Vietnam’s pet industry is topping USD 1.2 billion, growing at a fast 12.5% CAGR since 2018, and the pace is still accelerating. Behind that headline, categories swing dramatically from pet food that brings in about USD 540 million to clinics that expanded to USD 150 million and e-commerce jumping to USD 180 million. Let’s connect these shifts and see what they really mean for buyers and brands in Vietnam.
Key Takeaways
- Vietnam's pet industry market size reached approximately USD 1.2 billion in 2023, reflecting a compound annual growth rate (CAGR) of 12.5% from 2018 to 2023 due to rising disposable incomes and urbanization.
- The pet care segment within Vietnam's pet industry grew by 18% year-over-year in 2022, driven by demand for grooming and health products amid post-pandemic pet adoption surges.
- Vietnam's overall pet products market is projected to hit USD 2.1 billion by 2028, with a forecasted CAGR of 14.2% from 2024 onwards, fueled by millennial pet ownership.
- Dry pet food consumption in Vietnam reached 150,000 tons in 2023, up 20% from 2022.
- Premium pet food segment grew 30% in 2023 to USD 250 million, imported brands leading.
- Wet pet food market in Vietnam valued at USD 60 million in 2023, CAGR 25% since 2020.
- Vietnam's pet population exceeded 12 million in 2023, with dogs comprising 70% and driving industry expansion.
- In urban Vietnam, 35% of households owned pets in 2023, up from 22% in 2019, mainly cats and dogs.
- Dog ownership in Vietnam reached 8.4 million in 2023, with 60% in rural areas and 40% urban.
- Collar and leash sales in Vietnam totaled USD 50 million in 2023, 20% growth.
- Pet beds and furniture market reached USD 70 million in 2023, urban demand high.
- Toys for pets generated USD 45 million in sales 2023, interactive types up 30%.
- Veterinary clinics in Vietnam numbered 1,500 in 2023, up 30% from 2020.
- Pet vaccination rates reached 65% in urban areas in 2023, government campaigns.
- Average annual vet spend per pet owner USD 120 in 2023, double from 2019.
Vietnam’s pet industry surged to about $1.2 billion in 2023, led by fast growing premium care.
Related reading
01 · Category
Market Size & Growth23 stats
01
Vietnam's pet industry market size reached approximately USD 1.2 billion in 2023, reflecting a compound annual growth rate (CAGR) of 12.5% from 2018 to 2023 due to rising disposable incomes and urbanization.
02
The pet care segment within Vietnam's pet industry grew by 18% year-over-year in 2022, driven by demand for grooming and health products amid post-pandemic pet adoption surges.
03
Vietnam's overall pet products market is projected to hit USD 2.1 billion by 2028, with a forecasted CAGR of 14.2% from 2024 onwards, fueled by millennial pet ownership.
04
In 2023, pet food accounted for 45% of Vietnam's total pet industry revenue, totaling around USD 540 million, boosted by premium product imports.
05
The veterinary services sub-market in Vietnam expanded to USD 150 million in 2023, up 22% from 2022, due to increased awareness of pet healthcare.
06
E-commerce sales in Vietnam's pet industry surged 35% in 2023 to USD 180 million, representing 15% of total pet product sales.
07
Vietnam's pet accessories market valued at USD 320 million in 2023, growing at 16% CAGR since 2019, led by toys and apparel.
08
Total pet industry investments in Vietnam hit USD 50 million in 2023 from foreign brands like Mars and Nestle Purina entering the market.
09
The pet grooming services market in Vietnam reached USD 80 million in 2023, with 25% growth attributed to urban pet salons proliferation.
10
Vietnam pet insurance market emerged with USD 10 million premium in 2023, expected to grow 40% annually as awareness rises.
11
Pet food imports to Vietnam totaled USD 200 million in 2023, primarily from Thailand, USA, and Australia, up 20% YoY.
12
Domestic pet product manufacturing output grew to USD 400 million in 2023, supported by government incentives for local brands.
13
Hanoi and Ho Chi Minh City accounted for 65% of Vietnam's pet industry revenue in 2023, totaling USD 780 million combined.
14
Pet retail chain stores in Vietnam numbered over 1,200 in 2023, contributing to a 28% sales increase in organized retail.
15
The pet tech segment, including apps and wearables, generated USD 15 million in Vietnam in 2023, with 50% growth.
16
Sustainability trend: 40% pet owners prefer eco-friendly products in 2023.
17
Online pet communities membership hit 5 million users in Vietnam 2023.
18
Import tariffs on pet products reduced to 5% in 2023, boosting supply.
19
Pet cafe numbers exceeded 500 in major cities by 2023.
20
Humanization trend: 75% owners celebrate pet birthdays in 2023 urban survey.
21
Pet DNA testing services used by 50,000 owners in 2023.
22
CBD pet products imports began in 2023, USD 2 million sales.
23
Pet-friendly hotels increased to 1,000 nationwide in 2023.
