Gitnux/Report 2026

Washing Industry Statistics

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Washing Industry Statistics
Samuel NorbergWritten by Samuel Norberg·Fact-checked by Maya Johansson
Published
How this report is researched
01Editorial Scope

An editor sets the topic, the inclusion criteria, and the evaluation framework before research starts.

02Source Research

AI search agents locate sources and extract each figure together with the document it came from.

Read our full methodology →

Search agents attach provenance to every extracted figure.

Next review: within 39 days

01 Industry overview

The washing industry at a glance

The global washing-machine market was valued at $66.91 billion in 2025, with Asia-Pacific accounting for 44.93% and demand increasingly shaped by efficiency, smart features and replacement purchases.

$66.91B[81]
Global market size, 2025
8.61%[81]
Forecast CAGR, 2026–2034
44.93%[81]
Asia-Pacific share, 2025
38.1%[82]
Top five players’ share, 2025
Market size
The global washing-machine market was valued at $66.91 billion in 2025. Fortune Business Insights forecasts growth from $71.52 billion in 2026 to $138.50 billion by 2034.[81]
Forecast & CAGR
The market is forecast to grow at a compound annual growth rate of 8.61% from 2026 to 2034. A separate 2026 estimate from Global Market Insights places the market at $85.4 billion in 2026 and projects $122.9 billion by 2035, implying a more moderate 4.1% CAGR.[81][82]
Market share & regions
Asia-Pacific held 44.93% of global market revenue in 2025, making it the largest regional market. Global Market Insights also identifies Asia-Pacific as the largest region in its 2026 market assessment.[81][82]
Segmentation
The market is segmented by product into fully automatic, semi-automatic and dryers; by capacity into below 5 kg, 5–7 kg and above 7 kg; and by design into front-load and top-load models. In a 2023 residential-market estimate, semi-automatic machines represented 50.3% of revenue.[81][83]
Key players & concentration
The leading global manufacturers include Haier, Samsung, Whirlpool, LG and Midea. Global Market Insights estimates that these five companies collectively held 38.1% of the market in 2025, indicating a concentrated but competitive structure.[82]
Pricing
In the United States, Consumer Reports lists typical front-load washer prices of $730–$2,200, top-load agitator prices of $450–$1,500 and high-efficiency top-load prices of $500–$1,200. Its member survey found median prices from 2020–2025 of $855 for front-loaders, $730 for high-efficiency top-loaders and $673 for top-load agitator models.[36]
Trends, drivers & challenges
Growth is being supported by urbanization, rising disposable income, replacement demand and adoption of water- and energy-saving products. The industry also faces pressure from weaker discretionary spending, tariff uncertainty and geopolitical disruption; Meiling reported that China’s 2025 washing-machine exports rose 13.5% to 51.21 million units while domestic retail sales fell 4.6% to RMB96.3 billion.[82]
Consumer behavior & competition
Consumers are trading off price, capacity, cleaning performance and efficiency: Consumer Reports describes front-loaders as typically using about 10 gallons per load versus about 20 gallons for top-load agitator machines. Competition increasingly centers on smart connectivity, premium features, energy efficiency and promotional pricing; OpenBrand reported that major brands maintained sub-$1,000 average washer-or-dryer prices in 2025 and that LG’s average discount rate was 27.3%.[36][84]
M&A
Recent industry consolidation has also taken the form of manufacturing partnerships. Electrolux Group and Midea Group launched Electrolux Midea Appliance Manufacturing in September 2026 to convert a South Carolina facility for premium top-load laundry production, with production planned for the first half of 2027.[22]
Regulation
In the European Union, household washing machines and washer-dryers must meet ecodesign requirements under Regulation (EU) 2019/2023 and carry an energy label supported by a product information sheet. In the United States, federal energy- and water-conservation standards for residential clothes washers are codified in 10 CFR §430.32.[85][86]
Latest news
In September 2026, GE Appliances announced a $1 billion transformation of its Louisville manufacturing site, including more than $112 million for new washer and washer-dryer platforms and previously announced investment in front-load production. The company said the expanded site would support high-output laundry manufacturing in the United States.[65]

02 Ranking

Top 10 Companies in the Washing Industry

The leading companies in the washing industry, ranked on market impact, performance, momentum, innovation and brand popularity.

Updated November 10, 2026 · Next review December 10, 2026

Verdict

Samsung Electronics leads Gitnux's 2026 washing ranking with an Overall score of 9.8, with revenue growth 10.9% and operating margin 13.1%. Alliance Laundry Systems is the highest-ranked commercial laundry system manufacturer at 9.4, with revenue growth 13% and operating margin 18.6%.

Ranked by Overall score · How we score ↓

Editor's top 3 picks

Where to start, by need.

  1. #1 Overall · Leader in residential washing machines

    Samsung Electronics

    KR

    Ranked #1 · 9.8 · Residential washing machines

    Why we picked it: It sells smart residential washers and reports a 10.9% revenue growth signal with 13.1% operating margin.

    See in ranking ↓Visit samsung.com ↗

  2. Leader in commercial laundry systems

    Alliance Laundry Systems

    US

    Ranked #2 · 9.4 · Commercial laundry systems

    Why we picked it: It focuses on commercial laundry systems and reports 13% revenue growth with 18.6% operating margin.

    See in ranking ↓Visit alliancelaundry.com ↗

  3. Leader in premium washing appliances

    Miele

    DE

    Ranked #5 · 8.6 · Premium washing appliances

    Why we picked it: It makes front-loading washing machines and washer-dryers in Germany, with 2.3% revenue growth reported.

