Vrbo Statistics: Market Report & Data

Highlights: Vrbo Statistics

  • Vrbo has over 2 million homes listed worldwide,
  • Vrbo offers vacation rentals in more than 190 countries,
  • The company Vrbo boasts more than 14 million reviews.
  • Approximately 24% of US adults have heard of Vrbo,
  • Consumer spending on Vrbo in 2020 was 2nd highest among vacation rental marketplaces, with an increase of 28% year-over-year.
  • Vrbo offers 450,000 pet-friendly stays.
  • 53% of VRBO users have a household income of over 100K.
  • Vrbo is searched 500,000 times per month on Google.
  • Over 50% of US travelers in 2020 felt comfortable booking a trip on Vrbo.
  • Unique monthly visitors to was roughly 8.82 million in June 2021.
  • The average age of Vrbo users is 42.
  • Vrbo's mobile app had 1.9 million monthly active users in 2019.
  • Vrbo reported 51% of bookings to be domestic in 2020.
  • Almost half (48%) of Vrbo users prefer condos/apartments when booking their accommodation.
  • A quarter (25%) of Vrbo bookings are for longer stays, between 1 and 3 weeks.

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Vrbo, short for Vacation Rentals by Owner, has greatly redefined the travel industry with a unique and flexible accommodation model that promotes short-term rental of homes, apartments, and other properties typically on a vacation basis. This blog post aims to delve into the ins and outs of Vrbo’s performance, shedding light on critical statistics such as market share, growth, customer demographics, and popular destinations. Through understanding Vrbo’s statistics, we can gain valuable insights into this burgeoning segment of the hospitality industry and its potential future directions.

The Latest Vrbo Statistics Unveiled

Vrbo has over 2 million homes listed worldwide,

Highlighting the sheer volume of Vrbo’s worldwide listings — which tops 2 million homes — underscores the expansive breadth and global reach of the platform. This impressive figure not only points to Vrbo’s extensive accommodation options, catering to various preferences and budget ranges, but also speaks volumes about the platform’s popularity and robustness. In the world of travel and vacation rentals, these figures are important markers signaling the platform’s potential for growth, capacity to provide diverse travel experiences and its sizable user trust, all paramount in a blog post discussing Vrbo’s statistics.

Vrbo offers vacation rentals in more than 190 countries,

Highlighting the fact that Vrbo offers vacation rentals in upwards of 190 nations underscores the platform’s global presence and reach. This intriguing statistic is a testament to Vrbo’s spectacular expansion and dominance in the vacation rental market across numerous cultures and geographies. In the realm of Vrbo statistics, this data hammers in the point of the platform’s universal appeal and adaptability, influencing travel styles and accommodations choices worldwide. It provides an insight into Vrbo’s potential target market and customer base, making it an essential component in understanding the company’s market stance, growth potential, and influence.

The company Vrbo boasts more than 14 million reviews.

Delving into the impressive count of over 14 million reviews for the company Vrbo, we unveil a rich narrative of consumer trust and engagement. This number not only signifies the vast user-base, but it also paints a vivid picture of active participation, suggesting that customers are not merely operating on the platform, but are also vocal about their experiences. The sheer volume of reviews provides vast data for potential customers and researchers alike, enabling informed decisions based on previous users’ experiences. Essentially, it’s a testament to Vrbo’s transparency and its commitment to continual growth and improvement, underpinning the credibility and reliability in the vacation rental marketplace.

Approximately 24% of US adults have heard of Vrbo,

Anchoring on the figure that roughly 24% of US adults are aware of Vrbo paints an intriguing picture on the brand’s visibility within this demographic. This percentage, in a sea of digital platforms and e-commerce businesses, brings attention to Vrbo’s market traction. Being armed with this knowledge allows for a deeper interpretation and analysis in a blog post about Vrbo statistics. It acts as a critical reference point that can be juxtaposed with other variables, assisting in discerning the brand’s perceived value, its potential user growth, or future marketing strategies. Most importantly, it sets the stage for examining how Vrbo, a significant player in the online vacation rental marketplace, is faring in terms of user recognition and brand awareness.

Consumer spending on Vrbo in 2020 was 2nd highest among vacation rental marketplaces, with an increase of 28% year-over-year.

