Gitnux/Report 2026

Wearable Industry Statistics

OLED displays power 65% of smartwatches—see how key tech and health sensors drive wearable behavior and growth.
291Statistics
84Sources
12Sections
1Visuals
46mRead
November 10, 2026Updated
Wearable Industry Statistics
Ryan TownsendWritten by Ryan Townsend·Edited by David Sutherland·Fact-checked by Jonathan Hale
Published ·Updated
How this report is researched
01Editorial Scope

An editor sets the topic, the inclusion criteria, and the evaluation framework before research starts.

02Source Research

AI search agents locate sources and extract each figure together with the document it came from.

Read our full methodology →

Search agents attach provenance to every extracted figure.

Next review: within 39 days

01 Industry overview

The wearable industry at a glance

The global wearable industry reached $42 billion in sales in 2025, while shipments and growth are increasingly shifting toward hearables, smart glasses, smart rings, and health-focused software.

$42B[77]
Wearable sales, 2025
148M[14]
Shipments, Q2 2026
33.3%[14]
China shipment share, Q2 2026
18.1%[14]
Apple unit share, Q1 2026
Market size
Wearable sales reached $42 billion in 2025, representing approximately 230 million units in the fashion-accessory category measured by McKinsey. A broader IoT wearable-device definition valued the market at $18.8 billion in 2024 and $27.9 billion in 2026, illustrating how market estimates vary by scope.[77][2]
Forecast & CAGR
Counterpoint Research forecasts global consumer-wearable revenue to grow at a 12% CAGR from 2026 through 2032, generating more than $1 trillion cumulatively. IDC’s broader device forecast is more conservative, projecting a 2.3% CAGR for worldwide wearable devices from 2026 to 2030.[1][78]
Market share & regions
China was the largest regional market by shipments in Q2 2026, with a 33.3% share of worldwide wearable-device shipments. IDC also reported year-over-year growth of 24.9% in Latin America, 22.4% in Japan, 12.1% in Western Europe, and 6.2% in the United States during the quarter.[14]
Segmentation
Hearables remained the largest product category, accounting for roughly two-thirds of worldwide shipments in Q1 2026; IDC forecasts 407.6 million hearables for full-year 2026. Its 2026 forecast also covers 159.7 million smartwatches, 40.2 million wristbands, 13.6 million smart glasses, and 4.9 million smart rings.[14][79]
Key players & concentration
Apple led the global wearable-device market with an 18.1% unit share in Q1 2026, followed by Xiaomi at 11.4%, Huawei at 10.6%, Samsung at 6.9%, and Imagine Marketing at 5.0%. The five largest vendors therefore represented 52.0% of shipments, while all other vendors accounted for 48.0%.[14]
Pricing
The average selling price for the smartwatch segment rose 9% year over year to $225 in the third quarter of 2025, according to Omdia. Pricing remains highly segmented, with mass-market fitness trackers and earbuds competing below premium smartwatches and health-focused rings.[50]
Trends, drivers & challenges
AI assistants, real-time translation, biometric monitoring, and screenless interfaces are driving product development, while smart glasses and smart rings are the fastest-growing emerging categories. Challenges include slower user-acquisition growth, device accuracy, privacy, battery life, and memory-supply constraints affecting some product lines.[14][41][80]
Consumer behavior & competition
Wearable-app downloads increased about 6.6-fold between 2016 and 2025, although growth moderated after late 2023. In Q1–Q3 2026, India generated almost 50 million wearable-app downloads, while the United States produced $85.4 million in in-app-purchase revenue, nearly 60% of the global total.[41]
M&A
Oura acquired Finnish gesture-recognition startup Doublepoint in March 2026 to expand gesture-based interaction and wearable-AI capabilities. The transaction followed Oura’s acquisitions of Proxy in 2023 and Veri and Sparta Science in 2024, showing continued consolidation around health data, software, and alternative interfaces.[81]
Regulation
The FDA has warned that it has not authorized any smartwatch or smart ring to measure blood glucose without piercing the skin. Wearable companies making medical or disease-related claims therefore face substantially higher evidence and regulatory requirements than products marketed solely for general wellness.[80]
Latest news
In March 2026, Oura’s acquisition of Doublepoint highlighted the industry’s move toward gesture-controlled and ambient-AI wearables. Separately, Sensor Tower reported that wearable brands generated 59 billion digital advertising impressions in the first three quarters of 2026, up 35% year over year.[81][41]

02 Ranking

Top 10 Companies in the Wearable Industry

The leading companies in the wearable industry, ranked on market impact, performance, momentum, innovation and brand popularity.

Updated November 9, 2026 · Next review December 9, 2026

Verdict

Alphabet leads Gitnux's 2026 wearable ranking with an Overall score of 9.6, with revenue growth 15% and operating margin 32.03% signals. Garmin is the highest-ranked sports and outdoor wearable maker at 9.4, with 27.9% share in 2026 Q2 remaining wearable categories.

Ranked by Overall score · How we score ↓

Editor's top 3 picks

Where to start, by need.

  1. #1 Overall · Leader in wearable health software

    Alphabet

    US

    Ranked #1 · 9.6 · Wearable health software

    Why we picked it: Hardware portfolio plus wearable health software links to large-scale AI and on-device direction across wearables.

    See in ranking ↓Visit abc.xyz ↗

  2. Leader in sports and outdoor wearables

    Garmin

    CH

    Ranked #2 · 9.4 · Sports and outdoor wearables

    Why we picked it: Sports watch and outdoor coverage aligns with category mix where hearables drive most shipments.

    See in ranking ↓Visit garmin.com ↗

  3. Leader in smartwatch and hearables

    Apple

    US

    Ranked #3 · 9.1 · Smartwatch and hearables

    Why we picked it: Smartwatches lead device share while pricing rises and on-device AI becomes a baseline by 2032.