    See in ranking ↓Visit miele.com ↗

Pick 1 is the #1 company overall. Picks 2 and 3 are the highest-ranked companies in the top 5 that add a new segment.

Full ranking

Sort by
Top 10 companies in the washing industry, 2026 – Gitnux ranking
#CompanyOverall ↓Company snapshot
1

Samsung Electronics

Residential washing machines · KR

9.8
2

Alliance Laundry Systems

Commercial laundry systems · US

9.4
3

Midea Group

Residential washing machines · CN

9.3
4

Haier Smart Home

Residential washing machines · CN

8.9
5

Miele

Premium washing appliances · DE

8.6
6

BSH Hausgeräte

Bosch and Siemens washing machines, dryers and appliances · DE

8.4
7

LG Electronics

Premium residential washing machines and laundry appliances · KR

8.2
8

Whirlpool Corporation

Residential laundry appliances, especially the Americas · US

8.1
9

Arçelik

Residential washing machines and white goods, global · TR

8.0
10

IFB Industries

Residential washing machines and laundry appliances, India · IN

7.8

How we score

  • Impact (30%): scale and weight in the market (revenue, market share, employees, market position).
  • Performance (20%): recent revenue growth and operating margin; an analyst assessment where a company does not publish them.
  • Momentum (20%): growth trajectory and future potential.
  • Innovation (15%): R&D intensity and how technologically advanced the company is.

Popularity (brand search demand, 15%) counts toward Overall but is not published as a column. Overall leaves out what is not known.

Scale Scores are shown on a 7–10 scale with one decimal; bars start at 7.0.

Cadence Recalculated when new figures are published; next review December 10, 2026.

Independence. Rankings are editorially independent. Scores, ranks, picks and the verdict follow the method above; no company can pay to change them.

Cite this ranking

APA

Samuel Norberg. (2026, November 10). Top 10 companies in the washing industry. In Washing Industry Statistics. Gitnux. https://gitnux.org/washing-industry-statistics/#top-companies

report visual · Comparison

Revenue of the largest washing companies

Samsung Electronics leads with $243.5B in annual revenue (group level, converted to USD).

Samsung Electronics$243.5B
LG Electronics$65.1B
Midea Group$64.3B
Haier Smart Home$42.3B
BSH Hausgeräte$16.2B
Whirlpool Corporation$15.5B
source-verifiedimages.samsung.com · lg.com · midea.com · haier.com · presse.bsh-group.com · ar.whirlpoolcorp.com2025

04 Statistics

Technology & Innovation

Smart and automation-oriented programs are central, including reported figures like Haier’s 14.4% global share in 2025 and Samsung’s 2,084 tCO2e verified reduction.

AI in the washing industry

  • 14.4% was Haier Smart Home’s global washing-machine market share in 2025, ranking it first worldwide.[1]
  • 54% is Samsung’s reported maximum reduction in microfiber release from its Less Microfiber washing programme.[2]
  • 3.2 million units was LG WashTower’s cumulative global sales by March 2026; its AI DD system detects load weight, fabric type and soil level.[3]
  • 300,000 units was the cumulative sales of Haier’s Leader Effortless three-drum washing machine by the end of 2025.[1]
  • 95% was Haier’s price-segment share above RMB20,000 for its AI Vision-equipped Casarte washing machine two months after launch.[4]
  • 2,084 tCO2e was the verified greenhouse-gas reduction attributed to Samsung washing machines using AI Energy Mode between July 2024 and June 2025.[2]

Automation in the washing industry

  • 30% of surveyed laundry operators identified finishing as the most automated facility area in 2023.[5]
  • 13.3% of surveyed laundry operators identified soil sorting as the most automated facility area in 2023.[5]
  • 90% of surveyed laundry operations had seriously considered automation during the five years before August 2023.[5]
  • 40% of survey respondents said 25% of their laundry plant was automated in 2023.[5]
  • 13.3% of surveyed laundry operators identified drying as the most automated facility area in 2023.[5]
  • 26.7% of surveyed laundry operators identified folding as the most automated facility area in 2023.[5]

Digital Transformation in the home and personal services sector (sector benchmark)

  • Across U.S. service-based SMBs, 42% said they could not survive without their digital tools in data collected in December 2025.[6]
  • Among England adult social care providers, 73% used digital social care records in February–March 2025.[7]
  • Among England adult social care providers, 63% used digital rostering tools in February–March 2025.[7]
  • Across U.S. service-based SMBs, 69% used at least one operational automation to save time in data collected in December 2025.[6]

Technology Adoption in the home and personal services sector (sector benchmark)

  • Among surveyed homecare businesses, 98% used care-management software in 2024.[8]
  • Among surveyed homecare businesses, 96% used rostering software in 2024.[8]
  • Among surveyed homecare businesses, 94% used auditing and compliance software in 2024.[8]
  • Among surveyed homecare businesses, 92% used finance software in 2024.[8]
  • Among England adult social care providers, 73% used at least one care technology for care and support in February–March 2025.[7]

Cloud Computing in the home and personal services sector (sector benchmark)

  • Across EU large businesses, 78% bought cloud-computing services in 2023.[9]
  • Across EU small and medium-sized enterprises, 44% bought cloud-computing services in 2023.[9]
  • Among EU businesses using cloud computing, 83% used it to host email systems in 2023.[9]
  • Across EU businesses, 45% bought cloud-computing services in 2023.[9]
  • Among EU businesses using cloud computing, 68% used it for file storage in 2023.[9]

Big Data in the home and personal services sector (sector benchmark)

  • Among surveyed homecare providers, 76% said smart technology helped them better evidence care quality in 2024.[8]
  • Among surveyed homecare agencies with reporting tools, 22% were not using their data to inform business decisions or benefit clients in 2025.[10]
  • Among surveyed homecare providers, 64% said smart technology helped them better audit care quality in 2024.[8]
  • Among surveyed homecare providers, 57% reported improved visibility of care after adopting smart technology in 2024.[8]

05 Statistics

Data & Analytics

Operational measurement and tracking show up through RFID outcomes and commercial-laundry KPIs such as pounds per operator hour; one estimate cites 70% read accuracy after 50 wash cycles.

