From the flood of bottled water quenching Vietnam's cities to the craft beers bubbling up in trendy bars, the nation's beverage industry is a dynamic and fast-flowing market, as evidenced by its impressive leap to USD 12.5 billion in revenue in 2023.
Key Takeaways
- In 2023, the Vietnam beverage market reached a total revenue of USD 12.5 billion, marking a 7.2% year-on-year growth driven by rising disposable incomes and urbanization.
- The non-alcoholic beverage segment in Vietnam grew by 8.5% in volume terms from 2022 to 2023, reaching 5.2 billion liters annually.
- Vietnam's beverage industry is projected to achieve a CAGR of 6.8% from 2024 to 2028, fueled by health-conscious trends.
- Vietnam produced 6.1 billion liters of soft drinks in 2023.
- Beer production capacity in Vietnam exceeded 5 billion liters annually by 2023.
- Aquafina plant in Vietnam produced 1.2 billion liters of bottled water in 2023.
- Vietnamese consumers drank an average of 45 liters of soft drinks per capita in 2023.
- Bottled water consumption per capita in Vietnam reached 38 liters in 2023.
- Beer consumption volume per adult was 42 liters annually in Vietnam 2023.
- Vietnamese Beverage Association (VBA) holds 35% market share through members like Vinamilk in 2023.
- Heineken Vietnam produced 1.8 billion liters of beer, leading the market with 22% share in 2023.
- Vinamilk dominated dairy beverages with 55% market share in 2023.
- Vietnam exported USD 650 million worth of beer in 2023, mainly to US and China.
- Bottled water exports from Vietnam grew 15% to USD 120 million in 2023.
- Soft drink exports reached USD 280 million, up 8.2% YoY in 2023.
Vietnam's beverage industry grew strongly in 2023, driven by health trends and retail expansion.
Consumption Patterns
- Vietnamese consumers drank an average of 45 liters of soft drinks per capita in 2023.
- Bottled water consumption per capita in Vietnam reached 38 liters in 2023.
- Beer consumption volume per adult was 42 liters annually in Vietnam 2023.
- 72% of Vietnamese urban consumers purchased RTD tea weekly in 2023.
- Energy drink consumption among youth (18-24) grew 18% to 12 liters per capita in 2023.
- Fruit juice intake averaged 8.5 liters per capita yearly in 2023.
- 65% of Vietnamese prefer low-sugar beverages, up from 52% in 2021.
- Coffee consumption per capita in Vietnam was 2.1 kg in beverage form 2023.
- Carbonated drinks account for 28% of daily beverage intake in urban Vietnam 2023.
- Functional beverage consumption doubled to 6 liters per capita since 2019 in 2023.
- 58% of consumers aged 25-34 bought health drinks monthly in 2023.
- Average household beverage spend was VND 1.2 million monthly in 2023.
- Women in Vietnam consumed 22% more bottled water than men in 2023.
- 41% of rural consumers shifted to packaged drinks in 2023.
- Post-COVID, 67% increased non-alcoholic beverage intake in 2023.
- Gen Z (1997-2012) favored energy drinks with 55% trial rate in 2023.
- Tea consumption remained at 1.5 liters RTD per capita monthly in 2023.
- Alcoholic beverage home consumption rose 9% during evenings in 2023.
- 76% of office workers bought coffee beverages daily in HCMC 2023.
- Sports drinks consumption peaked at 4.2 liters per capita among athletes in 2023.
- Low/no alcohol beer consumption grew 25% to 2.5 liters per capita 2023.
- 82% of Vietnamese snack with soft drinks weekly in 2023.
- Herbal infusion drinks saw 33% consumption increase among seniors 2023.
- E-commerce drove 22% of at-home beverage consumption in 2023.
- Millennials spent 35% more on premium juices in 2023.
- Out-of-home consumption recovered to 48% of total beverages in 2023.
- 69% prefer natural ingredient drinks, influencing 2023 purchases.
- Soda consumption declined 2.1% among health-aware in 2023.
- Craft soda niche consumption hit 0.8 liters per urban capita 2023.
- Dairy smoothies consumed 5.1 liters per capita by families 2023.
Consumption Patterns Interpretation
Vietnam is frothing with beverage trends where health-consciousness waters down sugary habits, youth fuel on energy drinks, and everyone from office workers to seniors is brewing, bottling, and sipping their way through a complex and evolving liquid landscape.
Exports, Imports, and Trade
- Vietnam exported USD 650 million worth of beer in 2023, mainly to US and China.
- Bottled water exports from Vietnam grew 15% to USD 120 million in 2023.
- Soft drink exports reached USD 280 million, up 8.2% YoY in 2023.
- Beer export volume was 250 million liters in 2023 to 45 countries.
- Imported beverages totaled USD 1.2 billion in Vietnam 2023, led by whiskey.
- Fruit juice exports hit USD 95 million, primarily to Japan in 2023.
- Energy drinks exported USD 45 million, growth 22% in 2023.
- Vietnam imported 180 million liters of beer in 2023.
