Despite the world's endless toasts and clinking glasses, the 2022 wine and spirits industry tells a story of remarkable resilience, adapting to weather, trends, and tastes to pour out staggering economic impact and production numbers across the globe.
Key Takeaways
- Global wine production in 2022 totaled 260 million hectoliters (mhl), marking a 5% increase from 2021 despite challenging weather conditions.
- Italy led wine production in 2022 with 44.5 mhl, accounting for 17% of global output.
- France produced 42.0 mhl of wine in 2022, second globally, impacted by drought in key regions.
- Global wine consumption reached 235 million hectoliters in 2022, down 1.2% from 2021.
- The United States was the largest wine consuming country with 33 mhl in 2022.
- France consumed 25.6 mhl of wine in 2022, with per capita at 38 liters.
- The global wine market size was valued at $356 billion in 2022.
- Spirits market generated $550 billion in revenue worldwide in 2022.
- US wine industry economic impact was $280 billion including jobs and tourism in 2022.
- Global wine market CAGR projected at 5.6% from 2023-2030.
- Premium spirits segment grew 7% annually through 2022.
- No/low alcohol wine sales increased 25% globally in 2022.
- Millennials drive 42% of premium wine purchases 2022.
- 55% of US wine consumers are female as of 2022.
- Gen Z spirits drinkers prefer tequila at 35% share 2022.
In 2022, the wine and spirits industry saw global growth driven by premiumization and changing consumer trends.
Consumer Demographics
- Millennials drive 42% of premium wine purchases 2022.
- 55% of US wine consumers are female as of 2022.
- Gen Z spirits drinkers prefer tequila at 35% share 2022.
- 65+ age group consumes 30% of still wine volume globally 2022.
- Urban consumers represent 70% of premium spirits buyers 2022.
- Women account for 48% of gin consumption worldwide 2022.
- Hispanic consumers drive 25% US tequila growth 2022.
- Baby boomers hold 40% wine club memberships US 2022.
- 52% of Chinese wine drinkers are under 35 in 2022.
- High-income households buy 60% super-premium spirits 2022.
- 38% of UK wine consumers prioritize sustainability 2022.
- African American consumers up 15% in whiskey preference 2022.
- 45% French wine drinkers are daily consumers over 50 2022.
- Gen Z favors RTDs at 28% trial rate 2022.
- 62% US millennials drink wine weekly 2022.
- Lower-income groups dominate value spirits 55% share 2022.
- 70% Italian consumers prefer local wines 2022.
- LGBTQ+ segment over-indexes on gin by 20% 2022.
- 55% Brazilian cachaça drinkers are male 18-34 2022.
Consumer Demographics Interpretation
A spirits industry M.C. Escher sketch reveals Millennials bankrolling the wine cellar, Gen Z is spiking the punch with tequila and RTDs, Boomers are holding the fort and the keys to the wine club, while a vibrant, urban, and increasingly diverse cast of characters—from sustainability-minded Brits to local-loving Italians and gin-enthused communities—is redrawing the global map of taste one deliberate purchase at a time.
Consumption Statistics
- Global wine consumption reached 235 million hectoliters in 2022, down 1.2% from 2021.
- The United States was the largest wine consuming country with 33 mhl in 2022.
- France consumed 25.6 mhl of wine in 2022, with per capita at 38 liters.
- Italy's wine consumption was 21.2 mhl in 2022, down from historical highs.
- Germany's per capita wine consumption was 20.5 liters in 2022.
- UK wine consumption totaled 13.5 mhl in 2022, driven by off-trade sales.
- China's wine consumption grew 7% to 14.5 mhl in 2022.
- Global sparkling wine consumption increased 2% to 24 mhl in 2022.
- Bag-in-box wine consumption rose 15% globally in 2022 to 15% market share.
- US per capita wine consumption was 11.2 liters in 2022.
- Global spirits consumption volume was 23.5 billion liters in 2022.
- Vodka consumption led with 4.8 billion liters globally in 2022.
- US spirits consumption reached 2.4 billion 9-liter cases in 2022.
- Scotch whisky consumption worldwide was 1.3 billion bottles of 700ml in 2022.
- Tequila consumption in the US surged 17% to 500 million liters in 2022.
- Global gin consumption grew 8% to 900 million liters in 2022.
- Rum consumption totaled 2.1 billion liters worldwide in 2022.
- India's spirits per capita consumption was 2.5 liters in 2022.
- France's aperitif consumption including spirits rose 5% in 2022 to 1.2 liters per capita.
- Global premium spirits consumption value grew 6% to $250 billion in 2022.
- US whiskey consumption increased 9% to 300 million cases in 2022.
- Brazil's cachaça consumption was 1.4 billion liters domestically in 2022.
- Global low/no alcohol spirits consumption doubled to 10 million cases in 2022.
Consumption Statistics Interpretation
While the world is drinking slightly less wine overall, we're certainly not sobering up, as global spirits hold steady and our taste for everything from bag-in-box convenience to premium tequila and sobriety-adjacent options bubbles, surges, and doubles with determined enthusiasm.
Economic Impact
- The global wine market size was valued at $356 billion in 2022.
- Spirits market generated $550 billion in revenue worldwide in 2022.
- US wine industry economic impact was $280 billion including jobs and tourism in 2022.
- Global wine exports reached $38 billion in value in 2022.
- France's wine export value hit €11.3 billion in 2022.
