GITNUXREPORT 2026

Atv Utv Industry Statistics

The ATV and UTV industry is growing globally, driven by strong recreational and utility demand.

Alexander Schmidt

Research Analyst specializing in technology and digital transformation trends.

First published: Feb 13, 2026

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Statistic 1

35% of U.S. ATV owners are aged 30-49 years in 2023 survey.

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28% of UTV buyers in U.S. are first-time powersports owners as of 2023.

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Average age of U.S. ATV rider: 42 years old in 2023 data.

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62% of UTV owners in U.S. are male, 38% female in 2023.

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Household income for 55% of ATV buyers exceeds $100,000 annually in 2023.

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41% of U.S. UTV purchases made by families with children under 18 in 2023.

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Rural residents account for 73% of ATV/UTV ownership in U.S. 2023.

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Top UTV buying states: Texas (12%), Florida (9%), California (8%) in 2023 sales data.

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52% of youth ATV riders (6-16) are boys, 48% girls per 2023 SVIA study.

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Average UTV owner education: 45% college graduates in 2023 survey.

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67% of U.S. ATV owners use vehicles primarily for recreation in 2023.

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Multi-vehicle ownership: 39% of UTV buyers own 2+ powersports vehicles 2023.

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African American ownership of ATVs/UTVs: 8% of total U.S. market in 2023.

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Hispanic/Latino UTV owners grew to 15% market share in U.S. 2023.

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Boomers (55+) represent 22% of new ATV purchases in 2023.

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Women-led households: 19% of UTV sales in 2023 U.S. data.

Statistic 17

Average annual mileage for recreational ATVs: 1,250 miles per owner in 2023.

Statistic 18

48% of UTV owners are veterans or active military in 2023 survey.

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Top occupations: Farmers/ranchers 25%, construction 18% for UTV owners 2023.

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Millennial ATV ownership rate: 31% of 25-40 age group in U.S. 2023.

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65% of UTV models in 2023 feature electronic stability control.

Statistic 22

Electric UTV adoption rose 22% in model year 2024 lineups.

Statistic 23

Autonomous features in premium UTVs: 12 models offered in 2023.

Statistic 24

CVT transmission standard in 88% of new UTVs 2023.

Statistic 25

Turbocharged engines in sport UTVs increased to 35% of segment in 2024.

Statistic 26

Direct-to-consumer UTV sales grew 18% online in 2023.

Statistic 27

Modular cargo systems standard in 52% utility UTVs 2023.

Statistic 28

4x4 independent suspension now in 92% of mid-size ATVs 2023.

Statistic 29

App-connected diagnostics in 28% of 2024 UTV models.

Statistic 30

Lightweight composite materials used in 41% chassis designs 2023.

Statistic 31

Rental fleet UTV utilization up 14% with GPS tracking 2023.

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Youth ATV electronic speed limiters mandatory in 75% models 2024.

Statistic 33

Hydrogen fuel cell prototype UTVs tested by 3 OEMs in 2023.

Statistic 34

Over-the-air software updates in 19% premium ATVs 2024.

Statistic 35

Winch standard equipment rose to 67% in utility UTVs 2023.

Statistic 36

LED lighting packages in 96% new ATV/UTV models 2024.

Statistic 37

Regenerative braking in electric ATVs: 85% of 2023 models.

Statistic 38

Factory-integrated roofs/cabs in 44% crossover UTVs 2023.

Statistic 39

AI terrain mapping in high-end UTVs debuted 2023.

Statistic 40

Sustainable manufacturing: 30% recycled plastics in Polaris 2024 UTVs.

Statistic 41

Subscription-based telematics grew 25% in fleets 2023.

Statistic 42

The U.S. ATV and UTV market revenue reached $10.2 billion in 2023, marking a 7.5% increase from 2022 driven by recreational demand.

Statistic 43

Global UTV market size was estimated at $4.8 billion in 2023, projected to grow at a CAGR of 6.2% from 2024 to 2030 due to utility applications.

Statistic 44

North American ATV market valued at $3.1 billion in 2022, with youth models contributing 15% of total sales volume.

Statistic 45

U.S. side-by-side (UTV) segment accounted for 62% of total powersports off-road vehicle market share by revenue in 2023.

Statistic 46

European ATV market grew by 8.3% YoY in 2023 to €1.2 billion, fueled by agricultural adoption.

