GITNUXREPORT 2026

Web Page Statistics

Websites must load fast on mobile with engaging content to keep visitors.

Jannik Lindner

Co-Founder of Gitnux, specialized in content and tech since 2016.

First published: Feb 13, 2026

Our Commitment to Accuracy

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Statistic 1

The average web page now weighs 2.3 MB, a 15% increase from 2022.

Statistic 2

Largest Contentful Paint (LCP) averaged 2.5 seconds for desktop pages in 2023.

Statistic 3

70% of page weight comes from images on median websites.

Statistic 4

Cumulative Layout Shift (CLS) score exceeded 0.1 on 25% of pages.

Statistic 5

JavaScript parsing time averaged 1.2 seconds per page load.

Statistic 6

53% of mobile users abandoned sites with load times >3 seconds.

Statistic 7

HTTP/2 adoption reached 47% across top sites in 2023.

Statistic 8

Third-party scripts contributed 40% to page load delays.

Statistic 9

Core Web Vitals pass rate was 58% for mobile pages.

Statistic 10

Average First Input Delay (FID) measured 100ms on desktop.

Statistic 11

Fonts accounted for 8% of total page bytes in 2023.

Statistic 12

Time to Interactive (TTI) averaged 4.8 seconds globally.

Statistic 13

32% reduction in load time achieved by image optimization.

Statistic 14

Render-blocking resources delayed First Contentful Paint by 1.5s.

Statistic 15

Mobile page speed index averaged 3.2 seconds in 2023.

Statistic 16

Video autoplay increased load times by 25% on media sites.

Statistic 17

Compression reduced page sizes by 70% on average.

Statistic 18

Lazy loading adopted on 60% of image-heavy pages.

Statistic 19

DNS lookup time averaged 50ms for top domains.

Statistic 20

Connection time to first byte (TTFB) was 300ms median.

Statistic 21

Unused CSS contributed 20% to payload sizes.

Statistic 22

WebP format usage grew to 35% for images.

Statistic 23

Preconnect reduced third-party load by 200ms.

Statistic 24

Average redirects added 200ms to load times.

Statistic 25

Bundle splitting cut JS load time by 40%.

Statistic 26

65% of pages failed mobile Core Web Vitals in 2023.

Statistic 27

Service workers used on 15% of progressive web pages.

Statistic 28

Average hero image size: 450KB uncompressed.

Statistic 29

Critical rendering path optimized on 42% of sites.

Statistic 30

Organic search drove 53% of website traffic in 2023.

Statistic 31

Pages with 3+ internal links ranked 58% higher.

Statistic 32

Mobile-first indexing applied to 90% of searches.

Statistic 33

Average top-ranking page word count: 1,447.

Statistic 34

Featured snippets captured 8.6% of clicks.

Statistic 35

Schema markup used on 36% of top 10 results.

Statistic 36

Core Web Vitals impacted 25% of ranking signals.

Statistic 37

91% of pages got no organic traffic from Google.

Statistic 38

Backlinks from .edu domains boosted ranks by 20%.

Statistic 39

Title tags averaged 59 characters in top results.

Statistic 40

E-A-T signals strong on 70% of YMYL pages.

Statistic 41

Image alt text optimized on 65% ranking images.

Statistic 42

Canonical tags resolved duplicates on 82% sites.

Statistic 43

Page speed correlated with 1% rank improvement per second.

Statistic 44

Long-tail keywords drove 70% of traffic.

Statistic 45

Robots.txt blocked 12% unnecessary crawls.

Statistic 46

Hreflang tags on 28% multilingual pages.

Statistic 47

Internal linking improved crawl depth by 40%.

Statistic 48

Meta descriptions clicked 5.8% CTR average.

Statistic 49

EEAT updates emphasized experience in 2022.

Statistic 50

XML sitemaps submitted covered 95% indexable pages.

Statistic 51

Duplicate content penalized 4% of sites.

Statistic 52

Voice search optimized pages ranked 2x higher.

Statistic 53

Local SEO packs shown in 46% local queries.

Statistic 54

Breadcrumb schema boosted click-through by 10%.

Statistic 55

HTTPS as ranking signal since 2014, 95% top pages secure.

Statistic 56

Content freshness decayed ranks after 90 days.