Business intelligence in the washing industry

  • 80,000 tons of textiles are handled annually by TEXAID, a European textile collection and sorting organization using data-based sorting methods.[11]
  • 87% of commercial laundries track pounds per operator hour as a success metric, according to the 2024 State of Commercial Laundry report.[12]
  • 20% to 30% was the reduction in early textile purchases reported by laundry customers after 12 months of RFID operation.[13]
  • 60% of commercial laundries measure customer satisfaction and retention as success metrics, according to the 2024 industry report.[12]
  • 65.2% of industrial and institutional laundry operators described business conditions as somewhat strong in the 2024 American Laundry News survey.[5]
  • 52% of commercial laundries had sustainability measures in place in 2024, including recycling programs and eco-friendly machinery.[12]

Data analytics in the washing industry

  • 70% was the read accuracy retained by washable RFID tags after 50 wash cycles in a 2025 smart-laundry study.[14]
  • 70.5% was the customer satisfaction index reported for low-performing smart-laundry RFID systems in a 2025 study.[14]
  • 400 minutes per 1,000 items was the maximum sorting-time saving reported for RFID laundry systems in a 2025 study.[14]
  • ₹900 to ₹1,200 was the 12-month cost reduction reported for washable RFID tags compared with standard tags in a 2025 study.[14]
  • 30% was the read accuracy to which standard RFID tags fell after 50 wash cycles in a 2025 smart-laundry study.[14]
  • 10% was the energy reduction achieved at the European commercial laundry in Ecolab’s case study.[15]

Data Quality in the home and personal services sector (sector benchmark)

  • Across organizations in APQC cross-industry research, 43% reported already using data-quality assessments within data governance in 2024.[16]
  • Across supply-management organizations, 23% reported spending at least 21% of their time cleaning data in 2024.[17]
  • Across supply-management organizations, 67% said their data quality was better or significantly better than two years earlier in 2024.[17]
  • Across supply-management organizations, 49% reported that their data quality was good or excellent in 2024, based on a survey of more than 121 respondents.[17]

Data Governance in the home and personal services sector (sector benchmark)

  • Among organizations surveyed globally, 47% reported housing their data-governance function in a center of excellence in 2024.[17]
  • Among organizations surveyed globally, 61% reported having a dedicated data-governance function in 2024.[17]
  • Among consumer-services companies, 31% reported having a formal data-governance organization in 2024, making this a relevant benchmark for personal-services businesses.[18]
  • Among organizations surveyed globally, 53% of companies with more than 10,000 employees reported a formal data-governance organization in 2024.[18]
  • Among organizations surveyed globally, 81% considered their data-governance program useful in 2024.[17]

KPIs in the washing industry

  • 14 liters per kilogram is the best-practice water-efficiency figure listed for public-access laundries in New South Wales.[19]
  • 7.5 to 12 liters per kilogram is the cited water-use range for continuous batch washers before recycling improvements.[19]
  • 60% of commercial laundries track customer satisfaction and retention as performance measures.[12]
  • 17 to 22 liters per kilogram is the water-use range cited for washer-extractors before conservation improvements in commercial laundries.[19]
  • 87% of commercial laundries track pounds per operator hour as a performance KPI.[12]
  • 40% to 80% is the water-efficiency improvement range cited for continuous batch washers using recycling systems.[19]

06 Statistics

Strategy & Growth

Go-to-market share and manufacturing programs are framed by regional data, with examples like Haier’s 41.6% washing-machine market share in New Zealand in 2024.

Growth in the washing industry

  • 41.6% was Haier’s market share in New Zealand in 2024, according to GfK and distribution-channel data.[4]
  • RMB63.321 billion was Haier Smart Home’s global revenue in 2024, up 2.98% year on year.[4]
  • 35% was Haier’s market share in Pakistan in 2024, according to GfK and distribution-channel data.[4]
  • 37.9% was Haier’s online retail share in China in 2024, up 1.1 percentage points year on year.[4]
  • $1.508 billion was Alliance Laundry Systems’ revenue in 2024, compared with $1.365 billion in 2023.[20]
  • 29.5% was Haier’s market share in Australia in 2024, according to GfK and distribution-channel data.[4]

Differentiation in the washing industry

  • A-60% was the VDE energy-efficiency certification received by Haier’s Langjing X11 washing-machine series.[4]
  • $82 billion was the estimated 2023 total addressable market for commercial, residential and industrial laundry systems.[21]
  • 2 minutes is the interval at which Haier’s Air Navigation Technology refreshes air inside front-load washer drums.[4]
  • 6 washing-machine or tumble-dryer models were among AEG’s seven Stiftung Warentest-awarded products listed for 2023–2025.[22]
  • 80.4% was Haier’s market share for premium washing machines priced above RMB10,000 in China in 2024.[4]
  • 7 Stiftung Warentest awards were secured by AEG washing-machine and tumble-dryer products in Germany over 24 months through 2025.[22]

