GITNUX REPORT 2024

Round Brilliant Cut Dominates: The Most Popular Diamond Cut Revealed

Discover the diamond cut trends shaping the industry – from round brilliants to stunning emeralds.

Author: Jannik Lindner

First published: 7/17/2024

Statistic 1

Round brilliant cut diamonds typically have 57 or 58 facets

Statistic 2

Princess cut diamonds usually have 57 to 76 facets

Statistic 3

Oval cut diamonds generally have 56 to 58 facets

Statistic 4

Cushion cut diamonds typically have 58 to 64 facets

Statistic 5

Emerald cut diamonds usually have 57 facets

Statistic 6

Round brilliant cut diamonds have a depth percentage between 59-62.6% for ideal cut

Statistic 7

Princess cut diamonds have an ideal depth percentage between 68-75%

Statistic 8

Oval cut diamonds have an ideal depth percentage between 58-62%

Statistic 9

Cushion cut diamonds have an ideal depth percentage between 61-67%

Statistic 10

Emerald cut diamonds have an ideal depth percentage between 61-67%

Statistic 11

Round brilliant cut diamonds have an ideal table percentage between 54-57%

Statistic 12

Princess cut diamonds have an ideal table percentage between 69-75%

Statistic 13

Oval cut diamonds have an ideal table percentage between 53-63%

Statistic 14

Cushion cut diamonds have an ideal table percentage between 58-70%

Statistic 15

Emerald cut diamonds have an ideal table percentage between 60-70%

Statistic 16

Round brilliant cut diamonds were first developed in 1919 by Marcel Tolkowsky

Statistic 17

Princess cut diamonds were created in the 1960s

Statistic 18

Oval cut diamonds were popularized in the 1960s by Lazare Kaplan

Statistic 19

Cushion cut diamonds have been popular since the 19th century

Statistic 20

Emerald cut diamonds originated in the 1500s

Statistic 21

Round brilliant cut diamonds were patented in 1919

Statistic 22

Princess cut diamonds were first introduced in 1961

Statistic 23

Oval cut diamonds were patented in 1957

Statistic 24

Cushion cut diamonds originated in the early 1800s

Statistic 25

Emerald cut diamonds became popular in the 1920s

Statistic 26

Round brilliant cut diamonds can return up to 93% of light when cut to ideal proportions

Statistic 27

Princess cut diamonds can return up to 70% of light when cut optimally

Statistic 28

Oval cut diamonds typically return 65-70% of light

Statistic 29

Cushion cut diamonds generally return 60-70% of light

Statistic 30

Emerald cut diamonds usually return 55-65% of light

Statistic 31

Round brilliant cut diamonds show 25% more brilliance than any other shape

Statistic 32

Princess cut diamonds exhibit 70% of the brilliance of a round brilliant cut

Statistic 33

Oval cut diamonds display 80% of the brilliance of a round brilliant cut

Statistic 34

Cushion cut diamonds show 65% of the brilliance of a round brilliant cut

Statistic 35

Emerald cut diamonds exhibit 55% of the brilliance of a round brilliant cut

Statistic 36

Round brilliant cut accounts for approximately 75% of all diamonds sold

Statistic 37

Princess cut is the second most popular, representing about 15% of diamond sales

Statistic 38

Cushion cut diamonds make up roughly 8% of diamond engagement ring sales

Statistic 39

Emerald cut diamonds account for approximately 3% of diamond sales

Statistic 40

Round brilliant cut diamonds are chosen for 60% of engagement rings

Statistic 41

Princess cut diamonds are selected for 20% of engagement rings

Statistic 42

Oval cut diamonds are chosen for 5% of engagement rings

Statistic 43

Cushion cut diamonds are selected for 7% of engagement rings

Statistic 44

Emerald cut diamonds are chosen for 3% of engagement rings

Statistic 45

Round brilliant cut diamonds account for 80% of online diamond sales

Statistic 46

Princess cut diamonds represent 10% of online diamond sales

Statistic 47

Oval cut diamonds make up 4% of online diamond sales

Statistic 48

Cushion cut diamonds account for 3% of online diamond sales

Statistic 49

Emerald cut diamonds represent 2% of online diamond sales

Statistic 50

Round brilliant cut diamonds are 10-15% more expensive than other shapes on average

