GITNUX MARKETDATA REPORT 2024

Facebook Video Views Statistics [Fresh Research]

Statistic 1

"81% of Facebook video views in 2020 were on mobile devices."

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Statistic 2

"58% of Facebook users consume videos using the “autoplay” feature."

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Statistic 3

"Facebook video posts had an organic reach rate of 8.71%, higher than any other content type on the platform in 2019."

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Statistic 4

"The average Facebook user watches 100 million hours of video content daily."

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Statistic 5

"Square videos are 78% more likely to be shared on Facebook than landscape videos."

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Statistic 6

"Videos between 2 to 5 minutes in length have the highest engagement rates on Facebook."

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Statistic 7

"85% of Facebook videos are watched without sound."

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Statistic 8

"Live videos are 4 times more likely to be watched than non-live videos on Facebook."

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Statistic 9

"The number of videos posted per person increased 75% globally and 94% in the United States from 2014 to 2015."

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Statistic 10

"Over 85% of US marketers reported success with Facebook video marketing in 2021"

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Statistic 11

"Facebook’s Watch platform reached 1.25 billion people per month in 2020"

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Statistic 12

"47% of Facebook Live viewers worldwide watched live videos from businesses in 2021."

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Statistic 13

"About 57% of Facebook video ads are horizontal; 41% are square, and only 2% are vertical."

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Statistic 14

"52% of Facebook video viewers said that watching product videos makes them more confident in their online purchase decisions."

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Statistic 15

"62% of people said they saw more videos on Facebook than any other platform in 2019."

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Statistic 16

"Facebook’s algorithm gives native videos 10 times more organic reach than links to YouTube or other video sites."

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