    See in ranking ↓Visit apple.com ↗

Pick 1 is the #1 company overall. Picks 2 and 3 are the highest-ranked companies in the top 5 that add a new segment.

Full ranking

Sort by
Top 10 companies in the wearable industry, 2026 – Gitnux ranking
#CompanyOverall ↓Company snapshot
1

Alphabet

Wearable health software · US

9.6
2

Garmin

Sports and outdoor wearables · CH

9.4
3

Apple

Smartwatch and hearables · US

9.1
4

Amer Sports

Suunto sports instruments · FI

9.1
5

Whoop

Fitness and recovery wearables · US

8.9
6

Samsung Electronics

Galaxy watches, earbuds and smart rings · KR

8.8
7

Zepp Health

Amazfit smartwatches, bands and sports wearables · CN

8.6
8

vivo

Smartwatches, bands and hearables · CN

8.3
9

COROS Wearables

GPS sports watches and training wearables · US

8.1
10

OPPO

Smartwatches, bands and hearables · CN

8.1

How we score

  • Impact (30%): scale and weight in the market (revenue, market share, employees, market position).

Popularity (brand search demand, 15%) counts toward Overall but is not published as a column. Overall leaves out what is not known.

Scale Scores are shown on a 7–10 scale with one decimal; bars start at 7.0.

Cadence Recalculated when new figures are published; next review December 9, 2026.

Independence. Rankings are editorially independent. Scores, ranks, picks and the verdict follow the method above; no company can pay to change them.

Cite this ranking

APA

Ryan Townsend. (2026, February 13). Top 10 companies in the wearable industry. In Wearable Industry Statistics. Gitnux. https://gitnux.org/wearable-industry-statistics/#top-companies

report visual · Comparison

Revenue of the largest wearable companies

Apple leads with $416.2B in annual revenue (group level, converted to USD).

Apple$416.2B
Alphabet$402.8B
Samsung Electronics$243.5B
Garmin$7.3B
Amer Sports$6.6B
Zepp Health$259M
source-verifiedsec.gov · news.samsung.com · www8.garmin.com2025

04 Statistics

Technology & Innovation

On-device AI adoption is the central theme, with nearly 80% of global wearables forecast to feature it by 2032.

AI in the wearable industry

  • 30% of global wearables were projected to include edge AI in 2025, rising to nearly 80% by 2032.[1]
  • The global wearable AI market was estimated at $43.6 billion in 2025.[2]
  • Asia-Pacific held 32.93% of the global wearable AI market in 2025.[2]
  • The AI-in-wearable-health market was estimated at $13.04 billion in 2025.[3]
  • Nearly 80% of global wearables were forecast to feature on-device AI by 2032.[1]
  • Edge AI-enabled wearables were forecast to generate a 21% compound annual growth rate through 2032.[1]

Digital Transformation in the medical devices sector (sector benchmark)

  • Across medtech companies, 35% created value but failed to meet all digital-transformation targets in 2021.[4]
  • Across medtech and IVD professionals worldwide, 89% said their company had implemented or planned to implement AI or digital solutions in its product range in 2020.[5]
  • Across medtech companies, 29% met or exceeded their digital-transformation targets with sustainable change in 2021, according to BCG’s global survey.[4]
  • Across medtech manufacturing executives, 64% highly prioritized digitizing manufacturing in a 2022 survey.[6]
  • Across medtech companies, 36% achieved limited value and no sustainable change from digital transformation in 2021.[4]
  • Across medtech and IVD professionals worldwide, 87% said their company had implemented or planned to implement AI or digital solutions in regulatory or quality-management systems in 2020.[5]

Technology Adoption in the medical devices sector (sector benchmark)

  • Among emerging medtech companies, 38% had adopted clinical-trial-management systems, compared with 72% of enterprise and global companies in the 2025 benchmark.[7]
  • Across healthcare industrial-ecosystem SMEs in Europe, 8.6% already used remote patient-monitoring technologies in 2023.[8]
  • Among emerging medtech companies, 62% had adopted electronic trial-master-file systems, compared with 89% of enterprise and global companies in the 2025 benchmark.[7]
  • Across healthcare industrial-ecosystem SMEs in Europe, 17.3% already used robotics in 2023.[8]
  • Across healthcare industrial-ecosystem SMEs in Europe, 31.0% already used cloud technologies in 2023.[8]
  • Across healthcare industrial-ecosystem SMEs in Europe, 13.7% already used artificial intelligence in 2023.[8]

Cloud Computing in the medical devices sector (sector benchmark)

  • Across surveyed medtech organizations, 33% reported reliable enterprise-wide use of cloud-based technologies in 2025.[7]
  • Across medical-device manufacturing respondents in the global Industry Cloud Study, 66% reported that 50%–74% of infrastructure was in the cloud in 2022.[9]
  • Across medical-device manufacturing respondents in the global Industry Cloud Study, 21% reported that 75%–100% of infrastructure was in the cloud in 2022.[9]
  • Across surveyed medtech organizations, 31% managed all postmarket-surveillance processes with cloud-based technology in 2025.[7]

Big Data in the medical devices sector (sector benchmark)

  • 59% of medtech strategy and finance leaders prioritized advanced analytics for revenue management, compared with 57% for GenAI and 32% for AI/ML, in 2025.[10]
  • Across medtech companies surveyed by Model N, nearly 70% already used or planned to use data and analytics in 2023.[10]
  • 80% of medtech companies planned to invest in infrastructure, cloud enablement, tech-architecture modernization, and AI and big data, based on a 2021 global survey.[4]
  • Across healthcare industrial-ecosystem SMEs in Europe, 15.3% had adopted big data and related data analytics in 2023.[8]
  • Across medtech and biopharma companies surveyed in 2018, 67% of medtech firms invested in data analytics for reporting.[11]
  • 66.7% of medical device executives identified intelligent data analytics as a major theme for growth opportunities, according to an industry survey cited by Siemens.[12]

IoT in the medical devices sector (sector benchmark)

  • Across healthcare industrial-ecosystem SMEs in Europe, 20.4% already used Internet of Things technologies in 2023.[8]
  • Among healthcare and medical-device IoT respondents, 84% planned to increase their connected-device estate in 2023.[13]

05 Statistics

Data & Analytics

Data governance and traceability show up as differentiators, while Apple and Huawei hold sizable smartwatch share figures in 2026.

