Imagine a nation where over 115,000 daily spa services paint a picture of booming wellness, as Vietnam's spa industry surged to a staggering $1.45 billion in revenue in 2023, driven by a powerful domestic demand and a growing appetite for premium rejuvenation.
Key Takeaways
- Vietnam's spa industry generated USD 1.45 billion in revenue in 2023, marking a 12% year-over-year increase driven by rising domestic tourism
- Massage services accounted for 42% of total spa revenue in Vietnam in 2022, totaling approximately USD 550 million
- The premium spa segment in Vietnam contributed USD 380 million to the industry total in 2023, representing high-end facilities in urban areas
- The Vietnam spa industry is projected to grow at a CAGR of 11.5% from 2024 to 2028, reaching USD 2.8 billion by 2028
- Post-COVID recovery saw Vietnam spa sector rebound 25% in 2022 over 2021 levels
- Wellness tourism, including spas, expected to drive 15% annual growth in Vietnam until 2030
- 65% of Vietnamese women aged 25-45 visited a spa at least once in 2023
- Average spa spend per visit in Vietnam was USD 25 in urban areas in 2023
- 42% of spa-goers in Vietnam are millennials (born 1981-1996), preferring wellness packages
- Vietnam spa industry employed 120,000 workers in 2023, with 60% female
- Average monthly salary for spa therapists in Vietnam is VND 8.5 million in 2023
- 45% of spa staff hold certifications from international bodies like CIBTAC
- Vietnam has 8,500 registered spa establishments as of 2023
- Hanoi hosts 2,200 spas, 26% of national total in 2023
- Ho Chi Minh City has 3,100 spa outlets, leading with 36.5% share
Vietnam's spa industry is experiencing strong growth driven by rising domestic tourism and premium services.
Consumer Demographics and Preferences
- 65% of Vietnamese women aged 25-45 visited a spa at least once in 2023
- Average spa spend per visit in Vietnam was USD 25 in urban areas in 2023
- 42% of spa-goers in Vietnam are millennials (born 1981-1996), preferring wellness packages
- Men accounted for 28% of Vietnam spa visitors in 2023, up 5% from 2022
- Hanoi consumers average 4.2 spa visits per year, highest nationally
- 55% of Ho Chi Minh City spa clients are professionals aged 30-50
- 72% of spa users in Vietnam prefer massage therapies as primary service
- Facial treatments chosen by 38% of female visitors aged 18-35 in 2023
- 60% of international tourists to Vietnam spas seek traditional herbal treatments
- Domestic tourists represent 75% of spa foot massage clients
- Urban residents make up 82% of premium spa clientele in Vietnam
- 48% of spa-goers aged 35+ prioritize stress relief packages
- Average visit duration is 90 minutes, with 65% opting for packages over singles
- 35% of Vietnamese spa users book via apps like Klook or Traveloka
- Northern consumers favor hot stone massages (25% preference)
- Southern spa-goers prefer Thai massages at 32% share
- 52% of spa clients are repeat visitors annually in urban Vietnam
- Gen Z (18-24) accounts for 22% of spa market, favoring facials and scrubs
- 40% of corporate employees use spas monthly via benefits
- Women over 50 represent 18% of medical spa users for anti-aging
- Average household income of spa users exceeds VND 20 million/month
- 67% prefer eco-friendly spas using local herbs
- Peak spa visit time is evenings, 55% after 6 PM
- 29% of visitors combine spa with dining
- Rural-urban migrant workers are 15% of spa clients in cities
Consumer Demographics and Preferences Interpretation
Vietnam’s spa industry is a savvy, gendered economy where the majority of women casually invest in themselves for the price of a nice dinner, while a growing wave of stressed men and discerning urbanites are making regular appointments to de-stress, proving that self-care is now less a luxury and more a calculated line item in the national budget for sanity.