Statistic 57

FAQ schema in 22% of featured answers.

Statistic 58

Mobile usability errors fixed on 88% optimized sites.

Statistic 59

Topical authority clusters ranked 3x better.

Statistic 60

HTTPS encryption covered 85% of pages in top 1M sites.

Statistic 61

SSL certificate errors affected 2% of sites monthly.

Statistic 62

CSP headers implemented on 35% of top sites.

Statistic 63

HSTS preload list included 12,000 domains in 2023.

Statistic 64

28% of sites vulnerable to XSS attacks.

Statistic 65

Cookie security flags (Secure, HttpOnly) on 62% cookies.

Statistic 66

OWASP Top 10 affected 94% of apps, including web pages.

Statistic 67

Subresource Integrity (SRI) used on 8% of scripts.

Statistic 68

Mixed content blocked on 75% of HTTPS pages.

Statistic 69

DDoS attacks hit 15.4 million sites in 2023.

Statistic 70

81% of breaches involved weak/stolen passwords.

Statistic 71

WAF adoption at 42% for enterprise sites.

Statistic 72

Referrer-Policy header set on 29% of pages.

Statistic 73

Phishing pages detected: 1.2 million daily.

Statistic 74

Permissions-Policy reduced feature abuse on 12% sites.

Statistic 75

65% of sites had outdated TLS versions disabled.

Statistic 76

Malware infections on 0.5% of scanned pages.

Statistic 77

X-Frame-Options prevented clickjacking on 78%.

Statistic 78

Bot traffic was 47.4% of all web traffic.

Statistic 79

Expect-CT deprecated, 90% migrated to CAA.

Statistic 80

22% sites exposed sensitive data via CORS misconfig.

Statistic 81

Feature-Policy usage at 15% before rename.

Statistic 82

3.9 million ransomware attacks on web infra.

Statistic 83

COEP/COOP headers on 5% for cross-origin isolation.

Statistic 84

SQLi vulnerabilities in 8% of dynamic pages.

Statistic 85

Report-To header for incident reporting: 11% adoption.

Statistic 86

76% of sites passed securityheaders.io A/B grade.

Statistic 87

CSRF tokens on 55% of form-submitting pages.

Statistic 88

Trusted Web Activity secure browsing at 20% apps.

Statistic 89

As of 2023, global websites numbered over 1.13 billion, with 194 million active sites receiving traffic.

Statistic 90

In Q4 2023, the top 10,000 websites averaged 1.2 million monthly visitors each.

Statistic 91

Mobile devices accounted for 59.36% of global web traffic in 2023.

Statistic 92

Average time spent on a webpage per visit was 54 seconds in 2023.

Statistic 93

47% of consumers expect a web page to load within 2 seconds or less.

Statistic 94

E-commerce sites saw 2.14 billion digital buyers in 2023, up 11.5% YoY.

Statistic 95

Social media drove 31% of referral traffic to websites in 2023.

Statistic 96

Bounce rate for landing pages averaged 70.54% across industries in 2023.

Statistic 97

Global internet users reached 5.3 billion in 2023, accessing 1.13 billion sites.

Statistic 98

US websites received 48% of global desktop traffic in January 2024.

Statistic 99

Video content pages had 88% higher engagement rates than text-only pages.

Statistic 100

52% of web traffic in 2023 came from organic search.

Statistic 101

Average pages per session on websites was 2.53 in 2023.

Statistic 102

Dark web pages constituted less than 0.01% of total internet pages in 2023.

Statistic 103

75% of users never scroll past the first page of search results.

Statistic 104

Email newsletters drove 15% of web traffic for B2B sites in 2023.

Statistic 105

Peak global web traffic hit 3.5 million pageviews per second during 2023 events.

Statistic 106

40% of users abandoned sites taking over 3 seconds to load.

Statistic 107

HTTPS pages grew to 82% of top 10 million sites in 2023.

Statistic 108

Average daily unique visitors to news sites: 150 million in 2023.

Statistic 109

India led mobile web traffic with 25% global share in 2023.

Statistic 110

Referral traffic from YouTube averaged 12.5% for content sites.

Statistic 111

Global web page views reached 50 trillion annually in 2023.

Statistic 112

68% of online experiences began with a search engine.