Business intelligence in the wearable industry

  • Apple held 17.2% of global smartwatch shipments in the second quarter of 2026.[14]
  • 148 million wearable devices shipped worldwide in the second quarter of 2026.[14]
  • Wrist bands accounted for 7.4% of worldwide wearable shipments in the second quarter of 2026.[14]
  • Smartwatches accounted for 25.0% of worldwide wearable shipments in the second quarter of 2026.[14]
  • Huawei held 18.8% of global smartwatch shipments in the second quarter of 2026.[14]
  • Apple held 15.5% of global wearable-device unit shipments in the second quarter of 2026.[14]

Data analytics in the wearable industry

  • 80% of German wearable users who collected health data used a smartwatch or fitness tracker for at least 8 hours daily, depending on device type.[15]
  • 47.2% of German wearable users who collected health data wore their device during sleep at least four nights per week.[15]

Data Quality in the medical devices sector (sector benchmark)

  • 73% of medical-device professionals using literature-review software trusted their data quality, compared with 38% using spreadsheets, in a global survey; survey year not stated.[16]
  • 60% of medical-device professionals using literature-review software reported data traceability, compared with 4% using spreadsheets, in a global survey; survey year not stated.[16]
  • 56% of medical-device companies used non-validated general-purpose tools for clinical data collection in the 2024 MedTech industry survey.[17]
  • 51% of medical-device companies still managed postmarket-surveillance processes and data manually or partially manually in the 2025 benchmark survey.[7]
  • 45.9% of healthcare-sector business partners identified data quality as a major challenge in managing digital product information in the 2021 survey.[18]

Data Governance in the medical devices sector (sector benchmark)

  • More than 30% of healthcare-sector business partners had no clear formal data-governance guidelines in the 2021 survey.[18]
  • 31.4% of healthcare-sector business partners had a digital-asset-management system for storing images and product data sheets in the 2021 survey.[18]
  • 62.3% of healthcare-sector business partners identified creating a central data master as a single source of truth as the greatest digital-product-information challenge in 2021.[18]
  • More than 72% of healthcare-sector business partners had not established a product-master-data system reflecting data governance in the 2021 survey.[18]

KPIs in the wearable industry

  • 26.5% of US wearable users who collected health data had actually shared it with healthcare providers in 2022.[19]
  • 66.3% of German wearable users who collected health data used their device for support during exercise in 2021–2022.[15]
  • 79.0% of German wearable users who collected health data used their device for fun in 2021–2022.[15]
  • 71.8% of German smartwatch users who collected health data wore the device for at least 8 hours per day in 2021–2022.[15]
  • 61.9% of German wearable users who collected health data used their device to increase physical activity in 2021–2022.[15]
  • 85.0% of German wearable users who collected health data used their device to observe physical-activity levels in 2021–2022.[15]

06 Statistics

Strategy & Growth

Category growth varies sharply: smart-glasses shipments were forecast to grow at 54.0% year over year in Q2 2026.

Growth in the wearable industry

  • 3.3% was IDC’s forecast compound annual growth rate for worldwide wearable-device shipments from 2024 to 2028.[20]
  • 54.0% was the year-over-year growth rate for smart-glasses shipments in Q2 2026, according to IDC.[14]
  • 73.1% was IDC’s forecast 2024 year-over-year growth rate for smart-glasses shipments.[20]
  • 17.0% was IDC’s forecast 2024–2028 compound annual growth rate for smart rings.[20]
  • 22.6% was Xiaomi’s 2025 year-over-year growth in global wearable-band shipments, according to Omdia data cited by Xiaomi.[21]
  • 88.4% was IDC’s forecast 2024 year-over-year growth rate for smart-ring shipments.[20]

Differentiation in the wearable industry

  • 4.2% was the Q2 2026 year-over-year decline in smartwatch shipments, according to IDC.[14]
  • 25.0% of worldwide wearable shipments in Q2 2026 were smartwatches, according to IDC.[14]
  • 4.7% was the Q2 2026 year-over-year decline in wristband shipments, according to IDC.[14]
  • 7.4% of worldwide wearable shipments in Q2 2026 were wristbands, according to IDC.[14]
  • 64.9% of worldwide wearable shipments in Q2 2026 were earwear, according to IDC.[14]
  • 32.3% was Xiaomi’s 2025 year-over-year growth in global true-wireless-earbud shipments, according to Omdia data cited by Xiaomi.[21]

Mergers and acquisitions in the wearable industry

  • 1 acquisition was completed by ActiGraph for Biofourmis Connect’s life-science business in January 2025.[22]
  • 1 acquisition of Doublepoint by Oura was announced in 2026 to expand gesture-recognition and wearable-computing capabilities.[23]
  • 1 strategic merger between Biofourmis and CopilotIQ was announced in October 2024 to create an AI-driven in-home-care platform using wearable data.[22]
  • 1 wearable-focused acquisition by ActiGraph expanded its clinical-trial platform into pain assessment and cytokine-release-syndrome risk prediction.[22]
  • 1 acquisition agreement was announced by Myant Medical for FIGUR8 in May 2026 to combine wearable motion sensing with the SKIIN platform.[24]

