GITNUX MARKETDATA REPORT 2024

Must-Know False Advertising Statistics [Current Data]

Statistic 1

"59% of customers report being influenced by false advertising claims."

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Statistic 2

"The Federal Trade Commission (FTC) resolved 291 advertising cases involving deceptive claims from 2016-2020."

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Statistic 3

"In 2018, 34% of consumers said that they had purchased a product or service with a false advertising claim at least once."

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Statistic 4

"During 2020, the Advertising Standards Authority (ASA) in the UK recorded over 37,000 complaints related to 22,823 ads."

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Statistic 5

"As of 2019, 41% of U.S. adults felt that ads exaggerated product benefits to a great extent."

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Statistic 6

"2019 data shows that 64.8% of U.S. consumers believe that celebrities endorse products they don’t personally like or use."

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Statistic 7

"In 2018, 52% of global consumers felt that advertisers need to be more honest in their advertising."

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Statistic 8

"In 2020, 51% of US consumers said that too many ads exploit people’s fears, insecurities, and emotions."

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Statistic 9

"In a 2016 study among college students, 78.8% of respondents reported that they had been exposed to false advertising claims."

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Statistic 10

"As reported in 2019, 36% of all U.S. consumers believe that most advertisements are dishonest."

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Statistic 11

"The Better Business Bureau (BBB) reported that 67% of U.S. consumers are exposed to false advertising at least once during their lifetime."

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Statistic 12

"In a 2020 UK survey, 63% of respondents reported witnessing what they believed were false advertisements during the COVID-19 pandemic."

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Statistic 13

"According to a 2019 U.S. consumer survey, 55% of respondents said they trust print ads more than any other type of ads."

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Statistic 14

"In a 2018 global survey, 71% of respondents felt that online ads are more intrusive compared to ads on traditional platforms."

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Statistic 15

"As of 2019, 57% of U.S. consumers claim deceptiveness significantly influences their likelihood of engaging with an advertisement."

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