Interpretation
Market Size & Growth Interpretation
Vietnam’s pet industry isn’t just growing—it's sprinting toward a luxurious, tech-savvy future, fueled by a generation of pet parents who treat their companions more like family, complete with birthday parties and eco-friendly accessories.
02 · Category
Pet Food & Nutrition27 stats
01
Dry pet food consumption in Vietnam reached 150,000 tons in 2023, up 20% from 2022.
02
Premium pet food segment grew 30% in 2023 to USD 250 million, imported brands leading.
03
Wet pet food market in Vietnam valued at USD 60 million in 2023, CAGR 25% since 2020.
04
Local pet food production hit 100,000 tons in 2023, focusing on economy segment.
05
Dog food sales comprised 65% of pet food market or USD 350 million in 2023.
06
Cat food demand surged 28% in 2023 to 45,000 tons, driven by litter introductions.
07
Organic and natural pet food sales reached USD 40 million in 2023, 8% market share.
08
Pet treats and snacks market grew to USD 80 million in 2023, up 22% YoY.
09
Online pet food purchases accounted for 25% of sales or USD 135 million in 2023.
10
Functional pet foods for health issues sold USD 30 million in 2023, growing 35%.
11
Rice-based pet foods, adapted locally, comprised 40% of dry food volume in 2023.
12
Pet food inflation in Vietnam was 12% in 2023, lower than general CPI due to imports.
13
Brand loyalty in pet food: 60% of owners stick to one brand in 2023 surveys.
14
Veterinary-recommended diets held 15% market share or USD 80 million in 2023.
15
Pet food packaging innovations boosted sales 18% in 2023 with resealable pouches.
16
Subscription pet food services grew to 50,000 users in 2023, USD 12 million revenue.
17
Hypoallergenic pet food demand up 40% to USD 20 million in 2023.
18
Grain-free pet food preference at 35% in premium segment 2023.
19
Raw food diets adopted by 8% dog owners in 2023.
20
Flavor preferences: Chicken top for 55% dogs, fish for cats 2023.
21
Pet food recycling programs cover 20% urban waste in 2023.
22
Super-premium kibble sales USD 100 million, 25% growth 2023.
23
Meal toppers market USD 15 million new in 2023.
24
Lab-grown pet food pilots started by 2 firms in 2023.
25
Portion control pouches 30% of wet food sales 2023.
26
Freeze-dried treats up 40% to USD 20 million 2023.
27
Probiotic supplements for pets USD 12 million 2023.
Interpretation
Pet Food & Nutrition Interpretation
Vietnam's pets are now dining on a starkly tiered menu, where imported luxury kibble arrives by app delivery for the discerning owner, while local factories keep the nation's less-picky companions happily full on practical, rice-based dinners.
03 · Category
Pet Population & Ownership25 stats
01
Vietnam's pet population exceeded 12 million in 2023, with dogs comprising 70% and driving industry expansion.
02
In urban Vietnam, 35% of households owned pets in 2023, up from 22% in 2019, mainly cats and dogs.
03
Dog ownership in Vietnam reached 8.4 million in 2023, with 60% in rural areas and 40% urban.
04
Cat population in Vietnam hit 3.6 million in 2023, growing 25% YoY due to apartment living suitability.
05
Millennials (25-40 years) represent 55% of pet owners in Vietnam in 2023, preferring small breeds.
06
28% of Vietnamese pet owners in 2023 were single individuals living alone, boosting companion pet demand.
07
Female pet ownership in Vietnam stood at 52% in 2023, higher in decision-making for premium purchases.
08
Exotic pet ownership, like birds and fish, accounted for 15% of total pets or 1.8 million in 2023.
09
Pet ownership penetration in Hanoi reached 42% of households in 2023, highest in the country.
10
Rural pet ownership focused on 85% dogs for guarding, totaling 5.6 million in 2023.
11
Average age of pet owners in Vietnam is 32 years in 2023, skewing young due to social media influence.
12
40% of Vietnam's pet owners acquired pets during 2020-2023 pandemic period.
13
Multi-pet households make up 22% of owners in Vietnam in 2023, averaging 2.5 pets per household.
14
Bird ownership totals 1.2 million in Vietnam 2023, popular in southern regions.
15
Fish aquariums in households numbered 800,000 in 2023, 10% of pet-owning homes.
16
Pet ownership among high-income (>USD 1,000/month) households reached 65% in 2023.
17
45% of pet owners in 2023 use social media for product discovery.
18
Average pet spending per month USD 25 in urban Vietnam 2023.
19
Senior citizens (60+) pet ownership up 15% to 12% penetration 2023.
20
Adopted vs bought pets: 30% adopted in 2023 shelters data.
21
Small dog breeds like Pomeranian top 40% of new registrations 2023.
22
Pet allergy households still own pets at 18% rate in 2023.
23
Ownership in Da Nang: 38% households, third highest 2023.
24
Vegan pet food trials by 10% owners in 2023 surveys.
