GITNUXREPORT 2026

Website Visitors Statistics

Website visitor demographics and behavior vary widely by region and industry.

Sarah Mitchell

Senior Researcher specializing in consumer behavior and market trends.

First published: Feb 13, 2026

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Statistic 1

In 2023, 52.6% of global website visitors were male, with a slight dominance in tech sectors.

Statistic 2

US website visitors aged 18-24 represent 22.1% of total traffic, preferring social media referrals.

Statistic 3

41.3% of website visitors in Europe are over 45 years old, showing higher loyalty rates.

Statistic 4

Female visitors account for 47.8% of e-commerce site traffic worldwide in Q4 2023.

Statistic 5

Millennials (25-40) make up 38.4% of B2B website visitors, driven by career research.

Statistic 6

In India, 55.2% of website visitors are under 30, with peak activity on mobiles.

Statistic 7

Gen Z (13-24) comprises 19.7% of news website visitors in the UK.

Statistic 8

34.1% of global visitors to educational sites are students aged 18-24.

Statistic 9

Hispanic visitors represent 18.9% of US retail website traffic in 2023.

Statistic 10

Urban dwellers account for 67.3% of website visitors in China.

Statistic 11

Baby boomers (55+) form 28.4% of finance website visitors globally.

Statistic 12

62.1% of gaming site visitors are male under 35 worldwide.

Statistic 13

Women over 35 contribute 29.7% to health and wellness site traffic.

Statistic 14

In Brazil, 48.6% of visitors are aged 25-34, mobile-first users.

Statistic 15

African American visitors make up 13.2% of US social media-linked traffic.

Statistic 16

39.8% of SaaS website visitors are IT professionals aged 30-50.

Statistic 17

Rural visitors in the US are only 22.5% of total website traffic.

Statistic 18

LGBTQ+ identified visitors represent 7.1% of lifestyle site traffic.

Statistic 19

Students under 18 account for 11.4% of tutorial site visitors globally.

Statistic 20

High-income earners ($100k+) are 26.3% of luxury brand site visitors.

Statistic 21

45.2% of travel site visitors are families with children under 12.

Statistic 22

Retirees (65+) comprise 16.8% of government website visitors in the EU.

Statistic 23

Blue-collar workers form 31.7% of job board site visitors.

Statistic 24

Parents aged 30-49 are 37.9% of parenting blog visitors.

Statistic 25

Immigrants represent 14.6% of multilingual site traffic in Canada.

Statistic 26

Fitness enthusiasts under 30 are 42.1% of gym website visitors.

Statistic 27

Seniors (60+) account for 23.5% of medical advice site traffic.

Statistic 28

Freelancers make up 18.2% of creative platform visitors.

Statistic 29

Vegetarians/vegans are 9.8% of food recipe site visitors.

Statistic 30

Gamers aged 35-44 represent 27.3% of esports site traffic.

Statistic 31

67.2% of global sites have average engagement time of 45 seconds.

Statistic 32

Repeat visitor rate averages 28.4% for top websites.

Statistic 33

Pages per session benchmark is 2.1 for B2B sites.

Statistic 34

Average time on site for e-commerce is 3:28 minutes.

Statistic 35

Bounce rate under 40% correlates with 50% higher retention.

Statistic 36

Newsletter subscribers retain at 41.7% monthly rate.

Statistic 37

Video viewers return 3x more often than non-viewers.

Statistic 38

Personalized content boosts retention by 20.3%.

Statistic 39

Loyalty program members engage 67% more.

Statistic 40

Mobile retention is 25.6% lower than desktop.

Statistic 41

Average returning visitor frequency is 2.4 visits/month.

Statistic 42

Churn rate for free users is 71% after first week.

Statistic 43

Social logins increase retention by 32%.

Statistic 44

Exit intent popups recover 10.5% of leaving visitors.

Statistic 45

Day 30 retention for apps is 15.9% benchmark.

Statistic 46

Email open rates predict 18.2% higher engagement.

Statistic 47

Gamification lifts session depth by 47%.

Statistic 48

Push notifications boost retention by 88%.

