By 2030, the generative AI market is projected to hit $1,167.8 billion, yet many greeting card businesses are still juggling handwritten charm with data heavy personalization. Meanwhile, U.S. greeting cards and related products moved 978 million units in 2023, even as 58% of organizations say they use AI for customer experience and 88% of marketers expect AI to matter in the next three years. The tension between “traditional card” volume and AI fueled targeting is where the real change is showing up.
Key Takeaways
- The global greeting cards market is forecast to grow at a 4.7% CAGR from 2024 to 2032
- In 2023, U.S. greeting cards & related products had 25,981 businesses
- In 2023, U.S. greeting cards & related products employed 58,112 people
- In 2024, 88% of marketers say AI will be important for their organization in the next 3 years
- In 2024, 42% of companies used generative AI for some function
- In 2024, 58% of organizations say they use AI for customer experience
- In 2023, McKinsey estimated generative AI could reduce labor costs by 60-70% for tasks in some customer operations functions
- In 2023, the average cost to produce a marketing content asset fell by 20% after adopting AI tools (company-level survey)
- In 2022, the EU AI Act introduced penalties of up to €30 million or 6% of global annual turnover for certain infringements
- OpenAI reported GPT-4 scored 86.4% on MMLU (5-shot)
- Google reported that DeepMind's AlphaFold2 achieved 87.0 on average TM-score for proteins in CASP14
- In a 2019 study, automated layout generation saved 30% of design time compared with manual design
- In 2024, U.S. consumers spent $247.6 per capita on cards, gift wrap, and stationery in 2022
- In 2023, 34% of consumers said they send greeting cards electronically at least once per month
- In 2023, 80% of consumers have used a voice assistant or plan to use one (Amazon/others ecosystem survey)
AI is accelerating greeting cards with faster creation and personalization, boosting growth from market expansion to tech adoption.
Related reading
01 · Category
Market Size9 stats
01
The global greeting cards market is forecast to grow at a 4.7% CAGR from 2024 to 2032https://www.fortunebusinessinsights.com/greeting-cards-market-102393
02
In 2023, U.S. greeting cards & related products had 25,981 businesseshttps://www.ibisworld.com/united-states/industry-statistics/number-of-businesses-internet/retail-sales-greeting-cards-industry/
03
In 2023, U.S. greeting cards & related products employed 58,112 peoplehttps://www.ibisworld.com/united-states/industry-statistics/employment/retail-sales-greeting-cards-industry/
04
In 2023, U.S. greeting cards & related products industry revenue per business was about $177,000https://www.ibisworld.com/united-states/industry-statistics/revenue-per-business/retail-sales-greeting-cards-industry/
05
In 2023, the U.S. greeting cards & related products industry had a profit margin of 9.2%https://www.ibisworld.com/united-states/industry-statistics/profit/retail-sales-greeting-cards-industry/
06
In 2023, the U.S. greeting cards & related products industry volume was 978 million unitshttps://www.ibisworld.com/united-states/industry-statistics/market-size/retail-sales-greeting-cards-industry/
07
In 2024, the global chatbot market was estimated at $5.0 billion and projected to reach $18.1 billion by 2030, supporting AI-assisted customer service for retailers selling greeting cardshttps://www.precedenceresearch.com/chatbot-market
08
In 2024, the global natural language processing (NLP) market was estimated at $26.0 billion and projected to grow to $272.4 billion by 2032, supporting automated generation of greeting card text and templateshttps://www.precedenceresearch.com/natural-language-processing-nlp-market
09
In 2022, worldwide spending on public cloud services reached $563 billion, providing the compute base for image and text generation workflowshttps://www.gartner.com/en/newsroom/press-releases/2023-08-08-gartner-says-worldwide-end-user-spending-on-public-cloud-services-grew-20-percent-in-2022-to-reach-563-billion
Interpretation
Market Size Interpretation
For the Market Size perspective, the global greeting cards market is set to expand at a 4.7% CAGR from 2024 to 2032 while rising investments in AI such as a chatbot market projected to grow from $5.0 billion in 2024 to $18.1 billion by 2030 and an NLP market forecast to hit $272.4 billion by 2032 point to growing capacity for AI-driven text and customer support in the industry.
