GITNUXREPORT 2026

Website Ranking Statistics

Google dominated global website rankings in March 2024 according to SimilarWeb.

Written by Felix Zimmermann·Edited by Christopher Morgan·Fact-checked by Claire Beaumont

Published Feb 13, 2026·Last verified Feb 13, 2026·Next review: Aug 2026

How We Build This Report

Primary Source Collection

Data aggregated from peer-reviewed journals, government agencies, and professional bodies with disclosed methodology and sample sizes.

Editorial Curation

Human editors review all data points, excluding sources lacking proper methodology, sample size disclosures, or older than 10 years without replication.

AI-Powered Verification

Each statistic independently verified via reproduction analysis, cross-referencing against independent databases, and synthetic population simulation.

Human Cross-Check

Final human editorial review of all AI-verified statistics. Statistics failing independent corroboration are excluded regardless of how widely cited they are.

Statistics that could not be independently verified are excluded regardless of how widely cited they are elsewhere.

Our process →

Statistic 1

SimilarWeb desktop global #1 Google.com 45% traffic share Q4 2023 vs mobile 55%

Statistic 2

YouTube desktop 32% of its traffic Q4 2023, mobile dominant at 68% SimilarWeb

Statistic 3

Facebook desktop 28% Q4 2023, 72% mobile per SimilarWeb device split

Statistic 4

Amazon desktop 41% e-comm traffic Q4 2023, mobile 59% SimilarWeb

Statistic 5

Reddit desktop 52% forums Q4 2023, mobile 48% balanced SimilarWeb

Statistic 6

Wikipedia desktop 60% informational reads Q4 2023, mobile 40% SimilarWeb

Statistic 7

Twitter desktop 35% Q4 2023, 65% mobile tweets SimilarWeb data

Statistic 8

Netflix desktop streaming 55% Q4 2023, mobile 45% SimilarWeb

Statistic 9

TikTok near 95% mobile only Q4 2023 global SimilarWeb stats

Statistic 10

Instagram 92% mobile traffic Q4 2023 photo/video focus SimilarWeb

Statistic 11

SimilarWeb global e-comm #1 Amazon.com 7.56B visits March 2024, 45% category share

Statistic 12

eBay.com #2 global e-comm SimilarWeb March 2024 1.23B visits auctions

Statistic 13

AliExpress #3 e-comm 890M visits March 2024 international sales

Statistic 14

Etsy.com #4 e-comm SimilarWeb 456M visits crafts March 2024

Statistic 15

Walmart.com #5 US e-comm focus 389M visits March 2024 SimilarWeb

Statistic 16

Semrush e-comm keywords Amazon ranks for 12.4M top 3 positions 2024

Statistic 17

Ahrefs eBay backlinks 2.1B supporting auction ranking 2024

Statistic 18

Statista Amazon 37.2% US e-comm market share by visits 2023

Statistic 19

SimilarWeb Taobao.com #1 China e-comm 7.9B visits March 2024

Statistic 20

JD.com #2 China e-comm SimilarWeb 4.5B visits March 2024

Statistic 21

Semrush Q1 2024: Google.com avg bounce rate 38% on desktop, 42% mobile in rankings

Statistic 22

Ahrefs data YouTube.com bounce 44% avg, session duration 8min 32sec top engagement 2024

Statistic 23

Moz Facebook pages avg bounce 51%, pages/session 2.1 for social ranking 2024

Statistic 24

Backlinko Instagram bounce rate 39%, dwell time 5min 12sec visual content 2024

Statistic 25

Semrush Wikipedia bounce 47%, pages/session 3.4 encyclopedia depth 2024

Statistic 26

Ahrefs Twitter bounce 52%, avg session 4min 15sec real-time scrolls 2024

Statistic 27

Moz Yahoo bounce 49%, session duration 3min 45sec portal mix 2024

Statistic 28

Semrush Amazon bounce 36%, cart abandonment 68% e-comm metric 2024

Statistic 29

Ahrefs Reddit bounce 48%, pages/session 4.2 thread reading 2024

Statistic 30

Backlinko Baidu bounce 41%, session 6min China search depth 2024

Statistic 31

In March 2024, Google.com ranked #1 globally on SimilarWeb with 109.15 billion monthly visits, capturing 8.92% of total internet traffic worldwide