Mergers and acquisitions in the washing industry

  • €5.4 billion was the combined post-transaction European revenue of Beko Europe and Arçelik’s existing regional business.[23]
  • €121 million was the prior-year revenue of the Whirlpool MENA subsidiaries acquired by Arçelik in 2024.[23]
  • More than $750 million was the expected net present value of future cash-flow benefits from Whirlpool’s 2024 portfolio-transformation transaction.[24]
  • 19,000 employees were employed by Beko Europe after the Arçelik–Whirlpool transaction in 2024.[23]
  • 25% was Whirlpool’s ownership stake in Beko Europe after the 2024 European transaction with Arçelik.[24]
  • $200–300 million was the expected incremental free-cash-flow benefit in 2025 from Whirlpool’s European transaction.[24]

Strategic partnerships in the washing industry

  • $2 billion was Donlim’s reported revenue from three manufacturing sites in China and Indonesia in 2024.[25]
  • 9 million pairs of jeans per year were produced by Ambition Apparel, Yilmak’s garment-finishing partnership announced in 2025.[26]
  • 2 major appliance partners were expected to launch Xeros’ XF3 filter across all major European markets in the first phase of commercialization.[26]
  • 1 major electronics distributor signed a letter of intent with Xeros for pilot production of the XF3 filter in 2024.[27]
  • 27 million washing-machine sales per year was the potential addressable volume for Xeros’ filter partnerships announced in 2025.[26]
  • 4 licensees held rights to Xeros’ XF1 domestic washing-machine filter after Donlim joined the licensing group in 2024.[25]

07 Statistics

People & Workforce

Hiring and retention constraints recur in the workforce metrics, including 70% of commercial-laundry respondents reporting difficulty with hiring and retention.

Hiring in the washing industry

  • 48% of laundry and dry-cleaning workers are employed in dry-cleaning and laundry services in the United States.[28]
  • 46.2% of industrial-laundry survey respondents said hiring had been somewhat difficult in the preceding years.[5]
  • 10% of laundry and dry-cleaning workers are employed in skilled nursing facilities in the United States.[28]
  • 1,945 employees worked in Kentucky’s industrial laundry industry, which generated $82.179 million in annual payroll.[29]
  • 19% of laundry and dry-cleaning workers are employed in traveler accommodation in the United States.[28]

Employee retention in the washing industry

  • 70% of commercial-laundry survey respondents reported difficulty with hiring and retention.[12]
  • 11.5% of laundry operators selected compensating employees fairly as a response to production-job turnover.[5]
  • 7.7% of industrial-laundry survey respondents said retaining laundry employees was very difficult.[5]
  • 15.4% of industrial-laundry survey respondents said growth and development opportunities had helped hiring and retention.[5]
  • 69.2% of industrial-laundry survey respondents said retaining laundry employees was somewhat difficult.[5]

Remote Work in the home and personal services sector (sector benchmark)

  • Across U.S. other-services industries, 32.6% of workers did some work at home on average in 2024–2025.[30]
  • Across U.S. leisure and hospitality industries, 7.2% of workers did some work at home on average in 2024–2025.[30]
  • Across U.S. education and health-services industries, 28.1% of workers did some work at home on average in 2024–2025.[30]
  • Across U.S. service occupations, 6.5% of workers did some work at home on average in 2024–2025.[30]

Hybrid Work in the home and personal services sector (sector benchmark)

  • Across U.S. professional and business services, 22% of full-time employees were hybrid during December 2023–March 2024.[31]
  • Across U.S. full-time wage-and-salary employees, 28% worked in a hybrid arrangement during December 2023–March 2024.[31]
  • Across U.S. education industries, 44% of full-time employees were hybrid during December 2023–March 2024.[31]
  • Among U.S. full-time employees able to work from home, 44.4% were hybrid during December 2023–March 2024.[31]
  • Across U.S. health-care and social-assistance industries, 30% of full-time employees were hybrid during December 2023–March 2024.[31]

Upskilling in the washing industry

  • 47 average training hours per female employee were reported in 2024 by the laundry-sector company covered in the sustainability report.[32]
  • 54,470 total training hours were reported in 2024 by the laundry-sector company covered in the sustainability report.[32]
  • 47 average training hours per senior-management employee were reported in 2024 by the laundry-sector company covered in the sustainability report.[32]
  • 1,182 employees were recorded in the 2024 performance-review KPI for the laundry-sector company covered in the sustainability report.[32]
  • 1,337 employees were recorded in the 2024 competency-review KPI for the laundry-sector company covered in the sustainability report.[32]

Employee Engagement in the home and personal services sector (sector benchmark)

  • Across the United States and Canada, 31% of employees were engaged at work in 2025.[33]
  • Globally, 27% of managers were engaged at work in 2025, down from 30% in 2024.[33]
  • Across 183,000 business units in 53 industries and 90 countries, top-quartile engagement teams achieved 23% higher profitability than bottom-quartile teams in Gallup’s meta-analysis.[33]
  • In the United States, 32% of employees were engaged at work in 2025.[33]

DEI in the washing industry

  • 14 middle-management employees were recorded in the 2024 performance-review KPI at the company covered in the sustainability report.[32]
  • 513 men were recorded in the 2024 performance-review KPI at the company covered in the sustainability report.[32]