- RTD tea exports reached USD 60 million to ASEAN markets 2023.
- Coffee beverage exports (RTD) USD 110 million in 2023.
- US was top destination for Vietnam beer exports at USD 150 million 2023.
- China imported USD 200 million Vietnamese beverages in 2023.
- Functional drink imports into Vietnam USD 85 million in 2023.
- Australia imported 35 million liters of Vietnamese water 2023.
- EU beverage imports from Vietnam grew 12% to USD 180 million 2023.
- Japan sourced USD 75 million juices from Vietnam in 2023.
- Alcoholic beverage imports declined 3% to USD 850 million 2023.
- Coconut water exports USD 55 million, Ben Tre province lead 2023.
- Korea imported USD 90 million Vietnamese beers 2023.
- Dairy drink imports USD 140 million, from NZ/Aus mainly 2023.
- EVFTA boosted beverage exports by 18% to Europe in 2023.
- CPTPP markets took 22% of Vietnam drink exports 2023.
- India imported USD 25 million soft drinks from VN 2023.
- Luxury spirit imports USD 320 million into VN 2023.
- Mango juice exports to US USD 12 million in 2023.
- RCEP framework increased exports 10% to Asia 2023.
- Canada beverage imports from VN up 14% USD 40M 2023.
- Plastic packaging for export drinks standardized 95% in 2023.
- Wine imports to Vietnam USD 210 million, France lead 2023.
- Herbal tea exports USD 18 million to US/EU 2023.
- Total beverage trade balance surplus USD 350 million 2023.
Exports, Imports, and Trade Interpretation
Vietnam's beverage industry is clearly excelling at the international balancing act of quenching global thirst for its beers and waters while developing a sophisticated taste for imported whiskey and wine, resulting in a refreshing trade surplus.
Major Companies and Brands
- Vietnamese Beverage Association (VBA) holds 35% market share through members like Vinamilk in 2023.
- Heineken Vietnam produced 1.8 billion liters of beer, leading the market with 22% share in 2023.
- Vinamilk dominated dairy beverages with 55% market share in 2023.
- Coca-Cola Vietnam sold 1.2 billion liters of soft drinks, 28% share.
- Sabeco held 42% of beer market volume in Vietnam 2023.
- THP Group captured 18% of bottled water segment in 2023.
- PepsiCo Vietnam's Sting energy drink had 35% category share 2023.
- Trung Nguyen led RTD coffee with 24% market share in 2023.
- Habeco's beer sales reached 1.1 billion liters, 19% share 2023.
- Masan Group's Wave water brand held 12% national share 2023.
- Red Bull Vietnam distributed 150 million cans, 45% energy share 2023.
- Suntory PepsiCo Vietnam grew juices to 15% market share 2023.
- Carlsberg Vietnam's 18% beer share via Tuborg and others 2023.
- Vinamilk's Susu brand led yogurt drinks with 48% share 2023.
- Number 1 iced tea by Tan Hiep Phat had 52% RTD tea share 2023.
- La Vie bottled water from Nestle held 22% premium share 2023.
- Dutch Lady (Vinamilk sub-brand) 32% kids dairy drink share 2023.
- Monster Energy entered with 8% share growth in Vietnam 2023.
- Oishi snack drinks group beverage arm 14% share 2023.
- Feel (Vinamilk) functional drinks 28% category share 2023.
- Bia Hanoi by Habeco premium lager 11% urban share 2023.
- Aquafina (Pepsi) 16% purified water market share 2023.
- G7 coffee by Trung Nguyen 19% instant RTD share 2023.
- Larue beer (Sabeco) regional 25% South share 2023.
- Yakult probiotic drink 41% market monopoly in Vietnam 2023.
- Pocari Sweat (Otsuka) 29% sports drink share 2023.
- Tiger Beer (Heineken) 30% premium beer segment 2023.
- Vinamilk 100% juice line 21% pure juice share 2023.
- San Miguel (AB InBev) 13% craft-like beer share 2023.
- Vita Coco partnerships boosted 9% coconut water share 2023.
- Schweppes mixers 37% tonic/soda mixer share 2023.
Major Companies and Brands Interpretation
Here in Vietnam, a thirst for diversity and fierce national pride are both on full display, as the beverage market is a complex chessboard where a domestic giant like Vinamilk commands entire categories while international titans battle for every percentage point in everything from beer to energy drinks.
Market Overview and Growth
- In 2023, the Vietnam beverage market reached a total revenue of USD 12.5 billion, marking a 7.2% year-on-year growth driven by rising disposable incomes and urbanization.
- The non-alcoholic beverage segment in Vietnam grew by 8.5% in volume terms from 2022 to 2023, reaching 5.2 billion liters annually.
- Vietnam's beverage industry is projected to achieve a CAGR of 6.8% from 2024 to 2028, fueled by health-conscious trends.
- The carbonated soft drinks market in Vietnam was valued at USD 2.1 billion in 2023, with a 5.9% growth rate.
- Bottled water sales in Vietnam surged to 3.8 billion liters in 2023, up 9.1% from the previous year.