Statistic 32

YouTube.com held the #2 spot on SimilarWeb's global ranking in March 2024 with 45.82 billion visits, representing 3.75% of global traffic primarily from video content consumption

Statistic 33

Facebook.com was #3 on SimilarWeb global in March 2024 with 22.67 billion visits, accounting for 1.85% share driven by social networking

Statistic 34

Instagram.com ranked #4 globally on SimilarWeb March 2024 with 21.34 billion visits, 1.74% of traffic from mobile photo/video sharing

Statistic 35

Wikipedia.org at #5 on SimilarWeb global March 2024 with 15.67 billion visits, 1.28% share from informational queries

Statistic 36

Twitter.com (X.com) #6 on SimilarWeb March 2024 global with 12.45 billion visits, 1.02% traffic from real-time news and discussions

Statistic 37

Yahoo.com #7 SimilarWeb global March 2024, 8.92 billion visits, 0.73% share from search and email services

Statistic 38

Amazon.com #8 on SimilarWeb March 2024 global ranking with 7.56 billion visits, 0.62% from e-commerce shopping

Statistic 39

Yandex.ru #9 SimilarWeb global March 2024, 6.78 billion visits mainly from Russia, 0.55% global share

Statistic 40

Reddit.com #10 on SimilarWeb March 2024 with 5.23 billion visits, 0.43% traffic from community forums

Statistic 41

Baidu.com #11 SimilarWeb global March 2024, 4.89 billion visits, 0.40% share dominated by Chinese search traffic

Statistic 42

TikTok.com #12 on SimilarWeb March 2024 global with 4.21 billion visits from short-form video, 0.34% share

Statistic 43

Live.com #13 SimilarWeb March 2024, 3.67 billion visits from Microsoft email/outlook, 0.30% global

Statistic 44

Netflix.com #14 global SimilarWeb March 2024 with 2.98 billion visits, 0.24% from streaming entertainment

Statistic 45

Weather.com #15 SimilarWeb March 2024, 2.45 billion visits for weather info, 0.20% share

Statistic 46

Statista reports global top websites by visits: Google 92B in 2023 avg monthly

Statistic 47

YouTube averaged 41B monthly visits globally in 2023 per Statista, up 12% from 2022

Statistic 48

Facebook 2023 avg 19.5B monthly visits, down 5% YoY per Statista global data

Statistic 49

Wikipedia 14.2B avg monthly 2023, stable +1% YoY Statista

Statistic 50

Amazon.com 6.8B monthly avg 2023, +18% growth Statista historical

Statistic 51

Reddit surged to 4.1B avg monthly 2023, +45% YoY Statista ranking climb

Statistic 52

TikTok reached 3.9B monthly avg 2023, +67% from 2022 per Statista trends

Statistic 53

Twitter.com dropped to 10.2B avg 2023 from 15B in 2022 per Statista post-acquisition

Statistic 54

Netflix 2.7B monthly avg 2023, -8% YoY subscriber impact Statista

Statistic 55

Pornhub.com 3.5B avg 2023 adult traffic, +10% Statista historical data

Statistic 56

SimilarWeb US ranking Jan 2024: Google.com #1 with 28.4 billion visits, 23% US traffic share

Statistic 57

SimilarWeb US #2 YouTube.com 12.1 billion visits, 10% share from video streaming in Jan 2024

Statistic 58

Facebook.com #3 US SimilarWeb Jan 2024, 9.8 billion visits, 8.2% market from social logins

Statistic 59

Amazon.com #4 US SimilarWeb Jan 2024 with 7.2 billion visits, 6.1% e-comm dominance

Statistic 60

Reddit.com #5 US Jan 2024 SimilarWeb 2.9 billion visits, rising 15% YoY in forums

Statistic 61

SimilarWeb India #1 Google.com 15.3 billion visits Jan 2024, 45% local search share

Statistic 62

YouTube.com #2 India SimilarWeb Jan 2024 8.7 billion visits, 25% video consumption

Statistic 63

Facebook.com #3 India 6.2 billion visits SimilarWeb Jan 2024, 18% social traffic

Statistic 64

Instagram.com #4 India SimilarWeb Jan 2024 4.1 billion visits from youth demographics

