Imagine a tool used by over 250 million people worldwide—from small business owners to creative millennials—that's projected to double its market size to $3.34 billion by 2030, fundamentally reshaping how the digital world is built.
Key Takeaways
- The global website builder software market size was valued at USD 1.68 billion in 2022 and is projected to grow to USD 3.34 billion by 2030 at a CAGR of 9.0%.
- In 2023, the website builder market in North America accounted for over 35% of the global revenue share.
- The mobile-responsive website builder segment is expected to grow at a CAGR of 10.2% from 2023 to 2030 due to rising smartphone usage.
- Wix held 40.5% market share among top website builders in Q4 2023.
- Squarespace commanded 18.2% of the website builder market in 2023.
- WordPress.com had 15% global market share in website builders as of 2023.
- 45% of small businesses using website builders chose Wix in 2023 surveys.
- 62 million active websites were built with Wix as of 2023.
- 28% of website builder users are aged 25-34, the largest demographic in 2023.
- Wix generated $1.45 billion in revenue in 2023, up 13% YoY.
- Squarespace's annual revenue reached $1.01 billion in 2023.
- WordPress.com parent Automattic reported $742 million revenue in FY2023.
- AI features in website builders increased template sales by 40% in 2024 trends.
- 78% of new builders now include integrated SEO tools as standard in 2023.
- Mobile-first design adoption reached 92% across platforms in 2023.
The website builder industry is rapidly expanding, driven by mobile and e-commerce growth worldwide.
Features and Trends
- AI features in website builders increased template sales by 40% in 2024 trends.
- 78% of new builders now include integrated SEO tools as standard in 2023.
- Mobile-first design adoption reached 92% across platforms in 2023.
- No-code/low-code builders saw 300% growth in custom CSS usage in 2023.
- Headless CMS integration in builders rose to 25% market penetration in 2023.
- Voice search optimization added to 15% of premium plans by 2023.
- Sustainability-focused green hosting options in 22% of builders in 2023.
- PWA (Progressive Web App) support available in 35% of builders, up 50% YoY.
- AR/VR preview tools emerging in 8% of advanced builders in 2023.
Features and Trends Interpretation
It appears the website builder industry has collectively decided that while AI might design your page, real success hinges on mastering the basics like mobile-first templates, SEO, and now even a touch of code for the ambitious, all while flirting with futuristic features like AR previews and hoping you'll notice their green hosting options.
Market Share and Competition
- Wix held 40.5% market share among top website builders in Q4 2023.
- Squarespace commanded 18.2% of the website builder market in 2023.
- WordPress.com had 15% global market share in website builders as of 2023.
- Webflow captured 8.7% market share in the no-code website builder segment in 2023.
- Shopify's website builder tools held 12% share in e-commerce site builders in 2023.
- GoDaddy Website Builder accounted for 9.3% of the US market in 2023.
- Wix overtook Squarespace in new user acquisitions by 25% in 2023.
- Jimdo held 4.2% market share in Europe for website builders in 2023.
- Duda's market share grew 35% YoY to 6.1% in agency-focused builders in 2023.
- Carrd captured 3.8% in single-page website builders globally in 2023.
Market Share and Competition Interpretation
Wix leads the website builder parade with a confident 40.5% market share, while Squarespace and WordPress.com vie for the silver, proving that even in a digital kingdom, the throne is always up for grabs by a host of ambitious nobles like Shopify, Webflow, and a rapidly growing Duda.
Market Size and Growth
- The global website builder software market size was valued at USD 1.68 billion in 2022 and is projected to grow to USD 3.34 billion by 2030 at a CAGR of 9.0%.
- In 2023, the website builder market in North America accounted for over 35% of the global revenue share.
- The mobile-responsive website builder segment is expected to grow at a CAGR of 10.2% from 2023 to 2030 due to rising smartphone usage.
- Asia-Pacific region is anticipated to witness the fastest growth in website builder market at 11.5% CAGR through 2028.
- Cloud-based website builders held 72% market share in 2023, driven by scalability and low upfront costs.
- The e-commerce enabled website builder segment grew by 15% YoY in 2023.
- Global website builder users reached 250 million in 2023, up 20% from 2022.
- SaaS website builders market valued at $2.1 billion in 2023, expected to hit $4.5 billion by 2028.
- Drag-and-drop website builders captured 65% of the market in 2023.
- The market for AI-powered website builders is projected to grow at 25% CAGR from 2024-2030.
- The global website builder software market size was valued at USD 1.68 billion in 2022 and is projected to grow to USD 3.34 billion by 2030 at a CAGR of 9.0%.
- In 2023, the website builder market in North America accounted for over 35% of the global revenue share.
- The mobile-responsive website builder segment is expected to grow at a CAGR of 10.2% from 2023 to 2030 due to rising smartphone usage.
- Asia-Pacific region is anticipated to witness the fastest growth in website builder market at 11.5% CAGR through 2028.
- Cloud-based website builders held 72% market share in 2023, driven by scalability and low upfront costs.
- The e-commerce enabled website builder segment grew by 15% YoY in 2023.
- Global website builder users reached 250 million in 2023, up 20% from 2022.
Market Size and Growth Interpretation
The future of website building is less about learning code and more about clicking, dragging, and watching AI do the heavy lifting, as everyone from global enterprises to smartphone-wielding entrepreneurs rushes to stake their claim on the digital map.
Revenue and Business Models
- Wix generated $1.45 billion in revenue in 2023, up 13% YoY.
- Squarespace's annual revenue reached $1.01 billion in 2023.
- WordPress.com parent Automattic reported $742 million revenue in FY2023.
- Freemium model accounts for 65% of initial conversions to paid plans.
- Average subscription price for premium website builders is $15.80/month in 2023.
- E-commerce add-ons contribute 28% to total revenue for platforms like Wix in 2023.
- GoDaddy's website builder revenue grew 22% to $350 million in 2023.
- 42% of revenue from upselling templates and apps in 2023.
- Affiliate partnerships generated $120 million across top builders in 2023.
- ARPU for enterprise website builder plans averaged $450/month in 2023.
Revenue and Business Models Interpretation
The website builder arena reveals its true business model not in the $15.80 monthly fee, but in the clever alchemy of turning free users into paying customers and then expertly upselling them on templates, apps, and e-commerce tools until they happily fund a billion-dollar industry.
User Demographics and Adoption
- 45% of small businesses using website builders chose Wix in 2023 surveys.
- 62 million active websites were built with Wix as of 2023.
- 28% of website builder users are aged 25-34, the largest demographic in 2023.
- 41% of SMBs adopted website builders post-COVID, up from 25% in 2019.
- Female users make up 52% of Squarespace's website builder audience in 2023.
- 75% of website builder users are first-time site creators without coding skills.
- Millennials represent 55% of new Webflow users in 2023.
- 68% of users in developing countries use mobile-first builders like Zyro in 2023.
- 82% retention rate among users who started with free plans in 2023.
- Non-profits adopted website builders at 35% rate in 2023, highest growth segment.
User Demographics and Adoption Interpretation
Wix reigns supreme in the small business arena, but the real story is a post-pandemic DIY gold rush where even grandmas and non-profits are effortlessly building their digital empires, proving you don't need code to stake your claim on the internet.
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