Statistic 49

Average dwell time on product pages is 1:52 min.

Statistic 50

User-generated content increases loyalty by 28%.

Statistic 51

Session quality score above 80% retains 60% users.

Statistic 52

Cart abandonment recovery emails retain 21% shoppers.

Statistic 53

Live chat users convert 2.8x higher retention.

Statistic 54

82% of sites see traffic growth in 2023 post-pandemic.

Statistic 55

Mobile traffic share reached 59.1% worldwide in 2023.

Statistic 56

Global websites numbered 1.13 billion in mid-2023.

Statistic 57

E-commerce traffic grew 12.4% YoY to 2.5 trillion visits.

Statistic 58

US internet users visiting sites daily: 307 million.

Statistic 59

Asia-Pacific region dominates with 53% of global traffic.

Statistic 60

Average global bounce rate trended down to 44.3%.

Statistic 61

Dark web traffic estimated at 8.5% of total internet.

Statistic 62

4G/5G users drive 78.2% of mobile web traffic growth.

Statistic 63

Privacy-focused browsers capture 12.7% market share.

Statistic 64

Global ad blocker usage at 42.7% among visitors.

Statistic 65

Traffic to AI sites surged 320% in 2023.

Statistic 66

Sustainable sites see 24% higher traffic growth.

Statistic 67

Voice assistants handle 20% of searches trending up.

Statistic 68

Metaverse-related traffic up 150% YoY.

Statistic 69

Global CDN traffic grew to 35% of web traffic.

Statistic 70

Zero-party data sites retain 33% more traffic.

Statistic 71

Web3 sites traffic doubled to 1.2 billion visits.

Statistic 72

Post-cookie era: 65% traffic shift to first-party.

Statistic 73

Global session volume hit 45 trillion in 2023.

Statistic 74

Emerging markets traffic growth at 18.9% annually.

Statistic 75

38.7% of global website traffic originates from search engines like Google.

Statistic 76

Direct visits account for 22.4% of e-commerce site traffic in 2023.

Statistic 77

Social media referrals drive 14.9% of news website visitors worldwide.

Statistic 78

Email marketing contributes 11.2% to SaaS website traffic.

Statistic 79

27.1% of traffic to blogs comes from organic search.

Statistic 80

Paid search ads generate 18.3% of retail site visitors in the US.

Statistic 81

Referrals from forums and communities make up 8.6% of tech site traffic.

Statistic 82

31.4% of mobile app promo sites get traffic from app stores.

Statistic 83

YouTube links drive 9.7% of video content site visitors.

Statistic 84

15.8% of B2B traffic comes from LinkedIn referrals.

Statistic 85

Affiliate links account for 12.1% of fashion blog visitors.

Statistic 86

24.3% of educational site traffic is from Google searches.

Statistic 87

Social shares contribute 7.5% to nonprofit website traffic.

Statistic 88

19.6% of gaming sites receive traffic from Twitch streams.

Statistic 89

PPC campaigns drive 16.2% of travel agency site visitors.

Statistic 90

13.4% of health sites get referrals from Reddit.

Statistic 91

Newsletter signups lead to 10.9% repeat traffic sources.

Statistic 92

28.5% of news apps traffic from push notifications.

Statistic 93

Influencer partnerships generate 6.8% of beauty site traffic.

Statistic 94

21.7% of forum traffic from other forum backlinks.

Statistic 95

Organic social media is 17.2% for entertainment sites.

Statistic 96

Display ads contribute 14.1% to news portal visitors.

Statistic 97

11.3% of real estate sites from Zillow referrals.

Statistic 98

Viral content shares drive 9.4% of meme site traffic.

Statistic 99

25.6% of podcast sites from Apple Podcasts links.

Statistic 100

SEO backlinks account for 20.8% of recipe site visitors.

Statistic 101

7.9% of fitness apps traffic from Instagram stories.

Statistic 102

Guest posts generate 8.2% of marketing blog traffic.

Statistic 103

32.1% of average websites see bounce rates of 41-60% on first visit.

Statistic 104

Mobile visitors spend 3.5 minutes on average per session in 2023.

