI in wine blending adopted by 40% of premium producers in 2023.
- Craft beer variety exploded to 9,000+ SKUs in U.S. retail 2023.
- Direct-to-consumer wine sales up 18% to $4.2 billion U.S. 2023.
- Hard seltzer sales plateaued, beer hybrids up 25% in 2023.
- Organic wine sales grew 12% globally, 15% in Europe 2022.
- E-commerce beer sales 15% of total U.S. volume in 2023.
- Canned wine volume up 30% YoY, 10% market penetration U.S.
- Hemp-infused non-alc beer trials by 50+ U.S. breweries 2023.
- Premiumization: 45% beer sales value growth from premium tiers 2018-2023.
- Blockchain traceability in wine supply chain used by 25% exporters.
- Session IPAs now 20% of U.S. craft IPA sales in 2023.
- Natural wine movement: 500+ labels launched globally 2023.
- Taproom experiences drive 40% craft brewery revenue.
- Climate-resilient grape varieties planted on 5% new vineyards worldwide.
- Influencer marketing boosts wine DTC sales 22% for millennials.
- Zero-waste brewing tech adopted by 300 EU craft breweries.
Industry Trends and Innovations Interpretation
The beer and wine industries are furiously innovating to please the sophisticated modern drinker, who now demands everything from sober-friendly suds and blockchain-tracked vintages to AI-crafted blends and eco-friendly packaging, all while ordering directly to their door and sipping from a can.
Market Size and Revenue
- The global beer market was valued at approximately USD 752.25 billion in 2022, projected to reach USD 1,096.32 billion by 2030 at a CAGR of 5.1%.
- The U.S. beer market revenue reached $116.5 billion in 2023, with craft beer contributing 24.7% of the total volume.
- Global wine market size was estimated at USD 340.5 billion in 2022, expected to grow to USD 456.8 billion by 2030 at a CAGR of 3.8%.
- U.S. wine market sales totaled $75.5 billion in 2022, with table wine accounting for 85% of volume sales.
- European beer market generated €147.6 billion in revenue in 2022, led by Germany and the UK.
- Premium wine segment in the global market is valued at $92 billion in 2023, growing at 4.2% CAGR.
- Craft beer market in the U.S. was worth $28.9 billion in 2022, representing 13.3% of market share by sales.
- Australian wine exports reached AUD 2.82 billion in 2022-2023, with 13% growth year-over-year.
- Global low-alcohol beer market size stood at USD 18.5 billion in 2022, forecasted to hit USD 32.4 billion by 2030.
- France wine market revenue was €13.2 billion in 2022, with exports comprising 45% of production value.
- U.S. imported beer market value hit $6.8 billion in 2023, up 7% from previous year.
- Sparkling wine global market valued at USD 38.6 billion in 2023, with Champagne segment at 25% share.
- China beer market revenue exceeded CNY 400 billion in 2022, largest in Asia-Pacific.
- Organic wine market worldwide reached USD 12.4 billion in 2022, growing 9.1% annually.
- Brazil beer market size was BRL 85 billion in 2023, with 95% market share by volume.
- Italian wine exports totaled €7.8 billion in 2022, second largest exporter globally.
- Non-alcoholic beer market valued at USD 10 billion globally in 2023, projected CAGR 7.2% to 2030.
- South Africa wine industry revenue at ZAR 50 billion in 2023, exports up 12%.
- Mexico beer exports generated $5.2 billion USD in 2022, primarily to the U.S.
- Global ready-to-drink (RTD) wine market size USD 2.5 billion in 2022, CAGR 11.5%.
- UK beer market revenue £22.5 billion in 2023, premium lagers 40% share.
- New Zealand wine exports NZD 2.1 billion in 2023, Sauvignon Blanc 85% of volume.
- India beer market valued at INR 450 billion in 2023, growing 8% YoY.
- Premiumization in wine drove 15% revenue growth to USD 45 billion globally in 2022.
- Canada beer market $10.2 billion CAD in 2023, imports 20% of volume.
- Chile wine exports $3.4 billion USD in 2023, U.S. main market at 33%.
- Japan beer market revenue ¥3.2 trillion in 2022, happoshu segment dominant.
- Boxed wine global sales value $3.8 billion in 2023, up 6%.
- Germany beer market €10.5 billion in 2023, exports €1.8 billion.
- U.S. direct-to-consumer wine sales $4.2 billion in 2023, 18% growth.
Market Size and Revenue Interpretation
While the world collectively drowns its sorrows and celebrates its victories, the beer and wine industry is soberly, steadily, and rather profitably turning our global thirst into a trillion-dollar business, one sip at a time.
Production Statistics
- Global beer production reached 1.92 billion hectoliters in 2022, led by China at 36%.
- U.S. craft breweries produced 24.7 million barrels in 2022, 12.4% of total U.S. production.
- World wine production totaled 260 million hectoliters in 2022, down 6% from prior year.
- Italy produced 44.5 million hectoliters of wine in 2022, second highest globally.
- China brewed 378 million kiloliters of beer in 2022, 37% of global total.
- U.S. total beer production was 199.5 million barrels in 2022, stable YoY.
- France wine production at 42.3 million hectoliters in 2022, affected by drought.
- Brazil produced 149 million hectoliters of beer in 2022, largest in South America.
- Australia crushed 1.75 million tonnes of grapes for wine in 2022-23, yield 7.9 t/ha.
- Germany produced 92.6 million hectoliters of beer in 2022, down 3.5%.
- Spain wine production 33.5 million hectoliters in 2022, third globally.
- Mexico beer production hit 112 million hectoliters in 2022, up 2%.
- California produced 80% of U.S. wine, 680 million gallons in 2022.
- UK beer production 42 million hectoliters in 2022, cask ale 18%.
- Argentina wine production 11.2 million hectoliters in 2022, Malbec dominant.
- Vietnam beer output 44 million hectoliters in 2022, fastest growing in ASEAN.
- South Africa produced 9.8 million hectoliters wine in 2022, exports 300 million liters.
- Russia beer production 79 million hectoliters in 2022, light beer 70%.
- New Zealand wine production 3 million hectoliters in 2023, 425 million bottles.
- Poland brewed 36 million hectoliters beer in 2022, per capita 95 liters.
- Chile produced 12.6 million hectoliters wine in 2022, Cabernet Sauvignon 38%.
- Belgium beer production 18.5 million hectoliters in 2022, 1,500+ varieties.
- U.S. barley for beer malting 5.8 million tons in 2022, 60% two-row.
- Portugal wine output 6.3 million hectoliters in 2022, Port wine 1% volume.
- Czech Republic produced 7.8 million hectoliters beer in 2022, highest per capita.
- U.S. per capita beer production equivalent 73.2 gallons in 2022.
Production Statistics Interpretation
While the world's wine production may be slightly drying up, humanity's collective beer taps are flowing mightily, proving that when the going gets tough, we apparently prefer to get hoppy.
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