GITNUXREPORT 2026

Visual Marketing Statistics

Visual marketing is essential because compelling images and videos dramatically boost consumer engagement and sales.

Rajesh Patel

Team Lead & Senior Researcher with over 15 years of experience in market research and data analytics.

First published: Feb 13, 2026

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Statistic 1

78% of consumers say that high-quality visuals are a key factor in their purchasing decisions for online products

Statistic 2

90% of information transmitted to the brain is visual, influencing 80% of purchase decisions

Statistic 3

65% of people are visual learners, making visuals 400% more effective for retention

Statistic 4

92% of marketers agree that live video increases user understanding of products

Statistic 5

75% of shoppers rely on product images to make purchase decisions online

Statistic 6

Visual content is processed 60,000 times faster than text in the human brain

Statistic 7

84% of shoppers say product videos influence their buying decisions

Statistic 8

93% of communication is nonverbal and visual in nature

Statistic 9

70% of B2B buyers watch videos during research phase

Statistic 10

82% of traffic on top websites is driven by video content

Statistic 11

96% of consumers have watched an explainer video to learn more about a product

Statistic 12

80% of shoppers say visuals are more influential than product descriptions

Statistic 13

87% of businesses use video testimonials for higher conversions

Statistic 14

94% of first impressions are design and visual related

Statistic 15

76% of consumers return to visually appealing websites

Statistic 16

89% of marketers say video is the most engaging content type

Statistic 17

68% of consumers spend more on brands with strong visuals

Statistic 18

95% of B2C marketers prioritize video content creation

Statistic 19

73% of customers prefer video over reading text for info

Statistic 20

91% of consumers want more interactive visual content

Statistic 21

83% of learning is visual for millennials

Statistic 22

79% of smartphone users rely on visuals for app downloads

Statistic 23

Infographics are liked and shared on social media 3 times more than other visual content types

Statistic 24

Static images in emails boost click-through rates by 42% compared to text-only emails

Statistic 25

Blog posts with images get 94% more views than those without

Statistic 26

Infographic viewers retain 80% of information three days later vs 10% for text

Statistic 27

Websites with video content rank higher in Google search results by 157%

Statistic 28

Custom infographics shared on social media get 30x more shares than text posts

Statistic 29

High-res product images boost e-commerce conversion rates by 30%

Statistic 30

Infographics reduce content creation time by 40% while increasing shares

Statistic 31

Lifestyle images in ads increase purchase intent by 25%

Statistic 32

Data visualizations in reports are shared 70% more often

Statistic 33

Hero images on homepages improve dwell time by 15%

Statistic 34

User-generated images boost authenticity perception by 28%

Statistic 35

Optimized alt-text images improve SEO rankings by 20%

Statistic 36

Infographic e-books convert 20% better than text e-books

Statistic 37

High-contrast images improve accessibility and engagement by 25%

Statistic 38

Charts and graphs in blogs increase time on page by 15%

Statistic 39

Product zoom features boost add-to-cart by 27%

Statistic 40

Minimalist visuals in UI increase user satisfaction by 22%

Statistic 41

SVG icons load 40% faster, improving page speed scores

Statistic 42

Infographic resumes get 40% more interview callbacks

Statistic 43

User personas visualized improve targeting accuracy by 35%

Statistic 44

Hand-drawn illustrations boost shareability by 32%

Statistic 45

Posts with images on Facebook see 2.3 times more engagement than text-only posts

Statistic 46

Instagram posts with carousels receive 15.9% more engagement than single-image posts

