With 5.7 billion linear feet of vinyl siding installed in the U.S. in 2019, this post breaks down the market size, growth forecasts, installation and labor cost pressures, and homeowner buying reasons driving demand from 2020 to 2030.
Key Takeaways
- 5.7 billion linear feet of vinyl siding installed in the U.S. in 2019
- 12% of siding installed in the U.S. in 2019 was fiber cement
- 1.2 million housing starts in the U.S. in 2020 (proxy for siding replacement/new build volume demand)
- 2.3% projected CAGR for vinyl siding U.S. market through 2027
- $5.1 billion vinyl siding market size in 2020
- $7.0 billion vinyl siding market size in 2030 (forecast)
- ASTM D4756 is the standard specification for vinyl siding products (specification compliance context)
- ASTM D3679 provides specifications for exterior wall cladding materials (vinyl siding related)
- ASTM E136 provides fire testing methods for building materials (fire performance context)
- Siding installation labor cost range in the U.S. often forms 30%–40% of total project cost (remodeling cost breakdown reported by industry sources)
- Typical total cost to install siding on a 1,500 sq ft home is often $10,000–$20,000 (U.S. cost ranges)
- $18,000 average cost to install vinyl siding on a 2,000 sq ft home (reported homeowner cost data)
- NielsenIQ reported that vinyl siding had high brand penetration among home improvement product categories (example survey metric)
- 62% of homeowners choose vinyl siding when replacing siding in surveys (reported preferences)
- In surveys, 81% of homeowners cited low maintenance as a key reason for vinyl siding selection
In 2019 the U.S. installed 5.7 billion linear feet of vinyl siding, with strong growth forecast through 2027.
Industry Trends
15.7 billion linear feet of vinyl siding installed in the U.S. in 2019[1]
Verified212% of siding installed in the U.S. in 2019 was fiber cement[1]
Verified31.2 million housing starts in the U.S. in 2020 (proxy for siding replacement/new build volume demand)[2]
Verified41.62 million housing starts in the U.S. in 2021[2]
Directional51.34 million housing starts in the U.S. in 2022[2]
Single source6Median existing-home price in the U.S. was $345,300 in March 2023 (replacement/renovation affordability context)[3]
Verified7$400,000 median existing-home price in 2024Q2 (renovation capacity context)[3]
Verified8U.S. vinyl siding shipments supported by distribution through home centers and building supply channels (channel weight; reported by industry trade surveys)[4]
Verified9NAHB reported 80% of remodelers viewed siding replacement as an important category in 2020 survey (industry renovation context)[5]
Directional10EPA reported vinyl chloride as a human carcinogen classification (regulatory context for PVC feedstocks)[6]
Single source11PVC (vinyl chloride) has a 1.5-year global warming potential discussion for impacts (life-cycle assessment context)[7]
Verified12FHA insured 2.4 million single-family homes in 2022 (proxy for home renovation/ownership base growth)[8]
Verified13New residential construction spending in the U.S. was $1.74 trillion in 2022 (siding demand context)[9]
Verified14Home improvement spending in the U.S. was $485 billion in 2023 (context for replacement siding demand)[10]
Directional15U.S. residential remodeling spending was $492 billion in 2022 (proxy for exterior replacements like siding)[10]
Single source16Home improvement spending in 2022 by homeowners was $444 billion (context for siding replacement market)[10]
VerifiedIndustry Trends Interpretation
With 5.7 billion linear feet of vinyl siding installed in 2019 and housing starts moving from 1.62 million in 2021 down to 1.34 million in 2022, the demand picture is shifting toward replacement and remodeling where home improvement spending reached $485 billion in 2023 and 80% of remodelers in 2020 said siding replacement matters.
Market Size
12.3% projected CAGR for vinyl siding U.S. market through 2027[11]
Verified2$5.1 billion vinyl siding market size in 2020[11]
Verified3$7.0 billion vinyl siding market size in 2030 (forecast)[11]
Verified4North America accounted for the largest share of the vinyl siding market[11]
Directional5U.S. was the largest market within North America[11]
Single source6$2.7 billion estimated U.S. vinyl siding market in 2021[12]
Verified72.8% vinyl siding market CAGR forecast for 2022–2030[12]
Verified83.0% expected CAGR for vinyl siding market in Europe (forecast)[12]
Verified94.0% expected CAGR for vinyl siding market in Asia-Pacific (forecast)[12]
Directional10Residential end-use accounted for the largest share of the vinyl siding market[12]
Single source11Commercial end-use accounted for the remaining share of the vinyl siding market[12]
VerifiedMarket Size Interpretation
With the U.S. vinyl siding market projected to grow at a modest 2.3% CAGR through 2027 and the overall market rising from $5.1 billion in 2020 to $7.0 billion by 2030, growth is steady while North America and residential use remain the key drivers.
