GITNUXREPORT 2026

Website Statistics

Modern websites must be fast, secure, and mobile-friendly to succeed with users.

Gitnux Team

Expert team of market researchers and data analysts.

First published: Feb 13, 2026

Our Commitment to Accuracy

Rigorous fact-checking · Reputable sources · Regular updatesLearn more

Statistic 1

Global e-commerce sales reached $6.3 trillion in 2023, with websites facilitating 80% of transactions.

Statistic 2

Average cart abandonment rate for e-commerce sites is 69.99% in 2024.

Statistic 3

Subscription models on websites generate 20% higher customer lifetime value.

Statistic 4

PayPal is integrated on 34% of e-commerce websites worldwide.

Statistic 5

Dynamic pricing on websites increases revenue by 25% for airlines and hotels.

Statistic 6

Affiliate marketing drives 16% of all online orders, worth $8.2 billion annually.

Statistic 7

Mobile commerce accounts for 60% of e-commerce traffic but only 40% of sales.

Statistic 8

Average order value (AOV) for DTC websites is $115, up 8% from 2022.

Statistic 9

75% of high-income shoppers use websites for product research before buying.

Statistic 10

Amazon Pay integration on 12% of e-commerce sites.

Statistic 11

Upselling via websites boosts revenue by 10-30%.

Statistic 12

81% of shoppers research online before in-store buys.

Statistic 13

Flash sales on sites increase conversion by 512%.

Statistic 14

Loyalty programs retain 83% of customers via websites.

Statistic 15

AR try-on features lift conversion rates by 94%.

Statistic 16

Free shipping thresholds met by 60% of carts.

Statistic 17

Social commerce sales to hit $2.9 trillion by 2026.

Statistic 18

92% of consumers trust reviews on e-commerce sites.

Statistic 19

BNPL options like Klarna on 15% of sites, growing 45% YoY.

Statistic 20

SSL/TLS certificates are missing on 18% of websites, exposing data vulnerabilities.

Statistic 21

43% of websites have outdated CMS versions vulnerable to known exploits.

Statistic 22

DDoS attacks targeted 15.4 million websites in 2023, a 12% increase from 2022.

Statistic 23

Cookie consent banners appear on 85% of EU websites due to GDPR compliance.

Statistic 24

SQL injection vulnerabilities affect 8% of tested websites annually.

Statistic 25

Privacy policies are present on 96% of top websites, but only 70% are machine-readable.

Statistic 26

Cross-site scripting (XSS) flaws are found in 53% of web applications audited.

Statistic 27

Two-factor authentication (2FA) is implemented on only 28% of login pages.

Statistic 28

Data breaches exposed 422 million website user records in 2023 alone.

Statistic 29

CAPTCHA usage is detected on 12.4% of websites for bot protection.

Statistic 30

Malware infections hit 94,000 websites daily in 2023.

Statistic 31

CSP headers are set on only 35% of top websites.

Statistic 32

27% of websites leak data via third-party trackers.

Statistic 33

Zero-trust architecture is adopted by 24% of enterprise websites.

Statistic 34

Phishing sites impersonate brands on 90% of attacks.

Statistic 35

HSTS preload list includes 0.5% of domains for strict security.

Statistic 36

OWASP Top 10 affects 94% of applications tested.

Statistic 37

VPN usage for website access rose 27% post-pandemic.

Statistic 38

Biometric auth on websites is used by 12% of financial sites.

Statistic 39

Global online payment fraud losses hit $48 billion in 2023.

Statistic 40

JavaScript is used by 98.7% of all websites as of mid-2024.

Statistic 41

HTTPS encryption is implemented on 82% of websites, up from 50% in 2018.

Statistic 42

PHP is the server-side programming language for 77.4% of websites with known server tech.

Statistic 43

Apache HTTP Server powers 31.5% of all websites, followed by Nginx at 34.2%.

Statistic 44

jQuery is used by 75.8% of websites that use JavaScript libraries.

Statistic 45

Bootstrap framework is detected on 21.7% of websites using CSS frameworks.

Statistic 46

MySQL database is used by 46.8% of websites with identifiable databases.

Statistic 47

Google Fonts are utilized by 59.3% of websites for typography.

Statistic 48

Cloudflare CDN serves 19.8% of websites for content delivery.

Statistic 49

React.js is adopted by 4.2% of top 10 million websites, growing 150% year-over-year.