Statistic 51

Princess cut diamonds are typically 20-30% less expensive than round brilliants of the same carat weight

Statistic 52

Oval cut diamonds are often 10-20% less expensive than round brilliants of the same carat weight

Statistic 53

Cushion cut diamonds are generally 25-35% less expensive than round brilliants of the same carat weight

Statistic 54

Emerald cut diamonds are typically 15-25% less expensive than round brilliants of the same carat weight

Statistic 55

Round brilliant cut diamonds have increased in price by 2% annually over the past decade

Statistic 56

Princess cut diamonds have seen a 1.5% annual price increase over the past five years

Statistic 57

Oval cut diamonds have experienced a 3% annual price increase in the last three years

Statistic 58

Cushion cut diamonds have seen a 2.5% annual price increase over the past two years

Statistic 59

Emerald cut diamonds have experienced a 2% annual price increase in the last four years

Statistic 60

Oval cut diamonds have seen a 20% increase in popularity over the past five years

Statistic 61

Round brilliant cut diamonds have increased in popularity by 5% in the last decade

Statistic 62

Princess cut diamonds have seen a 10% decrease in popularity over the past five years

Statistic 63

Cushion cut diamonds have experienced a 15% increase in popularity in the last three years

Statistic 64

Emerald cut diamonds have seen a 12% increase in popularity over the past two years

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Summary

  • Round brilliant cut accounts for approximately 75% of all diamonds sold
  • Princess cut is the second most popular, representing about 15% of diamond sales
  • Oval cut diamonds have seen a 20% increase in popularity over the past five years
  • Cushion cut diamonds make up roughly 8% of diamond engagement ring sales
  • Emerald cut diamonds account for approximately 3% of diamond sales
  • Round brilliant cut diamonds typically have 57 or 58 facets
  • Princess cut diamonds usually have 57 to 76 facets
  • Oval cut diamonds generally have 56 to 58 facets
  • Cushion cut diamonds typically have 58 to 64 facets
  • Emerald cut diamonds usually have 57 facets
  • Round brilliant cut diamonds can return up to 93% of light when cut to ideal proportions
  • Princess cut diamonds can return up to 70% of light when cut optimally
  • Oval cut diamonds typically return 65-70% of light
  • Cushion cut diamonds generally return 60-70% of light
  • Emerald cut diamonds usually return 55-65% of light

Diamond lovers, brace yourselves for a cut above the rest! With round brilliant stones reigning supreme at a staggering 75% of all diamond sales, it seems the sparkle of this classic cut is truly timeless. But dont overlook the rising stars in the diamond world: from the sleek elegance of oval cuts gaining momentum to the romantic allure of cushion cuts capturing hearts, each facet tells a story of its own. Join us as we delve into the dazzling details of the most popular diamond cuts, where statistics sparkle as brightly as the stones themselves.

Cut Characteristics

  • Round brilliant cut diamonds typically have 57 or 58 facets
  • Princess cut diamonds usually have 57 to 76 facets
  • Oval cut diamonds generally have 56 to 58 facets
  • Cushion cut diamonds typically have 58 to 64 facets
  • Emerald cut diamonds usually have 57 facets
  • Round brilliant cut diamonds have a depth percentage between 59-62.6% for ideal cut
  • Princess cut diamonds have an ideal depth percentage between 68-75%
  • Oval cut diamonds have an ideal depth percentage between 58-62%
  • Cushion cut diamonds have an ideal depth percentage between 61-67%
  • Emerald cut diamonds have an ideal depth percentage between 61-67%
  • Round brilliant cut diamonds have an ideal table percentage between 54-57%
  • Princess cut diamonds have an ideal table percentage between 69-75%
  • Oval cut diamonds have an ideal table percentage between 53-63%
  • Cushion cut diamonds have an ideal table percentage between 58-70%
  • Emerald cut diamonds have an ideal table percentage between 60-70%