08 Statistics

Customer & Sales

Customer experience in the washing industry

  • 60 problems per 100 appliances was GE’s 2025 top-load-washer reliability rate in the United States.[34]
  • 25% of U.S. laundromats accepted smartphone payments through Apple Pay or Google Pay in the 2024 industry survey.[35]
  • 8% of surveyed washing-machine owners reported odor as a problem in Consumer Reports’ latest survey.[36]
  • 70 problems per 100 appliances was Maytag’s 2025 top-load-washer reliability rate in the United States.[34]
  • 778 points was GE’s 2025 U.S. clothes-dryer service-experience score on a 1,000-point scale.[34]

Customer retention in the washing industry

  • 34% of laundromat operators identified machine-maintenance cost as their biggest business problem in the cited industry survey.[37]
  • 32% of major household-appliance customers who had experienced a brand problem said they would definitely repurchase that brand.[34]
  • 85% of surveyed laundromat operators agreed or strongly agreed that replacing washers and dryers benefits customer satisfaction and retention.[37]

Customer acquisition in the washing industry

  • 81% of surveyed laundromat operators agreed that new machines attract more new customers.[37]
  • 500 cities was the reported U.S. operating footprint of app-based laundry service Poplin in 2026.[38]
  • 1,700 customers was 2ULaundry’s reported customer base after three years of operation in Charlotte, United States.[38]

Customer loyalty in the washing industry

  • 52% of major household-appliance customers without a brand problem said they would definitely repurchase the same brand.[34]
  • 54.8% of laundry-store owners offered a customer-loyalty program in the cited laundromat-industry report.[39]
  • 31.6% of American Coin-Op survey respondents credited staff presence and customer service as the leading laundromat-loyalty driver.[40]
  • 74% of surveyed washing-machine owners ranked reliability as their top priority when buying a new machine.[36]
  • 55% of surveyed washing-machine owners said buying another model from their current brand would be important.[36]

Lead generation in the washing industry

  • 10% of U.S. laundromat operators used email newsletters to advertise in the 2024 industry survey.[35]
  • 49% of U.S. laundromat operators used an online business listing such as Google Business to advertise in 2024.[35]
  • 62% of U.S. laundromat operators used word of mouth to advertise their store in the 2024 industry survey.[35]
  • 54% of U.S. laundromat operators used a store website to advertise in the 2024 industry survey.[35]
  • 17% of U.S. laundromat operators used local coupons, placemats or bulletins to advertise in the 2024 industry survey.[35]

09 Statistics

Marketing & Brand

Promotional tactics stay measurable at the store level, with 54% of U.S. self-service laundry stores using their own websites for advertising in 2024.

Marketing in the washing industry

  • 38% of U.S. self-service laundry stores used signs or banners in 2024.[35]
  • 12% of U.S. self-service laundry stores used direct mail in 2024.[35]
  • 16% of U.S. self-service laundry stores used flyers in 2024.[35]
  • 9% of U.S. self-service laundry stores used radio advertising in 2024.[35]
  • 62% of U.S. self-service laundry stores used word-of-mouth advertising in 2024.[35]

Digital marketing in the washing industry

  • 29.4% of self-service laundry owners surveyed used both social media and a company website for marketing in 2024.[40]
  • 33% of U.S. self-service laundry stores used online advertising in 2024.[35]
  • 2.3 times lower cost per thousand impressions was achieved by Cleanly’s Instagram influencer campaign compared with similar traditional-creative campaigns.[41]
  • 49% of U.S. self-service laundry stores used online business listings such as Google Business in 2024.[35]
  • 54% of U.S. self-service laundry stores used their own websites for advertising in 2024.[35]

Branding in the washing industry

  • 34% of U.S. consumers considered Whirlpool when buying an appliance during the March 2024–February 2025 YouGov measurement period.[42]
  • 78% of U.S. consumers were aware of Maytag as an appliance brand during the March 2024–February 2025 YouGov measurement period.[42]
  • 78% of U.S. consumers were aware of GE as an appliance brand during the March 2024–February 2025 YouGov measurement period.[42]
  • 26% was Whirlpool’s consideration-to-purchase-intent conversion rate among U.S. consumers during the March 2024–February 2025 YouGov measurement period.[42]
  • 40% of U.S. consumers considered LG when buying an appliance during the March 2024–February 2025 YouGov measurement period.[42]

Social media in the washing industry

  • 281 new followers were added to the Drycleaning & Laundry Institute’s social-media campaign by April 27, 2025.[43]
  • 560% was the increase in Persil Laundry Detergent’s TikTok followers during its Wardrobe Refresh Hotline campaign.[44]
  • 51% of U.S. self-service laundry stores used social media for advertising in 2024.[35]
  • 178,000-plus social engagements were generated by Whirlpool’s So Fresh So Clean washing-machine campaign.[45]
  • 47% of self-service laundry stores in the U.S. Northeast used social media for advertising in 2024.[35]

Influencer Marketing in the home and personal services sector (sector benchmark)

  • Across surveyed brands, 54.3% used views, reach, or impressions as their primary influencer-marketing success metric in 2024.[46]
  • Globally, 40% of brands engaged influencers on an extended basis in 2025, up from 29% previously.[47]
  • Among U.S. home-services businesses, 33% expected to try influencer marketing for the first time in 2026.[48]
  • Among U.S. Gen Z beauty shoppers, 90% bought a beauty product based on an influencer recommendation during the previous year.[49]
  • Across surveyed brands, 83% perceived influencer marketing as effective in 2023.[46]

10 Statistics

Operations & Execution

Automation inside laundry plants is quantified, including 40% of surveyed plants reporting that 75% of operations were automated in 2023.

