GITNUX MARKETDATA REPORT 2024

Statistics About The Most Popular Halloween Costume

The most popular Halloween costume according to statistics is likely to vary each year depending on trends and pop culture references.

Highlights: Most Popular Halloween Costume

  • More than 5 million adults plan to dress like a witch, the most popular costume for 2020.
  • Batman is the second most popular costume for adults in 2020.
  • About 2.1 million children planned to dress as a princess, the most popular kids' costume in 2020.
  • Spider-Man was the second most popular costume for children in 2020.
  • About 10% of people planned to dress their pet as a pumpkin, the most popular pet costume in 2020.
  • Over $3 billion was expected to be spent on costumes in the US in 2020.
  • 32% of Americans purchased costumes online in 2020.
  • Millennials were more likely to choose a political figure as their costume.
  • Up to 16% of people waited until October to start looking for their Halloween costumes.
  • Almost 50% of adults in the United States wore a Halloween costume in 2018.
  • About 3.1 million children donned a superhero costume in 2020.
  • Almost 30 million people purchased a Halloween costume for their pet in 2020.
  • Vampire took the eighth position for popular adult Halloween costumes in 2020.
  • About 800,000 children dressed as a Star Wars character for Halloween in 2020.
  • The witch costume remained in the top position as the most popular costume for over a decade.
  • More than 1.3 million American adults dressed as a zombie for Halloween in 2020.
  • About 3% of pet costumes were related to bumblebees in 2020.
  • Batman costume was the most popular for millennials in 2020.
  • The hot dog was the 9th most popular pet costume in 2020.
  • The average amount spent per person on Halloween costumes in 2020 was approximately $31.

Table of Contents

The Latest Most Popular Halloween Costume Explained

More than 5 million adults plan to dress like a witch, the most popular costume for 2020.

The statistic indicates that more than 5 million adults intend to dress up as a witch for Halloween in 2020, making it the most popular costume choice among adults for the year. This information suggests a significant preference for witch costumes among adults participating in Halloween festivities. The popularity of this costume choice may be influenced by various factors such as cultural trends, media representation, personal preferences, and perhaps the ease of putting together a witch costume. The statistic highlights the widespread appeal of classic and iconic Halloween themes like witches, showcasing the commonality of this costume choice among the adult population for the 2020 Halloween season.

Batman is the second most popular costume for adults in 2020.

The statistic that ‘Batman is the second most popular costume for adults in 2020’ indicates that among all the various costumes worn by adults for Halloween in 2020, the character of Batman ranked as the second most commonly chosen option. This implies that a significant number of adults opted to dress up as Batman for festivities or events during that particular year. The popularity of this costume choice could be influenced by factors such as the enduring appeal of the Batman character in popular culture, the release of new Batman-related media, or simply a widespread affinity for the character’s iconic look and persona.

About 2.1 million children planned to dress as a princess, the most popular kids’ costume in 2020.

The statistic indicates that about 2.1 million children planned to dress as a princess, making it the most popular kids’ costume choice in 2020. This data point provides insight into the preferences of children during the Halloween season, highlighting the enduring popularity of princess costumes among young individuals. The substantial number of children opting for this costume choice indicates a strong cultural influence, likely stemming from the popularity of princess characters in various forms of media such as movies, television shows, and storybooks. Additionally, it suggests a trend towards traditional and classic costume choices among children, showcasing the continued allure of fairy tale themes in the realm of children’s dress-up culture.

Spider-Man was the second most popular costume for children in 2020.

The statistic “Spider-Man was the second most popular costume for children in 2020” indicates that among all the different costume options available for children during Halloween or other dress-up occasions in 2020, Spider-Man ranked as the second most chosen costume among children. This implies that a significant number of children opted to dress up as Spider-Man, showcasing the character’s enduring popularity and appeal among the younger demographic. The statistic highlights a trend in costume preferences for children in 2020, with Spider-Man coming in only behind the most popular costume choice for children during that year.

About 10% of people planned to dress their pet as a pumpkin, the most popular pet costume in 2020.

The statistic “About 10% of people planned to dress their pet as a pumpkin, the most popular pet costume in 2020” indicates that approximately one in ten pet owners intended to have their pet wear a pumpkin-themed costume in 2020, making it the most favored choice among pet costumes for that year. This statistic provides insight into the prevalence and popularity of dressing up pets for Halloween, as well as the specific trend of using pumpkin costumes. It suggests that a significant portion of pet owners participated in the holiday tradition of dressing their pets up in costumes, with the pumpkin being the top choice among various costume options available.