- Italy exported €7.8 billion worth of wine in 2022.
- Spain's wine exports totaled €3.2 billion in 2022.
- Global spirits trade value was $45 billion in 2022.
- Scotch whisky exports contributed £5.6 billion to UK economy in 2022.
- US distilled spirits industry supported 2.1 million jobs in 2022.
- Tequila exports from Mexico reached $3.2 billion in 2022.
- Global gin market value grew to $15 billion in 2022.
- Wine tourism generated €20 billion in Europe in 2022.
- Australian wine exports valued at AUD 2.5 billion in 2022.
- Chile's wine export revenue was $1.3 billion in 2022.
- Global premium wine segment market size was $150 billion in 2022.
- Cognac exports generated €2.8 billion for France in 2022.
- India's spirits market was worth $25 billion in 2022.
- Brazil cachaça industry contributed BRL 10 billion to GDP in 2022.
- Global RTD spirits market reached $4 billion in 2022.
- US wine retail sales hit $75 billion in 2022.
- Napa Valley wine industry economic output was $14 billion in 2022.
Economic Impact Interpretation
While the world thoughtfully sips its $356 billion worth of wine, it's the $550 billion spirits market that's truly doing the heavy lifting, proving that when it comes to global indulgence, we often prefer our solace straight up.
Market Trends
- Global wine market CAGR projected at 5.6% from 2023-2030.
- Premium spirits segment grew 7% annually through 2022.
- No/low alcohol wine sales increased 25% globally in 2022.
- Sparkling wine category expanded 4% in volume in 2022.
- US tequila market grew 20% YoY in 2022.
- Ready-to-drink (RTD) cocktails surged 30% in sales value 2022.
- Organic wine market share reached 8% globally in 2022.
- E-commerce wine sales grew 15% to 20% of total in 2022.
- Gin premiumization drove 10% value growth in 2022.
- Bag-in-box wine formats up 20% in off-trade 2022.
- Flavored spirits category expanded 12% in 2022.
- Sustainable packaging in wine rose to 25% adoption 2022.
- Whiskey market saw 6% volume growth led by American whiskey 2022.
- Direct-to-consumer wine sales up 18% in US 2022.
- Asian spirits market CAGR 8% projected post-2022.
- Rosé wine consumption grew 5% globally in 2022.
- Craft spirits distilleries increased 15% worldwide 2022.
- Canned wine sales doubled to 500 million units in 2022.
- Mezcal market grew 50% in exports 2022.
Market Trends Interpretation
The global thirst for beverages is becoming both more refined and more rebellious, as the industry simultaneously soars on premiumization, convenience, and wellness trends while still making ample room for a celebratory splash.
Production Statistics
- Global wine production in 2022 totaled 260 million hectoliters (mhl), marking a 5% increase from 2021 despite challenging weather conditions.
- Italy led wine production in 2022 with 44.5 mhl, accounting for 17% of global output.
- France produced 42.0 mhl of wine in 2022, second globally, impacted by drought in key regions.
- Spain's wine production reached 35.5 mhl in 2022, benefiting from improved yields in Rioja and Catalonia.
- The United States produced 24.2 mhl of wine in 2022, with California contributing over 80% of the total.
- Australia's wine production was 12.8 mhl in 2022, down 3% due to dry conditions in South Australia.
- Argentina's wine output hit 11.8 mhl in 2022, led by Malbec from Mendoza region.
- South Africa's wine production stood at 10.2 mhl in 2022, up 8% from prior year.
- Global sparkling wine production reached 26.5 mhl in 2022, with Prosecco leading growth.
- Organic wine production worldwide grew to 12% of total volume in 2022 from 10% in 2020.
- Chile produced 12.6 mhl of wine in 2022, with exports driving varietal focus on Carmenere.
- Germany's wine production was 8.9 mhl in 2022, highest in a decade due to favorable weather.
- Portugal's output reached 7.2 mhl in 2022, boosted by Douro Valley ports.
- China emerged as a top producer with 7.1 mhl in 2022, focusing on domestic consumption.
- Global vineyard surface area was 7.2 million hectares in 2022, stable from previous years.
- France has the largest vineyard area at 788,000 hectares in 2022.
- Spain's vineyard area measured 947,000 hectares in 2022, highest globally.
- Italy's vineyards covered 702,000 hectares in 2022.
- Global spirits production volume reached 5.8 billion cases of 9 liters each in 2022.
- Vodka production dominated spirits with 1.2 billion cases in 2022 globally.
- Scotch whisky production hit 1.67 billion liters in 2022 in Scotland alone.
- US whiskey production reached 200 million proof gallons in 2022.
- Tequila production in Mexico surged to 602 million liters in 2022.
- Global gin production grew 12% to 800 million liters in 2022.
- Rum production worldwide was 1.9 billion liters in 2022, led by Latin America.
- Cognac production in France was 470,000 hectoliters of pure alcohol in 2022.
- Global premium spirits production increased 4% to 1.2 billion cases in 2022.
- Brazil's cachaça production totaled 1.5 billion liters in 2022.
- India's spirits production reached 650 million cases in 2022, mostly local brands.
- World brandy production excluding Cognac/Armagnac was 120 million hectoliters in 2022.
Production Statistics Interpretation
Despite dodging droughts, floods, and the whims of weather, the world somehow produced a flood of fine wine and a river of robust spirits in 2022, proving that humanity’s dedication to fermented and distilled delights remains gloriously unshaken.
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