GITNUXREPORT 2025

Wellness Industry Statistics

Wellness industry valued at $4.75 trillion, growing rapidly worldwide.

Jannik Linder

Co-Founder of Gitnux, specialized in content and tech since 2016.

First published: April 29, 2025

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Statistic 1

75% of consumers globally are willing to pay more for products and services that promote wellness

Statistic 2

43% of consumers say that “self-care” is more important now than it was five years ago

Statistic 3

Roughly 60% of adults in the US practice some form of meditation, yoga, or mindfulness activity regularly

Statistic 4

45% of consumers worldwide are interested in personalized wellness plans/products

Statistic 5

The number of vegan consumers has increased by 300% in the last decade globally

Statistic 6

65% of Americans seek natural remedies for health issues rather than pharmaceuticals

Statistic 7

50% of consumers are interested in wellness retreats and experiences abroad, especially in spa-focused destinations

Statistic 8

Consumers who participate in regular wellness activities report 30% higher life satisfaction levels

Statistic 9

The number of people engaging in virtual wellness and fitness classes increased by 150% during the pandemic

Statistic 10

40% of consumers worldwide now use wearable health devices daily

Statistic 11

80% of consumers report trying to incorporate mindfulness into daily routines

Statistic 12

Nearly 50% of consumers are interested in wellness apps for mental health support

Statistic 13

The rise of personalized nutrition plans has contributed to a 20% increase in customer satisfaction and adherence rates

Statistic 14

55% of consumers in the US use or are interested in using natural and organic products for wellness

Statistic 15

The use of biohacking techniques such as nootropics and advanced sleep strategies is on the rise, with a 35% increase reported from 2020 to 2022

Statistic 16

The percentage of households with home gyms increased by 25% during the pandemic, reflecting ongoing wellness prioritization

Statistic 17

70% of young adults aged 18-34 engage regularly in wellness activities like yoga, meditation, or fitness

Statistic 18

The number of people using functional beverages increased by 130% from 2018 to 2022, with health benefits being a key driver

Statistic 19

The demand for eco-friendly wellness products surged by 40% in 2022, reflecting rising consumer environmental awareness

Statistic 20

65% of consumers are interested in using app-based virtual health coaching services

Statistic 21

The global fitness industry was valued at $96 billion in 2021 and is projected to reach $147.7 billion by 2026

Statistic 22

Online fitness classes revenue increased by 300% during the COVID-19 pandemic

Statistic 23

The global organic personal care market size was valued at $17.6 billion in 2020 and is expected to grow at a CAGR of 9.4% from 2021 to 2028

Statistic 24

The number of meditation apps available globally increased by over 120% between 2019 and 2021

Statistic 25

The global spa industry revenue was over $94 billion in 2020, with a projected CAGR of 5.1% until 2028

Statistic 26

The plant-based beverage market was valued at around $15.74 billion in 2020 and is expected to grow significantly

Statistic 27

The global probiotics market was valued at $63.4 billion in 2021 and is projected to grow at a CAGR of 8.3% through 2028

Statistic 28

The health club industry in the US has over 70 million members, contributing to a $30 billion revenue sector

Statistic 29

The global menstrual health products market is expected to reach $10 billion by 2026, with a CAGR of 6.4%

Statistic 30

The global aromatherapy market size was valued at $1.8 billion in 2020 and is expected to grow at a CAGR of 8.1% until 2028

Statistic 31

The global hotel spa market is projected to grow at a CAGR of 4.2% from 2021 to 2028, reaching over $12 billion in revenue

Statistic 32

The yoga clothing market is expected to reach $77 billion by 2027, growing at a CAGR of 9.2%

Statistic 33

The global CBD market size was valued at $5 billion in 2020 and is forecasted to reach $20 billion by 2024

Statistic 34

The interest in gut health products is expected to grow at a CAGR of 8% from 2022 to 2030, reaching a market size of over $55 billion

Statistic 35

Sustainable/organic food sales increased by 12% in 2022 alone, reaching $225 billion globally

Statistic 36

The global herbal supplement market was valued at over $8 billion in 2021 and is expected to grow at a CAGR of 6.2% through 2028

Statistic 37

The global sleep aids market size was over $74 billion in 2020 and is projected to grow at a CAGR of 4.8% through 2028

Statistic 38

The global nutritional supplement market is expected to reach $178 billion by 2024, with a CAGR of 8.2%

Statistic 39

The global functional food market was valued at $167 billion in 2020 and is projected to reach $275 billion by 2025