Statistic 47

Asia-Pacific UTV market expected to reach $2.1 billion by 2028, with a CAGR of 7.1% from 2023.

Statistic 48

U.S. ATV retail sales hit 284,000 units in 2022, contributing to a market value increase of 12%.

Statistic 49

Global off-road vehicle market, including ATVs/UTVs, projected to grow from $12.5 billion in 2023 to $18.7 billion by 2030 at 5.9% CAGR.

Statistic 50

Utility ATV segment represented 55% of U.S. market revenue in 2023, valued at $5.6 billion.

Statistic 51

Recreational UTV market in the U.S. expanded to $4.2 billion in 2023, up 9.2% from prior year.

Statistic 52

Canadian ATV/UTV industry generated CAD 1.8 billion in economic impact in 2022.

Statistic 53

Latin America UTV market size stood at $450 million in 2023, with Brazil leading at 40% share.

Statistic 54

U.S. youth ATV market valued at $850 million in 2023, growing 4.5% annually.

Statistic 55

Global electric ATV/UTV market reached $320 million in 2023, CAGR 15.2% forecasted to 2030.

Statistic 56

Australia/New Zealand ATV market hit AUD 650 million in 2023, driven by farming use.

Statistic 57

U.S. powersports dealer ATV/UTV inventory value averaged $2.3 million per large dealer in 2023.

Statistic 58

Middle East & Africa UTV market projected to grow from $180 million in 2023 to $420 million by 2030.

Statistic 59

Sport ATV segment global market size was $1.1 billion in 2023.

Statistic 60

U.S. aftermarket ATV/UTV parts market valued at $1.9 billion in 2023.

Statistic 61

China domestic ATV/UTV production market worth CNY 15 billion in 2023.

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U.S. ATV-related fatalities: 631 in 2022, down 4% from 2021.

Statistic 63

76% of ATV deaths in 2022 involved adults over 16 years old.

Statistic 64

Helmet usage among ATV riders: 71% in 2023 observational study.

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UTV rollover incidents: 42% of reported off-road accidents in 2023.

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Youth (16 and under) ATV injuries: 22,500 emergency visits in 2022.

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Alcohol involvement in 18% of fatal ATV crashes in U.S. 2022.

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Seatbelt use in UTVs: Only 34% compliance in crash-involved vehicles 2023.

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ATV passenger deaths: 23% of total fatalities in 2022.

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Speed-related UTV accidents: 55% of injury reports in 2023.

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States with mandatory ATV helmet laws for youth: 23 states in 2023.

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Tree/branch collisions: Cause of 12% ATV injuries in wooded areas 2022.

Statistic 73

Electric ATV safety incidents down 15% in 2023 vs gas models.

Statistic 74

UTV ejection injuries: 61% of hospitalized cases in 2022.

Statistic 75

Nighttime ATV operation involved in 27% of fatal crashes 2022.

Statistic 76

Pavement-related ATV accidents: 19% of total deaths in 2023.

Statistic 77

UTV fire incidents: 1.2 per 100,000 units registered in 2023.

Statistic 78

Head injuries account for 38% of ATV trauma cases in ER 2022.

Statistic 79

Rollovers cause 45% of UTV fatalities per CPSC 2023 data.

Statistic 80

ATV training course completers 25% less likely to crash in 2023 study.

Statistic 81

Multi-vehicle ATV crashes up 8% in 2023 rural areas.

Statistic 82

U.S. ATV shipments totaled 412,000 units in 2023, up 5.8% from 2022.

Statistic 83

Polaris delivered 180,000 UTV units in North America in 2023.

Statistic 84

Yamaha Motor Co. sold 95,000 ATVs globally in 2023, with 60% in utility segment.

Statistic 85

BRP (Can-Am) UTV retail sales reached 72,000 units in U.S. in 2023.

Statistic 86

Honda ATV U.S. sales: 45,200 units in 2023, focusing on youth models at 22% share.

Statistic 87

Kawasaki reported 28,500 UTV shipments to U.S. dealers in 2023.

Statistic 88

Arctic Cat (Textron) ATV sales: 19,800 units in 2023, down 3% YoY.

Statistic 89

CFMoto U.S. UTV retail: 15,400 units in 2023, up 45% from 2022.

