GITNUX MARKETDATA REPORT 2024

Must-Know Greenwashing Statistics [Recent Analysis]

Statistic 1

"Fossil fuel companies have spent upwards of $1 billion annually on greenwashing campaigns."

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Statistic 2

"85% of consumers trust third-party certifications over company claims regarding sustainability."

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Statistic 3

"In 2020, consumers filed over 1,200 complaints about greenwashing with the FTC."

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Statistic 4

"48% of packaging labeled "biodegradable" does not meet industry standards."

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Statistic 5

"Misleading environmental claims can result in fines up to $10 million in some jurisdictions."

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Statistic 6

"67% of consumers are skeptical about corporations’ environmental claims."

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Statistic 7

"Only 10% of companies globally have verified, science-based sustainability targets."

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Statistic 8

"Over 50% of consumers indicate that they are willing to pay more for eco-friendly products."

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Statistic 9

"40% of claims made by companies about their sustainability initiatives are misleading or false."

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Statistic 10

"Greenwashing ranks as the second-most concerning issue for environmentally conscious consumers."

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Statistic 11

"Only 6% of companies’ corporate sustainability reports fully meet GRI standards."

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Statistic 12

"Companies accused of greenwashing in Europe face average legal fees of €500,000."

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Statistic 13

"95% of 'green' products on the market contain some form of greenwashing."

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Statistic 14

"The fashion industry is responsible for 10% of annual global carbon emissions, often masked by greenwashing."

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Statistic 15

"78% of consumers believe companies should be required by law to substantiate their sustainability claims."

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Statistic 16

"68% of Millennials bought a product with a social or environmental benefit in the past 12 months."

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Statistic 17

"There's been a 60% increase in eco-certification schemes to counter greenwashing claims."

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Statistic 18

"75% of investors consider a company's reputation for environmental responsibility before investing."

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Statistic 19

"Greenwashing accusations led to a 20% drop in stock prices for some major corporations in 2021."

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Statistic 20

"80% of global CEOs acknowledge the risk of greenwashing affecting their reputation."

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