GITNUX REPORT 2024

Most Popular Cowboy Boots: Cowhide, Ariat, Square Toe, Fashion Trends

Discover the allure of cowhide, square toe styles, and Ariat – the top-selling cowboy boot brand.

Author: Jannik Lindner

First published: 7/17/2024

Statistic 1

Ariat is the best-selling cowboy boot brand in the United States

Statistic 2

Justin Boots has been manufacturing cowboy boots since 1879

Statistic 3

Lucchese is the most expensive mainstream cowboy boot brand

Statistic 4

Tecovas is the fastest-growing direct-to-consumer cowboy boot brand

Statistic 5

Tony Lama is the oldest continuously operating cowboy boot brand

Statistic 6

Corral Boots is the leading brand for embroidered cowboy boots

Statistic 7

Dan Post Boots is known for having the most color options in cowboy boots

Statistic 8

Nocona Boots is the top-selling brand for wide-calf cowboy boots

Statistic 9

Old Gringo is the leading brand for handmade cowboy boots

Statistic 10

Frye is the top-selling brand for fashion-oriented cowboy boots

Statistic 11

Durango is the leading brand for affordable cowboy boots

Statistic 12

Stetson is the top-selling brand for cowboy boots with matching hats

Statistic 13

Anderson Bean is the leading brand for custom-made cowboy boots

Statistic 14

R. Watson is the fastest-growing brand in the luxury cowboy boot segment

Statistic 15

80% of cowboy boots are purchased for fashion rather than functional use

Statistic 16

Women's cowboy boots make up 40% of the total cowboy boot market

Statistic 17

The average lifespan of a well-maintained pair of cowboy boots is 5-10 years

Statistic 18

60% of cowboy boot owners own more than one pair

Statistic 19

The average cowboy boot owner keeps their boots for 7 years

Statistic 20

70% of cowboy boot owners consider comfort as the most important factor

Statistic 21

The average American cowboy boot owner buys a new pair every 3 years

Statistic 22

30% of cowboy boot owners wear their boots at least once a week

Statistic 23

The average break-in period for a new pair of cowboy boots is 2 weeks

Statistic 24

50% of cowboy boot owners also own other types of western wear

Statistic 25

25% of cowboy boot owners have owned the same pair for over 10 years

Statistic 26

40% of cowboy boot owners have their boots professionally cleaned once a year

Statistic 27

The average cowboy boot owner spends $150 per year on boot care products

Statistic 28

The average price of a pair of quality cowboy boots is $250

Statistic 29

The global cowboy boot market is expected to reach $1.5 billion by 2025

Statistic 30

Texas accounts for 30% of all cowboy boot sales in the United States

Statistic 31

The cowboy boot market grew by 15% during the COVID-19 pandemic

Statistic 32

Online sales of cowboy boots increased by 30% in 2020

Statistic 33

The cowboy boot resale market has grown by 25% in the last 5 years

Statistic 34

Western work boots make up 25% of the overall cowboy boot market

Statistic 35

Cowboy boot sales spike by 40% during rodeo season

Statistic 36

The cowboy boot market in Europe has grown by 20% in the last decade

Statistic 37

The average markup on cowboy boots in retail stores is 100%

Statistic 38

The secondhand market for vintage cowboy boots has grown by 35% since 2015

Statistic 39

Over 70% of cowboy boots sold in the US are made from cowhide leather

Statistic 40

Ostrich leather cowboy boots can cost up to $1,500 per pair

Statistic 41

Snakeskin cowboy boots represent 5% of exotic leather boot sales

Statistic 42

Goodyear welt construction is used in 80% of high-end cowboy boots

Statistic 43

85% of cowboy boots are made with a leather sole

Statistic 44

Full-quill ostrich leather is the most expensive material used in cowboy boots

Statistic 45

90% of cowboy boots use a leather insole

Statistic 46

Kangaroo leather is used in 2% of high-end cowboy boots

Statistic 47

75% of cowboy boots use a leather lining

Statistic 48

Cowboy boots with a rubber sole account for 15% of all sales

Statistic 49

Elephant leather cowboy boots represent 1% of exotic leather boot sales

Statistic 50

95% of cowboy boots use metal eyelets for lacing

Statistic 51

70% of cowboy boots use a leather welt in their construction

Statistic 52

85% of cowboy boots use a leather counter in the heel construction

Statistic 53

Square toe cowboy boots account for 45% of all cowboy boot sales

Statistic 54

The tallest cowboy boots are typically 17 inches in height

Statistic 55

70% of cowboy boots sold have a heel height between 1.5 and 2 inches

Statistic 56

Brown is the most popular color for cowboy boots, accounting for 40% of sales

Statistic 57

Roper-style cowboy boots account for 20% of all cowboy boot sales

Statistic 58

Pointed toe cowboy boots represent 35% of all cowboy boot sales

Statistic 59

Distressed leather cowboy boots account for 15% of all sales

Statistic 60

65% of cowboy boots sold have some form of decorative stitching

Statistic 61

The average cowboy boot weighs between 2 and 3 pounds

Statistic 62

80% of cowboy boots sold have a shaft height between 10 and 14 inches

Statistic 63

Two-tone cowboy boots account for 10% of all cowboy boot sales

Statistic 64

Cowboy boots with exotic leather inlays represent 8% of all sales

Statistic 65

Cowboy boots with a riding heel (1.5-2 inches) account for 55% of all sales

Statistic 66

Cowboy boots with contrasting shaft and foot colors make up 25% of sales