Statistic 113

Average session duration on e-commerce pages: 4 minutes 12 seconds.

Statistic 114

Direct traffic comprised 27% of total site visits in 2023.

Statistic 115

55% of traffic to top sites was from returning visitors.

Statistic 116

Podcast landing pages saw 2x higher dwell time than average.

Statistic 117

Global average new users per site per month: 1,200 in 2023.

Statistic 118

62% of B2B traffic originated from LinkedIn referrals.

Statistic 119

88% of top websites use responsive design in 2023.

Statistic 120

Average number of links per homepage: 147 in 2023.

Statistic 121

Color contrast failed WCAG on 31% of text elements.

Statistic 122

Dark mode adopted by 82% of top 100 sites.

Statistic 123

Average viewport height on desktop: 863px.

Statistic 124

Above-the-fold content height averaged 650px on mobile.

Statistic 125

92% of users read content left-to-right, favoring left-aligned nav.

Statistic 126

Hamburger menus used on 78% of mobile sites.

Statistic 127

Average font size for body text: 16px.

Statistic 128

45% of sites had accessibility scores below 50/100.

Statistic 129

Parallax scrolling implemented on 22% of landing pages.

Statistic 130

Micro-interactions boosted engagement by 20%.

Statistic 131

Average CTA button size: 44x44px on mobile.

Statistic 132

Skeleton screens used on 35% of dynamic pages.

Statistic 133

F-pattern reading confirmed on 69% of content pages.

Statistic 134

Infinite scroll on 55% of social/media sites.

Statistic 135

Average heading hierarchy violations: 12 per page.

Statistic 136

Glassmorphism design trend in 28% of new sites.

Statistic 137

Touch targets below 48px on 40% mobile buttons.

Statistic 138

76% of sites use card-based layouts.

Statistic 139

Loading animations present on 91% of AJAX pages.

Statistic 140

Readability score averaged Flesch 65 on blogs.

Statistic 141

3-click rule violated on 60% of navigation paths.

Statistic 142

Neumorphism used in 18% of UI components.

Statistic 143

Alt text missing on 56% of images.

Statistic 144

Hero sections dominated 95% of homepages.

Statistic 145

67% of users skim with F-pattern on average pages.

Statistic 146

Breadcrumb navigation on 48% of e-commerce sites.

Statistic 147

Oversized banners caused 15% higher bounce rates.

1/147

Sources

Trusted by 500+ publications

+497

While billions of web pages compete for attention in a vast digital ocean, the key to standing out lies in understanding the powerful statistics that reveal how users actually behave and what they demand from your site.

Key Takeaways

As of 2023, global websites numbered over 1.13 billion, with 194 million active sites receiving traffic.
In Q4 2023, the top 10,000 websites averaged 1.2 million monthly visitors each.
Mobile devices accounted for 59.36% of global web traffic in 2023.
The average web page now weighs 2.3 MB, a 15% increase from 2022.
Largest Contentful Paint (LCP) averaged 2.5 seconds for desktop pages in 2023.
70% of page weight comes from images on median websites.
88% of top websites use responsive design in 2023.
Average number of links per homepage: 147 in 2023.
Color contrast failed WCAG on 31% of text elements.
HTTPS encryption covered 85% of pages in top 1M sites.
SSL certificate errors affected 2% of sites monthly.
CSP headers implemented on 35% of top sites.
Organic search drove 53% of website traffic in 2023.
Pages with 3+ internal links ranked 58% higher.
Mobile-first indexing applied to 90% of searches.

Websites must load fast on mobile with engaging content to keep visitors.