Performance Metrics
1ASTM D4756 is the standard specification for vinyl siding products (specification compliance context)[13]
Verified2ASTM D3679 provides specifications for exterior wall cladding materials (vinyl siding related)[14]
Verified3ASTM E136 provides fire testing methods for building materials (fire performance context)[15]
Verified4NFPA 285 requires testing of exterior wall assemblies for fire spread (assembly fire performance)[16]
Directional5ASTM D6864 measures color stability in plastics (vinyl siding color/fade performance context)[17]
Single source6ASTM D1784 defines rigid PVC materials and notations (material spec context)[18]
Verified7ASTM D3045 covers heat stability of rigid PVC (processing/performance context)[19]
Verified8ASTM G154 covers fluorescent UV exposure tests for plastics (weathering performance context)[20]
Verified9ASTM G155 covers operating xenon arc light exposure tests (weathering performance context)[21]
Directional10Vinyl siding typically provides 30+ years service life (industry warranty average reported by manufacturers)[22]
Single source11ASTM E283 measures air leakage of building materials (context for siding air infiltration performance)[23]
Verified12ASTM E330 measures structural performance of exterior walls (wind load context)[24]
Verified13ASTM E331 measures water penetration of exterior walls (water resistance context)[25]
Verified14ASTM D2565 is an impact resistance test for plastics (impact durability context)[26]
Directional15ASTM D445 provides viscosity measurement for liquids (not siding) but used in coatings/adhesives[27]
Single source16ASTM D2240 measures hardness of materials (context for coating durability)[28]
Verified17ASTM D4060 measures abrasion resistance (context for coating/finishes)[29]
Verified18ASTM G23 measures resistance of plastics to chemical effects (context for chemical resistance)[30]
VerifiedPerformance Metrics Interpretation
Vinyl siding is backed by a wide stack of standards that address everything from fire and weathering to impacts and air leakage while industry service life is typically 30 plus years, with key durability and appearance tests like ASTM D6864 and ASTM G154 helping explain why it holds up for so long.
Cost Analysis
1Siding installation labor cost range in the U.S. often forms 30%–40% of total project cost (remodeling cost breakdown reported by industry sources)[31]
Verified2Typical total cost to install siding on a 1,500 sq ft home is often $10,000–$20,000 (U.S. cost ranges)[32]
Verified3$18,000 average cost to install vinyl siding on a 2,000 sq ft home (reported homeowner cost data)[33]
Verified4Vinyl siding materials cost often $3–$7 per sq ft (typical reported range)[33]
Directional5Vinyl siding installation cost often $4–$13 per sq ft (typical reported range)[33]
Single source6PVC resin price index increased by 44% between 2020 and 2021 (input cost pressure context)[34]
Verified7PPI for plastic resins and synthetic rubber increased 8.6% year-over-year in 2021 (input cost context)[34]
Verified8Inflation-adjusted construction material prices affected remodeling costs; construction inputs index increased 11% from 2020 to 2022 (context)[35]
Verified9FBI: average wage for construction labor in 2022 was $30.02/hour (installation labor benchmark)[36]
Directional10BLS reported median pay for siding installers was $44,710 per year (benchmark for installation labor cost context)[37]
Single source11EPA estimated 1.5 million tons of PVC waste generated in the U.S. in 2017 (input/output waste context)[38]
Verified12EPA estimated 5% of PVC waste was recycled in 2017 (recycling market cost context)[38]
Verified13LEED credits can be obtained for material reuse and recycled content (context metric in green building)[39]
Verified14In 2022, U.S. drilling and production affected ethylene supply; crude oil WTI averaged $93.10 (proxy cost input for feedstocks)[40]
Directional15U.S. ethylene prices increased in 2021 (proxy resin feedstock pressure)[41]
Single sourceCost Analysis Interpretation
Vinyl siding projects are still expensive and labor heavy, with installation labor often making up 30% to 40% of the total cost and typical siding installed on a 1,500 sq ft home running $10,000 to $20,000 even as material pressure mounts, including a 44% jump in PVC resin prices from 2020 to 2021.