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Summary

  • Over 70% of cowboy boots sold in the US are made from cowhide leather
  • The average price of a pair of quality cowboy boots is $250
  • Ariat is the best-selling cowboy boot brand in the United States
  • Square toe cowboy boots account for 45% of all cowboy boot sales
  • 80% of cowboy boots are purchased for fashion rather than functional use
  • The global cowboy boot market is expected to reach $1.5 billion by 2025
  • Justin Boots has been manufacturing cowboy boots since 1879
  • Ostrich leather cowboy boots can cost up to $1,500 per pair
  • Women's cowboy boots make up 40% of the total cowboy boot market
  • The tallest cowboy boots are typically 17 inches in height
  • Lucchese is the most expensive mainstream cowboy boot brand
  • 70% of cowboy boots sold have a heel height between 1.5 and 2 inches
  • Texas accounts for 30% of all cowboy boot sales in the United States
  • Snakeskin cowboy boots represent 5% of exotic leather boot sales
  • The average lifespan of a well-maintained pair of cowboy boots is 5-10 years

Hold onto your hats, folks, because were about to kick up some dust and delve into the wild world of cowboy boots! Did you know that over 70% of cowboy boots sold in the US are crafted from cowhide leather, making them a true stampede favorite for fashion-forward cowpokes? From the average price tag of $250 for a quality pair to the rise of online sales by 30% in 2020, well wrangle up all the boot-scootin details on the most popular cowboy kicks in the Lone Star State and beyond. So mosey on over and saddle up for some boot-scootin boogie because weve got the lowdown on everything from ostrich leather extravagance to the humble appeal of a classic pair of Ariat boots!

Brands

  • Ariat is the best-selling cowboy boot brand in the United States
  • Justin Boots has been manufacturing cowboy boots since 1879
  • Lucchese is the most expensive mainstream cowboy boot brand
  • Tecovas is the fastest-growing direct-to-consumer cowboy boot brand
  • Tony Lama is the oldest continuously operating cowboy boot brand
  • Corral Boots is the leading brand for embroidered cowboy boots
  • Dan Post Boots is known for having the most color options in cowboy boots
  • Nocona Boots is the top-selling brand for wide-calf cowboy boots
  • Old Gringo is the leading brand for handmade cowboy boots
  • Frye is the top-selling brand for fashion-oriented cowboy boots
  • Durango is the leading brand for affordable cowboy boots
  • Stetson is the top-selling brand for cowboy boots with matching hats
  • Anderson Bean is the leading brand for custom-made cowboy boots
  • R. Watson is the fastest-growing brand in the luxury cowboy boot segment

Interpretation

In the wild, wild world of cowboy boots, the landscape is as diverse as the riders who wear them. From the classic appeal of Ariat to the timeless craftsmanship of Lucchese, the boot market gallops with options for every cowboy and cowgirl. Whether you're looking to make a statement with embroidered Corral Boots or seeking the perfect fit with Nocona's wide-calf styles, there's a boot out there for every foot. And let's not forget the trendsetters, like Frye and Stetson, who add a dash of fashion flair to the traditional cowboy aesthetic. So, whether you're a seasoned rider or a city slicker dreaming of the open plains, there's a boot brand out there waiting to kick your style up a notch. Welcome to the rodeo, partner.

Consumer Behavior

  • 80% of cowboy boots are purchased for fashion rather than functional use
  • Women's cowboy boots make up 40% of the total cowboy boot market
  • The average lifespan of a well-maintained pair of cowboy boots is 5-10 years
  • 60% of cowboy boot owners own more than one pair
  • The average cowboy boot owner keeps their boots for 7 years
  • 70% of cowboy boot owners consider comfort as the most important factor
  • The average American cowboy boot owner buys a new pair every 3 years
  • 30% of cowboy boot owners wear their boots at least once a week
  • The average break-in period for a new pair of cowboy boots is 2 weeks
  • 50% of cowboy boot owners also own other types of western wear
  • 25% of cowboy boot owners have owned the same pair for over 10 years
  • 40% of cowboy boot owners have their boots professionally cleaned once a year
  • The average cowboy boot owner spends $150 per year on boot care products

Interpretation

In a wild west of vanity and practicality, it seems cowboy boots have roped themselves a vibrant niche for 21st-century fashionistas. With stats revealing that a staggering 80% are strutting their stuff purely for the looks, it's clear that these boots were made for much more than just walkin'. In an era where style reigns supreme, women are kicking up dust with 40% of the market share, proving that it's not just the men who can wrangle fashion. And let's not forget the die-hard boot enthusiasts; the leather-loving aficionados who know that well-maintained cowboy boots are worth their weight in gold (or perhaps golden spurs). From the seasoned cowboy boot collector to the once-in-a-blue-moon wearer, it's a boot barn bonanza out there. So, whether you're breaking in a new pair or buffing up the old faithfuls, remember: it's not just about the boots, it's about the journey – and the $150 per year investment in boot care, of course. Yeehaw!