Loading and Performance

The average web page now weighs 2.3 MB, a 15% increase from 2022.
Largest Contentful Paint (LCP) averaged 2.5 seconds for desktop pages in 2023.
70% of page weight comes from images on median websites.
Cumulative Layout Shift (CLS) score exceeded 0.1 on 25% of pages.
JavaScript parsing time averaged 1.2 seconds per page load.
53% of mobile users abandoned sites with load times >3 seconds.
HTTP/2 adoption reached 47% across top sites in 2023.
Third-party scripts contributed 40% to page load delays.
Core Web Vitals pass rate was 58% for mobile pages.
Average First Input Delay (FID) measured 100ms on desktop.
Fonts accounted for 8% of total page bytes in 2023.
Time to Interactive (TTI) averaged 4.8 seconds globally.
32% reduction in load time achieved by image optimization.
Render-blocking resources delayed First Contentful Paint by 1.5s.
Mobile page speed index averaged 3.2 seconds in 2023.
Video autoplay increased load times by 25% on media sites.
Compression reduced page sizes by 70% on average.
Lazy loading adopted on 60% of image-heavy pages.
DNS lookup time averaged 50ms for top domains.
Connection time to first byte (TTFB) was 300ms median.
Unused CSS contributed 20% to payload sizes.
WebP format usage grew to 35% for images.
Preconnect reduced third-party load by 200ms.
Average redirects added 200ms to load times.
Bundle splitting cut JS load time by 40%.
65% of pages failed mobile Core Web Vitals in 2023.
Service workers used on 15% of progressive web pages.
Average hero image size: 450KB uncompressed.
Critical rendering path optimized on 42% of sites.

Loading and Performance Interpretation

We are building digital sumo wrestlers who stand patiently at the door, while half our visitors get bored and wander away before they even get inside.

Optimization and SEO

Organic search drove 53% of website traffic in 2023.
Pages with 3+ internal links ranked 58% higher.
Mobile-first indexing applied to 90% of searches.
Average top-ranking page word count: 1,447.
Featured snippets captured 8.6% of clicks.
Schema markup used on 36% of top 10 results.
Core Web Vitals impacted 25% of ranking signals.
91% of pages got no organic traffic from Google.
Backlinks from .edu domains boosted ranks by 20%.
Title tags averaged 59 characters in top results.
E-A-T signals strong on 70% of YMYL pages.
Image alt text optimized on 65% ranking images.
Canonical tags resolved duplicates on 82% sites.
Page speed correlated with 1% rank improvement per second.
Long-tail keywords drove 70% of traffic.
Robots.txt blocked 12% unnecessary crawls.
Hreflang tags on 28% multilingual pages.
Internal linking improved crawl depth by 40%.
Meta descriptions clicked 5.8% CTR average.
EEAT updates emphasized experience in 2022.
XML sitemaps submitted covered 95% indexable pages.
Duplicate content penalized 4% of sites.
Voice search optimized pages ranked 2x higher.
Local SEO packs shown in 46% local queries.
Breadcrumb schema boosted click-through by 10%.
HTTPS as ranking signal since 2014, 95% top pages secure.
Content freshness decayed ranks after 90 days.
FAQ schema in 22% of featured answers.
Mobile usability errors fixed on 88% optimized sites.
Topical authority clusters ranked 3x better.

Optimization and SEO Interpretation

While organic search remains the lifeblood of website traffic, success hinges on a meticulous cocktail of technical hygiene, user-first content, and strategic linking, lest your page join the desolate 91% ghost town of online obscurity.

Security Features

HTTPS encryption covered 85% of pages in top 1M sites.
SSL certificate errors affected 2% of sites monthly.
CSP headers implemented on 35% of top sites.
HSTS preload list included 12,000 domains in 2023.
28% of sites vulnerable to XSS attacks.
Cookie security flags (Secure, HttpOnly) on 62% cookies.
OWASP Top 10 affected 94% of apps, including web pages.
Subresource Integrity (SRI) used on 8% of scripts.
Mixed content blocked on 75% of HTTPS pages.
DDoS attacks hit 15.4 million sites in 2023.
81% of breaches involved weak/stolen passwords.
WAF adoption at 42% for enterprise sites.
Referrer-Policy header set on 29% of pages.
Phishing pages detected: 1.2 million daily.
Permissions-Policy reduced feature abuse on 12% sites.
65% of sites had outdated TLS versions disabled.
Malware infections on 0.5% of scanned pages.
X-Frame-Options prevented clickjacking on 78%.
Bot traffic was 47.4% of all web traffic.
Expect-CT deprecated, 90% migrated to CAA.
22% sites exposed sensitive data via CORS misconfig.
Feature-Policy usage at 15% before rename.
3.9 million ransomware attacks on web infra.
COEP/COOP headers on 5% for cross-origin isolation.
SQLi vulnerabilities in 8% of dynamic pages.
Report-To header for incident reporting: 11% adoption.
76% of sites passed securityheaders.io A/B grade.
CSRF tokens on 55% of form-submitting pages.
Trusted Web Activity secure browsing at 20% apps.