Statistic 90

Kubota RTV UTV sales hit 12,000 units in U.S. agricultural sector 2023.

Statistic 91

John Deere Gator UTV: 22,500 units sold in 2023 across utility lines.

Statistic 92

Suzuki KingQuad ATV U.S. sales: 8,900 units in 2023.

Statistic 93

Global ATV wholesale shipments: 850,000 units in 2023, led by Asia at 48%.

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U.S. used ATV/UTV sales volume: 156,000 units in 2023 via dealers.

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Tracker Off Road UTV sales: 10,200 units in 2023.

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Mahindra Roxor sales: 4,500 units in U.S. 2023.

Statistic 97

Hisun/Himray UTV U.S. retail: 9,800 units 2023.

Statistic 98

Massimo Motor UTV sales growth to 7,600 units in 2023.

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Bennche UTV U.S. sales: 5,200 units in 2023.

Statistic 100

U.S. ATV export shipments: 35,000 units in 2023 to Canada/Mexico.

Statistic 101

U.S. ATV shipments totaled 412,000 units in 2023, up 5.8% from 2022.

Statistic 102

Polaris delivered 180,000 UTV units in North America in 2023.

Statistic 103

Yamaha Motor Co. sold 95,000 ATVs globally in 2023, with 60% in utility segment.

Statistic 104

BRP (Can-Am) UTV retail sales reached 72,000 units in U.S. in 2023.

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Buckle up, because the ATV and UTV industry is not just roaring down trails but accelerating through a booming economic landscape, as proven by a U.S. market that surged to $10.2 billion in revenue last year.

Key Takeaways

The U.S. ATV and UTV market revenue reached $10.2 billion in 2023, marking a 7.5% increase from 2022 driven by recreational demand.
Global UTV market size was estimated at $4.8 billion in 2023, projected to grow at a CAGR of 6.2% from 2024 to 2030 due to utility applications.
North American ATV market valued at $3.1 billion in 2022, with youth models contributing 15% of total sales volume.
U.S. ATV shipments totaled 412,000 units in 2023, up 5.8% from 2022.
Polaris delivered 180,000 UTV units in North America in 2023.
Yamaha Motor Co. sold 95,000 ATVs globally in 2023, with 60% in utility segment.
35% of U.S. ATV owners are aged 30-49 years in 2023 survey.
28% of UTV buyers in U.S. are first-time powersports owners as of 2023.
Average age of U.S. ATV rider: 42 years old in 2023 data.
U.S. ATV-related fatalities: 631 in 2022, down 4% from 2021.
76% of ATV deaths in 2022 involved adults over 16 years old.
Helmet usage among ATV riders: 71% in 2023 observational study.
65% of UTV models in 2023 feature electronic stability control.
Electric UTV adoption rose 22% in model year 2024 lineups.
Autonomous features in premium UTVs: 12 models offered in 2023.

The ATV and UTV industry is growing globally, driven by strong recreational and utility demand.

Consumer Demographics

35% of U.S. ATV owners are aged 30-49 years in 2023 survey.
28% of UTV buyers in U.S. are first-time powersports owners as of 2023.
Average age of U.S. ATV rider: 42 years old in 2023 data.
62% of UTV owners in U.S. are male, 38% female in 2023.
Household income for 55% of ATV buyers exceeds $100,000 annually in 2023.
41% of U.S. UTV purchases made by families with children under 18 in 2023.
Rural residents account for 73% of ATV/UTV ownership in U.S. 2023.
Top UTV buying states: Texas (12%), Florida (9%), California (8%) in 2023 sales data.
52% of youth ATV riders (6-16) are boys, 48% girls per 2023 SVIA study.
Average UTV owner education: 45% college graduates in 2023 survey.
67% of U.S. ATV owners use vehicles primarily for recreation in 2023.
Multi-vehicle ownership: 39% of UTV buyers own 2+ powersports vehicles 2023.
African American ownership of ATVs/UTVs: 8% of total U.S. market in 2023.
Hispanic/Latino UTV owners grew to 15% market share in U.S. 2023.
Boomers (55+) represent 22% of new ATV purchases in 2023.
Women-led households: 19% of UTV sales in 2023 U.S. data.
Average annual mileage for recreational ATVs: 1,250 miles per owner in 2023.
48% of UTV owners are veterans or active military in 2023 survey.
Top occupations: Farmers/ranchers 25%, construction 18% for UTV owners 2023.
Millennial ATV ownership rate: 31% of 25-40 age group in U.S. 2023.