Interpretation

In the glittering world of diamonds, each cut tells a unique story through its facets and proportions. Like a skilled storyteller, the round brilliant cut dazzles with its precise 57 or 58 facets, while the princess cut commands attention with its 57 to 76 facets, fit for royalty. The oval cut whispers elegance with 56 to 58 facets, and the cushion cut embraces with 58 to 64 facets. Meanwhile, the emerald cut exudes sophistication with its crisp 57 facets. Depth and table percentages act as the plot twists in this sparkling narrative, with each cut striving for the ideal balance between brilliance and beauty. So, the next time you gaze into a diamond, remember it's not just a stone - it's a carefully crafted tale waiting to be told.

Historical Context

  • Round brilliant cut diamonds were first developed in 1919 by Marcel Tolkowsky
  • Princess cut diamonds were created in the 1960s
  • Oval cut diamonds were popularized in the 1960s by Lazare Kaplan
  • Cushion cut diamonds have been popular since the 19th century
  • Emerald cut diamonds originated in the 1500s
  • Round brilliant cut diamonds were patented in 1919
  • Princess cut diamonds were first introduced in 1961
  • Oval cut diamonds were patented in 1957
  • Cushion cut diamonds originated in the early 1800s
  • Emerald cut diamonds became popular in the 1920s

Interpretation

These sparkling statistics on diamond cuts tell a glittering tale of timeless elegance and innovative design through the ages. From the classic charm of round brilliant cuts inaugurated by Marcel Tolkowsky in the roaring 1919s to the modern glamour of Princess and Oval cuts making their sparkling debuts in the swinging 60s, each facet reflects the evolving tastes and trends of society. Cushion cuts have stood the test of time since the elegant 19th century, while the regal Emerald cuts have captivated hearts since the Renaissance era. The history of diamond cuts is not just a facet of fashion but a reflection of human creativity and enduring fascination with the dazzling beauty of these precious gems.

Light Performance

  • Round brilliant cut diamonds can return up to 93% of light when cut to ideal proportions
  • Princess cut diamonds can return up to 70% of light when cut optimally
  • Oval cut diamonds typically return 65-70% of light
  • Cushion cut diamonds generally return 60-70% of light
  • Emerald cut diamonds usually return 55-65% of light
  • Round brilliant cut diamonds show 25% more brilliance than any other shape
  • Princess cut diamonds exhibit 70% of the brilliance of a round brilliant cut
  • Oval cut diamonds display 80% of the brilliance of a round brilliant cut
  • Cushion cut diamonds show 65% of the brilliance of a round brilliant cut
  • Emerald cut diamonds exhibit 55% of the brilliance of a round brilliant cut

Interpretation

In the dazzling world of diamond cuts, it seems brilliance is not just a matter of sparkle but also light return. With round brilliant cuts leading the pack by reflecting up to 93% of light, one might say they're the sparkling superheroes of the diamond realm, leaving other cuts to bask in their 25% less radiant glory. Princess cuts might be the royalty of sparkle, but ovals, cushions, and emeralds are not far behind, each showcasing their unique light-returning prowess with style. So, when choosing a diamond, remember: it's not just about the carats, it's also about how much light these precious gems can throw back at the world.

Market Share

  • Round brilliant cut accounts for approximately 75% of all diamonds sold
  • Princess cut is the second most popular, representing about 15% of diamond sales
  • Cushion cut diamonds make up roughly 8% of diamond engagement ring sales
  • Emerald cut diamonds account for approximately 3% of diamond sales
  • Round brilliant cut diamonds are chosen for 60% of engagement rings
  • Princess cut diamonds are selected for 20% of engagement rings
  • Oval cut diamonds are chosen for 5% of engagement rings
  • Cushion cut diamonds are selected for 7% of engagement rings
  • Emerald cut diamonds are chosen for 3% of engagement rings
  • Round brilliant cut diamonds account for 80% of online diamond sales
  • Princess cut diamonds represent 10% of online diamond sales
  • Oval cut diamonds make up 4% of online diamond sales
  • Cushion cut diamonds account for 3% of online diamond sales
  • Emerald cut diamonds represent 2% of online diamond sales