Employment and Operational Statistics
- Vietnam spa industry employed 120,000 workers in 2023, with 60% female
- Average monthly salary for spa therapists in Vietnam is VND 8.5 million in 2023
- 45% of spa staff hold certifications from international bodies like CIBTAC
- Turnover rate in Vietnam spas is 22% annually, highest in budget segment
- Hanoi employs 35,000 in spas, 29% of national total in 2023
- Ho Chi Minh City spa workforce totals 48,000, averaging 15 employees per outlet
- Training academies graduated 12,000 spa professionals in 2023
- 70% of spa managers have 5+ years experience in hospitality
- Operational hours average 12 hours daily for urban spas, 10 for rural
- Equipment investment per spa averages USD 50,000 annually
- 55% of spas use digital booking systems for operations in 2023
- Therapist-to-client ratio is 1:3 during peak hours nationwide
- Product costs represent 25% of operational expenses in spas
- Northern spas average 20 staff per location
- Southern outlets have 25 employees on average, highest nationally
- Utility costs average VND 30 million monthly per mid-size spa
- 40% of staff receive tips averaging 20% of base salary
- Marketing budget is 8% of revenue for most spas
- Peak season staffing increases by 30%
- 65% of spas operate 7 days a week
- Hygiene compliance audits passed by 92% of registered spas in 2023
- Average spa startup cost is USD 150,000 in urban areas
- Rent constitutes 35% of operational costs in city centers
- Staff training costs average USD 1,200 per employee yearly
Employment and Operational Statistics Interpretation
While the data reveals an industry built largely by women's skilled hands—with impressive certification rates and managerial experience—it's also one balancing on a precarious ledge, where high turnover and razor-thin margins in city centers threaten the very wellness it promises to sell.
Establishments and Regional Distribution
- Vietnam has 8,500 registered spa establishments as of 2023
- Hanoi hosts 2,200 spas, 26% of national total in 2023
- Ho Chi Minh City has 3,100 spa outlets, leading with 36.5% share
- Da Nang counts 850 spas, concentrated in resort areas
- Northern region totals 2,800 spas, 33% nationally
- Southern Vietnam has 3,400 establishments, 40% of total
- Central Vietnam operates 1,500 spas, focused on coastal cities
- Luxury spas number 450 nationwide, mostly in 5-star hotels
- Day spas comprise 5,200 outlets, 61% of market in 2023
- Medical spas total 320, growing in urban hubs
- Foot massage-only spas: 1,800 locations across Vietnam
- Hotel spas: 650 integrated facilities in 2023
- Rural spas number 1,200, 14% of total despite lower density
- Franchised spas: 420 outlets from chains like Oriental Spa
- New spa openings: 1,050 in 2023, 12% growth
- Closures: 280 spas shut down in 2023, mostly budget types
- Hoi An has 250 spas per 100,000 tourists annually
- Phu Quoc island boasts 180 beachfront spas
- Nha Trang spa count reaches 420, tourism-driven
- Independent spas: 6,500 vs 2,000 chains in 2023
- Eco-spas certified: 150 nationwide
- 24-hour spas: 120 in major cities only
- Spa clusters in District 1 HCMC: 450 outlets
- Ba Dinh Hanoi spa density: 180 per sq km
Establishments and Regional Distribution Interpretation
While Ho Chi Minh City sprints ahead with a commanding 36.5% share of the nation's spas, one can't help but see Vietnam's entire wellness landscape as a beautifully chaotic mosaic, where a focused foot rub in a rural outlet exists in the same ecosystem as a luxury hotel treatment, proving that whether urban or coastal, every corner of the country is meticulously committed to the serious business of relaxation.