Consumer Demographics Interpretation

The modern powersports landscape reveals a robust, middle-aged market where comfortable, rural-dwelling men with disposable income are the core buyers, yet a significant and refreshingly diverse wave of first-time families, women-led households, and younger millennials is steering the industry toward broader, family-oriented recreation.

Industry Trends and Innovations

65% of UTV models in 2023 feature electronic stability control.
Electric UTV adoption rose 22% in model year 2024 lineups.
Autonomous features in premium UTVs: 12 models offered in 2023.
CVT transmission standard in 88% of new UTVs 2023.
Turbocharged engines in sport UTVs increased to 35% of segment in 2024.
Direct-to-consumer UTV sales grew 18% online in 2023.
Modular cargo systems standard in 52% utility UTVs 2023.
4x4 independent suspension now in 92% of mid-size ATVs 2023.
App-connected diagnostics in 28% of 2024 UTV models.
Lightweight composite materials used in 41% chassis designs 2023.
Rental fleet UTV utilization up 14% with GPS tracking 2023.
Youth ATV electronic speed limiters mandatory in 75% models 2024.
Hydrogen fuel cell prototype UTVs tested by 3 OEMs in 2023.
Over-the-air software updates in 19% premium ATVs 2024.
Winch standard equipment rose to 67% in utility UTVs 2023.
LED lighting packages in 96% new ATV/UTV models 2024.
Regenerative braking in electric ATVs: 85% of 2023 models.
Factory-integrated roofs/cabs in 44% crossover UTVs 2023.
AI terrain mapping in high-end UTVs debuted 2023.
Sustainable manufacturing: 30% recycled plastics in Polaris 2024 UTVs.
Subscription-based telematics grew 25% in fleets 2023.

Industry Trends and Innovations Interpretation

The industry is frantically trying to build a computerized, eco-conscious Swiss Army knife on wheels, catering to safety-minded parents, efficiency-obsessed fleets, and adrenaline junkies who now want their turbocharged thrills delivered with optional autonomy and a sustainability side.

Market Size and Growth

The U.S. ATV and UTV market revenue reached $10.2 billion in 2023, marking a 7.5% increase from 2022 driven by recreational demand.
Global UTV market size was estimated at $4.8 billion in 2023, projected to grow at a CAGR of 6.2% from 2024 to 2030 due to utility applications.
North American ATV market valued at $3.1 billion in 2022, with youth models contributing 15% of total sales volume.
U.S. side-by-side (UTV) segment accounted for 62% of total powersports off-road vehicle market share by revenue in 2023.
European ATV market grew by 8.3% YoY in 2023 to €1.2 billion, fueled by agricultural adoption.
Asia-Pacific UTV market expected to reach $2.1 billion by 2028, with a CAGR of 7.1% from 2023.
U.S. ATV retail sales hit 284,000 units in 2022, contributing to a market value increase of 12%.
Global off-road vehicle market, including ATVs/UTVs, projected to grow from $12.5 billion in 2023 to $18.7 billion by 2030 at 5.9% CAGR.
Utility ATV segment represented 55% of U.S. market revenue in 2023, valued at $5.6 billion.
Recreational UTV market in the U.S. expanded to $4.2 billion in 2023, up 9.2% from prior year.
Canadian ATV/UTV industry generated CAD 1.8 billion in economic impact in 2022.
Latin America UTV market size stood at $450 million in 2023, with Brazil leading at 40% share.
U.S. youth ATV market valued at $850 million in 2023, growing 4.5% annually.
Global electric ATV/UTV market reached $320 million in 2023, CAGR 15.2% forecasted to 2030.
Australia/New Zealand ATV market hit AUD 650 million in 2023, driven by farming use.
U.S. powersports dealer ATV/UTV inventory value averaged $2.3 million per large dealer in 2023.
Middle East & Africa UTV market projected to grow from $180 million in 2023 to $420 million by 2030.
Sport ATV segment global market size was $1.1 billion in 2023.
U.S. aftermarket ATV/UTV parts market valued at $1.9 billion in 2023.
China domestic ATV/UTV production market worth CNY 15 billion in 2023.