Interpretation

In the dazzling world of diamond cuts, it seems the round brilliant is truly the reigning champ, attracting buyers like moths to a flame with its shimmering allure. Princess cut, the second-in-command, holds its own in the sparkle race, proving that sometimes a little edge is all you need to stand out. Cushion cut, with its cozy appeal, snuggles its way into the hearts of a modest but discerning few, while the regal emerald cut reminds us that elegance never goes out of style. As for engagement rings, it appears that lovebirds flock to the classic round brilliant, showing that tradition still holds a special place in our hearts. And in the wild realm of online sales, round brilliants emerge as the undisputed kings, commanding the digital domain with an 80% stake. Princess cuts take their place as the digital divas, with a respectable 10% share, proving that even in the virtual world, a touch of royalty goes a long way. Oval cuts and cushion cuts follow close behind, each carving their own niche in the cyber marketplace, while the breathtaking emerald cut, though a rare gem online, shines brightly in its own right. So, whether you're a lover of tradition, a seeker of elegance, or a digital aficionado, there's a diamond cut out there for everyone - just waiting to steal your heart and sparkle its way into your collection.

Pricing

  • Round brilliant cut diamonds are 10-15% more expensive than other shapes on average
  • Princess cut diamonds are typically 20-30% less expensive than round brilliants of the same carat weight
  • Oval cut diamonds are often 10-20% less expensive than round brilliants of the same carat weight
  • Cushion cut diamonds are generally 25-35% less expensive than round brilliants of the same carat weight
  • Emerald cut diamonds are typically 15-25% less expensive than round brilliants of the same carat weight
  • Round brilliant cut diamonds have increased in price by 2% annually over the past decade
  • Princess cut diamonds have seen a 1.5% annual price increase over the past five years
  • Oval cut diamonds have experienced a 3% annual price increase in the last three years
  • Cushion cut diamonds have seen a 2.5% annual price increase over the past two years
  • Emerald cut diamonds have experienced a 2% annual price increase in the last four years

Interpretation

In the glittering world of diamond cuts, where shapes vie for supremacy and wallets tremble in their presence, one thing is clear: the iconic Round Brilliant cut reigns supreme, demanding a royal premium for its timeless elegance. Yet, lurking in the shadows are the unconventional rebels - the Princess, the Oval, the Cushion, and the Emerald cuts, offering savvy buyers a chance to flaunt their individuality at a fraction of the cost. These diamonds may be cut differently, but they have one thing in common - they are the sly foxes of the diamond world, capitalizing on their unique allure to charm both hearts and wallets alike. So, when it comes to choosing your diamond, remember that sometimes it pays to think outside the round box.

Trends

  • Oval cut diamonds have seen a 20% increase in popularity over the past five years
  • Round brilliant cut diamonds have increased in popularity by 5% in the last decade
  • Princess cut diamonds have seen a 10% decrease in popularity over the past five years
  • Cushion cut diamonds have experienced a 15% increase in popularity in the last three years
  • Emerald cut diamonds have seen a 12% increase in popularity over the past two years

Interpretation

In the cutthroat world of diamonds, trends come and go faster than a flash of light reflecting off a flawlessly faceted stone. Oval cuts are the latest darling, boasting a 20% surge in adoration over the past five years. Meanwhile, round brilliant cuts have managed to maintain a steady charm with a modest 5% uptick in the last decade. Princess cuts, once the reigning royalty, have taken a hit with a 10% decline in popularity. Cushion cuts are the rising stars, dazzling the scene with a 15% spike in the last three years. And let's not forget the emerald cuts, strutting their stuff with a cool 12% surge in the past two years – a gem of a comeback, indeed.

References