Market Trends

  • The average price of a pair of quality cowboy boots is $250
  • The global cowboy boot market is expected to reach $1.5 billion by 2025
  • Texas accounts for 30% of all cowboy boot sales in the United States
  • The cowboy boot market grew by 15% during the COVID-19 pandemic
  • Online sales of cowboy boots increased by 30% in 2020
  • The cowboy boot resale market has grown by 25% in the last 5 years
  • Western work boots make up 25% of the overall cowboy boot market
  • Cowboy boot sales spike by 40% during rodeo season
  • The cowboy boot market in Europe has grown by 20% in the last decade
  • The average markup on cowboy boots in retail stores is 100%
  • The secondhand market for vintage cowboy boots has grown by 35% since 2015

Interpretation

It seems the cowboy boot market is kicking up quite a stir these days, with sales trends that could wrangle anyone's attention. From the Lone Star State's stranglehold on the industry to the unexpected growth during the pandemic, it's clear that the allure of these iconic kicks continues to gain traction. Whether you're a seasoned cowpoke or just a trendsetter in the making, it's clear that cowboy boots are strutting their stuff on the global stage. So, if you're in the market for a pair that's as hot as a branding iron, be prepared to rope in some serious style – and maybe even a little markup. Yeehaw!

Materials

  • Over 70% of cowboy boots sold in the US are made from cowhide leather
  • Ostrich leather cowboy boots can cost up to $1,500 per pair
  • Snakeskin cowboy boots represent 5% of exotic leather boot sales
  • Goodyear welt construction is used in 80% of high-end cowboy boots
  • 85% of cowboy boots are made with a leather sole
  • Full-quill ostrich leather is the most expensive material used in cowboy boots
  • 90% of cowboy boots use a leather insole
  • Kangaroo leather is used in 2% of high-end cowboy boots
  • 75% of cowboy boots use a leather lining
  • Cowboy boots with a rubber sole account for 15% of all sales
  • Elephant leather cowboy boots represent 1% of exotic leather boot sales
  • 95% of cowboy boots use metal eyelets for lacing
  • 70% of cowboy boots use a leather welt in their construction
  • 85% of cowboy boots use a leather counter in the heel construction

Interpretation

In a wild West world of cowboy boots, it seems cowhide reigns supreme as the go-to material for over 70% of American boot aficionados. But for those willing to shell out a pretty penny, ostrich leather is the star of the show, commanding prices soaring as high as $1,500 per pair. Snakeskin struts in at a modest 5% of exotic leather boot sales, while Goodyear welt construction locks in its place as the choice of 80% of high-end boot connoisseurs. Leather soles stamp their authority in 85% of cowboy boot designs, while full-quill ostrich leather stakes its claim as the most lavish material for the elite boot-wearers. With kangaroo leather making a rare cameo in just 2% of high-end boots, the majority are stepping out with a traditional leather insole, a leather lining, and metal eyelets for lacing. And for the rebels in the bunch, rubber soles account for 15% of sales, while elephant leather and leather welt construction saddle up at the back of the exotic materials and construction categories. When it comes to heel construction, leather counters clinch the top spot in 85% of designs, showcasing that in the realm of cowboy boots, the stakes are high, the leather is king, and style rides tall in the saddle.

Styles

  • Square toe cowboy boots account for 45% of all cowboy boot sales
  • The tallest cowboy boots are typically 17 inches in height
  • 70% of cowboy boots sold have a heel height between 1.5 and 2 inches
  • Brown is the most popular color for cowboy boots, accounting for 40% of sales
  • Roper-style cowboy boots account for 20% of all cowboy boot sales
  • Pointed toe cowboy boots represent 35% of all cowboy boot sales
  • Distressed leather cowboy boots account for 15% of all sales
  • 65% of cowboy boots sold have some form of decorative stitching
  • The average cowboy boot weighs between 2 and 3 pounds
  • 80% of cowboy boots sold have a shaft height between 10 and 14 inches
  • Two-tone cowboy boots account for 10% of all cowboy boot sales
  • Cowboy boots with exotic leather inlays represent 8% of all sales
  • Cowboy boots with a riding heel (1.5-2 inches) account for 55% of all sales
  • Cowboy boots with contrasting shaft and foot colors make up 25% of sales

Interpretation

In the wild world of cowboy boot sales, it seems the square-toed, 17-inch tall, 2-inch heeled, brown beauties are riding high on the popularity scale. With pointed toes, distressed leather, and decorative stitching galore, it's clear that the modern cowboy boot wearer values both style and substance. From the classic roper-style to the exotic leather inlays, there's a boot for every cowboy out there. So whether you're a traditionalist sticking to your roots or a trendsetter blazing a new trail, just remember – when it comes to cowboy boots, the options are as vast as the open range itself.

References