Over $3 billion was expected to be spent on costumes in the US in 2020.

The statistic ‘Over $3 billion was expected to be spent on costumes in the US in 2020’ indicates the anticipated total amount of money that consumers in the United States were projected to spend on costumes for various occasions throughout the year. This expenditure likely includes costumes for Halloween, theatrical performances, and other events where costuming is customary. The significant financial investment in costumes reflects the cultural and commercial importance of dressing up for these occasions in the US. The high spending suggests a strong demand for costumes and related products, which can have economic implications for the costume industry and related businesses.

32% of Americans purchased costumes online in 2020.

The statistic “32% of Americans purchased costumes online in 2020” indicates that nearly a third of the population in the United States bought costumes through online channels during that year. This data point suggests a significant level of acceptance and adoption of online shopping for costume purchases, likely driven by factors such as convenience, variety of options, and possibly the impact of the COVID-19 pandemic on traditional retail practices. The statistic highlights a shift towards e-commerce in the costume industry and reflects changing consumer preferences and behaviors in response to evolving technological advancements and societal trends.

Millennials were more likely to choose a political figure as their costume.

This statistic suggests that millennials, individuals typically born between 1981 and 1996, are more inclined to dress up as a political figure for costumes compared to other age groups. The data points to a generational trend where millennials are embracing political figures as a costume choice, reflecting potential interest or engagement in politics among this demographic. This finding may indicate a desire among millennials to express their political beliefs or opinions through their choice of costume, possibly reflecting a greater awareness and involvement in political issues compared to other generations.

Up to 16% of people waited until October to start looking for their Halloween costumes.

This statistic indicates that a significant portion of the population, specifically up to 16%, did not begin searching for Halloween costumes until the month of October. This information suggests that there is a notable percentage of individuals who either procrastinated in their costume planning or perhaps only decided to participate in Halloween festivities later in the month. As October progresses, there may be an increase in demand for costumes from this group of individuals, potentially impacting costume availability and leading to last-minute rushes at stores or online retailers. Understanding these consumer behaviors can be valuable for businesses in the costume industry in terms of inventory management and marketing strategies.

Almost 50% of adults in the United States wore a Halloween costume in 2018.

The statistic that almost 50% of adults in the United States wore a Halloween costume in 2018 suggests that Halloween is a widely celebrated and popular holiday among adults in the country. This high percentage indicates that dressing up in costumes is not limited to children but is also embraced by a substantial portion of the adult population. The statistic highlights the cultural significance and enjoyment that many Americans derive from participating in festive activities such as wearing costumes during Halloween, fostering a sense of fun and community engagement across different age groups.

About 3.1 million children donned a superhero costume in 2020.

The statistic “About 3.1 million children donned a superhero costume in 2020” indicates that approximately 3.1 million children in the specified year dressed up as a superhero for various occasions such as Halloween, costume parties, or playtime. This statistic suggests a significant cultural trend where children are drawn to emulate powerful and heroic figures often depicted in popular media. The act of dressing up as a superhero not only reflects the influence of entertainment and media on children but also the imaginative and aspirational nature of childhood play, where children have the opportunity to embody characters that embody qualities of bravery, strength, and justice.

Almost 30 million people purchased a Halloween costume for their pet in 2020.

The statistic indicates that nearly 30 million individuals bought a Halloween costume for their pets in the year 2020. This figure demonstrates a significant trend of pet owners increasingly participating in the celebration of Halloween by dressing up their furry companions. It suggests that the pet costume industry is thriving and that there is a growing demand for themed outfits specifically designed for pets. The high number of pet costume purchases highlights the strong emotional attachment people have towards their pets and the willingness to include them in festivities typically reserved for humans.

Vampire took the eighth position for popular adult Halloween costumes in 2020.

The statistic “Vampire took the eighth position for popular adult Halloween costumes in 2020” indicates that among adult Halloween costumes, the vampire theme ranked as the eighth most popular choice for that year. This suggests that a significant number of adults opted to dress up as vampires for Halloween in 2020 compared to other costume options. This information might be relevant for retailers and marketers in the costume industry to understand consumer preferences and trends, potentially influencing their inventory and marketing strategies for upcoming Halloween seasons.

About 800,000 children dressed as a Star Wars character for Halloween in 2020.

The statistic that around 800,000 children dressed as a Star Wars character for Halloween in 2020 indicates a significant cultural trend and popularity of the franchise among children during that particular year. Halloween costumes often reflect current trends and interests, and the fact that such a large number of children chose to dress up as Star Wars characters suggests the enduring popularity and influence of the Star Wars franchise on popular culture. This statistic can be used to gauge the cultural impact and reach of the Star Wars brand among younger audiences, showcasing the widespread appeal of its characters and stories within the realm of children’s Halloween celebrations.