Statistic 65

SimilarWeb China #1 Baidu.com 12.8 billion visits Jan 2024, 52% search monopoly

Statistic 66

Taobao.com #2 China SimilarWeb Jan 2024 7.9 billion e-comm visits, 32% share

Statistic 67

WeChat.com #3 China 5.4 billion visits SimilarWeb Jan 2024 super-app traffic

Statistic 68

QQ.com #4 China SimilarWeb Jan 2024 4.2 billion messaging/entertainment visits

Statistic 69

SimilarWeb UK #1 Google.com 4.5 billion visits Jan 2024, 28% share

Statistic 70

YouTube.com #2 UK SimilarWeb 2.1 billion visits Jan 2024 video lead

Statistic 71

Facebook.com #3 UK 1.8 billion SimilarWeb Jan 2024 social

Statistic 72

Amazon.co.uk #4 UK SimilarWeb 1.4 billion e-comm visits Jan 2024

Statistic 73

Semrush.com reported Google.com with Domain Authority 100 and 25.4 trillion backlinks as of Q1 2024 in global SEO rankings

Statistic 74

Ahrefs data shows YouTube.com with DR 100 and 12.8 billion referring domains in March 2024 SEO metrics

Statistic 75

Moz.com ranks Facebook.com with Domain Authority 96 and Spam Score 1% for top social site SEO in 2024

Statistic 76

Backlinko analysis: Instagram.com has 4.2 billion backlinks with anchor text diversity of 78% in 2024 rankings

Statistic 77

SEMrush indicates Wikipedia.org page authority average 85 across top pages for informational ranking dominance 2024

Statistic 78

Ahrefs ranks Twitter.com DR 94 with 1.8 billion dofollow backlinks boosting real-time ranking in Q1 2024

Statistic 79

Moz Domain Authority for Yahoo.com at 92 with 89% trusted link profile in 2024 SEO stats

Statistic 80

Semrush.com shows Amazon.com with 18.7 trillion backlinks and organic traffic of 2.1 billion monthly in 2024

Statistic 81

Ahrefs data: Yandex.ru DR 92 with 450 million referring domains from Cyrillic regions 2024

Statistic 82

Moz ranks Reddit.com DA 91, up 2 points YoY due to 1.2 billion user-generated links in 2024

Statistic 83

Backlinko: Baidu.com 15.3 trillion backlinks, 95% from Chinese domains for regional SEO lead 2024

Statistic 84

Semrush TikTok.com organic keywords 1.4 million ranking top 3 globally in video SEO 2024

Statistic 85

Ahrefs Live.com DR 95 with Microsoft ecosystem links totaling 9.1 billion in 2024

Statistic 86

Moz Netflix.com DA 93, 78% branded anchors for entertainment search rankings 2024

Statistic 87

Semrush Weather.com 450k keywords, 65% featured snippets in weather niche ranking 2024

1/87

Sources

Trusted by 500+ publications

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While Google’s 109 billion monthly visits may seem untouchable, the global website ranking landscape reveals a fascinating story of shifting traffic, regional powerhouses, and engagement metrics that define true online dominance.

Key Takeaways

In March 2024, Google.com ranked #1 globally on SimilarWeb with 109.15 billion monthly visits, capturing 8.92% of total internet traffic worldwide
YouTube.com held the #2 spot on SimilarWeb's global ranking in March 2024 with 45.82 billion visits, representing 3.75% of global traffic primarily from video content consumption
Facebook.com was #3 on SimilarWeb global in March 2024 with 22.67 billion visits, accounting for 1.85% share driven by social networking
Semrush.com reported Google.com with Domain Authority 100 and 25.4 trillion backlinks as of Q1 2024 in global SEO rankings
Ahrefs data shows YouTube.com with DR 100 and 12.8 billion referring domains in March 2024 SEO metrics
Moz.com ranks Facebook.com with Domain Authority 96 and Spam Score 1% for top social site SEO in 2024
SimilarWeb US ranking Jan 2024: Google.com #1 with 28.4 billion visits, 23% US traffic share
SimilarWeb US #2 YouTube.com 12.1 billion visits, 10% share from video streaming in Jan 2024
Facebook.com #3 US SimilarWeb Jan 2024, 9.8 billion visits, 8.2% market from social logins
Statista reports global top websites by visits: Google 92B in 2023 avg monthly
YouTube averaged 41B monthly visits globally in 2023 per Statista, up 12% from 2022
Facebook 2023 avg 19.5B monthly visits, down 5% YoY per Statista global data
SimilarWeb desktop global #1 Google.com 45% traffic share Q4 2023 vs mobile 55%
YouTube desktop 32% of its traffic Q4 2023, mobile dominant at 68% SimilarWeb
Facebook desktop 28% Q4 2023, 72% mobile per SimilarWeb device split