Statistic 50

ASP.NET is used by 6.5% of websites for server-side scripting.

Statistic 51

Nginx handles 37.5% of the top 10 million websites' traffic.

Statistic 52

Vue.js usage grew to 2.8% among top sites in 2024.

Statistic 53

PostgreSQL databases power 6.9% of sites with known DBMS.

Statistic 54

Tailwind CSS is on 3.1% of sites using CSS frameworks.

Statistic 55

Amazon CloudFront CDN is used by 8.2% of websites.

Statistic 56

AngularJS framework lingers on 1.2% of sites despite deprecation.

Statistic 57

Redis is employed as a database by 2.4% of websites.

Statistic 58

WebP image format adoption stands at 29% of websites.

Statistic 59

As of 2024, there are over 1.13 billion active websites worldwide, with 197 million classified as active based on recent content updates.

Statistic 60

The average website receives 52% of its traffic from mobile devices, up from 40% in 2020.

Statistic 61

Google processes over 8.5 billion searches per day, driving 92% of global search traffic to websites.

Statistic 62

47% of consumers expect a web page to load in under 2 seconds, with 40% abandoning sites that take longer.

Statistic 63

E-commerce websites account for 26% of total retail sales globally, projected to reach 23% of total retail by 2027.

Statistic 64

53% of mobile users abandon sites that take over 3 seconds to load, compared to 36% on desktop.

Statistic 65

Organic search drives 53% of website traffic on average, while paid search contributes 15%.

Statistic 66

Social media referrals account for 11.7% of website visits across all industries in 2023.

Statistic 67

The average bounce rate for websites is 45.87%, with e-commerce sites at 38.73%.

Statistic 68

70% of websites are built using content management systems like WordPress, which powers 43.4% of all sites.

Statistic 69

In 2024, there are over 1.13 billion websites, but only 200 million are actively used monthly.

Statistic 70

Bounce rates average 56% for B2B websites, higher than B2C at 41%.

Statistic 71

Direct traffic constitutes 29% of visits to the average website.

Statistic 72

Email marketing generates 4200% ROI for websites using newsletters.

Statistic 73

61% of mobile searches lead to purchases within an hour.

Statistic 74

Video content boosts organic traffic by 157% on websites.

Statistic 75

38% of users leave sites due to unattractive layout.

Statistic 76

The average Core Web Vitals score for desktop websites is 62/100, with mobile at 45/100.

Statistic 77

94% of first impressions are influenced by website design aesthetics.

Statistic 78

Websites with videos see 49% faster user growth compared to those without.

Statistic 79

Personalized content can increase conversion rates by 20% on average.

Statistic 80

Average time on page for blogs is 37 seconds, while e-commerce product pages average 2 minutes 23 seconds.

Statistic 81

88% of users are less likely to return to a site after a poor experience.

Statistic 82

Dark mode preference is selected by 82.7% of users in website surveys.

Statistic 83

Accessibility compliance (WCAG AA) is met by only 2% of top 1 million websites.

Statistic 84

Single-page applications (SPAs) improve perceived load speed by 30-50%.

Statistic 85

Chatbots on websites reduce customer service costs by 30% while increasing satisfaction by 20%.

Statistic 86

Largest Contentful Paint (LCP) exceeds 2.5s on 40% of mobile pages.

Statistic 87

57% of users abandon sites with non-optimized images.

Statistic 88

Progressive Web Apps (PWAs) increase engagement by 68%.

Statistic 89

Readability scores above 60 (Flesch) correlate with 20% lower bounce rates.

Statistic 90

Micro-interactions improve user satisfaction by 15-20%.

Statistic 91

75% of users judge credibility by design within 90 seconds.

Statistic 92

Voice search optimizes sites receive 70% more traffic.

Statistic 93

Average pages per session is 2.58 across industries.

Statistic 94

Color contrast failures occur on 81% of homepages.

Statistic 95

30% of websites use lazy loading for images, improving LCP by 20%.

1/95

Sources

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While your website is just one in a sea of over 1.13 billion, the statistics reveal a stark reality where seconds, design choices, and technical foundations separate digital success from an abandoned, forgotten page.