Strategic partnerships in the wearable industry

  • 1 partnership between Samsung and Oova connected Galaxy Watch biometric data with an AI-powered women’s-health and fertility platform.[25]
  • 1 strategic technology partnership was formed between Masimo and Qualcomm in 2024 to develop a smartwatch reference platform for OEMs.[26]
  • 1 research partnership between Samsung and the University of Michigan validated Galaxy Watch fitness-tracking accuracy in 2024.[27]
  • 1 partnership between Samsung and Google supported the development of Wear OS for Galaxy Watch devices beginning with the Galaxy Watch4 generation.[28]
  • 1 commercial licensing agreement was signed between Sleep Cycle and Ultrahuman for continued use of Sleep Cycle’s proprietary Sleep SDK.[29]

07 Statistics

People & Workforce

Workforce demand is visible in open-role counts, including 63 companies with open roles in the U.S. ecosystem in the 2026 snapshot.

Hiring in the wearable industry

  • The United States wearables ecosystem had 63 companies with open roles in the 2026 snapshot.[30]
  • The wearable-technology workforce increased by 210,000 employees in the year before the 2025 report.[31]
  • The United States wearables ecosystem had 185 tracked open roles in the 2026 snapshot.[30]
  • More than 1,000 wearable-related roles were listed in the United States on LinkedIn when the page was crawled.[32]
  • Oura listed 4 open roles on its careers page when the page was crawled.[23]

Remote Work in the medical devices sector (sector benchmark)

  • About 50% of medical device and diagnostics professionals worked fully remotely in 2023, based on 226 usable survey responses in the United States.[33]
  • Remote medical device and diagnostics employees worked an average of 41.5 hours per week in 2023, compared with 43 hours for office-based employees.[33]
  • Remote medical device and diagnostics professionals reported a median salary of $142,000 in 2023, according to an industry salary survey.[33]
  • Remote medical device and diagnostics professionals reported a median 4% pay increase in 2023, according to an industry salary survey.[33]

Hybrid Work in the medical devices sector (sector benchmark)

  • Hybrid medical device and diagnostics professionals represented about 40% of respondents in MD+DI’s 2023 salary survey, covering 226 usable responses.[33]
  • Hybrid medical device and diagnostics professionals reported a median salary of $135,000 in 2023, according to an industry salary survey.[33]
  • Hybrid medical device and diagnostics professionals reported a median 4% pay increase in 2023, according to an industry salary survey.[33]
  • Hybrid medical device professionals reported a median salary of $150,000 in 2026, compared with $140,000 for remote and $116,000 for in-office professionals.[33]

Employee Engagement in the medical devices sector (sector benchmark)

  • In medical devices, 23% of employees disagreed that their total compensation was fair relative to similar roles at other companies in the 2026 benchmark.[34]
  • In medical devices, 73% of employees were engaged in benchmark data collected from July 2025 through June 2026, predominantly across Northern America, Oceania, Europe and Asia.[34]
  • Medical devices organizations had a median employee net promoter score of 14 in Culture Amp’s 2026 benchmark.[34]
  • In medical devices, 91% of employees agreed they understood how their work contributed to company goals in benchmark data collected through June 2026.[34]

DEI in the wearable industry

  • Wistron set a 2030 goal of 40% women employees across its workforce.[35]
  • Wistron set a 2030 goal of 24% women in STEM positions.[35]
  • Wistron set a 2030 goal of 27% women in management positions.[35]
  • Garmin employed approximately 19,900 people across more than 30 countries in its reported workforce profile.[36]

Change Management in the medical devices sector (sector benchmark)

  • Only 2% of surveyed medical device manufacturers rated their ability to estimate product-change costs as excellent, while 10% rated it poor.[37]
  • Among pre-market medical device companies surveyed in 2023, 25% cited resistance to change efforts as a quality-management challenge.[17]
  • Among pre-market medical device companies surveyed in 2023, 18% cited lack of management buy-in as a challenge to improving quality management processes.[17]
  • Among post-market medical device companies surveyed in 2023, 37% cited resistance to change efforts as a challenge to improving quality management processes.[17]
  • Among post-market medical device companies surveyed in 2023, 23% cited lack of management buy-in as a challenge to improving quality management processes.[17]

08 Statistics

Customer & Sales

Customer experience in the wearable industry

  • 83 points was the 2026 U.S. smartwatch score for connectivity with apps and accessories, up from 79 points in 2025.[38]
  • 80 points was the 2026 U.S. smartwatch score for battery life, up from 76 points in 2025.[38]
  • 69% of patients in reviewed wearable-health studies reported a positive or very positive experience with sensors overall.[39]
  • 81 points was the 2026 U.S. smartwatch score for the outcome of manufacturer-provided service repairs, up from 79 points in 2025.[38]
  • 82 points was the 2026 U.S. smartwatch score for Bluetooth performance, up from 80 points in 2025.[38]

Customer retention in the wearable industry

  • 95% of Apple smartwatch owners surveyed planned to stay with Apple for their next smartwatch purchase.[40]
  • 85% of Samsung smartwatch owners surveyed planned to stay with Samsung for their next smartwatch purchase.[40]
  • 20% was the 30-day retention rate for Sweatcoin, a wearable-linked fitness-reward app, in Sensor Tower’s 2025 app analysis.[41]
  • 31% was the 30-day retention rate for CashWalk, a wearable-linked fitness-reward app, in Sensor Tower’s 2025 app analysis.[41]

Customer acquisition in the wearable industry

  • 1.5 wearable or connected devices was the average ownership level among U.S. users in 2025.[42]
  • 22% of U.S. wearable and connected-device owners had two devices in 2025.[42]
  • 57% of U.S. adults reported owning at least one wearable or connected health device in 2025.[42]
  • 46% of U.S. adults reported owning a wearable in Rock Health’s 2025 survey, compared with 13% in 2015.[42]

Customer loyalty in the wearable industry

  • 95% of Apple smartwatch owners surveyed intended to repurchase from Apple, the highest loyalty rate reported in the CCS Insight study.[40]
  • -54 was the lowest net promoter score reported among smartwatch brands in Grand View Research’s U.S. consumer research.[2]
  • 50 was Apple’s net promoter score among smartwatch brands in Grand View Research’s U.S. consumer research.[2]
  • 85% of Samsung smartwatch owners surveyed intended to repurchase from Samsung.[40]

09 Statistics

Marketing & Brand

Advertising volume increased in 2026, with 59 billion digital ad impressions delivered by wearable brands in the first three quarters.