Statistic 105

70.4% of users abandon sites after 3 seconds of slow load time.

Statistic 106

Desktop users scroll 20% further than mobile users on content sites.

Statistic 107

47.2% of visitors use incognito mode for shopping sites.

Statistic 108

Average session duration for news sites is 4:12 minutes globally.

Statistic 109

28.6% of users click on the first search result link.

Statistic 110

Heatmaps show 81% of user interactions on top half of pages.

Statistic 111

62.3% of mobile visitors leave if no instant response.

Statistic 112

Users read only 20-28% of words on average web pages.

Statistic 113

39.1% of traffic from repeat visitors on blogs.

Statistic 114

Average pages per session is 2.14 for e-commerce sites.

Statistic 115

55.7% of users never scroll past the fold.

Statistic 116

Dark mode preferred by 71.4% of night-time visitors.

Statistic 117

14.6% of users share content after 30 seconds engagement.

Statistic 118

Zoom-in behavior on mobiles occurs 68.2% of time.

Statistic 119

43.9% abandon carts due to high shipping costs observed.

Statistic 120

Average exit rate from homepage is 24.8%.

Statistic 121

Users click CTAs 2.5x more if personalized.

Statistic 122

76.3% prefer video content over text on sites.

Statistic 123

Swipe gestures dominate 82.1% of mobile navigation.

Statistic 124

31.2% of visits end in under 10 seconds.

Statistic 125

Tab switching happens 15 times per session average.

Statistic 126

65.4% use back button on poor navigation.

Statistic 127

Form abandonment rate is 81% on multi-step forms.

Statistic 128

Night owls (10pm-2am) peak at 18.7% of daily traffic.

Statistic 129

52.1% ignore popups appearing after 5 seconds.

Statistic 130

Voice search used by 27.8% of visitors under 35.

Statistic 131

Average time to first click is 7.2 seconds.

Statistic 132

44.3% of users bookmark sites for later visits.

1/132

Sources

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From the fact that over half of all website visitors in 2023 were men and the majority of gamers are male, to the surprising loyalty of European visitors over 45 and the mobile-first habits of young users in India, understanding who is on your site and how they behave is the key to unlocking monumental growth.

Key Takeaways

In 2023, 52.6% of global website visitors were male, with a slight dominance in tech sectors.
US website visitors aged 18-24 represent 22.1% of total traffic, preferring social media referrals.
41.3% of website visitors in Europe are over 45 years old, showing higher loyalty rates.
38.7% of global website traffic originates from search engines like Google.
Direct visits account for 22.4% of e-commerce site traffic in 2023.
Social media referrals drive 14.9% of news website visitors worldwide.
32.1% of average websites see bounce rates of 41-60% on first visit.
Mobile visitors spend 3.5 minutes on average per session in 2023.
70.4% of users abandon sites after 3 seconds of slow load time.
67.2% of global sites have average engagement time of 45 seconds.
Repeat visitor rate averages 28.4% for top websites.
Pages per session benchmark is 2.1 for B2B sites.
82% of sites see traffic growth in 2023 post-pandemic.
Mobile traffic share reached 59.1% worldwide in 2023.
Global websites numbered 1.13 billion in mid-2023.

Website visitor demographics and behavior vary widely by region and industry.