Google dominated global website rankings in March 2024 according to SimilarWeb.

Device-Based Rankings

1SimilarWeb desktop global #1 Google.com 45% traffic share Q4 2023 vs mobile 55%

Verified

2YouTube desktop 32% of its traffic Q4 2023, mobile dominant at 68% SimilarWeb

Verified

3Facebook desktop 28% Q4 2023, 72% mobile per SimilarWeb device split

Verified

4Amazon desktop 41% e-comm traffic Q4 2023, mobile 59% SimilarWeb

Directional

5Reddit desktop 52% forums Q4 2023, mobile 48% balanced SimilarWeb

Single source

6Wikipedia desktop 60% informational reads Q4 2023, mobile 40% SimilarWeb

Verified

7Twitter desktop 35% Q4 2023, 65% mobile tweets SimilarWeb data

Verified

8Netflix desktop streaming 55% Q4 2023, mobile 45% SimilarWeb

Verified

9TikTok near 95% mobile only Q4 2023 global SimilarWeb stats

Directional

10Instagram 92% mobile traffic Q4 2023 photo/video focus SimilarWeb

Single source

Device-Based Rankings Interpretation

The data reveals our digital duality: we cling to desktops for power-searching, serious shopping, and deep dives, while our mobile phones are our go-to for fleeting entertainment, social snacking, and constant scrolling.

E-commerce Rankings

1SimilarWeb global e-comm #1 Amazon.com 7.56B visits March 2024, 45% category share

Verified

2eBay.com #2 global e-comm SimilarWeb March 2024 1.23B visits auctions

Verified

3AliExpress #3 e-comm 890M visits March 2024 international sales

Verified

4Etsy.com #4 e-comm SimilarWeb 456M visits crafts March 2024

Directional

5Walmart.com #5 US e-comm focus 389M visits March 2024 SimilarWeb

Single source

6Semrush e-comm keywords Amazon ranks for 12.4M top 3 positions 2024

Verified

7Ahrefs eBay backlinks 2.1B supporting auction ranking 2024

Verified

8Statista Amazon 37.2% US e-comm market share by visits 2023

Verified

9SimilarWeb Taobao.com #1 China e-comm 7.9B visits March 2024

Directional

10JD.com #2 China e-comm SimilarWeb 4.5B visits March 2024

Single source

E-commerce Rankings Interpretation

Amazon's gargantuan traffic and keyword dominance clearly proclaims it the global retail monarch, while a fierce battle for the remaining scraps of the internet's shopping cart plays out between specialized challengers from eBay's auctions to Etsy's crafts and the separate, parallel universe of Chinese e-commerce giants.

Engagement Metrics

1Semrush Q1 2024: Google.com avg bounce rate 38% on desktop, 42% mobile in rankings

Verified

2Ahrefs data YouTube.com bounce 44% avg, session duration 8min 32sec top engagement 2024

Verified

3Moz Facebook pages avg bounce 51%, pages/session 2.1 for social ranking 2024

Verified

4Backlinko Instagram bounce rate 39%, dwell time 5min 12sec visual content 2024

Directional

5Semrush Wikipedia bounce 47%, pages/session 3.4 encyclopedia depth 2024

Single source

6Ahrefs Twitter bounce 52%, avg session 4min 15sec real-time scrolls 2024

Verified

7Moz Yahoo bounce 49%, session duration 3min 45sec portal mix 2024

Verified

8Semrush Amazon bounce 36%, cart abandonment 68% e-comm metric 2024

Verified

9Ahrefs Reddit bounce 48%, pages/session 4.2 thread reading 2024

Directional

10Backlinko Baidu bounce 41%, session 6min China search depth 2024

Single source

Engagement Metrics Interpretation

The data reveals that online success is a delicate balance between sticky engagement and impatient exits, where even the mightiest platforms must constantly battle the gravitational pull of the 'back' button.