Marketing in the wearable industry

  • $139 million in worldwide in-app-purchase revenue was generated by wearable-technology apps in the first three quarters of 2026.[41]
  • 35% was the year-over-year increase in digital advertising impressions generated by wearable brands in the first three quarters of 2026.[41]
  • $250 was the maximum holiday discount Garmin promoted for its Fenix watch at Best Buy.[41]
  • 15% of Best Buy retail-media impressions for a Fitbit campaign ran on YouTube.[41]
  • 244 million worldwide downloads were recorded by wearable-technology apps in the first three quarters of 2026.[41]

Digital marketing in the wearable industry

  • Nearly 60% of global wearable-app in-app-purchase revenue came from the United States in the first three quarters of 2026.[41]
  • 3.1% of RingConn’s website referral traffic came from ChatGPT in 2026.[41]
  • 59 billion digital ad impressions were delivered by wearable brands in the first three quarters of 2026.[41]
  • WHOOP, Oura, Xiaomi, RingConn and Samsung all advertised on ChatGPT during 2026.[41]
  • $85.4 million in wearable-app in-app-purchase revenue came from the United States in the first three quarters of 2026.[41]

Branding in the wearable industry

  • 54% of U.S. respondents recognized Fitbit in 2023, making it the leading fitness-tracker brand by aided awareness in the cited survey.[43]
  • 85% was Samsung smartwatch owners’ stated intention to remain with the brand for their next purchase.[40]
  • 73% of U.S. consumers recognized Fitbit as a wearable brand in 2025.[43]
  • 68% of U.S. consumers recognized Google Pixel Watch as a wearable brand in 2025.[43]
  • 95% was Apple smartwatch owners’ stated intention to remain with the brand for their next purchase.[40]

Social media in the wearable industry

  • 24.9 was Fitbit’s mean total Facebook engagement per post in the 2018 study.[44]
  • 35% was the year-over-year growth in wearable-brand digital advertising impressions in the first three quarters of 2026, across social and other digital channels.[41]
  • Instagram generated the highest engagement for both Fitbit and Garmin among the three platforms analyzed in 2018.[44]
  • Facebook produced the weakest overall engagement per post for both Fitbit and Garmin among the platforms studied in 2018.[44]
  • 62 Facebook posts were analyzed for Fitbit in the 2018 wearable-brand social-media study.[44]

Influencer Marketing in the medical devices sector (sector benchmark)

  • 8.57 million influencer posts about the health industry were published globally in 2023, across the platforms measured by Sprout Social.[45]
  • 8% of healthcare and pharmaceutical marketers had dedicated but shrinking budgets for creator or influencer marketing in 2026.[46]
  • 10% of healthcare and pharmaceutical marketers reported that they did not invest in creator or influencer marketing in 2026.[46]
  • 29% of healthcare and pharmaceutical marketers had dedicated but flat budgets for creator or influencer marketing in 2026.[46]
  • 50% of healthcare and pharmaceutical marketers had dedicated, growing budgets for creator or influencer marketing in 2026.[46]

10 Statistics

Operations & Execution

Operational execution shows in shipments and manufacturing scaling, including Oura revenue mix where 80% came from hardware in nine months ended June 30, 2026.

Process optimization in the wearable industry

  • 60% was Garmin’s Fitness segment gross margin in 2025, up from 58% in 2024.[47]
  • 4.3% year-over-year growth took worldwide wearable shipments to 145.7 million units in Q1 2026.[14]
  • 131% more Oura rings were sold in fiscal 2025 than in fiscal 2024, rising from 1.0 million to 2.3 million worldwide.[48]
  • 36% was the six-year increase in Garmin Fitness gross profit through 2025, compared with 2024 as the comparison base in the report.[47]
  • Oura’s per-unit manufacturing costs declined after the Oura Ring 4 production ramp as manufacturing volumes scaled.[48]

Operational efficiency in the wearable industry

  • 87% was Oura’s fiscal 2025 increase in sales and marketing expense, while sales and marketing fell to 22% of revenue from 27%.[48]
  • 80% of Oura revenue came from hardware in the nine months ended June 30, 2026.[48]
  • 59% of Garmin’s total net sales was gross profit in 2025, unchanged from 2024.[47]
  • 89% was Oura’s membership gross margin for the nine months ended June 30, 2026.[48]
  • 64.9% of worldwide wearable shipments were earwear in Q2 2026.[14]

Quality management in the wearable industry

  • 65% was Oura’s gross margin in fiscal 2024 before falling to 52% in fiscal 2025.[48]
  • $12.25 million was the civil penalty Fitbit agreed to pay over delayed reporting of the Ionic smartwatch hazard.[49]
  • 2 third-degree burns in the United States were cited in the Fitbit Ionic recall information.[49]
  • 78 burn injuries in the United States were reported in connection with Fitbit Ionic smartwatches.[49]
  • 6.7 million dollars was the decrease in Oura’s excess and obsolete inventory charges in fiscal 2025.[48]