Statistic 47

Tweets with images get 150% more retweets than those without

Statistic 48

Pinterest pins with high-quality images see 2x more saves and clicks

Statistic 49

LinkedIn posts with images receive 2x more comments than text posts

Statistic 50

Facebook video posts generate 59% more engagement than photos

Statistic 51

TikTok videos with trending visuals gain 5x more views within 24 hours

Statistic 52

Snapchat stories with filters see 25% higher completion rates

Statistic 53

Twitter threads with embedded images get 21% more impressions

Statistic 54

Facebook Live videos get 6x more interactions than pre-recorded

Statistic 55

Posts with videos on LinkedIn generate 5x more engagement

Statistic 56

Instagram Stories with stickers see 15% higher response rates

Statistic 57

TikTok duets with visuals double engagement rates

Statistic 58

Pinterest video pins get 2.6x more engagement than static

Statistic 59

YouTube thumbnails with faces get 38% more clicks

Statistic 60

Facebook ads with video have 10% higher CTR than images

Statistic 61

LinkedIn carousels with visuals get 60% more views

Statistic 62

Twitter polls with images increase participation by 35%

Statistic 63

Instagram Reels with music overlays boost reach by 17%

Statistic 64

Snapchat AR lenses drive 11% higher purchase intent

Statistic 65

Facebook group posts with images get 4x more reactions

Statistic 66

TikTok effects usage correlates with 2.5x virality

Statistic 67

Video content on social media generates 1200% more shares than text and images combined

Statistic 68

85% of businesses use video as a marketing tool, with 99% reporting positive ROI

Statistic 69

Live video on Facebook gets 10x more interactions than regular videos

Statistic 70

91% of businesses use video as a marketing tool after seeing strong results

Statistic 71

YouTube videos under 2 minutes retain 80% viewer attention

Statistic 72

88% of video marketers say video improves brand awareness significantly

Statistic 73

Animated explainer videos increase conversion rates by 20% on landing pages

Statistic 74

User-generated video content boosts trust by 50% among viewers

Statistic 75

Short-form videos on Instagram Reels drive 22% more interactions

Statistic 76

360-degree product videos lift conversion rates by 30%

Statistic 77

VR marketing experiences increase memorability by 90%

Statistic 78

Podcast video thumbnails increase click-through by 34%

Statistic 79

Motion graphics in ads improve recall by 65%

Statistic 80

Interactive videos boost lead generation by 80%

Statistic 81

Shoppable Instagram posts with visuals lift sales by 30%

Statistic 82

AR try-on features increase conversion by 40% in fashion

Statistic 83

Webinar attendance rises 20% with preview video thumbnails

Statistic 84

Vertical videos on mobile get 74% longer view times

Statistic 85

Customer video reviews increase trust by 58%

Statistic 86

Storytelling videos retain 22% more viewers to the end

Statistic 87

Looping GIFs in emails increase engagement by 28%

Statistic 88

3D product renders reduce returns by 25%

Statistic 89

Brands using visual storytelling in campaigns report a 289% increase in consumer engagement rates

Statistic 90

Visual content marketing generates three times as many inbound leads as traditional marketing

Statistic 91

Companies using visuals in presentations are 67% more likely to achieve their goals

Statistic 92

Visual ads have a 94.8% probability of being looked at longer than plain text ads

Statistic 93

80% of consumers are more likely to buy from websites with high-quality images

Statistic 94

Businesses with visual content strategies see 94% more views on marketing materials

Statistic 95

Visual email campaigns have 300% higher click rates than non-visual ones

Statistic 96

Brands investing in AR visuals report 40% higher engagement rates

Statistic 97

Visual search usage grew 63% year-over-year in e-commerce

Statistic 98

Visual branding consistency boosts revenue by 23%

Statistic 99

Content with relevant images gets viewed 10x more than text-only

Statistic 100

Visual heatmaps show 85% of attention on hero visuals first

Statistic 101

Brands with strong visual identity grow faster by 20%

Statistic 102

Visual consistency across channels increases revenue by 33%

Statistic 103

Visual content reduces bounce rates by 34% on landing pages

Statistic 104

Email newsletters with GIFs see 42% higher open rates

Statistic 105

Visual A/B testing improves conversion rates by 49%

Statistic 106

Brands using memes see 24% higher engagement on social

Statistic 107

Visual feedback in apps raises retention by 30%

Statistic 108

Consistent color palettes boost brand recognition by 80%

Statistic 109

Visual dashboards in BI tools speed insights by 50%

Statistic 110

Visual hierarchy in web design lifts conversions by 47%

1/110

Sources

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When your audience's brain processes visuals 60,000 times faster than text, the staggering impact of visual marketing becomes clear, as evidenced by statistics showing that 78% of consumers base their online buying choices on high-quality images, Facebook posts with pictures garner over twice the engagement, and video content on social media generates an astounding 1200% more shares than text and images combined.