Process optimization in the washing industry

  • 40% of surveyed laundry plants reported that 75% of their operations were automated in 2023, United States.[5]
  • 26.7% of surveyed laundry operators identified folding as their most automated facility area in 2023, United States.[5]
  • 42.9% of surveyed laundry operators identified equipment price as the greatest barrier to increased automation in 2023, United States.[5]
  • 20% of surveyed laundry operators cited efficiency as the most important reason to automate in 2023, United States.[5]
  • 25% of surveyed laundry operators wanted to automate soil sorting in 2023, United States.[5]

Operational efficiency in the washing industry

  • Commercial Laundry’s expected production rate was 160 pounds per operator hour, up from about 145 pounds in 2022, United States.[50]
  • Commercial Laundry processed 6,200 pounds per hour in 2022, United States.[50]
  • 19% of maintenance changed from unplanned to planned fell to 4% in a laundry process-improvement example, United States, 2019.[51]
  • 110 lost-time accident days fell to 6 days in a laundry process-improvement example, United States, 2019.[51]
  • 88% of commercial laundries surveyed cited rising energy and utility expenses as a top concern in 2024.[12]

Quality management in the washing industry

  • 12%–13% was the reported reduction in washing-machine water consumption after quality-oriented production-parameter customization, Europe, 2013.[52]
  • Up to 30% was the reduction in washing-machine production cycle time after adapting functional test plans, Europe, 2013.[52]
  • 5% of laundry output was rewashed or rejected before improvement, falling to 1% after improvement, United States, 2019.[51]
  • 6 cameras were used in LG’s end-of-line visual inspection system for front-load washing machines in 2025, United States.[53]
  • 12 quality-control stations were used in an integrated washing-machine production-control approach, compared with 6 previously, Germany, 2013.[52]

Supply chain in the washing industry

  • 8.4 years was the projected average equipment life for laundromat machines in 2030, according to Alliance Laundry Systems.[54]
  • About 40% of laundry production costs were represented collectively by energy, electricity, water and inventory-related indicators in the TRSA framework, North America, 2022.[50]
  • 5%–10% was the target chemical-cost share of hotel and motel laundry costs in the ISSA operating-cost framework, 2019.[51]
  • Approximately 50% annual revenue growth was reported for Alliance Laundry Systems’ Thailand business since operations began there in 2017.[54]
  • 15%–25% was the target linen-replacement share of hotel and motel laundry costs in the ISSA operating-cost framework, 2019.[51]

Outsourcing / Offshoring in the home and personal services sector (sector benchmark)

  • 43% of facility organizations worldwide reported no change in their use of outsourcing or contractors during October–December 2025.[55]
  • 32% of building-service contractors expected a trend toward increased outsourcing of cleaning tasks, according to a 2024 U.S. market study.[56]
  • 33% of facilities-maintenance activities were contracted out on average by hospitals in the United States, according to a 2024 operations survey.[57]
  • 91% of 200 leading food-services and facility-management buyers in the United States and Europe expected their outsourcing budgets to increase over the five years to 2030, based on a 2024 survey.[58]
  • 18% of facility organizations worldwide reported decreasing their use of outsourcing or contractors during October–December 2025.[55]

11 Statistics

Finance & Pricing

Service pricing and margins are tracked with median wash-dry-fold base prices such as $1.50 per pound and operating-margin benchmarks like 26% for laundromats in 2024.

Pricing strategy in the washing industry

  • 19 different drop-off wash-dry-fold prices were reported by surveyed U.S. laundry operators in 2025.[40]
  • 10% was Whirlpool’s announced U.S. price increase in April 2026, followed by a separate 4% increase planned for July.[59]
  • $1.90 per pound was the median wash-dry-fold base price including pickup and delivery in a U.S. laundromat pricing survey.[60]
  • 21.9% of surveyed U.S. laundry operators charged $2.00 per pound for drop-off wash-dry-fold service in 2025.[40]
  • $1.50 per pound was the median U.S. drop-off wash-dry-fold base price in a laundromat pricing survey.[60]

Cost reduction in the washing industry

  • 4.5 liters of water per kilogram of laundry were saved by a European commercial laundry using Ecolab’s process improvements in 2024.[15]
  • 98.6 cents per pound was the 2024 average cost to produce laundry among participating U.S. textile-service plants.[50]
  • Approximately 40% freshwater savings were achieved by a European commercial laundry after adopting Ecolab’s washing process in 2024.[15]
  • 40.9 cents per pound was the 2024 average plant-cost component among participating U.S. textile-service plants.[50]
  • 1.2 cents per pound was the 2024 reduction in production labor cost among participating U.S. textile-service plants.[50]

Profitability in the washing industry

  • 20.47% was Laundry You Public Company’s operating-profit margin for the year ended December 31, 2024.[61]
  • 17% was the median U.S. laundromat operating margin in the 2022 Laundry Association survey.[62]
  • 25.5% was the average net-profit margin reported for laundromats in 2023 in the Laundry Association’s store profile.[63]
  • 11% of U.S. laundromat respondents reported margins below 10%, no profit or a loss in the 2024 survey.[62]
  • 26% was the mean operating net-profit margin of U.S. laundromats in the 2024 Laundry Association survey, based on 2023 operations.[62]

Financial planning in the washing industry

  • £25.4 million was ME Group’s 2024 capital expenditure on Revolution laundry machines.[64]
  • £90.6 million was ME Group’s 2024 vending revenue from Revolution laundry machines.[64]
  • 1,168 Revolution laundry machines were installed or relocated by ME Group during 2024.[64]
  • 10–25 years was the typical lease term reported for U.S. coin laundries in the Laundry Association’s industry overview.[63]
  • 13.3% was the share of ME Group’s total vending estate represented by Revolution laundry machines in 2024.[64]

12 Statistics

Product & Service

Manufacturing capacity and platform investment are visible in production plans, including $490 million invested by GE Appliances in 2025 for a Louisville manufacturing plant.

