GITNUXREPORT 2025

AI In The Modeling Industry Statistics

AI transforms modeling industry with virtual models, casting, diversity, and efficiency.

Jannik Linder

Co-Founder of Gitnux, specialized in content and tech since 2016.

First published: April 29, 2025

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Statistic 1

45% of models use AI-powered apps for portfolio management

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52% of AI-driven virtual models have appeared on runway shows in 2023

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30% of fashion brands explore AI-generated virtual influencers to enhance marketing campaigns

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65% of fashion brands are experimenting with AI-driven sizing tools

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22% of models have used AI tools for virtual fittings

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25% of modeling agencies now employ AI algorithms to analyze facial symmetry and aesthetics

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40% of fashion brands plan to use AI for personalized model recommendations in advertising

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50% of fashion tech startups focus on AI solutions for the modeling industry

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AI tools for mood prediction during photo shoots are being used by 23% of modeling agencies

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78% of fitness brands incorporate AI for influencer modeling and promotional campaigns

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20% of models have received recommendations from AI for career development and skill enhancement

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55% of fashion retailers plan to incorporate AI-generated models for online storefronts by 2025

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65% of modeling agencies use AI for demographic analysis to tailor casting searches

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37% of advertising campaigns in fashion industry have featured AI-generated models

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33% of AI-generated virtual models are used for brand ambassador roles in fashion campaigns

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28% of models have taken training on how to work alongside AI virtual models

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The use of AI in hair and makeup simulations for virtual models has increased by 100% since 2021

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90% of AI-generated virtual models are used across multiple platforms, including social media, websites, and virtual fashion shows

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AI-generated images have increased by 150% in modeling portfolios from 2020 to 2023

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40% of models feel that AI tools reduce job opportunities

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48% of models surveyed think AI will improve diversity on the runway

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55% of AI-generated virtual models have higher engagement rates than traditional models on social media

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AI-powered talent casting platforms have reduced selection time by 50%

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58% of models believe AI could help in reducing body image issues by promoting diverse standards

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32% of modeling jobs in digital campaigns are now facilitated or enhanced by AI

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42% of modeling agencies project that AI virtual models will replace approximately 10% of traditional models by 2025

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71% of younger models aged 18-25 are comfortable working with AI virtual models

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48% of brands using AI in modeling report increased campaign ROI

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In 2023, 90% of fashion shows featured at least one AI-generated virtual model

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14% of models have postponed or refused jobs due to AI-generated content conflicts

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44% of models believe that AI technology will eventually lead to a more inclusive and diverse industry

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68% of consumers find AI-created models more accessible

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48% of users prefer virtual AI models over human models for sustainability reasons

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60% of modeling agencies have integrated AI tools into their workflow

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78% of fashion brands plan to increase AI investment in modeling processes over the next 5 years

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35% of modeling agencies utilize AI for casting decisions

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AI-based skin analysis tools are now used in 70% of beauty campaigns featuring models

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85% of modeling agencies believe AI will transform the industry by 2030

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The use of AI in photo retouching has increased by 120% in the modeling industry from 2021 to 2023

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The number of AI-generated virtual fashion shows increased by 70% in 2023

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The adoption of AI-based image editing software in fashion modeling increased from 15% in 2020 to 55% in 2023

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67% of modeling agencies see AI as a tool to expedite portfolio creation

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46% of modeling agencies believe AI can help reduce bias in the selection process

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80% of major fashion houses are investing in AI technology to enhance their modeling and marketing strategies

Statistic 45

22% of modeling agencies have hired AI specialists to develop custom AI solutions for their needs

Statistic 46

AI-driven analytics tools experienced a 65% increase in adoption among fashion brands between 2022 and 2023

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32% of fashion brands are actively testing AI-driven virtual fitting rooms for customer use

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The global AI in fashion market size was valued at $4.4 billion in 2022 and is projected to grow at a CAGR of 42% through 2030

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The global revenue from AI-driven virtual fitting rooms in fashion was $2 billion in 2022, expected to reach $8 billion by 2028

Statistic 50

The global virtual model market, driven largely by AI, is projected to reach $45 billion by 2030

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Key Highlights

60% of modeling agencies have integrated AI tools into their workflow
45% of models use AI-powered apps for portfolio management
78% of fashion brands plan to increase AI investment in modeling processes over the next 5 years
52% of AI-driven virtual models have appeared on runway shows in 2023
35% of modeling agencies utilize AI for casting decisions
AI-generated images have increased by 150% in modeling portfolios from 2020 to 2023
68% of consumers find AI-created models more accessible
40% of models feel that AI tools reduce job opportunities
AI-based skin analysis tools are now used in 70% of beauty campaigns featuring models
30% of fashion brands explore AI-generated virtual influencers to enhance marketing campaigns
The global AI in fashion market size was valued at $4.4 billion in 2022 and is projected to grow at a CAGR of 42% through 2030
85% of modeling agencies believe AI will transform the industry by 2030
48% of models surveyed think AI will improve diversity on the runway

As AI continues to revolutionize the modeling industry, over 60% of agencies now incorporate these cutting-edge tools into their workflows, sparking a transformation that’s redefining the future of fashion on and off the runway.