Expanding our horizons within the panoramic vista of Vrbo’s 2020 performance, the spike in consumer spending emerges as a compelling narrative of its financial journey. The 28% year-over-year rise not only catapults it to the second highest position among vacation rental marketplaces but more intriguingly, underscores a resilient demand for Vrbo’s services despite the ongoing pandemic. This dynamically vivid statistic accentuates the brand’s robust appeal and staying power in the fiercely competitive market, thereby providing insightful benchmarks for the industry and invigorating Vrbo’s compelling narrative of success in the blog post.

Vrbo offers 450,000 pet-friendly stays.

Highlighting that Vrbo offers 450,000 pet-friendly stays serves as a key draw for potential customers within the growing demographic of pet owners who want to travel with their furry friends. This figure underlines Vrbo’s commitment to making accommodation more inclusive for this group, an essential differentiator from competitors who may not offer as many pet-friendly options. Moreover, it provides a snapshot of the scale of Vrbo’s offerings, adding credibility to their brand within the vacation rental marketplace.

53% of VRBO users have a household income of over 100K.

Drawing attention to the demographic detail that more than half of VRBO users belong to households earning more than $100K serves as an insightful piece of evidence for the affluent nature of this platform’s user base. This fact, speckled throughout a blog post on VRBO statistics, paints a vivid picture of the earning power and potential spending capacity of VRBO users. This could act as an enticing magnet that pulls in advertisers, property owners, or any parties interested in tapping into this obviously affluent demographic. Therefore, this statistic isn’t just a random number; it could be a potential game-changer in understanding the economic dynamics of VRBO’s user base.

Vrbo is searched 500,000 times per month on Google.

Diving into the digital popularity maze, a standout figure of Vrbo getting looked up about 500,000 times on Google each month presents itself. This hefty number makes it crystal clear that Vrbo signposts an impressive reputation and sphere of influence online. As you explore the halls of our Vrbo statistics analysis, keep this colossal attention score in mind, serving as a testament to Vrbo’s virtual magnetism in attracting huge search traffic, potentially leading to a sizeable customer base and brand recognition. This number is a concrete digital footprint broadcasting the platform’s omnipresence in the domain of vacation rentals, significantly enhancing its market relevance.

Over 50% of US travelers in 2020 felt comfortable booking a trip on Vrbo.

Weaving this remarkable statistic into a blog post focused on Vrbo Statistics illuminates the brand’s resilience amidst the tumultuous travel industry landscape in 2020. Generating more than half of its users from the US who felt secure enough to book trips on the platform casts light on the trust consumers bestow in Vrbo’s services. It paints a vivid picture of the platform’s commitment to safety regulations, effective customer service and reliability, despite the fluctuating travel conditions due to worldwide challenges. Indeed, this figure forms an essential cornerstone of branding and user experience analysis for Vrbo, underlining their foothold in the market even in uncertain times.

Unique monthly visitors to was roughly 8.82 million in June 2021.

In an engaging dive into Vrbo’s performance metrics, it is impressive to spotlight that in June 2021, attracted an approximate staggering figure of 8.82 million unique monthly visitors. This particular metric serves as a compelling testament to the brand’s far-reaching online presence and appeal, unearthing layers of its visibility, reach, and potential consumer interest. In the dynamic landscape of the vacation rental marketplace, this statistic could powerfully underscore Vrbo’s competitive standing, providing readers valuable insights into its usability, popularity, and user engagement levels.

The average age of Vrbo users is 42.

Unearthing the nugget of information that the average age of Vrbo users is 42 can serve as a compass directing the strategy of blog content creation. This cardinal statistic provides a glimpse into the demographic profile of the platform’s user base. Awareness of this median age allows writers to tailor blog posts to appeal to this particular age bracket, underpinning the relevance and appeal of content. This fine-tuned approach in leveraging user demographics can effectively drive user engagement, increase dwell time, and ultimately amplify the value delivered to Vrbo users through the blog posts.

Vrbo’s mobile app had 1.9 million monthly active users in 2019.