Key Takeaways

As of 2024, there are over 1.13 billion active websites worldwide, with 197 million classified as active based on recent content updates.
The average website receives 52% of its traffic from mobile devices, up from 40% in 2020.
Google processes over 8.5 billion searches per day, driving 92% of global search traffic to websites.
JavaScript is used by 98.7% of all websites as of mid-2024.
HTTPS encryption is implemented on 82% of websites, up from 50% in 2018.
PHP is the server-side programming language for 77.4% of websites with known server tech.
The average Core Web Vitals score for desktop websites is 62/100, with mobile at 45/100.
94% of first impressions are influenced by website design aesthetics.
Websites with videos see 49% faster user growth compared to those without.
SSL/TLS certificates are missing on 18% of websites, exposing data vulnerabilities.
43% of websites have outdated CMS versions vulnerable to known exploits.
DDoS attacks targeted 15.4 million websites in 2023, a 12% increase from 2022.
Global e-commerce sales reached $6.3 trillion in 2023, with websites facilitating 80% of transactions.
Average cart abandonment rate for e-commerce sites is 69.99% in 2024.
Subscription models on websites generate 20% higher customer lifetime value.

Modern websites must be fast, secure, and mobile-friendly to succeed with users.

E-commerce and Monetization

Global e-commerce sales reached $6.3 trillion in 2023, with websites facilitating 80% of transactions.
Average cart abandonment rate for e-commerce sites is 69.99% in 2024.
Subscription models on websites generate 20% higher customer lifetime value.
PayPal is integrated on 34% of e-commerce websites worldwide.
Dynamic pricing on websites increases revenue by 25% for airlines and hotels.
Affiliate marketing drives 16% of all online orders, worth $8.2 billion annually.
Mobile commerce accounts for 60% of e-commerce traffic but only 40% of sales.
Average order value (AOV) for DTC websites is $115, up 8% from 2022.
75% of high-income shoppers use websites for product research before buying.
Amazon Pay integration on 12% of e-commerce sites.
Upselling via websites boosts revenue by 10-30%.
81% of shoppers research online before in-store buys.
Flash sales on sites increase conversion by 512%.
Loyalty programs retain 83% of customers via websites.
AR try-on features lift conversion rates by 94%.
Free shipping thresholds met by 60% of carts.
Social commerce sales to hit $2.9 trillion by 2026.
92% of consumers trust reviews on e-commerce sites.
BNPL options like Klarna on 15% of sites, growing 45% YoY.

E-commerce and Monetization Interpretation

The digital storefront is a paradox of immense revenue built on a foundation of abandoned carts, where the art of convincing someone to click 'buy' is less about the product and more about mastering a delicate ballet of psychological nudges, financial flexibility, and trust signals—often while they're shopping in their pajamas on a phone they're also using to avoid a phone call.

Security and Privacy

SSL/TLS certificates are missing on 18% of websites, exposing data vulnerabilities.
43% of websites have outdated CMS versions vulnerable to known exploits.
DDoS attacks targeted 15.4 million websites in 2023, a 12% increase from 2022.
Cookie consent banners appear on 85% of EU websites due to GDPR compliance.
SQL injection vulnerabilities affect 8% of tested websites annually.
Privacy policies are present on 96% of top websites, but only 70% are machine-readable.
Cross-site scripting (XSS) flaws are found in 53% of web applications audited.
Two-factor authentication (2FA) is implemented on only 28% of login pages.
Data breaches exposed 422 million website user records in 2023 alone.
CAPTCHA usage is detected on 12.4% of websites for bot protection.
Malware infections hit 94,000 websites daily in 2023.
CSP headers are set on only 35% of top websites.
27% of websites leak data via third-party trackers.
Zero-trust architecture is adopted by 24% of enterprise websites.
Phishing sites impersonate brands on 90% of attacks.
HSTS preload list includes 0.5% of domains for strict security.
OWASP Top 10 affects 94% of applications tested.
VPN usage for website access rose 27% post-pandemic.
Biometric auth on websites is used by 12% of financial sites.
Global online payment fraud losses hit $48 billion in 2023.

Security and Privacy Interpretation

Reading these grim statistics feels like watching humanity collectively leave its digital front door unlocked while simultaneously complaining about all the break-ins and then spending a fortune on a fancy new doorbell.