Product development in the washing industry

  • $490 million was invested by GE Appliances in 2025 to create an advanced clothes-washer manufacturing plant in Louisville, Kentucky, United States.[65]
  • More than 1,600 engineers work at GE Appliances’ Louisville innovation center developing appliance technology, including laundry products.[65]
  • More than 15 front-load washer models are planned for production at GE Appliances’ redesigned Kentucky facility from 2027.[65]
  • More than 80 advanced-development laboratories support GE Appliances’ product innovation in Louisville, including water, electronics, acoustic and rapid-prototyping labs.[65]
  • 3% of Electrolux Group sales has been invested on average in focused research and development during the latest five-year period reported.[22]

Product lifecycle in the washing industry

  • 3.1 kilograms was the average laundry amount per washing cycle in Europe in 1995.[66]
  • 121 billion kilograms was the annual laundry volume in the EU-27 in 2020.[66]
  • 7% was the decrease in washing-machine use intensity in the EU between 1995 and 2020.[66]
  • 226 washing cycles per machine were recorded annually in the EU in 1995.[66]
  • 53°C was the average washing temperature in the EU in 1995.[66]

After-sales in the washing industry

  • 5% of washing-machine and washer-dryer repair requests led to replacement rather than repair in the EU in 2024.[67]
  • 12.6 years was the average service lifetime of washing machines not repaired by a European repair centre in the underlying study.[68]
  • 51% of washing-machine and washer-dryer repair requests were within the legal-guarantee period in the EU in 2024.[67]
  • 13 million washing-machine and washer-dryer repair requests resulted in an actual repair in the EU in 2024.[67]
  • 33.25 million spare parts were shipped for washing-machine and washer-dryer after-sales activity in the EU in 2024.[67]

Value proposition in the washing industry

  • 35% less color fading is claimed for Electrolux PowerJet washing machines in Latin America compared with the referenced alternative in the company’s product-performance assessment.[22]
  • 40% less energy was used by 2024 ENERGY STAR Most Efficient standard-size clothes washers than the federal minimum.[69]
  • 50 liters of water can be saved by Electrolux PowerJet washing machines in Latin America according to the company’s product-performance claim.[22]
  • $510 was the estimated lifetime saving from an ENERGY STAR certified front-load clothes washer versus a standard front-load model in the United States in 2024.[69]
  • 45% less water was used by 2024 ENERGY STAR Most Efficient standard-size clothes washers than the federal minimum.[69]

13 Statistics

Sustainability & Ethics

Compliance and environmental reporting show measurable outcomes, including Whirlpool’s 97% landfill-diversion rate at all large global manufacturing sites in 2024.

Sustainability in the washing industry

  • Whirlpool achieved at least a 97% landfill-diversion rate at all large global manufacturing sites in 2024.[70]
  • EU27 household washing machines used 1,161 billion litres of water in 2020.[71]
  • Average washing-machine electricity consumption in the EU fell 40% to 96 kWh per year between 1990 and 2020.[71]
  • Average washing-machine water consumption in the EU fell 52% to 6.3 cubic metres per year between 1990 and 2020.[71]
  • 121 billion kilograms of laundry were washed by EU27 household washing machines in 2020.[71]

ESG in the washing industry

  • Whirlpool reduced market-based Scope 1 and 2 emissions 36% in 2024 compared with 2023.[70]
  • LG Electronics reduced product-use-stage efficiency impacts 19.4% in 2024 relative to its 2020 baseline.[3]
  • Electrolux sourced 94% of operational electricity from renewable sources in 2024.[22]
  • Electrolux reduced operational Scope 1 and 2 emissions 36% in 2024 compared with 2021.[22]
  • Electrolux reported a Total Case Incident Rate of 0.37 in 2024.[22]

Ethics in the washing industry

  • U.S. laundry and dry-cleaning workers had a 2025 mean annual wage of $34,530.[30]
  • Approximately 85% of U.S. dry-cleaning shops used perchloroethylene as their primary solvent.[72]
  • U.S. laundry and dry-cleaning employment was 97,260 in 2025.[30]
  • U.S. laundry and dry-cleaning workers had a 2025 median annual wage of $34,840.[30]
  • Most U.S. dry-cleaning shops had fewer than 10 employees.[72]

CSR in the washing industry

  • Whirlpool marked 25 years of partnership with Habitat for Humanity International in 2024.[70]
  • Whirlpool Foundation began supporting The Washing Machine Project in 2024.[70]
  • Whirlpool donated 250,000 appliances through Habitat for Humanity International over 25 years through 2024.[70]
  • Whirlpool employees volunteered product-design and assembly support for off-grid manual washing machines in 2024.[70]
  • Whirlpool’s Habitat for Humanity work positively impacted more than 1 million people through 2024.[70]

Circular economy in the washing industry

  • LG Electronics had used 277 kilotonnes of recycled plastic cumulatively by 2025.[3]
  • LG Electronics reached 46% of its 600-kilotonnes cumulative recycled-plastic target by 2025.[3]
  • LG Electronics’ washing-machine microplastics-care course reduced particles larger than 20 micrometres by 70% in testing.[3]
  • LG Electronics used 30.0 kilotonnes of recycled plastic in 2025.[3]
  • LG Electronics’ washing-machine microplastics-care course reduced water temperature by 75% versus its standard course.[3]