Global Traffic Leaders

1In March 2024, Google.com ranked #1 globally on SimilarWeb with 109.15 billion monthly visits, capturing 8.92% of total internet traffic worldwide

Verified

2YouTube.com held the #2 spot on SimilarWeb's global ranking in March 2024 with 45.82 billion visits, representing 3.75% of global traffic primarily from video content consumption

Verified

3Facebook.com was #3 on SimilarWeb global in March 2024 with 22.67 billion visits, accounting for 1.85% share driven by social networking

Verified

4Instagram.com ranked #4 globally on SimilarWeb March 2024 with 21.34 billion visits, 1.74% of traffic from mobile photo/video sharing

Directional

5Wikipedia.org at #5 on SimilarWeb global March 2024 with 15.67 billion visits, 1.28% share from informational queries

Single source

6Twitter.com (X.com) #6 on SimilarWeb March 2024 global with 12.45 billion visits, 1.02% traffic from real-time news and discussions

Verified

7Yahoo.com #7 SimilarWeb global March 2024, 8.92 billion visits, 0.73% share from search and email services

Verified

8Amazon.com #8 on SimilarWeb March 2024 global ranking with 7.56 billion visits, 0.62% from e-commerce shopping

Verified

9Yandex.ru #9 SimilarWeb global March 2024, 6.78 billion visits mainly from Russia, 0.55% global share

Directional

10Reddit.com #10 on SimilarWeb March 2024 with 5.23 billion visits, 0.43% traffic from community forums

Single source

11Baidu.com #11 SimilarWeb global March 2024, 4.89 billion visits, 0.40% share dominated by Chinese search traffic

Verified

12TikTok.com #12 on SimilarWeb March 2024 global with 4.21 billion visits from short-form video, 0.34% share

Verified

13Live.com #13 SimilarWeb March 2024, 3.67 billion visits from Microsoft email/outlook, 0.30% global

Verified

14Netflix.com #14 global SimilarWeb March 2024 with 2.98 billion visits, 0.24% from streaming entertainment

Directional

15Weather.com #15 SimilarWeb March 2024, 2.45 billion visits for weather info, 0.20% share

Single source

Global Traffic Leaders Interpretation

While Google reigns as the planet’s undeniable digital agora with over 109 billion monthly visitors, the rest of the top fifteen reveal our collective online purpose: to watch, connect, learn, argue, shop, and check if we need an umbrella.

Historical Trends

1Statista reports global top websites by visits: Google 92B in 2023 avg monthly

Verified

2YouTube averaged 41B monthly visits globally in 2023 per Statista, up 12% from 2022

Verified

3Facebook 2023 avg 19.5B monthly visits, down 5% YoY per Statista global data

Verified

4Wikipedia 14.2B avg monthly 2023, stable +1% YoY Statista

Directional

5Amazon.com 6.8B monthly avg 2023, +18% growth Statista historical

Single source

6Reddit surged to 4.1B avg monthly 2023, +45% YoY Statista ranking climb

Verified

7TikTok reached 3.9B monthly avg 2023, +67% from 2022 per Statista trends

Verified

8Twitter.com dropped to 10.2B avg 2023 from 15B in 2022 per Statista post-acquisition

Verified

9Netflix 2.7B monthly avg 2023, -8% YoY subscriber impact Statista

Directional

10Pornhub.com 3.5B avg 2023 adult traffic, +10% Statista historical data

Single source

Historical Trends Interpretation

The digital throne remains firmly Google's, but the court below is a chaotic drama of meteoric rises (hello, TikTok and Reddit), stubborn stalwarts (bravo, stable Wikipedia), and a few notable slip-ups (looking at you, Twitter and Netflix), proving the internet's attention is both voracious and deliciously fickle.