Demographics

In 2023, 52.6% of global website visitors were male, with a slight dominance in tech sectors.
US website visitors aged 18-24 represent 22.1% of total traffic, preferring social media referrals.
41.3% of website visitors in Europe are over 45 years old, showing higher loyalty rates.
Female visitors account for 47.8% of e-commerce site traffic worldwide in Q4 2023.
Millennials (25-40) make up 38.4% of B2B website visitors, driven by career research.
In India, 55.2% of website visitors are under 30, with peak activity on mobiles.
Gen Z (13-24) comprises 19.7% of news website visitors in the UK.
34.1% of global visitors to educational sites are students aged 18-24.
Hispanic visitors represent 18.9% of US retail website traffic in 2023.
Urban dwellers account for 67.3% of website visitors in China.
Baby boomers (55+) form 28.4% of finance website visitors globally.
62.1% of gaming site visitors are male under 35 worldwide.
Women over 35 contribute 29.7% to health and wellness site traffic.
In Brazil, 48.6% of visitors are aged 25-34, mobile-first users.
African American visitors make up 13.2% of US social media-linked traffic.
39.8% of SaaS website visitors are IT professionals aged 30-50.
Rural visitors in the US are only 22.5% of total website traffic.
LGBTQ+ identified visitors represent 7.1% of lifestyle site traffic.
Students under 18 account for 11.4% of tutorial site visitors globally.
High-income earners ($100k+) are 26.3% of luxury brand site visitors.
45.2% of travel site visitors are families with children under 12.
Retirees (65+) comprise 16.8% of government website visitors in the EU.
Blue-collar workers form 31.7% of job board site visitors.
Parents aged 30-49 are 37.9% of parenting blog visitors.
Immigrants represent 14.6% of multilingual site traffic in Canada.
Fitness enthusiasts under 30 are 42.1% of gym website visitors.
Seniors (60+) account for 23.5% of medical advice site traffic.
Freelancers make up 18.2% of creative platform visitors.
Vegetarians/vegans are 9.8% of food recipe site visitors.
Gamers aged 35-44 represent 27.3% of esports site traffic.

Demographics Interpretation

The internet is no longer a monolith but a mosaic of distinct digital neighborhoods, each bustling with its own unique crowd, from tech-savvy young men in India to loyal, older Europeans, proving that online, everyone has finally found their own corner of the web to call home.

Engagement and Retention

67.2% of global sites have average engagement time of 45 seconds.
Repeat visitor rate averages 28.4% for top websites.
Pages per session benchmark is 2.1 for B2B sites.
Average time on site for e-commerce is 3:28 minutes.
Bounce rate under 40% correlates with 50% higher retention.
Newsletter subscribers retain at 41.7% monthly rate.
Video viewers return 3x more often than non-viewers.
Personalized content boosts retention by 20.3%.
Loyalty program members engage 67% more.
Mobile retention is 25.6% lower than desktop.
Average returning visitor frequency is 2.4 visits/month.
Churn rate for free users is 71% after first week.
Social logins increase retention by 32%.
Exit intent popups recover 10.5% of leaving visitors.
Day 30 retention for apps is 15.9% benchmark.
Email open rates predict 18.2% higher engagement.
Gamification lifts session depth by 47%.
Push notifications boost retention by 88%.
Average dwell time on product pages is 1:52 min.
User-generated content increases loyalty by 28%.
Session quality score above 80% retains 60% users.
Cart abandonment recovery emails retain 21% shoppers.
Live chat users convert 2.8x higher retention.

Engagement and Retention Interpretation

In the brutal digital coliseum where fleeting attention is king, the cold numbers tell a tragicomic truth: we are all just one bounce, abandoned cart, or mobile frustration away from vanishing, unless you cleverly bribe us with personal touches, videos, and the illusion of a loyalty program to make us forget we're just another data point clicking its life away.

Global and Market Trends

82% of sites see traffic growth in 2023 post-pandemic.
Mobile traffic share reached 59.1% worldwide in 2023.
Global websites numbered 1.13 billion in mid-2023.
E-commerce traffic grew 12.4% YoY to 2.5 trillion visits.
US internet users visiting sites daily: 307 million.
Asia-Pacific region dominates with 53% of global traffic.
Average global bounce rate trended down to 44.3%.
Dark web traffic estimated at 8.5% of total internet.
4G/5G users drive 78.2% of mobile web traffic growth.
Privacy-focused browsers capture 12.7% market share.
Global ad blocker usage at 42.7% among visitors.
Traffic to AI sites surged 320% in 2023.
Sustainable sites see 24% higher traffic growth.
Voice assistants handle 20% of searches trending up.
Metaverse-related traffic up 150% YoY.
Global CDN traffic grew to 35% of web traffic.
Zero-party data sites retain 33% more traffic.
Web3 sites traffic doubled to 1.2 billion visits.
Post-cookie era: 65% traffic shift to first-party.
Global session volume hit 45 trillion in 2023.
Emerging markets traffic growth at 18.9% annually.