Key Takeaways

78% of consumers say that high-quality visuals are a key factor in their purchasing decisions for online products
90% of information transmitted to the brain is visual, influencing 80% of purchase decisions
65% of people are visual learners, making visuals 400% more effective for retention
Posts with images on Facebook see 2.3 times more engagement than text-only posts
Instagram posts with carousels receive 15.9% more engagement than single-image posts
Tweets with images get 150% more retweets than those without
Video content on social media generates 1200% more shares than text and images combined
85% of businesses use video as a marketing tool, with 99% reporting positive ROI
Live video on Facebook gets 10x more interactions than regular videos
Infographics are liked and shared on social media 3 times more than other visual content types
Static images in emails boost click-through rates by 42% compared to text-only emails
Blog posts with images get 94% more views than those without
Brands using visual storytelling in campaigns report a 289% increase in consumer engagement rates
Visual content marketing generates three times as many inbound leads as traditional marketing
Companies using visuals in presentations are 67% more likely to achieve their goals

Visual marketing is essential because compelling images and videos dramatically boost consumer engagement and sales.

Consumer Preferences

78% of consumers say that high-quality visuals are a key factor in their purchasing decisions for online products
90% of information transmitted to the brain is visual, influencing 80% of purchase decisions
65% of people are visual learners, making visuals 400% more effective for retention
92% of marketers agree that live video increases user understanding of products
75% of shoppers rely on product images to make purchase decisions online
Visual content is processed 60,000 times faster than text in the human brain
84% of shoppers say product videos influence their buying decisions
93% of communication is nonverbal and visual in nature
70% of B2B buyers watch videos during research phase
82% of traffic on top websites is driven by video content
96% of consumers have watched an explainer video to learn more about a product
80% of shoppers say visuals are more influential than product descriptions
87% of businesses use video testimonials for higher conversions
94% of first impressions are design and visual related
76% of consumers return to visually appealing websites
89% of marketers say video is the most engaging content type
68% of consumers spend more on brands with strong visuals
95% of B2C marketers prioritize video content creation
73% of customers prefer video over reading text for info
91% of consumers want more interactive visual content
83% of learning is visual for millennials
79% of smartphone users rely on visuals for app downloads

Consumer Preferences Interpretation

Your brain is a visual glutton, so if you’re not showing it a feast of high-quality images and videos, you’re essentially whispering your sales pitch into a hurricane.

Infographics and Images

Infographics are liked and shared on social media 3 times more than other visual content types
Static images in emails boost click-through rates by 42% compared to text-only emails
Blog posts with images get 94% more views than those without
Infographic viewers retain 80% of information three days later vs 10% for text
Websites with video content rank higher in Google search results by 157%
Custom infographics shared on social media get 30x more shares than text posts
High-res product images boost e-commerce conversion rates by 30%
Infographics reduce content creation time by 40% while increasing shares
Lifestyle images in ads increase purchase intent by 25%
Data visualizations in reports are shared 70% more often
Hero images on homepages improve dwell time by 15%
User-generated images boost authenticity perception by 28%
Optimized alt-text images improve SEO rankings by 20%
Infographic e-books convert 20% better than text e-books
High-contrast images improve accessibility and engagement by 25%
Charts and graphs in blogs increase time on page by 15%
Product zoom features boost add-to-cart by 27%
Minimalist visuals in UI increase user satisfaction by 22%
SVG icons load 40% faster, improving page speed scores
Infographic resumes get 40% more interview callbacks
User personas visualized improve targeting accuracy by 35%
Hand-drawn illustrations boost shareability by 32%

Infographics and Images Interpretation

While text may whisper into the void, a single smart graphic can punch through the noise, educate a scrolling brain, make a brand unforgettable, and even get you a job interview, proving that if a picture is worth a thousand words, a well-crafted visual is worth ten thousand clicks, shares, and sales.