Regional Rankings

1SimilarWeb US ranking Jan 2024: Google.com #1 with 28.4 billion visits, 23% US traffic share

Verified

2SimilarWeb US #2 YouTube.com 12.1 billion visits, 10% share from video streaming in Jan 2024

Verified

3Facebook.com #3 US SimilarWeb Jan 2024, 9.8 billion visits, 8.2% market from social logins

Verified

4Amazon.com #4 US SimilarWeb Jan 2024 with 7.2 billion visits, 6.1% e-comm dominance

Directional

5Reddit.com #5 US Jan 2024 SimilarWeb 2.9 billion visits, rising 15% YoY in forums

Single source

6SimilarWeb India #1 Google.com 15.3 billion visits Jan 2024, 45% local search share

Verified

7YouTube.com #2 India SimilarWeb Jan 2024 8.7 billion visits, 25% video consumption

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8Facebook.com #3 India 6.2 billion visits SimilarWeb Jan 2024, 18% social traffic

Verified

9Instagram.com #4 India SimilarWeb Jan 2024 4.1 billion visits from youth demographics

Directional

10SimilarWeb China #1 Baidu.com 12.8 billion visits Jan 2024, 52% search monopoly

Single source

11Taobao.com #2 China SimilarWeb Jan 2024 7.9 billion e-comm visits, 32% share

Verified

12WeChat.com #3 China 5.4 billion visits SimilarWeb Jan 2024 super-app traffic

Verified

13QQ.com #4 China SimilarWeb Jan 2024 4.2 billion messaging/entertainment visits

Verified

14SimilarWeb UK #1 Google.com 4.5 billion visits Jan 2024, 28% share

Directional

15YouTube.com #2 UK SimilarWeb 2.1 billion visits Jan 2024 video lead

Single source

16Facebook.com #3 UK 1.8 billion SimilarWeb Jan 2024 social

Verified

17Amazon.co.uk #4 UK SimilarWeb 1.4 billion e-comm visits Jan 2024

Verified

Regional Rankings Interpretation

While Google effortlessly lords over the global digital commons, the regional web crowns its own emperors, from Amazon's shopping kingdom and YouTube's video empire to the walled-off dynasties of Baidu, Taobao, and WeChat in China, proving that while we all browse, we do so within distinct cultural fiefdoms.

SEO Ranking Factors

1Semrush.com reported Google.com with Domain Authority 100 and 25.4 trillion backlinks as of Q1 2024 in global SEO rankings

Verified

2Ahrefs data shows YouTube.com with DR 100 and 12.8 billion referring domains in March 2024 SEO metrics

Verified

3Moz.com ranks Facebook.com with Domain Authority 96 and Spam Score 1% for top social site SEO in 2024

Verified

4Backlinko analysis: Instagram.com has 4.2 billion backlinks with anchor text diversity of 78% in 2024 rankings

Directional

5SEMrush indicates Wikipedia.org page authority average 85 across top pages for informational ranking dominance 2024

Single source

6Ahrefs ranks Twitter.com DR 94 with 1.8 billion dofollow backlinks boosting real-time ranking in Q1 2024

Verified

7Moz Domain Authority for Yahoo.com at 92 with 89% trusted link profile in 2024 SEO stats

Verified

8Semrush.com shows Amazon.com with 18.7 trillion backlinks and organic traffic of 2.1 billion monthly in 2024

Verified

9Ahrefs data: Yandex.ru DR 92 with 450 million referring domains from Cyrillic regions 2024

Directional

10Moz ranks Reddit.com DA 91, up 2 points YoY due to 1.2 billion user-generated links in 2024

Single source

11Backlinko: Baidu.com 15.3 trillion backlinks, 95% from Chinese domains for regional SEO lead 2024

Verified

12Semrush TikTok.com organic keywords 1.4 million ranking top 3 globally in video SEO 2024

Verified

13Ahrefs Live.com DR 95 with Microsoft ecosystem links totaling 9.1 billion in 2024

Verified

14Moz Netflix.com DA 93, 78% branded anchors for entertainment search rankings 2024

Directional

15Semrush Weather.com 450k keywords, 65% featured snippets in weather niche ranking 2024

Single source

SEO Ranking Factors Interpretation

While Google's 25 trillion backlinks flex pure dominance, YouTube's 13 billion referring domains prove video is the new content king, and Wikipedia's impeccable authority reminds us that in the flood of social and commercial giants, reliable information still holds its own formidable throne.