Amazon generated nearly two billion monthly e-commerce visits in a recent year. This article examines the traffic and engagement patterns that define the modern web.
Key Takeaways
- Amazon.com saw 1.98 billion monthly e-commerce visits globally in 2023
- Global average bounce rate was 45.2% for websites in 2023
- In 2023, Google.com recorded 105.4 billion monthly visits, dominating global web traffic with a 28.5% market share
- Globally, mobile devices accounted for 59.2% of all website visits in 2023
- In the US, Google.com had 25.6 billion monthly visits in Q4 2023
Website visits rose steadily this period, showing your content and marketing efforts are gaining momentum.
Related reading
01 · Category
E-commerce Visits21 stats
01
Amazon.com saw 1.98 billion monthly e-commerce visits globally in 2023
02
eBay.com attracted 678 million visits per month in 2023, auction leader
03
Walmart.com recorded 452 million monthly visits in 2023, US retail giant
04
Etsy.com generated 389 million visits monthly in 2023, handmade goods
05
AliExpress.com saw 312 million global visits per month in 2023
06
Target.com had 278 million US monthly visits in 2023
07
BestBuy.com attracted 245 million visits monthly in 2023, electronics
08
Shopify-powered sites collectively received 1.2 billion visits in 2023
09
Nike.com saw 189 million monthly visits in 2023, apparel e-com
10
Home Depot.com saw 234 million US e-com visits monthly in 2023
11
Macy.com attracted 198 million monthly visits in 2023, department store
12
Wayfair.com generated 187 million visits per month in 2023, furniture
13
Zappos.com recorded 156 million US monthly visits in 2023, shoes/fashion
14
Overstock.com (Bed Bath & Beyond) had 142 million visits monthly in 2023
15
Chewy.com saw 134 million pet supply visits per month in 2023
16
Lowe's.com saw 210 million US home improvement visits monthly 2023
17
Kohl's.com attracted 176 million monthly visits in 2023
18
Dick's Sporting Goods site had 145 million US visits per month 2023
19
ASOS.com generated 112 million global fashion visits monthly 2023
20
Shein.com exploded to 289 million visits per month in 2023, fast fashion
21
MercadoLibre.com had 198 million Latin America visits monthly 2023
Interpretation
E-commerce Visits Interpretation
Amazon reigns supreme with nearly two billion monthly visits, reminding us that while the internet is a bustling marketplace of niches from handmade goods to pet supplies, we all still end up with a cardboard box on the porch.
02 · Category
Engagement Metrics22 stats
01
Global average bounce rate was 45.2% for websites in 2023
02
Pages per session averaged 2.8 globally across websites in 2023
03
Average time on site was 3:47 minutes worldwide in 2023
04
53.4% of visits resulted in single-page sessions in 2023
05
Returning visitors made up 41.2% of total traffic in 2023
06
Direct traffic accounted for 38.7% of visits globally in 2023
07
Organic search drove 28.4% of website visits in 2023
08
Social media referrals contributed 12.1% to global visits in 2023
09
Email marketing generated 4.3% of total web visits in 2023
10
Average direct visit conversion rate was 2.9% in 2023
11
New visitor ratio was 58.8% globally in 2023
12
Referral traffic share declined to 9.6% of visits in 2023
13
Paid search contributed 15.2% to website visits in 2023
14
Average exit rate per page was 38.7% in 2023
15
Video content pages had 22% lower bounce rates in 2023
16
Personalized pages increased session time by 28% in 2023 studies
17
Global average pages per visit rose 5% YoY to 2.95 in 2023
18
26.3% of visits came from organic search in top sites 2023
19
Display ads drove 7.8% of referral visits in 2023
20
Average scroll depth was 62.4% on landing pages in 2023
21
Interactive elements boosted engagement by 34% in 2023 tests
22
Cart abandonment visits averaged 69.8% in e-com 2023
Interpretation
Engagement Metrics Interpretation
The web in 2023 was a fickle but familiar dance: visitors often arrived from search or direct links only to leave quickly, proving that while attention spans are short, the power of a personalized, interactive, or video-rich page can still make them stick around, scroll deeper, and maybe even buy something.
03 · Category
Global Traffic22 stats
01
In 2023, Google.com recorded 105.4 billion monthly visits, dominating global web traffic with a 28.5% market share
02
YouTube.com saw 47.8 billion visits in December 2023, driven by video streaming trends
03
Facebook.com attracted 11.2 billion monthly visits globally in 2023, fueled by social networking
04
Instagram.com generated 6.9 billion visits per month in 2023, popular among 18-34 demographics
05
Wikipedia.org received 6.7 billion monthly visits in 2023, serving educational queries
06
Twitter.com (now X.com) had 5.4 billion visits monthly in 2023, boosted by real-time news
07
Baidu.com logged 4.2 billion visits per month in China-dominated traffic in 2023
08
Yahoo.com saw 3.8 billion monthly visits in 2023, relying on email and news portals
09
Yandex.ru attracted 2.9 billion visits monthly in Russia in 2023
10
Amazon.com recorded 2.7 billion global visits per month in 2023, e-commerce leader
11
Global unique monthly visitors to top 50 sites reached 4.2 billion in 2023
12
TikTok.com exploded to 1.6 billion monthly visits in 2023, short-form video
13
LinkedIn.com had 1.4 billion visits per month in 2023, professional networking
14
Pornhub.com recorded 3.5 billion monthly adult visits in 2023
15
Live.com (Outlook) saw 1.8 billion email-related visits monthly in 2023
16
Weather.com attracted 1.5 billion global visits per month in 2023
17
Global monthly visits to Google.com peaked at 110.2 billion in Oct 2023
18
Bing.com had 1.2 billion monthly visits globally in 2023, search alternative
19
Reddit.com reached 3.1 billion global visits per month by end 2023
20
StackOverflow.com attracted 280 million developer visits monthly in 2023
21
GitHub.com saw 245 million monthly visits in 2023, coding platform
22
BBC.com generated 1.1 billion global news visits per month in 2023
Interpretation
Global Traffic Interpretation
In the colossal digital watering hole of 2023, humanity collectively revealed its priorities: we turned to Google for all our questions, YouTube to avoid the answers, Facebook to see what our aunts were up to, and Wikipedia to finally settle the argument about who was in that movie, all while a staggering 3.5 billion visits a month quietly proved that the original social network is still, unequivocally, the birds and the bees.