Carbon footprint in the washing industry

  • LG washing-machine life-cycle emissions were 1.0% from distribution in 2023.[3]
  • LG washing-machine life-cycle emissions were 0.6% from disposal in 2023.[3]
  • LG washing-machine life-cycle emissions were 39.0% from pre-manufacturing in 2023.[3]
  • Electricity used by the hospital laundry unit accounted for 6.2% of its greenhouse-gas emissions during 2020–2022.[14]
  • A hospital laundry unit emitted 2,947 tonnes of CO2e annually on average during 2020–2022.[14]

15 Statistics

Globalization & Expansion

Channel reach and manufacturing footprint are reported with examples such as Whirlpool marketing products in nearly every country worldwide while operating in four countries in 2025.

Globalization in the washing industry

  • $7.4 billion was the estimated global commercial-laundry-equipment market served by Alliance Laundry Systems in 2025.[54]
  • Four countries hosted Whirlpool’s manufacturing operations in 2025, while its products were marketed in nearly every country worldwide.[21]
  • 4.6% was the 2017–2023 CAGR of global laundry-appliance sales value, according to a 2024 Hong Kong exchange filing.[77]
  • No single Alliance Laundry Systems distributor represented more than 5% of annual revenue in 2025.[54]
  • 10 brands were sold from Electrolux’s Rayong factory, including Electrolux, Westinghouse and Frigidaire, in 2024.[22]

Cultural adaptation in the washing industry

  • 70% was the increase in Haier front-load washer sales in 2025 after localized positioning toward younger consumers.[78]
  • 35% was Haier’s washing-machine market share in Pakistan in 2024.[79]
  • 2.5 percentage points was the online retail-share gain achieved by Haier’s Effortless washing machine in Europe and Southeast Asia in 2025.[78]
  • 46.4% was Haier’s offline retail share in China’s washing-machine market in the first half of 2025.[4]
  • 41.6% was Haier’s washing-machine market share in New Zealand in 2024.[79]

Supplier management in the washing industry

  • 58% was the increase in GE Appliances’ number of U.S. suppliers between 2019 and 2025.[59]
  • 59.6% of India’s 9.6 million-unit washing-machine market remained in-house manufactured in FY2024.[80]
  • 20% was the East’s share of India’s washing-machine consumption in FY2024.[80]
  • $4.6 billion was GE Appliances’ spending with more than 6,500 U.S. suppliers in 2025.[59]
  • 207 laundry experts formed Alliance Laundry Systems’ global engineering organization in 2025.[54]

Stakeholder management in the washing industry

  • $4.6 billion was GE Appliances’ 2025 expenditure with U.S. suppliers.[59]
  • $115 million was Alliance Laundry Systems’ research-and-development spending from 2021 through 2025.[54]
  • 13% of Alliance Laundry Systems’ 2025 revenue came through domestic and international sales offices, linking stakeholders directly to the company.[54]
  • No single customer represented 10% or more of Electrolux Group’s external revenue in 2024.[22]
  • 2,800 employees from 26 nationalities worked at Electrolux’s Bangkok hub and Rayong factory in 2024.[22]

Distribution channels in the washing industry

  • About 33.3% of household washing-machine sales used online channels in the EU review study.[67]
  • 3%–7% of washing-machine sales were estimated to occur directly from producers to consumers in the EU review study.[67]
  • 25% was the 2025 growth in Haier’s county and township retail revenue after adding lower-tier-city touchpoints.[77]
  • About 66.7% of household washing-machine sales used traditional retail channels in the EU review study.[67]
  • 1.1 percentage points was Haier’s year-on-year increase in China washing-machine online retail share in 2024.[79]

Key questions about the washing industry

What is the global washing-machine market size in 2025?
The global washing-machine market was valued at $66.91 billion in 2025.
How fast is the market expected to grow after 2026?
The forecast CAGR is 8.61% from 2026 to 2034. A separate 2026 estimate puts the market at $85.4 billion in 2026 and projects $122.9 billion by 2035.
Which companies lead the washing industry?
Samsung Electronics leads Gitnux's 2026 washing ranking with an Overall score of 9.8, with revenue growth 10.9% and operating margin 13.1%. Alliance Laundry Systems is the highest-ranked commercial laundry system manufacturer at 9.4, with revenue growth 13% and operating margin 18.6%.
What technology shifts show up in 2026-era washing features?
Smart connectivity and useful automation are shaping purchase decisions, alongside energy-efficiency upgrades. Reported program examples include AI systems such as AI DD and AI Energy Mode.
How concentrated is the global market structure in 2025?
Top five players held 38.1% of the market in 2025, indicating a concentrated but competitive structure.
Which constraints influence buying and operations?
Competition increasingly centers on smart connectivity, energy efficiency, and promotional pricing, while weaker discretionary spending and tariff uncertainty add pressure.
Reference

Cite This Report

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APA
Samuel Norberg. (2026, November 10). Washing Industry Statistics. Gitnux. https://gitnux.org/washing-industry-statistics
MLA
Samuel Norberg. "Washing Industry Statistics." Gitnux, 10 Nov 2026, https://gitnux.org/washing-industry-statistics.
Chicago
Samuel Norberg. 2026. "Washing Industry Statistics." Gitnux. https://gitnux.org/washing-industry-statistics.

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