The witch costume remained in the top position as the most popular costume for over a decade.

The statement indicates that the witch costume has consistently been the most popular costume choice for Halloween over a span of more than ten years. This statistic suggests a sustained trend in consumer preferences towards the witch costume, highlighting its enduring popularity among Halloween revelers. By maintaining the top position for such a prolonged period, the witch costume has established itself as a perennial favorite, potentially due to its iconic and traditional association with Halloween themes such as magic and mystery. Additionally, this statistic could reflect the cultural significance and enduring appeal of the witch archetype in popular imagination, making it a timeless and reliable choice for anyone looking to embody a spooky and enchanting character during the Halloween festivities.

More than 1.3 million American adults dressed as a zombie for Halloween in 2020.

The statistic that more than 1.3 million American adults dressed as a zombie for Halloween in 2020 indicates a significant and widespread cultural phenomenon within the United States. This data point reflects the popularity of zombie-themed costumes during the Halloween season, showcasing the collective interest and engagement of a large portion of the adult population in participating in this particular Halloween tradition. The sheer magnitude of over 1.3 million individuals choosing to dress as zombies highlights the societal appeal and acceptance of these supernatural and spooky characters as a go-to costume choice for the holiday, demonstrating the impact of pop culture influences on Halloween celebrations in modern American society.

About 3% of pet costumes were related to bumblebees in 2020.

The statistic ‘About 3% of pet costumes were related to bumblebees in 2020’ indicates that bumblebee-themed pet costumes represented a small proportion of the total pet costumes purchased or worn during that year. This suggests that bumblebee costumes were not as popular or prevalent compared to other costume themes for pets in 2020. The 3% figure highlights that while bumblebee costumes were represented in the market, they were not the dominant choice among pet owners when selecting costumes for their furry companions.

Batman costume was the most popular for millennials in 2020.

The statistic “Batman costume was the most popular for millennials in 2020” indicates that among all the various costume choices available for millennials in 2020, the Batman costume was the one chosen by the largest number of individuals within this age group. This suggests that the Batman character resonated most strongly with millennials in that year, whether due to factors such as nostalgia, cultural relevance, personal affinity with the character, or other reasons. This statistic provides insight into the preferences and trends among millennials during the specific time period of 2020, highlighting the enduring popularity of the Batman costume within this demographic.

The hot dog was the 9th most popular pet costume in 2020.

The statistic indicates that in 2020, among the various pet costumes available, the hot dog costume ranked as the 9th most popular choice for pet owners. This suggests that a relatively high number of pet owners opted to dress their pets in hot dog costumes compared to other costume options available in the market that year. The ranking implies that the hot dog costume was a popular and trending choice among pet owners looking to celebrate events such as Halloween or themed parties by dressing up their pets in a playful and creative manner.

The average amount spent per person on Halloween costumes in 2020 was approximately $31.

The statistic indicating that the average amount spent per person on Halloween costumes in 2020 was approximately $31 provides a measure of the typical expenditure individuals allocated towards costumes for the holiday that year. This value may suggest trends in consumer behavior and preferences around Halloween, indicating that the average person was willing to spend around $31 on their costume. This information can be valuable for businesses in the costume industry to gauge demand and price their products effectively, as well as for individuals interested in comparing their own spending habits to the average. Additionally, understanding this average amount can help economists and policymakers analyze overall consumer spending patterns and economic activity related to Halloween celebrations.

References

0. – https://www.nrf.com

1. – https://www.www.foxbusiness.com

2. – https://www.time.com

3. – https://www.www.refinery29.com

4. – https://www.www.huffpost.com

5. – https://www.www.thebalance.com

6. – https://www.www.statista.com

How we write our statistic reports:

We have not conducted any studies ourselves. Our article provides a summary of all the statistics and studies available at the time of writing. We are solely presenting a summary, not expressing our own opinion. We have collected all statistics within our internal database. In some cases, we use Artificial Intelligence for formulating the statistics. The articles are updated regularly.

See our Editorial Process.

Table of Contents

... Before You Leave, Catch This! 🔥

Your next business insight is just a subscription away. Our newsletter The Week in Data delivers the freshest statistics and trends directly to you. Stay informed, stay ahead—subscribe now.

Sign up for our newsletter and become the navigator of tomorrow's trends. Equip your strategy with unparalleled insights!