Market Size and Growth Interpretation

While Americans are busy buying $10.2 billion worth of freedom and fun on four wheels—with side-by-sides decisively outpacing ATVs as the dominant species—the rest of the world is steadily hitching its utility UTVs to the global market plow, proving that whether for roosting dirt or hauling feed, our need for off-road vehicles is a nearly $19 billion habit we have no intention of kicking.

Safety Statistics

U.S. ATV-related fatalities: 631 in 2022, down 4% from 2021.
76% of ATV deaths in 2022 involved adults over 16 years old.
Helmet usage among ATV riders: 71% in 2023 observational study.
UTV rollover incidents: 42% of reported off-road accidents in 2023.
Youth (16 and under) ATV injuries: 22,500 emergency visits in 2022.
Alcohol involvement in 18% of fatal ATV crashes in U.S. 2022.
Seatbelt use in UTVs: Only 34% compliance in crash-involved vehicles 2023.
ATV passenger deaths: 23% of total fatalities in 2022.
Speed-related UTV accidents: 55% of injury reports in 2023.
States with mandatory ATV helmet laws for youth: 23 states in 2023.
Tree/branch collisions: Cause of 12% ATV injuries in wooded areas 2022.
Electric ATV safety incidents down 15% in 2023 vs gas models.
UTV ejection injuries: 61% of hospitalized cases in 2022.
Nighttime ATV operation involved in 27% of fatal crashes 2022.
Pavement-related ATV accidents: 19% of total deaths in 2023.
UTV fire incidents: 1.2 per 100,000 units registered in 2023.
Head injuries account for 38% of ATV trauma cases in ER 2022.
Rollovers cause 45% of UTV fatalities per CPSC 2023 data.
ATV training course completers 25% less likely to crash in 2023 study.
Multi-vehicle ATV crashes up 8% in 2023 rural areas.

Safety Statistics Interpretation

The sobering statistics reveal that a stubbornly casual approach to safety is driving these vehicles straight into the grim reality that while helmets and training clearly save lives, far too many riders are betting their lives against rollovers, speed, and the frankly idiotic combination of alcohol and horsepower.

Sales and Shipments

U.S. ATV shipments totaled 412,000 units in 2023, up 5.8% from 2022.
Polaris delivered 180,000 UTV units in North America in 2023.
Yamaha Motor Co. sold 95,000 ATVs globally in 2023, with 60% in utility segment.
BRP (Can-Am) UTV retail sales reached 72,000 units in U.S. in 2023.
Honda ATV U.S. sales: 45,200 units in 2023, focusing on youth models at 22% share.
Kawasaki reported 28,500 UTV shipments to U.S. dealers in 2023.
Arctic Cat (Textron) ATV sales: 19,800 units in 2023, down 3% YoY.
CFMoto U.S. UTV retail: 15,400 units in 2023, up 45% from 2022.
Kubota RTV UTV sales hit 12,000 units in U.S. agricultural sector 2023.
John Deere Gator UTV: 22,500 units sold in 2023 across utility lines.
Suzuki KingQuad ATV U.S. sales: 8,900 units in 2023.
Global ATV wholesale shipments: 850,000 units in 2023, led by Asia at 48%.
U.S. used ATV/UTV sales volume: 156,000 units in 2023 via dealers.
Tracker Off Road UTV sales: 10,200 units in 2023.
Mahindra Roxor sales: 4,500 units in U.S. 2023.
Hisun/Himray UTV U.S. retail: 9,800 units 2023.
Massimo Motor UTV sales growth to 7,600 units in 2023.
Bennche UTV U.S. sales: 5,200 units in 2023.
U.S. ATV export shipments: 35,000 units in 2023 to Canada/Mexico.
U.S. ATV shipments totaled 412,000 units in 2023, up 5.8% from 2022.
Polaris delivered 180,000 UTV units in North America in 2023.
Yamaha Motor Co. sold 95,000 ATVs globally in 2023, with 60% in utility segment.
BRP (Can-Am) UTV retail sales reached 72,000 units in U.S. in 2023.

Sales and Shipments Interpretation

While Polaris dominates the UTV landscape like a reigning monarch, the rest of the off-road kingdom is a spirited brawl where every niche, from Can-Am’s performance to Kubota’s farms and CFMoto’s meteoric rise, proves there’s a muddy throne for everyone with a wheel and a dream.

Sources & References

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