Security Features Interpretation

The state of web security in 2023 can be best described as a chaotic but improving cocktail, where three-quarters of the bar has a sturdy lock on the door but half the patrons are trying to steal the recipe.

Traffic and Usage

As of 2023, global websites numbered over 1.13 billion, with 194 million active sites receiving traffic.
In Q4 2023, the top 10,000 websites averaged 1.2 million monthly visitors each.
Mobile devices accounted for 59.36% of global web traffic in 2023.
Average time spent on a webpage per visit was 54 seconds in 2023.
47% of consumers expect a web page to load within 2 seconds or less.
E-commerce sites saw 2.14 billion digital buyers in 2023, up 11.5% YoY.
Social media drove 31% of referral traffic to websites in 2023.
Bounce rate for landing pages averaged 70.54% across industries in 2023.
Global internet users reached 5.3 billion in 2023, accessing 1.13 billion sites.
US websites received 48% of global desktop traffic in January 2024.
Video content pages had 88% higher engagement rates than text-only pages.
52% of web traffic in 2023 came from organic search.
Average pages per session on websites was 2.53 in 2023.
Dark web pages constituted less than 0.01% of total internet pages in 2023.
75% of users never scroll past the first page of search results.
Email newsletters drove 15% of web traffic for B2B sites in 2023.
Peak global web traffic hit 3.5 million pageviews per second during 2023 events.
40% of users abandoned sites taking over 3 seconds to load.
HTTPS pages grew to 82% of top 10 million sites in 2023.
Average daily unique visitors to news sites: 150 million in 2023.
India led mobile web traffic with 25% global share in 2023.
Referral traffic from YouTube averaged 12.5% for content sites.
Global web page views reached 50 trillion annually in 2023.
68% of online experiences began with a search engine.
Average session duration on e-commerce pages: 4 minutes 12 seconds.
Direct traffic comprised 27% of total site visits in 2023.
55% of traffic to top sites was from returning visitors.
Podcast landing pages saw 2x higher dwell time than average.
Global average new users per site per month: 1,200 in 2023.
62% of B2B traffic originated from LinkedIn referrals.

Traffic and Usage Interpretation

In a digital ocean of over a trillion pages, where humanity's average attention is shorter than a microwave minute, the brutal truth is that success hinges on a two-second grace period to capture one of the five billion minds scrolling past at light speed.

User Experience and Design

88% of top websites use responsive design in 2023.
Average number of links per homepage: 147 in 2023.
Color contrast failed WCAG on 31% of text elements.
Dark mode adopted by 82% of top 100 sites.
Average viewport height on desktop: 863px.
Above-the-fold content height averaged 650px on mobile.
92% of users read content left-to-right, favoring left-aligned nav.
Hamburger menus used on 78% of mobile sites.
Average font size for body text: 16px.
45% of sites had accessibility scores below 50/100.
Parallax scrolling implemented on 22% of landing pages.
Micro-interactions boosted engagement by 20%.
Average CTA button size: 44x44px on mobile.
Skeleton screens used on 35% of dynamic pages.
F-pattern reading confirmed on 69% of content pages.
Infinite scroll on 55% of social/media sites.
Average heading hierarchy violations: 12 per page.
Glassmorphism design trend in 28% of new sites.
Touch targets below 48px on 40% mobile buttons.
76% of sites use card-based layouts.
Loading animations present on 91% of AJAX pages.
Readability score averaged Flesch 65 on blogs.
3-click rule violated on 60% of navigation paths.
Neumorphism used in 18% of UI components.
Alt text missing on 56% of images.
Hero sections dominated 95% of homepages.
67% of users skim with F-pattern on average pages.
Breadcrumb navigation on 48% of e-commerce sites.
Oversized banners caused 15% higher bounce rates.

User Experience and Design Interpretation

The web is like a beautifully responsive cocktail party where 88% of guests have mastered the dress code, yet nearly half are awkwardly shouting in a dark corner while forgetting to introduce themselves and accidentally elbowing people with buttons that are too small.