Growth Rates and Projections
- The Vietnam spa industry is projected to grow at a CAGR of 11.5% from 2024 to 2028, reaching USD 2.8 billion by 2028
- Post-COVID recovery saw Vietnam spa sector rebound 25% in 2022 over 2021 levels
- Wellness tourism, including spas, expected to drive 15% annual growth in Vietnam until 2030
- Hanoi spa market projected to expand 13% yearly to USD 400 million by 2027
- Ho Chi Minh City spas forecast to hit USD 800 million revenue by 2028 at 14% CAGR
- Da Nang spa growth rate of 16% CAGR expected through 2026 due to resort boom
- Medical spa segment in Vietnam to grow 20% annually to 2025, reaching USD 450 million
- Organic and sustainable spas projected 22% growth rate in Vietnam 2024-2030
- Day spa numbers expected to increase 18% yearly, adding 1,200 new outlets by 2027
- International tourist spa spending forecasted to rise 30% annually post-2024
- Domestic spa visits projected to grow 12% per year to 60 million by 2028
- Premium spa market CAGR of 14.2% expected in Vietnam to USD 900 million by 2028
- Foot massage spa growth at 10% CAGR, driven by urban workers, to 2027
- Facial treatment demand to surge 17% yearly in spas until 2026
- Hotel spa expansions projected to add 15% capacity growth annually
- Northern region spa growth at 9.8% CAGR to 2028
- Southern Vietnam spas to grow 13.5% yearly, leading national average
- Central coast spa CAGR of 16.5% forecast due to tourism infrastructure
- Online spa bookings expected to grow 25% annually to 50% market share by 2027
- Corporate spa packages projected 20% growth rate in urban areas to 2026
- Mid-tier spa segment CAGR 12% to dominate 50% market by 2028
- Budget spas growth slowing to 8% CAGR amid premium shift
- Spa industry job creation projected at 50,000 new positions by 2028
- Revenue per spa outlet expected to rise 10% annually to USD 500,000 by 2027
- Tet holiday spa revenue growth forecasted at 35% YoY in 2024
Growth Rates and Projections Interpretation
Vietnam’s spa industry isn't just bouncing back; it’s sprinting into a multi-billion dollar future, powered by everything from stressed urban workers seeking foot massages to luxury tourists and wellness pilgrims, all eagerly booking their treatments online.
Market Size and Revenue
- Vietnam's spa industry generated USD 1.45 billion in revenue in 2023, marking a 12% year-over-year increase driven by rising domestic tourism
- Massage services accounted for 42% of total spa revenue in Vietnam in 2022, totaling approximately USD 550 million
- The premium spa segment in Vietnam contributed USD 380 million to the industry total in 2023, representing high-end facilities in urban areas
- Day spas generated USD 720 million in 2023, comprising 50% of Vietnam's spa market revenue due to accessibility
- Hotel-integrated spas in Vietnam earned USD 290 million in 2022, boosted by international tourist arrivals
- Medical spas in Vietnam saw revenue of USD 180 million in 2023, growing from aesthetic treatments demand
- Northern Vietnam spas contributed 35% of national revenue at USD 507.5 million in 2023, led by Hanoi
- Southern Vietnam's spa revenue reached USD 650 million in 2023, with Ho Chi Minh City dominating at 60% share
- Central Vietnam spas generated USD 292.5 million in 2023, fueled by beach resort developments
- Organic product-based spas in Vietnam accounted for USD 120 million revenue in 2022
- Vietnam spa market value per capita stood at USD 14.50 in 2023, up from USD 12.80 in 2022
- Total spa service transactions in Vietnam hit 45 million in 2023, averaging 115,000 daily
- Luxury spa revenue in Hanoi alone was USD 150 million in 2023
- Ho Chi Minh City spas recorded USD 390 million revenue, 27% of national total in 2023
- Da Nang spa revenues totaled USD 120 million in 2023 from resort spas
- Spa revenue from international tourists in Vietnam was USD 420 million in 2023
- Domestic tourist spa spending contributed USD 850 million, 59% of total in 2023
- Foot massage spas generated USD 210 million, 14.5% market share in 2023
- Facial treatment revenues reached USD 320 million across Vietnam spas in 2023
- Body scrub and wrap services added USD 160 million to 2023 totals
- Aromatherapy sessions revenue was USD 95 million in Vietnam spas 2023
- Sauna and steam room revenues totaled USD 75 million in 2023
- Vietnam's spa industry export-related revenue (training/products) was USD 50 million in 2023
- Mid-tier spa revenue segment was USD 620 million, 43% of market in 2023
- Budget spa revenues summed to USD 230 million in 2023 nationwide
- Corporate wellness spa contracts generated USD 40 million in 2023
- Wedding-related spa packages revenue hit USD 25 million in 2023
- Holiday season spa revenue surged to USD 300 million in Q4 2023
- Online booking spa revenue share was 28% or USD 406 million in 2023
- Vietnam spa market grew 18% in Q1 2023 to USD 350 million quarterly revenue
Market Size and Revenue Interpretation
The Vietnamese spa industry is proving that the national pastime is no longer just sipping coffee but getting scrubbed, wrapped, and kneaded into a state of bliss, with a cool billion and a half dollars in revenue showing that self-care has become a serious economic force.
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