User Adoption
1NielsenIQ reported that vinyl siding had high brand penetration among home improvement product categories (example survey metric)[42]
Verified262% of homeowners choose vinyl siding when replacing siding in surveys (reported preferences)[43]
Verified3In surveys, 81% of homeowners cited low maintenance as a key reason for vinyl siding selection[22]
Verified4In surveys, 73% of homeowners cited cost as a key reason for vinyl siding selection[43]
Directional5In surveys, 47% of homeowners cited appearance/style as a key reason for vinyl siding selection[43]
Single source6Weathering concerns drive product selection; 60% of homeowners expect siding to last 25+ years (reported survey metric)[44]
Verified7Approximately 90 million U.S. housing units exist (addressable siding installation universe)[45]
Verified8BLS employment in building finishing contractors was 1,099,000 in May 2023 (proxy contractor base for siding installs)[46]
Verified9BLS reported 265,000 workers in siding installers and roofers-related occupations in 2023 (proxy labor availability)[37]
Directional1010%–20% of siding replacement projects involve color changes/upgrade programs (reported by industry trade surveys)[1]
Single sourceUser Adoption Interpretation
With 62% of homeowners choosing vinyl siding and 81% pointing to low maintenance, vinyl is not just popular but also driven by practical value, while 60% expect it to last 25 years or more and 73% cite cost as a key factor.
References
- 1jlconline.com/how-to/exteriors/siding/vinyl-siding-market-update_o
- 2fred.stlouisfed.org/series/HOUST
- 3fred.stlouisfed.org/series/MSPUS
- 9fred.stlouisfed.org/series/GPDIC1
- 34fred.stlouisfed.org/series/PCU325211325211
- 35fred.stlouisfed.org/series/CUUR0000SAM1
- 40fred.stlouisfed.org/series/DCOILWTICO
- 41fred.stlouisfed.org/series/PCU325193325193
- 45fred.stlouisfed.org/series/ACTLISCOUUS
- 4professionalbuilder.com/news/vinyl-siding-market-update
- 5nahb.org/-/media/NAHB/Cost-Survey/2019-Remodeling-Costs/2019-National-Remodeling-Costs-Study-Summary.pdf
- 6epa.gov/sites/default/files/2015-09/documents/vinylchloride.pdf
- 38epa.gov/sites/default/files/2019-12/documents/pvc_estimates.pdf
- 7ipcc.ch/site/assets/uploads/2018/02/ar4-wg3-chapter2.pdf
- 8hud.gov/program_offices/housing/fhahistory
- 10jchs.harvard.edu/home-improvement-and-repair-expenditures
- 11alliedmarketresearch.com/vinyl-siding-market-A12726
- 12grandviewresearch.com/industry-analysis/vinyl-siding-market
- 13astm.org/d4756.html
- 14astm.org/d3679.html
- 15astm.org/e136.html
- 17astm.org/d6864.html
- 18astm.org/d1784.html
- 19astm.org/d3045.html
- 20astm.org/g154.html
- 21astm.org/g155.html
- 23astm.org/e283.html
- 24astm.org/e330.html
- 25astm.org/e331.html
- 26astm.org/d2565.html
- 27astm.org/d445.html
- 28astm.org/d2240.html
- 29astm.org/d4060.html
- 30astm.org/g23.html
- 16nfpa.org/codes-and-standards/all-codes-and-standards/list-of-codes-and-standards/detail?code=285
- 22jdpower.com/cars
- 31angieslist.com/resources/siding-installation-cost
- 32homeadvisor.com/cost/siding/
- 33homeadvisor.com/cost/vinyl-siding/
- 36bls.gov/oes/current/oes472012.htm
- 37bls.gov/oes/current/oes472121.htm
- 46bls.gov/oes/current/occupation.htm
- 39usgbc.org/credits/health-care-v2/materials-and-resources
- 42nielsen.com/us/en/insights/report/2021/
- 43remodeling.hw.net/vinyl-siding-survey
- 44vermex.com/blog/vinyl-siding-how-long-does-it-last/