02 · Category
Industry Trends15 stats
01
In 2024, 88% of marketers say AI will be important for their organization in the next 3 yearshttps://www.salesforce.com/news/stories/state-of-marketing/
02
In 2024, 42% of companies used generative AI for some functionhttps://www.gartner.com/en/newsroom/press-releases/2024-02-22-gartner-survey-shows-ai-assistant-adoption-growing
03
In 2024, 58% of organizations say they use AI for customer experiencehttps://www.ibm.com/services/consulting/ai/ai-strategies
04
In 2024, 50% of marketing leaders planned to implement generative AI within 12 monthshttps://www.campaignlive.co.uk/article/half-marketing-leaders-planning-implement-generative-ai-within-12-months/1822383
05
In 2023, 65% of consumers said they prefer messages that match their interestshttps://www.thinkwithgoogle.com/intl/en-uk/insights/consumer-insights/relevance-study/
06
The global AI software market is forecast to grow to $407.0 billion by 2027https://www.statista.com/statistics/1186824/artificial-intelligence-software-market-size-forecast/
07
In 2024, 76% of marketers believe AI will help personalize marketinghttps://www.adweek.com/brand-marketing/report-ai-personalization-belief-statistics/
08
In 2024, 58% of companies plan to use AI for inventory optimizationhttps://www.supplychainbrain.com/articles/38920-survey-58-of-companies-plan-to-use-ai-for-inventory-optimization
09
By 2030, the generative AI market is projected to reach $1,167.8 billionhttps://www.grandviewresearch.com/industry-analysis/generative-ai-market
10
1.0% increase in nonprofit card submissions from 2022 to 2023 in the U.S. Greeting Card Industry (the industry group tracked by IBISWorld equivalent data series) indicates modest year-over-year volume growth during the period studiedhttps://www.ibisworld.com/united-states/market-research-reports/greeting-cards-industry/11200/
11
64% of marketers say they plan to use AI to improve customer targeting and segmentation within 12 monthshttps://www.campaignlive.co.uk/article/ai-marketing-statistics-2024/1882115
12
Up to 90% of data in most organizations is unstructured, making AI natural-language and generative approaches central to content generation workflowshttps://www.ibm.com/topics/unstructured-data
13
The U.S. card and gift wrap retail channel includes more than 25,000 firms, with small businesses making up a large share of establishments in the categoryhttps://www.census.gov/naics/?input=322%3A%20Greeting%20Cards%20and%20Related%20Products
14
In 2024, 25% of organizations reported AI model security incidents in the past 12 months, raising the importance of safe creative generation and content governancehttps://www.varonis.com/blog/ai-security-statistics
15
In 2024, 46% of organizations reported that they have implemented AI governance policies, indicating increasing compliance structures relevant to AI-generated greeting card contenthttps://www.oecd.org/en/about/programmes/artificial-intelligence.html
Interpretation
Industry Trends Interpretation
Industry Trends in the greeting card space are accelerating fast, with 88% of marketers expecting AI to be important for their organization within the next 3 years and 46% already having AI governance policies in place to manage the rise of AI enabled, more personalized customer messaging.
03 · Category
Cost Analysis6 stats
01
In 2023, McKinsey estimated generative AI could reduce labor costs by 60-70% for tasks in some customer operations functionshttps://www.mckinsey.com/capabilities/quantumblack/our-insights/the-economic-potential-of-generative-ai-the-next-productivity-frontier
02
In 2023, the average cost to produce a marketing content asset fell by 20% after adopting AI tools (company-level survey)https://www.hubspot.com/state-of-marketing
03
In 2022, the EU AI Act introduced penalties of up to €30 million or 6% of global annual turnover for certain infringementshttps://eur-lex.europa.eu/eli/reg/2024/1689/oj
04
In 2024, GDPR fines under Article 83 can reach up to €20 million or 4% of global annual turnoverhttps://eur-lex.europa.eu/eli/reg/2016/679/oj
05
In 2023, Ponemon/IBM reported that breaches with malicious attacks cost $1.9 million more than those withouthttps://www.ibm.com/reports/data-breach
06
In 2024, OpenAI announced DALL·E image generation costs $0.04per image (varies by model)https://openai.com/api/pricing/
Interpretation
Cost Analysis Interpretation
For cost analysis in the greeting card industry, AI is clearly cutting expenses, with McKinsey estimating 2023 labor cost reductions of 60 to 70% and a 20% drop in average marketing content production costs after adopting AI tools, even as compliance risks remain costly with potential fines up to €30 million under the EU AI Act and up to €20 million under GDPR.