Technology Stack

JavaScript is used by 98.7% of all websites as of mid-2024.
HTTPS encryption is implemented on 82% of websites, up from 50% in 2018.
PHP is the server-side programming language for 77.4% of websites with known server tech.
Apache HTTP Server powers 31.5% of all websites, followed by Nginx at 34.2%.
jQuery is used by 75.8% of websites that use JavaScript libraries.
Bootstrap framework is detected on 21.7% of websites using CSS frameworks.
MySQL database is used by 46.8% of websites with identifiable databases.
Google Fonts are utilized by 59.3% of websites for typography.
Cloudflare CDN serves 19.8% of websites for content delivery.
React.js is adopted by 4.2% of top 10 million websites, growing 150% year-over-year.
ASP.NET is used by 6.5% of websites for server-side scripting.
Nginx handles 37.5% of the top 10 million websites' traffic.
Vue.js usage grew to 2.8% among top sites in 2024.
PostgreSQL databases power 6.9% of sites with known DBMS.
Tailwind CSS is on 3.1% of sites using CSS frameworks.
Amazon CloudFront CDN is used by 8.2% of websites.
AngularJS framework lingers on 1.2% of sites despite deprecation.
Redis is employed as a database by 2.4% of websites.
WebP image format adoption stands at 29% of websites.

Technology Stack Interpretation

The web, in its infinite diversity, is nonetheless a conformist patchwork where nearly everyone writes in JavaScript, secures their conversations, relies heavily on PHP and MySQL for the heavy lifting, and increasingly lets Nginx and Cloudflare manage the traffic, while clinging to jQuery like a security blanket and dressing everything in Google Fonts.

Traffic and Usage

As of 2024, there are over 1.13 billion active websites worldwide, with 197 million classified as active based on recent content updates.
The average website receives 52% of its traffic from mobile devices, up from 40% in 2020.
Google processes over 8.5 billion searches per day, driving 92% of global search traffic to websites.
47% of consumers expect a web page to load in under 2 seconds, with 40% abandoning sites that take longer.
E-commerce websites account for 26% of total retail sales globally, projected to reach 23% of total retail by 2027.
53% of mobile users abandon sites that take over 3 seconds to load, compared to 36% on desktop.
Organic search drives 53% of website traffic on average, while paid search contributes 15%.
Social media referrals account for 11.7% of website visits across all industries in 2023.
The average bounce rate for websites is 45.87%, with e-commerce sites at 38.73%.
70% of websites are built using content management systems like WordPress, which powers 43.4% of all sites.
In 2024, there are over 1.13 billion websites, but only 200 million are actively used monthly.
Bounce rates average 56% for B2B websites, higher than B2C at 41%.
Direct traffic constitutes 29% of visits to the average website.
Email marketing generates 4200% ROI for websites using newsletters.
61% of mobile searches lead to purchases within an hour.
Video content boosts organic traffic by 157% on websites.
38% of users leave sites due to unattractive layout.

Traffic and Usage Interpretation

In this digital ocean of over a billion websites, only a truly fast, mobile-friendly, and well-crafted site can reliably catch the fleeting attention of users who are, statistically speaking, just seconds away from swimming elsewhere.

User Experience

The average Core Web Vitals score for desktop websites is 62/100, with mobile at 45/100.
94% of first impressions are influenced by website design aesthetics.
Websites with videos see 49% faster user growth compared to those without.
Personalized content can increase conversion rates by 20% on average.
Average time on page for blogs is 37 seconds, while e-commerce product pages average 2 minutes 23 seconds.
88% of users are less likely to return to a site after a poor experience.
Dark mode preference is selected by 82.7% of users in website surveys.
Accessibility compliance (WCAG AA) is met by only 2% of top 1 million websites.
Single-page applications (SPAs) improve perceived load speed by 30-50%.
Chatbots on websites reduce customer service costs by 30% while increasing satisfaction by 20%.
Largest Contentful Paint (LCP) exceeds 2.5s on 40% of mobile pages.
57% of users abandon sites with non-optimized images.
Progressive Web Apps (PWAs) increase engagement by 68%.
Readability scores above 60 (Flesch) correlate with 20% lower bounce rates.
Micro-interactions improve user satisfaction by 15-20%.
75% of users judge credibility by design within 90 seconds.
Voice search optimizes sites receive 70% more traffic.
Average pages per session is 2.58 across industries.
Color contrast failures occur on 81% of homepages.
30% of websites use lazy loading for images, improving LCP by 20%.

User Experience Interpretation

We're collectively building a digital world where the vast majority of users crave beautiful, fast, personalized, and accessible experiences, but we're largely responding with slow, ugly, generic, and inaccessible websites that they instantly judge and swiftly abandon.

Sources & References

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