Supply chain in the wearable industry

  • 2.7% was the year-over-year increase in worldwide wearable shipments in Q2 2026 despite higher memory and logistics costs.[14]
  • $9.2 million was the increase in Oura membership-related cost of revenue in fiscal 2025 as paid members and data-processing needs grew.[48]
  • 54.6 million wearable-band units were shipped globally in Q3 2025.[50]
  • 12% was the year-over-year increase in basic-band shipments in global Q3 2025, driven by Xiaomi, Huawei and Samsung.[50]
  • 63% was the combined unit share of Xiaomi, Apple, Huawei, Samsung and Garmin in global wearable bands in Q3 2025.[50]

Outsourcing / Offshoring in the medical devices sector (sector benchmark)

  • $18.5 billion was the European medtech CDMO market in 2023.[51]
  • $81.5 billion was the global medtech outsourcing market in 2023, covering contract development and manufacturing organizations (CDMOs).[51]
  • 335 U.S. medical device contract manufacturers were identified in 2022, up from 314 in the prior registry.[51]
  • More than half of 59 global medtech CDMO transactions in 2023 had cross-border characteristics.[51]
  • 11.4% was the year-over-year growth rate of the global medtech outsourcing market in 2023.[51]

11 Statistics

Finance & Pricing

Pricing and recurring fees frame economics, including Oura’s U.S. membership price at $5.99 per month as of June 30, 2026.

Pricing strategy in the wearable industry

  • $5.99 per month was Oura’s U.S. membership price as of June 30, 2026.[48]
  • $49 to $99 was the reported hardware price range for Whoop bands in 2024, before membership fees.[52]
  • 57% of Oura’s new members began with an annual plan in fiscal 2025.[48]
  • $225 was the global wearable-band average selling price in Q3 2025, up 9% year over year.[50]
  • 9% was the annual increase in global wearable-band average selling price in Q3 2025.[50]

Cost reduction in the wearable industry

  • 3% was Garmin’s six-year gross-profit increase in the Outdoor segment through 2025.[47]
  • 47% was Oura’s operating-expense ratio in fiscal 2025, down from 62% in fiscal 2024.[53]
  • $6.7 million was Oura’s fiscal 2025 reduction in excess and obsolete inventory charges versus fiscal 2024.[48]
  • Oura reported that per-unit manufacturing costs declined after Oura Ring 4 production volumes scaled.[48]
  • 15% was Garmin’s increase in total gross profit over the six years through 2025.[47]

Profitability in the wearable industry

  • $2.357 billion was Garmin Fitness revenue in 2025.[36]
  • 60% was Garmin Fitness gross margin in 2025, compared with 58% in 2024.[47]
  • $4.256 billion was Garmin’s total gross profit in 2025.[47]
  • $907.9 million was Oura’s fiscal 2025 revenue, up 123% from $406.8 million in fiscal 2024.[48]
  • 30.4% was Garmin’s consolidated operating margin in the second quarter of 2026.[48]

Financial planning in the wearable industry

  • $7.5 million was the valuation allowance recorded against Wearable Devices Ltd.’s potential future tax benefits in 2025.[48]
  • 57% of Oura’s new members selected annual plans in fiscal 2025, supporting recurring-revenue planning.[48]
  • $32.8 million was Wearable Devices Ltd.’s tax-loss carryforward at December 31, 2025.[48]
  • $18.4 million was Wearable Devices Ltd.’s cash position at the end of 2025.[48]
  • $24.4 million was Wearable Devices Ltd.’s capital raised during 2025.[48]

12 Statistics

Product & Service

Product roadmaps tie to service cycles and AI inclusion, such as 30% of smartwatches forecast to include on-device AI by 2027.

Product development in the wearable industry

  • 644 million wearable electronic devices are forecast to ship in 2028 worldwide.[54]
  • Smart-glasses shipments grew 54.0% year over year in the second quarter of 2026 worldwide.[14]
  • 234 million Bluetooth-enabled smartwatches are forecast to ship in 2028 worldwide.[55]
  • 43 million Bluetooth-enabled augmented-reality smart glasses are forecast to ship in 2028 worldwide.[55]
  • 30% of smartwatches are forecast to include on-device artificial-intelligence functionality by 2027 worldwide.[54]

Product lifecycle in the wearable industry

  • Smartwatch spare-part prices range from 7% to 22% of product price in the FNAC Darty dataset.[56]
  • 43% of surveyed consumers said their last smartwatch lasted 3–5 years in Spain, Poland and the Netherlands.[56]
  • The average smartwatch spare-part price equals 15% of product price in the FNAC Darty repair-service dataset.[56]
  • 36% of surveyed consumers in Spain, Poland and the Netherlands expected to use a smartwatch for 3–5 years.[56]
  • 13% of surveyed consumers in Spain, Poland and the Netherlands expected to use a smartwatch for less than 3 years.[56]

After-sales in the wearable industry

  • Clinical-grade wearable monitors deployed by healthcare organizations refresh every 1–3 years.[57]
  • 33% of Oura’s new members reported that Oura was their first wearable device.[48]
  • 29% of Oura’s new members reported replacing an existing wearable with an Oura product.[48]
  • Female Oura membership grew at an approximately 143% compound annual rate from fiscal 2024 onward.[48]
  • Male Oura membership grew at an approximately 94% compound annual rate from fiscal 2024 onward.[48]

Value proposition in the wearable industry

  • 67% of surveyed wearable users said fitness, activity and health monitoring drive their wearable use.[58]
  • 37% of surveyed wearable users identified accurate health metrics as the most important feature.[58]
  • 20% of surveyed wearable users identified long battery life as the most important feature.[58]
  • 69% of surveyed wearable users said they wear their devices every day.[58]
  • 46% of surveyed wearable users said they own smart headphones.[58]

13 Statistics

Sustainability & Ethics

Material and emissions metrics remain highly quantified, including 3.4 million tonnes of CO2-equivalent emissions projected annually by 2050 for wearable healthcare electronics.