Statistic 40

The organic food market sales in the U.S. increased by 4.6% in 2022 to reach $63 billion

Statistic 41

The global CBD skincare market is projected to grow at a CAGR of 22% from 2021 to 2028, reaching $1.2 billion

Statistic 42

The global hormonal health market size is projected to reach $2.6 billion by 2026, with a CAGR of 6.9%

Statistic 43

The global allergy and asthma healthcare market is expected to reach $25 billion by 2027, growing at a CAGR of 4.4%

Statistic 44

The global wellness market was valued at approximately $4.75 trillion in 2021

Statistic 45

The wellness industry grew by 10.6% in 2020 despite the COVID-19 pandemic

Statistic 46

The health and wellness tourism market is expected to reach $1.34 trillion by 2027

Statistic 47

The mental health and well-being industry is projected to reach $273.4 billion by 2027

Statistic 48

The wellness technology market is estimated to reach $6.4 billion by 2025, growing at a CAGR of 34.2%

Statistic 49

The use of wellness tracking devices increased by 27% globally between 2020 and 2022

Statistic 50

Natural supplements sales in the U.S. surpassed $18 billion in 2022, with an annual growth rate of around 8%

Statistic 51

The global health coaching market is projected to reach $1.36 billion by 2027, growing at a CAGR of 5.1%

Statistic 52

The ATES (Active Teen Exercise & Sports) programs have increased participation among teens by 25% over five years, enhancing youth wellness

Statistic 53

Mental wellness app usage increased by over 120% from 2020 to 2023

Statistic 54

The global wellness tourism market is expected to reach $1.5 trillion by 2027, growing at a CAGR of 10.6%

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Key Highlights

The global wellness market was valued at approximately $4.75 trillion in 2021
The wellness industry grew by 10.6% in 2020 despite the COVID-19 pandemic
The health and wellness tourism market is expected to reach $1.34 trillion by 2027
75% of consumers globally are willing to pay more for products and services that promote wellness
The mental health and well-being industry is projected to reach $273.4 billion by 2027
The global fitness industry was valued at $96 billion in 2021 and is projected to reach $147.7 billion by 2026
43% of consumers say that “self-care” is more important now than it was five years ago
Online fitness classes revenue increased by 300% during the COVID-19 pandemic
The global organic personal care market size was valued at $17.6 billion in 2020 and is expected to grow at a CAGR of 9.4% from 2021 to 2028
The wellness technology market is estimated to reach $6.4 billion by 2025, growing at a CAGR of 34.2%
The number of meditation apps available globally increased by over 120% between 2019 and 2021
The global spa industry revenue was over $94 billion in 2020, with a projected CAGR of 5.1% until 2028
Roughly 60% of adults in the US practice some form of meditation, yoga, or mindfulness activity regularly

The wellness industry is experiencing unprecedented growth, with a staggering $4.75 trillion market value in 2021 and emerging trends like virtual fitness, personalized health plans, and eco-friendly products fueling its global expansion at a rapid pace.

Consumer Behavior & Preferences

75% of consumers globally are willing to pay more for products and services that promote wellness
43% of consumers say that “self-care” is more important now than it was five years ago
Roughly 60% of adults in the US practice some form of meditation, yoga, or mindfulness activity regularly
45% of consumers worldwide are interested in personalized wellness plans/products
The number of vegan consumers has increased by 300% in the last decade globally
65% of Americans seek natural remedies for health issues rather than pharmaceuticals
50% of consumers are interested in wellness retreats and experiences abroad, especially in spa-focused destinations
Consumers who participate in regular wellness activities report 30% higher life satisfaction levels
The number of people engaging in virtual wellness and fitness classes increased by 150% during the pandemic
40% of consumers worldwide now use wearable health devices daily
80% of consumers report trying to incorporate mindfulness into daily routines
Nearly 50% of consumers are interested in wellness apps for mental health support
The rise of personalized nutrition plans has contributed to a 20% increase in customer satisfaction and adherence rates
55% of consumers in the US use or are interested in using natural and organic products for wellness
The use of biohacking techniques such as nootropics and advanced sleep strategies is on the rise, with a 35% increase reported from 2020 to 2022
The percentage of households with home gyms increased by 25% during the pandemic, reflecting ongoing wellness prioritization
70% of young adults aged 18-34 engage regularly in wellness activities like yoga, meditation, or fitness
The number of people using functional beverages increased by 130% from 2018 to 2022, with health benefits being a key driver
The demand for eco-friendly wellness products surged by 40% in 2022, reflecting rising consumer environmental awareness
65% of consumers are interested in using app-based virtual health coaching services

Consumer Behavior & Preferences Interpretation

Amid a global shift toward personalized, eco-conscious, and tech-enabled health practices, the wellness industry reveals that three-quarters of consumers are now willing to invest more in well-being, with a surge in natural, mindfulness, and virtual solutions—highlighting a profound mental, environmental, and digital renaissance in how we prioritize self-care.