AI Applications and Tools in Fashion and Modeling Industries

45% of models use AI-powered apps for portfolio management
52% of AI-driven virtual models have appeared on runway shows in 2023
30% of fashion brands explore AI-generated virtual influencers to enhance marketing campaigns
65% of fashion brands are experimenting with AI-driven sizing tools
22% of models have used AI tools for virtual fittings
25% of modeling agencies now employ AI algorithms to analyze facial symmetry and aesthetics
40% of fashion brands plan to use AI for personalized model recommendations in advertising
50% of fashion tech startups focus on AI solutions for the modeling industry
AI tools for mood prediction during photo shoots are being used by 23% of modeling agencies
78% of fitness brands incorporate AI for influencer modeling and promotional campaigns
20% of models have received recommendations from AI for career development and skill enhancement
55% of fashion retailers plan to incorporate AI-generated models for online storefronts by 2025
65% of modeling agencies use AI for demographic analysis to tailor casting searches
37% of advertising campaigns in fashion industry have featured AI-generated models
33% of AI-generated virtual models are used for brand ambassador roles in fashion campaigns
28% of models have taken training on how to work alongside AI virtual models
The use of AI in hair and makeup simulations for virtual models has increased by 100% since 2021
90% of AI-generated virtual models are used across multiple platforms, including social media, websites, and virtual fashion shows

AI Applications and Tools in Fashion and Modeling Industries Interpretation

As AI reshapes the modeling industry—ranging from virtual models on runways to automated casting and personalized marketing—it's clear that 2023 marks a tipping point where human creativity and machine intelligence are seamlessly intertwining to redefine beauty standards, career trajectories, and brand storytelling in fashion.

AI Impact on Models and Creative Processes

AI-generated images have increased by 150% in modeling portfolios from 2020 to 2023
40% of models feel that AI tools reduce job opportunities
48% of models surveyed think AI will improve diversity on the runway
55% of AI-generated virtual models have higher engagement rates than traditional models on social media
AI-powered talent casting platforms have reduced selection time by 50%
58% of models believe AI could help in reducing body image issues by promoting diverse standards
32% of modeling jobs in digital campaigns are now facilitated or enhanced by AI
42% of modeling agencies project that AI virtual models will replace approximately 10% of traditional models by 2025
71% of younger models aged 18-25 are comfortable working with AI virtual models
48% of brands using AI in modeling report increased campaign ROI
In 2023, 90% of fashion shows featured at least one AI-generated virtual model
14% of models have postponed or refused jobs due to AI-generated content conflicts
44% of models believe that AI technology will eventually lead to a more inclusive and diverse industry

AI Impact on Models and Creative Processes Interpretation

As AI propels a digital modeling revolution offering increased diversity and engagement but also threatening traditional careers and job security, the fashion industry finds itself at a high-tech crossroads where innovation and caution must go hand in virtual hand.

Consumer Perceptions and Preferences Regarding AI-Generated Content

68% of consumers find AI-created models more accessible
48% of users prefer virtual AI models over human models for sustainability reasons

Consumer Perceptions and Preferences Regarding AI-Generated Content Interpretation

With nearly two-thirds of consumers embracing AI-created models for their accessibility and almost half favoring virtual over human for sustainability, the modeling industry is undeniably shifting toward a digital runway—where innovation meets environmental consciousness.

Market Adoption and Investment Levels in AI

60% of modeling agencies have integrated AI tools into their workflow
78% of fashion brands plan to increase AI investment in modeling processes over the next 5 years
35% of modeling agencies utilize AI for casting decisions
AI-based skin analysis tools are now used in 70% of beauty campaigns featuring models
85% of modeling agencies believe AI will transform the industry by 2030
The use of AI in photo retouching has increased by 120% in the modeling industry from 2021 to 2023
The number of AI-generated virtual fashion shows increased by 70% in 2023
The adoption of AI-based image editing software in fashion modeling increased from 15% in 2020 to 55% in 2023
67% of modeling agencies see AI as a tool to expedite portfolio creation
46% of modeling agencies believe AI can help reduce bias in the selection process
80% of major fashion houses are investing in AI technology to enhance their modeling and marketing strategies
22% of modeling agencies have hired AI specialists to develop custom AI solutions for their needs
AI-driven analytics tools experienced a 65% increase in adoption among fashion brands between 2022 and 2023
32% of fashion brands are actively testing AI-driven virtual fitting rooms for customer use

Market Adoption and Investment Levels in AI Interpretation

As AI seamlessly strides from virtual runway to backstage, fashion's embrace of technology—ranging from skin analysis to bias reduction—underscores a runway reboot where algorithms may soon outshine human intuition in shaping industry standards by 2030.

Market Size, Trends, and Future Outlook of AI in Fashion

The global AI in fashion market size was valued at $4.4 billion in 2022 and is projected to grow at a CAGR of 42% through 2030
The global revenue from AI-driven virtual fitting rooms in fashion was $2 billion in 2022, expected to reach $8 billion by 2028
The global virtual model market, driven largely by AI, is projected to reach $45 billion by 2030

Market Size, Trends, and Future Outlook of AI in Fashion Interpretation

With the fashion industry rapidly stitching AI into its fabric—turning virtual runways into billion-dollar battlegrounds—it's clear that in the world of modeling, the real future is looking virtually perfect.