Sustainability in the wearable industry

  • 10% smaller packaging volume was achieved for Apple Watch Series 10 compared with Series 9 packaging.[59]
  • 3.4 million tonnes of CO2-equivalent emissions are projected annually from wearable healthcare electronics by 2050.[60]
  • 95% recycled titanium was used in the enclosure of Apple Watch Ultra 2 models paired with Alpine Loop or Trail Loop.[59]
  • 1.1–6.1 kg of CO2-equivalent emissions is the estimated cradle-to-grave warming impact per wearable healthcare device.[60]
  • 22% of all material shipped in Apple products came from recycled or renewable content in 2023.[59]

ESG in the wearable industry

  • 31% of Samsung product plastic parts incorporated recycled content in 2024.[25]
  • 75% or more reduction in product emissions was achieved for each carbon-neutral Apple Watch model before carbon credits.[59]
  • 100% of identified tin, tantalum, tungsten, gold, cobalt and lithium smelters and refiners in Apple’s supply chain completed third-party audits in 2024.[59]
  • 30% recycled or renewable material by weight was required for each carbon-neutral Apple Watch model.[59]
  • 95% recycled titanium was used in the Apple Watch Ultra 2 enclosure for specified band configurations.[59]

Ethics in the wearable industry

  • 71% of U.S. consumers reported owning a wearable device in a 2026 survey of 400 users.[58]
  • 59% of leading wearable manufacturers received a high-risk rating for breach notification in 2025.[60]
  • 76% of 17 leading wearable manufacturers received a high-risk rating for transparency reporting in a 2025 privacy-policy analysis.[60]
  • 65% of leading wearable manufacturers received a high-risk rating for vulnerability disclosure in 2025.[60]
  • 74% of surveyed U.S. wearable users said they were concerned about wearable-data privacy in 2026.[58]

CSR in the wearable industry

  • 100% fiber-based packaging was introduced for the new Apple Watch lineup in 2023.[59]
  • 100% of Apple Watch Series 9 and Apple Watch Ultra 2 batteries used recycled cobalt in 2023.[59]
  • 93.4% renewable-energy conversion was reported for Samsung’s Device eXperience division at the end of 2024.[25]
  • 7 years of security updates were provided for Galaxy mobile devices beginning in January 2024.[25]
  • 100% recycled aluminum was used in the case of Apple Watch Series 9 in 2023.[59]

Circular economy in the wearable industry

  • 25% of procured plastic parts purchased by Samsung contained recycled resin in 2023.[25]
  • 42% more Apple Watch Series 10 boxes could fit on a shipping pallet than Series 8 boxes after packaging redesign.[59]
  • 95% recycled titanium was used in the Apple Watch Ultra 2 enclosure for specified bands.[59]
  • 20% recycled plastic was used in the Galaxy Watch Ultra bracket motor and heart-rate-monitor connector cap.[28]
  • 31% of plastic parts in Samsung products contained recycled material in 2024.[25]

Carbon footprint in the wearable industry

  • 3.4 million tonnes CO2-equivalent of annual emissions are projected for wearable healthcare electronics by 2050.[60]
  • 29% of Apple’s gross carbon footprint was attributed to product energy use in 2024.[59]
  • 100% clean electricity covered manufacturing and product use for each carbon-neutral Apple Watch model.[59]
  • 10% packaging-volume reduction was achieved for Apple Watch Series 10 compared with Series 9.[59]
  • 42% more Apple Watch Series 10 boxes could fit on a pallet compared with Series 8 boxes.[59]

15 Statistics

Globalization & Expansion

China stays central to shipments with 33.3% share in Q2 2026, while Latin America and Japan showed year-over-year growth in IDC data.

Globalization in the wearable industry

  • 21% was the 2024 year-over-year growth rate for wearable-band shipments in Latin America.[68]
  • 193 million wearable bands were shipped globally in 2024, up 4% year over year.[68]
  • 537.9 million wearable devices were forecast to ship worldwide in 2024, representing 6.1% annual growth.[14]
  • 20% was the 2024 year-over-year growth rate for wearable-band shipments in Central and Eastern Europe.[68]
  • 200 million smart wearable devices had been shipped by Zepp Health by 2025, with users in more than 90 countries and device activation in over 150 countries.[48]

Cultural adaptation in the wearable industry

  • 30% of global wearable-band shipments came from China in the reported 2024 market analysis.[69]
  • More than 90 countries received localized versions of Zepp Health wearable products by 2025.[48]
  • 41% of surveyed Middle East and Africa consumers reported a significant change in daily habits from wearable technology and health-app use in 2025.[70]
  • 22% was the decline in India’s wearable-band shipments in 2024 as local vendors struggled to improve basic-watch functionality.[68]
  • 150 countries had activated Zepp Health wearable devices by 2025, requiring market-specific distribution and product support.[48]

Supplier management in the wearable industry

  • 60% of Apple’s fiscal-2025 net sales flowed through indirect channels including carriers, wholesalers, retailers and resellers, increasing reliance on channel partners.[48]
  • 95% of Sonova’s supplier relationships had lasted more than five years at the end of fiscal 2024/25.[71]
  • 497 million smartwatches were forecast to ship globally in 2025 in the Omdia/Canalys market model.[72]
  • 30 suppliers were classified as critical by Sonova at the end of fiscal 2024/25.[71]
  • $37.005 billion was Apple’s fiscal-2024 net sales from Wearables, Home and Accessories.[48]