Market Segments & Products

The global fitness industry was valued at $96 billion in 2021 and is projected to reach $147.7 billion by 2026
Online fitness classes revenue increased by 300% during the COVID-19 pandemic
The global organic personal care market size was valued at $17.6 billion in 2020 and is expected to grow at a CAGR of 9.4% from 2021 to 2028
The number of meditation apps available globally increased by over 120% between 2019 and 2021
The global spa industry revenue was over $94 billion in 2020, with a projected CAGR of 5.1% until 2028
The plant-based beverage market was valued at around $15.74 billion in 2020 and is expected to grow significantly
The global probiotics market was valued at $63.4 billion in 2021 and is projected to grow at a CAGR of 8.3% through 2028
The health club industry in the US has over 70 million members, contributing to a $30 billion revenue sector
The global menstrual health products market is expected to reach $10 billion by 2026, with a CAGR of 6.4%
The global aromatherapy market size was valued at $1.8 billion in 2020 and is expected to grow at a CAGR of 8.1% until 2028
The global hotel spa market is projected to grow at a CAGR of 4.2% from 2021 to 2028, reaching over $12 billion in revenue
The yoga clothing market is expected to reach $77 billion by 2027, growing at a CAGR of 9.2%
The global CBD market size was valued at $5 billion in 2020 and is forecasted to reach $20 billion by 2024
The interest in gut health products is expected to grow at a CAGR of 8% from 2022 to 2030, reaching a market size of over $55 billion
Sustainable/organic food sales increased by 12% in 2022 alone, reaching $225 billion globally
The global herbal supplement market was valued at over $8 billion in 2021 and is expected to grow at a CAGR of 6.2% through 2028
The global sleep aids market size was over $74 billion in 2020 and is projected to grow at a CAGR of 4.8% through 2028
The global nutritional supplement market is expected to reach $178 billion by 2024, with a CAGR of 8.2%
The global functional food market was valued at $167 billion in 2020 and is projected to reach $275 billion by 2025
The organic food market sales in the U.S. increased by 4.6% in 2022 to reach $63 billion
The global CBD skincare market is projected to grow at a CAGR of 22% from 2021 to 2028, reaching $1.2 billion
The global hormonal health market size is projected to reach $2.6 billion by 2026, with a CAGR of 6.9%
The global allergy and asthma healthcare market is expected to reach $25 billion by 2027, growing at a CAGR of 4.4%

Market Segments & Products Interpretation

The booming wellness industry, from a $96 billion global fitness market surging to nearly $148 billion by 2026, to a 300% spike in online classes during the pandemic, reflects our collective obsession with health and self-care—so much so that even aromatherapy and herbal supplements are growing at rates that whisper, "it's time to heal, hydrate, and harmonize."

Wellness Market & Industry Growth

The global wellness market was valued at approximately $4.75 trillion in 2021
The wellness industry grew by 10.6% in 2020 despite the COVID-19 pandemic
The health and wellness tourism market is expected to reach $1.34 trillion by 2027
The mental health and well-being industry is projected to reach $273.4 billion by 2027
The wellness technology market is estimated to reach $6.4 billion by 2025, growing at a CAGR of 34.2%
The use of wellness tracking devices increased by 27% globally between 2020 and 2022
Natural supplements sales in the U.S. surpassed $18 billion in 2022, with an annual growth rate of around 8%
The global health coaching market is projected to reach $1.36 billion by 2027, growing at a CAGR of 5.1%
The ATES (Active Teen Exercise & Sports) programs have increased participation among teens by 25% over five years, enhancing youth wellness
Mental wellness app usage increased by over 120% from 2020 to 2023
The global wellness tourism market is expected to reach $1.5 trillion by 2027, growing at a CAGR of 10.6%

Wellness Market & Industry Growth Interpretation

Amid a pandemic that challenged global health, the wellness industry not only persisted but thrived—bolstered by a 10.6% growth in 2020, surging digital health tools, booming natural supplement sales, and a relentless quest for holistic well-being pushing the market towards a staggering $4.75 trillion valuation and beyond by 2027.