- Functional beverages in Vietnam generated USD 850 million in revenue in 2023, growing at 12.3% YoY.
- The overall beverage market share held by organized retail in Vietnam increased to 45% in 2023 from 38% in 2021.
- Vietnam's ready-to-drink tea market expanded by 10.2% in 2023, reaching USD 1.2 billion.
- Alcoholic beverages in Vietnam saw a 4.7% volume growth in 2023, totaling 1.9 billion liters.
- The e-commerce share of beverage sales in Vietnam rose to 15% in 2023, up from 8% in 2020.
- Vietnam beverage market per capita consumption reached 52 liters in 2023, a 3.5% increase YoY.
- Inflation-adjusted growth in Vietnam's beverage sector was 5.4% in 2023 despite economic pressures.
- Urban areas accounted for 65% of Vietnam's total beverage market revenue in 2023.
- The premium beverage segment in Vietnam grew by 14.2% in 2023, outpacing mass market.
- Vietnam's beverage industry contributed 2.1% to national GDP in 2023.
- Soft drinks dominated with 42% market share in Vietnam's non-alcoholic beverages in 2023.
- Energy drinks market in Vietnam hit USD 450 million in 2023, +11.8% growth.
- Juice market value in Vietnam was USD 1.1 billion in 2023, growing 7.6%.
- Beer market volume in Vietnam reached 4.2 billion liters in 2023, +3.9% YoY.
- Vietnam's beverage packaging market grew to USD 1.8 billion in 2023.
- PET bottles held 58% share in Vietnam beverage packaging in 2023.
- Ho Chi Minh City beverage market size was USD 4.2 billion in 2023, 34% of national total.
- Hanoi beverage consumption per capita was 48 liters in 2023.
- Southern Vietnam accounted for 52% of national beverage production in 2023.
- Beverage industry FDI in Vietnam reached USD 2.3 billion cumulatively by 2023.
- Online beverage sales grew 28% YoY in Vietnam in 2023.
- Vietnam ranks 5th in ASEAN for beverage market size in 2023.
- Health drinks segment projected to grow 15% annually till 2028 in Vietnam.
- Total beverage exports from Vietnam hit USD 1.5 billion in 2023.
- Vietnam beverage market expected to reach USD 18 billion by 2028.
Market Overview and Growth Interpretation
The Vietnam beverage market is essentially staging a lively coup d'état in every glass, where sparkling water and health elixirs are overthrowing sugary soda in well-organized, e-commerce-fueled revolutions, on pace to turn a nation of 52-liter-a-year drinkers into an $18 billion economic powerhouse by 2028.
Production Statistics
- Vietnam produced 6.1 billion liters of soft drinks in 2023.
- Beer production capacity in Vietnam exceeded 5 billion liters annually by 2023.
- Aquafina plant in Vietnam produced 1.2 billion liters of bottled water in 2023.
- Number of beverage factories in Vietnam reached 1,250 in 2023.
- Carbonated beverage production grew 6.2% to 2.8 billion liters in 2023.
- RTD coffee production in Vietnam hit 450 million liters in 2023.
- Fruit juice production volume was 850 million liters in Vietnam 2023.
- Energy drink output increased to 320 million liters in 2023.
- Beer production volume totaled 4.1 billion liters in 2023, led by Heineken.
- Bottled water production facilities numbered 180 in Vietnam in 2023.
- Plastic bottle production for beverages was 4.5 billion units in 2023.
- Canned beer production reached 2.2 billion cans in Vietnam 2023.
- Herbal tea production grew 11% to 250 million liters in 2023.
- Sports drink manufacturing output was 180 million liters in 2023.
- Instant coffee production for beverages hit 120,000 tons in 2023.
- Soda production volume stood at 1.9 billion liters in 2023.
- Dairy-based beverage production reached 1.5 billion liters in 2023.
- Aluminum can production for drinks was 3.1 billion units in 2023.
- Glass bottle output for premium beers was 450 million in 2023.
- Functional water production surged to 280 million liters in 2023.
- Kombucha production began scaling to 15 million liters in 2023.
- Iced tea concentrate production was 90 million liters equivalent in 2023.
- Craft beer microbreweries produced 25 million liters in 2023.
- Electrolyte drink production hit 95 million liters in 2023.
- Coconut water beverage production reached 120 million liters in 2023.
- Sparkling water output grew to 160 million liters in 2023.
- Yogurt drink production was 750 million liters in Vietnam 2023.
- Ready-to-drink milk tea production totaled 380 million liters in 2023.
- Probiotic beverage output reached 210 million liters in 2023.
- Tonic water production for mixers was 45 million liters in 2023.
- Non-carbonated soft drink production was 1.4 billion liters in 2023.
- Lager beer production dominated with 3.5 billion liters in 2023.
Production Statistics Interpretation
Vietnam's beverage industry in 2023 presented a nation supremely dedicated to the art of hydration, from the 6.1 billion liters of soft drinks that quench its thirst to the 4.1 billion liters of beer that, let's be honest, quench its spirit.
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