Stakeholder management in the wearable industry

  • Xiaomi was Zepp Health’s sole customer and distribution channel for Xiaomi Wearable Products in the company’s 2024 reporting.[48]
  • 30 critical suppliers were monitored by Sonova at the end of fiscal 2024/25 as part of supply-chain stakeholder management.[71]
  • 53 million users across more than 90 countries were served by Zepp Health by 2025, making users a central stakeholder group in its international operations.[48]
  • 15.6% of Zepp Health’s outstanding shares were beneficially owned by Xiaomi as of February 28, 2025.[48]
  • 31 older adults in China participated in a 2026 qualitative study of how users calibrate trust in health-wearable outputs.[73]

Distribution channels in the wearable industry

  • 8.2% was the forecast compound annual growth rate for online wearable distribution in the cited 2026–2035 market analysis.[74]
  • 60% of Apple’s fiscal-2025 net sales were generated through indirect channels such as carriers, wholesalers, retailers and resellers.[48]
  • 3 major wearable-device distribution channels were identified by the European Commission: physical stores, reseller websites and OEM-owned websites.[75]
  • 23.6% of wearable-electronics volume in India was sold through retail-offline channels in 2018.[76]
  • 12.0% of wearable-electronics volume in India was sold through retail-offline channels in 2023.[76]

Key questions about the Wearable Industry

What is the wearable market size in sales and how does scope change estimates?
Wearable sales reached $42 billion in 2025. A broader IoT wearable-device definition valued the market at $18.8 billion in 2024 and $27.9 billion in 2026, showing scope-driven estimate variation.
How fast is the wearable market expected to grow through the late 2020s?
Counterpoint Research forecasts global consumer-wearable revenue to grow at a 12% CAGR from 2026 through 2032. IDC’s broader device forecast projects a 2.3% CAGR for worldwide wearable devices from 2026 to 2030.
Which companies lead the wearable industry?
Alphabet leads Gitnux's 2026 wearable ranking with an Overall score of 9.6, with revenue growth 15% and operating margin 32.03% signals. Garmin is the highest-ranked sports and outdoor wearable maker at 9.4, with 27.9% share in 2026 Q2 remaining wearable categories.
What technology shifts are most visible for 2026 onward?
Hearables remained the largest category, and IDC forecasts 407.6 million hearables for full-year 2026. On-device AI is forecast for nearly 80% of global wearables by 2032.
How concentrated is vendor competition in shipments?
Apple led global wearable-device market share with an 18.1% unit share in Q1 2026. The five largest vendors represented 52.0% of shipments in the same period, with all other vendors at 48.0%.
How are user behaviors and app usage changing?
Wearable-app downloads increased about 6.6-fold between 2016 and 2025, with moderation after late 2023. In Q1–Q3 2026, India generated almost 50 million wearable-app downloads and the United States produced $85.4 million in in-app-purchase revenue.
Reference

Cite This Report

This report is designed to be cited. We maintain stable URLs and versioned verification dates. Copy the format appropriate for your publication below.

APA
Ryan Townsend. (2026, February 13). Wearable Industry Statistics. Gitnux. https://gitnux.org/wearable-industry-statistics
MLA
Ryan Townsend. "Wearable Industry Statistics." Gitnux, 13 Feb 2026, https://gitnux.org/wearable-industry-statistics.
Chicago
Ryan Townsend. 2026. "Wearable Industry Statistics." Gitnux. https://gitnux.org/wearable-industry-statistics.

Sources & references

84 sources cited across this report

  1. counterpointresearch.com
  2. grandviewresearch.com
  3. mordorintelligence.com
  4. bcg.com
  5. nsf.org
  6. mastercontrol.com
  7. veeva.com
  8. monitor-industrial-ecosystems.ec.europa.eu
  9. pages.awscloud.com
  10. modeln.com
  11. www-statista-com.libproxy.pcc.edu
  12. plm.automation.siemens.com
  13. ashb.com
  14. idc.com
  15. mhealth.jmir.org
  16. distillersr.com
  17. blog.greenlight.guru
  18. sana-suisse-med.ch
  19. pmc.ncbi.nlm.nih.gov
  20. s24.q4cdn.com
  21. ea-cdn.eurolandir.com
  22. blog.theactigraph.com
  23. ouraring.com
  24. morse.law
  25. news.samsung.com
  26. nasdaq.com
  27. samsungmobilepress.com
  28. samsung.com
  29. attachment.news.eu.nasdaq.com
  30. fliarbi.com
  31. startus-insights.com
  32. linkedin.com
  33. mddionline.com
  34. cultureamp.com
  35. esg.wistron.com
  36. www8.garmin.com
  37. resources.sw.siemens.com
  38. theacsi.com
  39. journals.sagepub.com
  40. ccsinsight.com
  41. sensortower.com
  42. rockhealth.com
  43. statista.com
  44. jmir.org
  45. media.sproutsocial.com
  46. brand-news.it
  47. s25.q4cdn.com
  48. sec.gov
  49. cpsc.gov
  50. omdia.tech.informa.com
  51. alirahealth.com
  52. consumeredge.com
  53. kepler.ai
  54. gartner.com
  55. bluetooth.com
  56. susproc.jrc.ec.europa.eu
  57. resource-recycling.com
  58. clutch.co
  59. apple.com
  60. nature.com
  61. greenlight.guru
  62. cognition.us
  63. runsafesecurity.com
  64. dennemeyer.com
  65. deloitte.com
  66. mdic.org
  67. 2bridge.partners
  68. canalys.com
  69. telecomlead.com
  70. pwc.com
  71. report.sonova.com
  72. ams-osram.cn
  73. arxiv.org
  74. gminsights.com
  75. ec.europa.eu
  76. euromonitor.com
  77. mckinsey.com
  78. marketresearch.com
  79. axis-intelligence.com
  80. apnews.com
  81. techcrunch.com
  82. amersports.com
  83. whoop.com
  84. smartius.fi