Social Media Visuals

Posts with images on Facebook see 2.3 times more engagement than text-only posts
Instagram posts with carousels receive 15.9% more engagement than single-image posts
Tweets with images get 150% more retweets than those without
Pinterest pins with high-quality images see 2x more saves and clicks
LinkedIn posts with images receive 2x more comments than text posts
Facebook video posts generate 59% more engagement than photos
TikTok videos with trending visuals gain 5x more views within 24 hours
Snapchat stories with filters see 25% higher completion rates
Twitter threads with embedded images get 21% more impressions
Facebook Live videos get 6x more interactions than pre-recorded
Posts with videos on LinkedIn generate 5x more engagement
Instagram Stories with stickers see 15% higher response rates
TikTok duets with visuals double engagement rates
Pinterest video pins get 2.6x more engagement than static
YouTube thumbnails with faces get 38% more clicks
Facebook ads with video have 10% higher CTR than images
LinkedIn carousels with visuals get 60% more views
Twitter polls with images increase participation by 35%
Instagram Reels with music overlays boost reach by 17%
Snapchat AR lenses drive 11% higher purchase intent
Facebook group posts with images get 4x more reactions
TikTok effects usage correlates with 2.5x virality

Social Media Visuals Interpretation

It seems every social algorithm, from Facebook to TikTok, has made it abundantly clear: show me something interesting to look at, or I’m scrolling right past your lonely block of text.

Video Marketing

Video content on social media generates 1200% more shares than text and images combined
85% of businesses use video as a marketing tool, with 99% reporting positive ROI
Live video on Facebook gets 10x more interactions than regular videos
91% of businesses use video as a marketing tool after seeing strong results
YouTube videos under 2 minutes retain 80% viewer attention
88% of video marketers say video improves brand awareness significantly
Animated explainer videos increase conversion rates by 20% on landing pages
User-generated video content boosts trust by 50% among viewers
Short-form videos on Instagram Reels drive 22% more interactions
360-degree product videos lift conversion rates by 30%
VR marketing experiences increase memorability by 90%
Podcast video thumbnails increase click-through by 34%
Motion graphics in ads improve recall by 65%
Interactive videos boost lead generation by 80%
Shoppable Instagram posts with visuals lift sales by 30%
AR try-on features increase conversion by 40% in fashion
Webinar attendance rises 20% with preview video thumbnails
Vertical videos on mobile get 74% longer view times
Customer video reviews increase trust by 58%
Storytelling videos retain 22% more viewers to the end
Looping GIFs in emails increase engagement by 28%
3D product renders reduce returns by 25%

Video Marketing Interpretation

Clearly, the stats shout that in today's marketing arena, the old saying 'show, don't tell' has evolved into 'be dynamic, interactive, and authentic or be ignored'.

Visual Content ROI

Brands using visual storytelling in campaigns report a 289% increase in consumer engagement rates
Visual content marketing generates three times as many inbound leads as traditional marketing
Companies using visuals in presentations are 67% more likely to achieve their goals
Visual ads have a 94.8% probability of being looked at longer than plain text ads
80% of consumers are more likely to buy from websites with high-quality images
Businesses with visual content strategies see 94% more views on marketing materials
Visual email campaigns have 300% higher click rates than non-visual ones
Brands investing in AR visuals report 40% higher engagement rates
Visual search usage grew 63% year-over-year in e-commerce
Visual branding consistency boosts revenue by 23%
Content with relevant images gets viewed 10x more than text-only
Visual heatmaps show 85% of attention on hero visuals first
Brands with strong visual identity grow faster by 20%
Visual consistency across channels increases revenue by 33%
Visual content reduces bounce rates by 34% on landing pages
Email newsletters with GIFs see 42% higher open rates
Visual A/B testing improves conversion rates by 49%
Brands using memes see 24% higher engagement on social
Visual feedback in apps raises retention by 30%
Consistent color palettes boost brand recognition by 80%
Visual dashboards in BI tools speed insights by 50%
Visual hierarchy in web design lifts conversions by 47%

Visual Content ROI Interpretation

If you’re still relying on words alone to sell your story, you’re essentially whispering in a world that’s already shouting with pictures.

Sources & References

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