Highlighting the statistic that Vrbo’s mobile app reached 1.9 million monthly active users in 2019, largely underscores the digital footprint and user engagement of the travel platform. Within the blog post, this is a compelling demonstration of Vrbo’s appeal to the tech-savvy travelers who are navigating vacation rentals via mobile interfaces. This portrays a significant metric illuminating the platform’s market impact, user retention and the effectiveness of its mobile applications. Fundamentally, it serves as a testament to Vrbo’s progressing resonance within an increasingly mobile global populace and the potential areas of customer outreach for future expansion.

Vrbo reported 51% of bookings to be domestic in 2020.

Peering into Vrbo’s 2020 performance through the lens of the reported 51% domestic bookings highlights the shifting travel trends amid the global pandemic. This dramatic tilt towards local exploration underscores the resilience and adaptability of both the platform and its users, painting a vivid picture of a metamorphosing travel landscape. This nugget of information emboldens our understanding of how travel habits have morphed, could shape future marketing strategies for Vrbo, and present potential opportunities for growth in the domestic market.

Almost half (48%) of Vrbo users prefer condos/apartments when booking their accommodation.

Delving into the preferences of Vrbo users, we unearth a profound inclination towards condos and apartments, with a sizeable 48% users favoring them for their stays. This data serves as a pivotal landmark, broadcasting clear signals to property owners and investors about where to channel their focus. As this undisputed preference can shape the future dynamics of the Vrbo platform, this user-oriented approach also informs potential guests about the prevailing trends in preferred rental categories. This unambiguous trend, in essence, not only guides platform participants but also boosts strategic decision-making, ultimately fostering an environment of optimal choices and improved customer satisfaction.

A quarter (25%) of Vrbo bookings are for longer stays, between 1 and 3 weeks.

Delving into the crux of Vrbo’s customer behavior, an interesting revelation states that 25% of Vrbo bookings are for extended stays ranging from 1 to 3 weeks. It paints an impressive picture of the thriving trend of long-term vacations adopted by Vrbo customers and offers insight into a key segment of the platform’s user-demographic. This captivating statistic could be indicative of several factors – a preference for leisurely travel, work-cations, or perhaps the economical deals offered for prolonged stays. No matter the motivation, these figures hold immense potential in strategizing marketing schemes and creating tailored experiences in accordance with the popular trend.


Vrbo’s statistics provide valuable insight into the trends and behaviors in the vacation rental market. They not only demonstrate a strong growth trajectory for the platform, reflecting the evolving preferences of travelers for home-like accommodations over traditional hotels, but also present key demographic and booking data. This can inform decisions for property owners, marketers, and industry stakeholders, and offer cues for potential areas of service enhancement, innovation, and growth. Future studies in this domain would benefit from a continued focus on emerging trends, user satisfaction levels, and comparison with market competitors to offer comprehensive perspectives.


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What is Vrbo?

Vrbo, which stands for Vacation Rentals by Owner, is an online marketplace connecting homeowners and property managers with travelers who are looking for places to rent.

How does Vrbo work?

Homeowners or property managers list their properties on Vrbo. Travelers can then search for and book these properties as their accommodations for vacations, trips, or other events. The property owners take care of the cleaning and maintenance, and Vrbo handles the booking process.

How do property owners get paid through Vrbo?

Vrbo offers two payment options. Either the payment is deposited directly into the owner's bank account, or a check is sent. Payment is typically made 24 hours after the renter's check-in time.

What kind of properties can be listed on Vrbo?

Vrbo allows various types of properties to be listed. This includes houses, apartments, condos, bungalows, cottages, townhouses, and more. Essentially, if it's a livable space, it can likely be listed on Vrbo.

Is Vrbo safe to use?

Yes, Vrbo uses a secure payment system and has measures in place to protect both renters and property owners. It offers a "Book with Confidence Guarantee" that includes payment protection, 24/7 customer service, and the promise of a clean and comfortable rental. However, like with all online platforms, users should be cautious and do their research.

How we write our statistic reports:

We have not conducted any studies ourselves. Our article provides a summary of all the statistics and studies available at the time of writing. We are solely presenting a summary, not expressing our own opinion. We have collected all statistics within our internal database. In some cases, we use Artificial Intelligence for formulating the statistics. The articles are updated regularly.

See our Editorial Process.

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