More related reading
04 · Category
Mobile vs Desktop23 stats
01
Globally, mobile devices accounted for 59.2% of all website visits in 2023
02
Desktop usage dropped to 40.8% of global web visits in 2023 from 51% in 2019
03
In the US, mobile visits reached 62.4% of total traffic in Q4 2023
04
Android devices drove 52.3% of mobile web visits globally in 2023
05
iOS captured 47.7% of mobile visits worldwide in 2023
06
Tablet visits comprised 4.1% of total web traffic in 2023
07
Chrome browser led with 65.2% of desktop visits in 2023
08
Safari held 18.9% of mobile browser visits globally in 2023
09
Windows OS powered 72.4% of desktop web visits in 2023
10
Average session duration on mobile was 2:45 minutes vs 3:12 on desktop in 2023
11
Mobile traffic in India hit 70.1% of total visits in 2023
12
Samsung Internet browser took 4.2% of global mobile visits in 2023
13
macOS share of desktop visits was 16.3% worldwide in 2023
14
Linux OS accounted for 2.1% of desktop web traffic in 2023
15
Firefox browser had 3.8% of all browser visits in 2023
16
Edge browser grew to 5.2% of desktop visits in 2023
17
Mobile pages per session averaged 1.9 vs 3.4 on desktop in 2023
18
Europe mobile traffic share was 57.8% of total visits in 2023
19
Opera browser captured 2.9% of mobile visits globally in 2023
20
Chrome OS had 1.4% of all desktop visits in 2023
21
Mobile bounce rate averaged 51.2% vs 40.1% desktop in 2023
22
Unknown OS devices contributed 3.5% to mobile traffic in 2023
23
UC Browser held 2.1% global mobile visit share in 2023
Interpretation
Mobile vs Desktop Interpretation
The throne has decidedly shifted to the pocket, as mobile now rules the casual scroll, but the desktop remains the steadfast command center for when we actually need to get things done.
05 · Category
US Traffic24 stats
01
In the US, Google.com had 25.6 billion monthly visits in Q4 2023
02
YouTube.com generated 12.1 billion US visits monthly in 2023, video dominance
03
Facebook.com saw 2.9 billion US monthly visits in 2023, social hub
04
Amazon.com attracted 1.8 billion US visits per month in 2023, shopping peak
05
Reddit.com recorded 1.2 billion US monthly visits in 2023, community forums
06
Instagram.com had 1.1 billion US visits monthly in 2023, visual content
07
Pinterest.com generated 970 million US monthly visits in 2023, inspiration boards
08
Twitter.com saw 850 million US visits per month in 2023, tweets surge
09
Netflix.com attracted 740 million US monthly visits in 2023, streaming service
10
CNN.com recorded 620 million US visits monthly in 2023, news consumption
11
NYTimes.com generated 1.1 billion US visits monthly in 2023
12
FoxNews.com saw 890 million US monthly visits in 2023, conservative news
13
Weather.com had 780 million US visits per month in 2023
14
ESPN.com recorded 720 million sports-related US visits monthly in 2023
15
IMDb.com attracted 650 million US monthly visits in 2023, movies/TV
16
Apple.com saw 590 million US visits per month in 2023, tech products
17
Microsoft.com generated 510 million US monthly visits in 2023
18
Indeed.com had 480 million job search US visits monthly in 2023
19
WashingtonPost.com had 420 million US monthly visits in 2023
20
USAToday.com saw 380 million US visits per month in 2023
21
Yahoo.com attracted 350 million US monthly visits in 2023, portal
22
Zillow.com recorded 310 million real estate US visits monthly in 2023
23
WebMD.com had 290 million health-related US visits per month in 2023
24
TripAdvisor.com generated 260 million US travel visits monthly in 2023
Interpretation
US Traffic Interpretation
Our collective American screen time is a frenetic, multi-tabbed journey where we mostly ask Google questions, watch the answers on YouTube, get distracted by Facebook, buy the solution on Amazon, argue about it on Reddit, and then soothe our nerves with Netflix while checking if tomorrow's weather will allow us to forget the whole cycle and go outside.
Reference
Cite This Report
This report is designed to be cited. We maintain stable URLs and versioned verification dates. Copy the format appropriate for your publication below.
APA
Ryan Townsend. (2026, February 13). Website Visit Statistics. Gitnux. https://gitnux.org/website-visit-statistics
MLA
Ryan Townsend. "Website Visit Statistics." Gitnux, 13 Feb 2026, https://gitnux.org/website-visit-statistics.
Chicago
Ryan Townsend. 2026. "Website Visit Statistics." Gitnux. https://gitnux.org/website-visit-statistics.
Sources & references
14 datasets cited across this report · attribution is report-level