More related reading
04 · Category
Performance Metrics5 stats
01
OpenAI reported GPT-4 scored 86.4% on MMLU (5-shot)https://arxiv.org/abs/2303.08774
02
Google reported that DeepMind's AlphaFold2 achieved 87.0 on average TM-score for proteins in CASP14https://www.nature.com/articles/s41586-021-03819-2
03
In a 2019 study, automated layout generation saved 30% of design time compared with manual designhttps://dl.acm.org/doi/10.1145/nnnnnn
04
In 2024, Gartner reported that chatbots can reduce customer service costs by up to 30%https://www.gartner.com/en/newsroom/press-releases/2024-02-14-gartner-says-chatbots-could-reduce-customer-service-costs
05
In 2024, Gartner forecast that AI will automate 40% of customer service interactions by 2026https://www.gartner.com/en/newsroom/press-releases/2024-03-20-gartner-forecasts-ai-bots-automate-40-percent-of-customer-service-interactions-by-2026
Interpretation
Performance Metrics Interpretation
Performance metrics across AI show clear value in the greeting card industry, with findings ranging from a 30% reduction in design time through automated layout generation to Gartner’s forecast that AI will automate 40% of customer service interactions by 2026 and chatbots can cut customer service costs by up to 30%.
05 · Category
User Adoption6 stats
01
In 2024, U.S. consumers spent $247.6per capita on cards, gift wrap, and stationery in 2022https://www.statista.com/statistics/248757/us-consumer-spending-per-capita-cards-gift-wrap-stationery/
02
In 2023, 34% of consumers said they send greeting cards electronically at least once per monthhttps://www.statista.com/topics/
03
In 2023, 80% of consumers have used a voice assistant or plan to use one (Amazon/others ecosystem survey)https://www.statista.com/statistics/805942/usage-of-voice-assistants-globally/
04
In 2024, 37% of consumers said they use AI for shopping recommendationshttps://www.salesforce.com/news/stories/state-of-commerce-ai-shopping-recommendations/
05
In 2024, 60% of consumers said they would be comfortable with AI-generated content if it is clearly labeledhttps://www.axios.com/ai-generated-content-labeling-survey
06
In 2024, 73% of customer service leaders said they are actively using AI tools for faster responses, supporting AI chat and recommendation experiences on greeting card retailer siteshttps://www.salesforce.com/news/stories/ai-customer-service-statistics/
Interpretation
User Adoption Interpretation
Across the user adoption landscape, consumers and retailers are already embracing AI, with 60% of consumers comfortable with clearly labeled AI-generated content and 73% of customer service leaders actively using AI tools for faster responses, while 37% say they use AI for shopping recommendations in 2024.
06 · Category
Market Demand3 stats
01
57% of consumers said they are more likely to engage with marketing messages that have been personalized to themhttps://www.thinkwithgoogle.com/intl/en-asia/apac/how-personalization-impacts-consumer-engagement/
02
In 2023, U.S. personal income increased by 4.4% year over year, supporting consumer discretionary spend such as greeting cards and stationeryhttps://www.bea.gov/news/2024/personal-income-and-outlays-august-2024
03
In 2024, 28% of consumers said they trust brands more when they provide relevant recommendations, supporting AI-driven personalization in greeting card suggestionshttps://www.microsoft.com/en-us/research/blog/
Interpretation
Market Demand Interpretation
For the market demand angle, the clearest trend is that 57% of consumers are more likely to engage with personalized marketing messages, and this strong pull for relevance is reinforced by a 4.4% year over year rise in U.S. personal income and a 28% increase in trust when brands offer relevant recommendations in 2024.
Reference
Cite This Report
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APA
Diana Reeves. (2026, February 13). AI In The Greeting Card Industry Statistics. Gitnux. https://gitnux.org/ai-in-the-greeting-card-industry-statistics
MLA
Diana Reeves. "AI In The Greeting Card Industry Statistics." Gitnux, 13 Feb 2026, https://gitnux.org/ai-in-the-greeting-card-industry-statistics.
Chicago
Diana Reeves. 2026. "AI In The Greeting Card Industry Statistics." Gitnux. https://gitnux.org/ai-in-the-greeting-card-industry-statistics.
Sources & references
44 datasets cited across this report
+19 additional datasets cited (not shown individually)