Key Takeaways
- As of 2024, there are approximately 1.88 billion websites worldwide
- In 2023, the average website loading time globally was 2.5 seconds, impacting bounce rates by 32%
- 53% of mobile users abandon sites that take over 3 seconds to load
- WordPress powers 43.4% of all websites as of 2024
- HTTPS is used by 82% of the top 10 million websites
- JavaScript is used by 98.7% of all websites
- 96% of websites have security vulnerabilities
- DDoS attacks on websites increased by 200% in 2023
- 43% of websites use HTTP instead of HTTPS
- 91% of websites use responsive design
- Average website has 4.2 seconds Largest Contentful Paint
- 70% of users abandon sites with poor navigation
- Global e-commerce sales reached $6.3 trillion in 2023 via websites
- 2.14 billion digital buyers shopped on websites in 2023
- Amazon generates 37.6% of US e-commerce website traffic
Your website's speed and design are critically important for both visitors and business success.
Design and User Experience
- 91% of websites use responsive design
- Average website has 4.2 seconds Largest Contentful Paint
- 70% of users abandon sites with poor navigation
- Dark mode is preferred by 82% of users on websites
- Average hero image size is 1.2MB on websites
- 68% of websites use hamburger menus on mobile
- Color contrast fails on 73% of websites
- Average readability score of websites is 60% understandable
- 98% of websites are not fully WCAG compliant
- Video backgrounds increase engagement by 80% on sites
- 55% of users spend less than 15s on websites
- Parallax scrolling used by 12% of modern websites
- Accessibility lawsuits against websites up 25% yearly
- 40% of users have disabled JavaScript on sites
- Microinteractions boost engagement by 20%
- 85% of websites use sans-serif fonts primarily
- Infinite scroll used by 15% of content sites
- 64% of sites fail color blindness tests
- Personalized content increases conversions 20%
- 50% of websites have above-fold content issues
- AR/VR features on 0.5% of retail sites
- Gesture-based nav on 8% of mobile sites
- 1 in 3 users leaves due to ugly design
Design and User Experience Interpretation
E-commerce and Monetization
- Global e-commerce sales reached $6.3 trillion in 2023 via websites
- 2.14 billion digital buyers shopped on websites in 2023
- Amazon generates 37.6% of US e-commerce website traffic
- Cart abandonment rate on websites is 69.99% average
- 80% of Americans shop online via websites monthly
- Mobile e-commerce accounts for 60% of online sales
- Average conversion rate for e-commerce sites is 2.5-3%
- Subscription models on websites grew 435% since 2011
- 15% of e-commerce sites use AI chatbots
- Black Friday website sales hit $9.8 billion in 2023
- 57% of consumers prefer buy-online-pickup-in-store via sites
- Affiliate marketing generates 16% of online orders
- 76% of consumers use websites for product research
- Global ad spend on websites is $522 billion in 2023
- 28% of websites use paywalls for monetization
- Cyber Monday 2023 saw $13.1B in website sales
- 99% of consumers check reviews on sites before purchase
- Dynamic pricing used by 45% of e-com sites
- Livestream shopping generated $500B globally
- 70% of carts abandoned due to high shipping costs
- BNPL options on 29% of e-commerce sites
- User-generated content boosts sales 28%
- 41% growth in cross-border e-commerce
- Loyalty programs on 60% of retail websites
- AI recommendations drive 35% of Amazon sales
E-commerce and Monetization Interpretation
Security and Performance
- 96% of websites have security vulnerabilities
- DDoS attacks on websites increased by 200% in 2023
- 43% of websites use HTTP instead of HTTPS
- Average website has 11 security vulnerabilities
- Bot traffic constitutes 47.4% of all website traffic
- 30,000 websites are hacked daily
- SSL certificates expire causing 4.4% downtime
- 61% of websites are vulnerable to SQL injection
- Core Web Vitals pass rate is 47% for top websites
- 88% of websites fail mobile speed benchmarks
- Ransomware attacks on websites rose 93% in 2023
- 75% of hacking attacks target web apps
- Average website downtime costs $5,600 per minute
- Largest websites have Largest First Contentful Paint under 1.8s
- 27% of websites experienced data breaches in 2023
- Phishing attacks target websites 300,000 times daily
- 83% of websites have outdated software
- CDN usage reduces load time by 50% on average
- 52% of traffic is malicious to websites
- MFA implemented on only 28% of websites
- Website performance affects 79% of conversions
- Zero-day exploits hit 25 new websites weekly
- Image optimization missing on 67% of sites
- 94% of malware delivered via websites
Security and Performance Interpretation
Technology and Platforms
- WordPress powers 43.4% of all websites as of 2024
- HTTPS is used by 82% of the top 10 million websites
- JavaScript is used by 98.7% of all websites
- Google Chrome holds 65.5% browser market share on websites
- CSS3 is supported by 97.8% of websites
- PHP is the server-side language for 77.4% of websites
- Cloudflare CDN is used by 19.8% of top websites
- Nginx web server powers 34.1% of all websites
- React.js is used by 40.6% of developers for websites
- Shopify hosts 4.6 million active websites
- Apache HTTP Server is used by 31.5% of websites