Global and Market Trends Interpretation

While humanity's post-pandemic digital awakening has us creating more websites than ever, the real story is how we're frantically visiting them, increasingly on our phones and with our guards up, as we chase AI trends, protect our privacy, and cautiously dip our toes into everything from the metaverse to the dark web, all while trying to remember what life was like before cookies.

Traffic Sources

38.7% of global website traffic originates from search engines like Google.
Direct visits account for 22.4% of e-commerce site traffic in 2023.
Social media referrals drive 14.9% of news website visitors worldwide.
Email marketing contributes 11.2% to SaaS website traffic.
27.1% of traffic to blogs comes from organic search.
Paid search ads generate 18.3% of retail site visitors in the US.
Referrals from forums and communities make up 8.6% of tech site traffic.
31.4% of mobile app promo sites get traffic from app stores.
YouTube links drive 9.7% of video content site visitors.
15.8% of B2B traffic comes from LinkedIn referrals.
Affiliate links account for 12.1% of fashion blog visitors.
24.3% of educational site traffic is from Google searches.
Social shares contribute 7.5% to nonprofit website traffic.
19.6% of gaming sites receive traffic from Twitch streams.
PPC campaigns drive 16.2% of travel agency site visitors.
13.4% of health sites get referrals from Reddit.
Newsletter signups lead to 10.9% repeat traffic sources.
28.5% of news apps traffic from push notifications.
Influencer partnerships generate 6.8% of beauty site traffic.
21.7% of forum traffic from other forum backlinks.
Organic social media is 17.2% for entertainment sites.
Display ads contribute 14.1% to news portal visitors.
11.3% of real estate sites from Zillow referrals.
Viral content shares drive 9.4% of meme site traffic.
25.6% of podcast sites from Apple Podcasts links.
SEO backlinks account for 20.8% of recipe site visitors.
7.9% of fitness apps traffic from Instagram stories.
Guest posts generate 8.2% of marketing blog traffic.

Traffic Sources Interpretation

While organic search remains the undisputed king of the digital kingdom, the modern web is a chaotic coalition of channels—from serendipitous social scrolls to targeted emails and even whispered forum recommendations—all vying for a slice of your visitor pie, proving that in the end, a diversified traffic strategy is the only real sovereign.

User Behavior

32.1% of average websites see bounce rates of 41-60% on first visit.
Mobile visitors spend 3.5 minutes on average per session in 2023.
70.4% of users abandon sites after 3 seconds of slow load time.
Desktop users scroll 20% further than mobile users on content sites.
47.2% of visitors use incognito mode for shopping sites.
Average session duration for news sites is 4:12 minutes globally.
28.6% of users click on the first search result link.
Heatmaps show 81% of user interactions on top half of pages.
62.3% of mobile visitors leave if no instant response.
Users read only 20-28% of words on average web pages.
39.1% of traffic from repeat visitors on blogs.
Average pages per session is 2.14 for e-commerce sites.
55.7% of users never scroll past the fold.
Dark mode preferred by 71.4% of night-time visitors.
14.6% of users share content after 30 seconds engagement.
Zoom-in behavior on mobiles occurs 68.2% of time.
43.9% abandon carts due to high shipping costs observed.
Average exit rate from homepage is 24.8%.
Users click CTAs 2.5x more if personalized.
76.3% prefer video content over text on sites.
Swipe gestures dominate 82.1% of mobile navigation.
31.2% of visits end in under 10 seconds.
Tab switching happens 15 times per session average.
65.4% use back button on poor navigation.
Form abandonment rate is 81% on multi-step forms.
Night owls (10pm-2am) peak at 18.7% of daily traffic.
52.1% ignore popups appearing after 5 seconds.
Voice search used by 27.8% of visitors under 35.
Average time to first click is 7.2 seconds.
44.3% of users bookmark sites for later visits.

User Behavior Interpretation

The collective behavior of website visitors paints a portrait of a profoundly impatient digital populace whose attention must be earned within seconds through speed, relevance, and effortless interaction, lest they vanish into the ether of the back button and incognito tabs.

Sources & References

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