25
Pet naming trends: Human names up 50% in 2023.
Interpretation
Pet Population & Ownership Interpretation
Vietnam’s pet industry is being turbocharged by a wave of young, urban, and often single millennials who are treating their small dogs and apartment-friendly cats less like animals and more like furry, named roommates with their own social media accounts and premium diets.
More related reading
04 · Category
Pet Supplies & Accessories24 stats
01
Collar and leash sales in Vietnam totaled USD 50 million in 2023, 20% growth.
02
Pet beds and furniture market reached USD 70 million in 2023, urban demand high.
03
Toys for pets generated USD 45 million in sales 2023, interactive types up 30%.
04
Pet apparel and clothing sales hit USD 30 million in 2023, seasonal trends strong.
05
Carriers and travel gear for pets sold USD 25 million in 2023, travel recovery boost.
06
Aquariums and fish supplies market valued USD 40 million in 2023.
07
Bird cages and accessories generated USD 20 million revenue 2023.
08
Grooming tools and brushes sales up 25% to USD 35 million in 2023.
09
Waste management products like litter and bags totaled USD 55 million in 2023.
10
Smart feeders and bowls sales reached USD 10 million in 2023, tech adoption rising.
11
Custom pet accessories from local artisans grew 15% to USD 15 million in 2023.
12
Pet strollers market emerged at USD 8 million in 2023, urban elderly owners.
13
Training aids and crates sold USD 22 million in 2023.
14
Personalized pet tags and ID sales up 18% to USD 5 million 2023.
15
Custom chew toys sales USD 10 million 2023.
16
Eco-leashes from recycled materials 25% market share 2023.
17
GPS trackers for pets sold 200,000 units 2023.
18
Orthopedic pet beds USD 15 million, aging pets trend.
19
Litter box auto-cleaners 50,000 units imported 2023.
20
Hammocks for cats USD 8 million sales 2023.
21
LED pet collars trending, 100,000 sold 2023.
22
Portable water bowls 1 million units 2023.
23
Scented litters preference 60% cat owners 2023.
24
Modular pet furniture USD 12 million 2023.
Interpretation
Pet Supplies & Accessories Interpretation
Vietnam's pets are now living a life of such curated luxury that we've moved from basic collars to LED-lighted leashes and orthopedic beds, making the careful management of their inevitable, scented waste a $55 million national priority.
05 · Category
Veterinary Services & Trends24 stats
01
Veterinary clinics in Vietnam numbered 1,500 in 2023, up 30% from 2020.
02
Pet vaccination rates reached 65% in urban areas in 2023, government campaigns.
03
Average annual vet spend per pet owner USD 120 in 2023, double from 2019.
04
Tele-vet consultations grew 200% to 500,000 sessions in 2023 post-COVID.
05
Pet surgery rates up 25% in 2023, neutering/spaying common at 40% of procedures.
06
Pet dental care services generated USD 25 million in 2023, awareness rising.
07
Mobile vet services expanded to 300 units in 2023, covering 20 provinces.
08
Vet tech adoption: 70% clinics use digital records in 2023.
09
Parasite control treatments administered to 8 million pets in 2023.
10
Pet nutrition consulting services up 35% to USD 15 million revenue 2023.
11
Emergency vet services handled 1.2 million cases in 2023, 24/7 facilities up.
12
Vet student graduates: 1,200 in 2023, addressing shortage.
13
Pet wellness check-ups attended by 4 million pets in 2023.
14
Alternative therapies like acupuncture for pets: USD 5 million market 2023.
15
Pet obesity rate at 25% in 2023, prompting diet vet interventions.
16
Behavior training apps downloads 300,000 in 2023.
17
Stem cell therapy for pets 500 cases 2023.
18
Pet physiotherapy clinics 200 opened 2023.
19
AI diagnostic tools in 30% vets 2023.
20
Flea/tick preventives 10 million doses 2023.
21
Holistic vet practices 150 nationwide 2023.
22
Pet mental health services USD 8 million 2023.
23
Microchip implants 2 million pets 2023.
24
Herd health for breeding farms 500 facilities 2023.
Interpretation
Veterinary Services & Trends Interpretation
Vietnam's pet care industry is rapidly evolving from a basic necessity into a sophisticated, tech-forward health ecosystem, where urban pets are now more likely to get a vaccine, a dental cleaning, and even therapy than to simply be fed and ignored.
Reference
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APA
Samuel Norberg. (2026, February 13). Vietnam Pet Industry Statistics. Gitnux. https://gitnux.org/vietnam-pet-industry-statistics
MLA
Samuel Norberg. "Vietnam Pet Industry Statistics." Gitnux, 13 Feb 2026, https://gitnux.org/vietnam-pet-industry-statistics.
Chicago
Samuel Norberg. 2026. "Vietnam Pet Industry Statistics." Gitnux. https://gitnux.org/vietnam-pet-industry-statistics.
Sources & references
100 datasets cited across this report · attribution is report-level