GITNUX MARKETDATA REPORT 2024

Womens Hoodies Popularity Statistics

Women's hoodies have a consistently high popularity, with a growing trend in demand among consumers.

Last Updated: June 20, 2024

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In this post, we uncover a series of compelling statistics that shed light on the increasing popularity of women’s hoodies. From sales growth to style preferences and wardrobe choices, these statistics paint a vivid picture of the rising prominence of hoodies in women’s fashion.

Statistic 1

"In 2020, sales of active wear, including women's hoodies, saw an 11% increase."

Statistic 2

"As of 2021, hoodies are part of the No.1 preferred dress style of 41% of women."

Statistic 3

"55% of women in the U.S. have more than 4 hoodies in their wardrobe."

Statistic 4

"31% of women usually wear hoodies during leisure time according to a 2021 survey."

Statistic 5

"In 2020, shopping for hoodies increased by 60% among women as compared to the previous year."

Statistic 6

"Searches for women’s oversized hoodies have surged by 130% YoY."

Statistic 7

"71% of women prefer hoodies that also have pockets."

Statistic 8

"An estimated 39% of women say hoodies are their top clothes to wear when it's raining."

Statistic 9

"65% of women prefer black hoodies over other color options."

Statistic 10

"25% of women prefer to wear oversized hoodies."

Statistic 11

"In total, searches for hoodies for women had a growth of 81% over the last couple of years."

Statistic 12

"Hoodies as being part of people's "Go-to" clothing has risen 50% in 2020 among women."

Statistic 13

"35% of women preferred hoodies as their top choice for layering clothes."

Statistic 14

"Women’s hoodies have seen an increased preference among the 18-25 age group by 57%."

Statistic 15

"In the UK, 22% of adult women surveyed in 2021 reported owning a hoodie or sweatshirt branded with a slogan, logo or emblem."

The statistics presented highlight the significant and growing popularity of women’s hoodies in recent years. From the increase in sales and shopping trends to preferences in style and color, it is clear that hoodies have become a staple item in many women’s wardrobes. The data also reveal interesting insights such as the rise in searches for oversized hoodies and the preference for hoodies with pockets. As women continue to embrace hoodies for various occasions and as a fashion statement, it is evident that this trend is expected to persist and even grow further in the future.