- Progressive Web Apps (PWAs) are adopted by 2.1% of top sites
- 68% of websites use Google Analytics
- 92% of large companies use CMS for websites
- jQuery is embedded in 79% of websites
- Bootstrap framework used by 24.6% of sites
- MySQL database on 39% of websites
- 15% of websites use serverless architecture
- AMP used by 1.5% of top 1M sites
- Vue.js adoption at 18% among developers
- 56% of websites use Google Tag Manager
- IPv6 supported by 42% of websites
- Headless CMS used by 22% of enterprises
- 35% of websites have third-party cookie blocks
Technology and Platforms Interpretation
Website Traffic and Usage
- As of 2024, there are approximately 1.88 billion websites worldwide
- In 2023, the average website loading time globally was 2.5 seconds, impacting bounce rates by 32%
- 53% of mobile users abandon sites that take over 3 seconds to load
- Global websites received 52 trillion visits in 2023
- 94% of first impressions are design-related for websites
- 75% of users judge credibility based on website design
- Average bounce rate for websites is 45-55%
- 70% of internet traffic comes from mobile devices as of 2024
- E-commerce websites account for 20% of all global websites
- Top 100 websites capture 38% of global internet traffic
- Average pages per session on websites is 2.52 globally
- 48% of users expect a website to load within 2 seconds
- Voice search drives 50 billion searches annually on sites
- Social media drives 31% of referral traffic to websites
- Organic search accounts for 53% of website traffic
- Email marketing has 4,200% ROI for websites
- 40% of users ignore cookie banners on first visit
- Top websites average 1.7 million daily visitors
- 62% of websites are in English language
- Video content boosts time on site by 88%
- 81% of shoppers research online before buying
- Direct traffic is 27% of total visits to websites
Website Traffic and Usage Interpretation
Sources & References
- Reference 1NETCRAFTnetcraft.comVisit source
- Reference 2AKAMAIakamai.comVisit source
- Reference 3GOOGLEgoogle.comVisit source
- Reference 4SIMILARWEBsimilarweb.comVisit source
- Reference 5KISSMETRICSkissmetrics.comVisit source
- Reference 6STANFORDstanford.eduVisit source
- Reference 7SPARKANDTINDERsparkandtinder.comVisit source
- Reference 8STATISTAstatista.comVisit source
- Reference 9WIXwix.comVisit source
- Reference 10CLOUDFLAREcloudflare.comVisit source
- Reference 11PORTENTportent.comVisit source
- Reference 12W3TECHSw3techs.comVisit source
- Reference 13JETBRAINSjetbrains.comVisit source
- Reference 14SHOPIFYshopify.comVisit source
- Reference 15SMASHINGMAGAZINEsmashingmagazine.comVisit source
- Reference 16BUILTWITHbuiltwith.comVisit source
- Reference 17ACUNETIXacunetix.comVisit source
- Reference 18SSLssl.comVisit source
- Reference 19VERACODEveracode.comVisit source
- Reference 20IMPERVAimperva.comVisit source
- Reference 21A10NETWORKSa10networks.comVisit source
- Reference 22SECTIGOsectigo.comVisit source
- Reference 23PTSECURITYptsecurity.comVisit source
- Reference 24DEBUGBEARdebugbear.comVisit source
- Reference 25THINKWITHGOOGLEthinkwithgoogle.comVisit source
- Reference 26SOPHOSsophos.comVisit source
- Reference 27OWASPowasp.orgVisit source
- Reference 28PINGDOMpingdom.comVisit source
- Reference 29HTTPARCHIVEhttparchive.orgVisit source
- Reference 30BROWSERSTACKbrowserstack.comVisit source
- Reference 31NNGROUPnngroup.comVisit source
- Reference 32UIEuie.comVisit source
- Reference 33WEBAIMwebaim.orgVisit source
- Reference 34BOIAboia.orgVisit source
- Reference 35LEVELACCESSlevelaccess.comVisit source
- Reference 36WYZOWLwyzowl.comVisit source
- Reference 37CHARTBEATchartbeat.comVisit source
- Reference 38AWWWARDSawwwards.comVisit source
- Reference 39EMARKETERemarketer.comVisit source
- Reference 40BAYMARDbaymard.comVisit source
- Reference 41BIGCOMMERCEbigcommerce.comVisit source
- Reference 42WORDSTREAMwordstream.comVisit source
- Reference 43ZUORAzuora.comVisit source
- Reference 44DRIFTdrift.comVisit source
- Reference 45ADOBEadobe.comVisit source
- Reference 46MCKINSEYmckinsey.comVisit source
- Reference 47AUTHORITYHACKERauthorityhacker.comVisit source
- Reference 48PIANOpiano.ioVisit source
- Reference 49BRIGHTEDGEbrightedge.comVisit source
- Reference 50SEMRUSHsemrush.comVisit source
- Reference 51DMAdma.org.ukVisit source
- Reference 52COOKIEBOTcookiebot.comVisit source
- Reference 53FORBESforbes.comVisit source
- Reference 54SPARKTOROsparktoro.comVisit source
- Reference 55CONTENTSTACKcontentstack.comVisit source
- Reference 56DATADOGHQdatadoghq.comVisit source
- Reference 57STATEOFJSstateofjs.comVisit source
- Reference 58IABiab.comVisit source
- Reference 59IBMibm.comVisit source
- Reference 60APWGapwg.orgVisit source
- Reference 61WPVULNDBwpvulndb.comVisit source
- Reference 62KEYCDNkeycdn.comVisit source
- Reference 63OKTAokta.comVisit source
- Reference 64RAPID7rapid7.comVisit source
- Reference 65ZDNETzdnet.comVisit source
- Reference 66ADACOMPLIANCEadacompliance.comVisit source
- Reference 67BLUECORONAbluecorona.comVisit source
- Reference 68DIGITALCOMMERCE360digitalcommerce360.comVisit source
- Reference 69SPIspi.comVisit source
- Reference 70MIRAKLmirakl.comVisit source
- Reference 71AFFIRMaffirm.comVisit source
- Reference 72STACKLAstackla.comVisit source
- Reference 73GARTNERgartner.comVisit source






