From the flood of bottled water quenching Vietnam's cities to the craft beers bubbling up in trendy bars, the nation's beverage industry is a dynamic and fast-flowing market, as evidenced by its impressive leap to USD 12.5 billion in revenue in 2023.
Key Takeaways
- In 2023, the Vietnam beverage market reached a total revenue of USD 12.5 billion, marking a 7.2% year-on-year growth driven by rising disposable incomes and urbanization.
- The non-alcoholic beverage segment in Vietnam grew by 8.5% in volume terms from 2022 to 2023, reaching 5.2 billion liters annually.
- Vietnam's beverage industry is projected to achieve a CAGR of 6.8% from 2024 to 2028, fueled by health-conscious trends.
- Vietnam produced 6.1 billion liters of soft drinks in 2023.
- Beer production capacity in Vietnam exceeded 5 billion liters annually by 2023.
- Aquafina plant in Vietnam produced 1.2 billion liters of bottled water in 2023.
- Vietnamese consumers drank an average of 45 liters of soft drinks per capita in 2023.
- Bottled water consumption per capita in Vietnam reached 38 liters in 2023.
- Beer consumption volume per adult was 42 liters annually in Vietnam 2023.
- Vietnamese Beverage Association (VBA) holds 35% market share through members like Vinamilk in 2023.
- Heineken Vietnam produced 1.8 billion liters of beer, leading the market with 22% share in 2023.
- Vinamilk dominated dairy beverages with 55% market share in 2023.
- Vietnam exported USD 650 million worth of beer in 2023, mainly to US and China.
- Bottled water exports from Vietnam grew 15% to USD 120 million in 2023.
- Soft drink exports reached USD 280 million, up 8.2% YoY in 2023.
Vietnam's beverage industry grew strongly in 2023, driven by health trends and retail expansion.
Consumption Patterns
1Vietnamese consumers drank an average of 45 liters of soft drinks per capita in 2023.
Verified2Bottled water consumption per capita in Vietnam reached 38 liters in 2023.
Verified3Beer consumption volume per adult was 42 liters annually in Vietnam 2023.
Verified472% of Vietnamese urban consumers purchased RTD tea weekly in 2023.
Directional5Energy drink consumption among youth (18-24) grew 18% to 12 liters per capita in 2023.
Single source6Fruit juice intake averaged 8.5 liters per capita yearly in 2023.
Verified765% of Vietnamese prefer low-sugar beverages, up from 52% in 2021.
Verified8Coffee consumption per capita in Vietnam was 2.1 kg in beverage form 2023.
Verified9Carbonated drinks account for 28% of daily beverage intake in urban Vietnam 2023.
Directional10Functional beverage consumption doubled to 6 liters per capita since 2019 in 2023.
Single source1158% of consumers aged 25-34 bought health drinks monthly in 2023.
Verified12Average household beverage spend was VND 1.2 million monthly in 2023.
Verified13Women in Vietnam consumed 22% more bottled water than men in 2023.
Verified1441% of rural consumers shifted to packaged drinks in 2023.
Directional15Post-COVID, 67% increased non-alcoholic beverage intake in 2023.
Single source16Gen Z (1997-2012) favored energy drinks with 55% trial rate in 2023.
Verified17Tea consumption remained at 1.5 liters RTD per capita monthly in 2023.
Verified18Alcoholic beverage home consumption rose 9% during evenings in 2023.
Verified1976% of office workers bought coffee beverages daily in HCMC 2023.
Directional20Sports drinks consumption peaked at 4.2 liters per capita among athletes in 2023.
Single source21Low/no alcohol beer consumption grew 25% to 2.5 liters per capita 2023.
Verified2282% of Vietnamese snack with soft drinks weekly in 2023.
Verified23Herbal infusion drinks saw 33% consumption increase among seniors 2023.
Verified24E-commerce drove 22% of at-home beverage consumption in 2023.
Directional25Millennials spent 35% more on premium juices in 2023.
Single source26Out-of-home consumption recovered to 48% of total beverages in 2023.
Verified2769% prefer natural ingredient drinks, influencing 2023 purchases.
Verified28Soda consumption declined 2.1% among health-aware in 2023.
Verified29Craft soda niche consumption hit 0.8 liters per urban capita 2023.
Directional30Dairy smoothies consumed 5.1 liters per capita by families 2023.
Single sourceConsumption Patterns Interpretation
Vietnam is frothing with beverage trends where health-consciousness waters down sugary habits, youth fuel on energy drinks, and everyone from office workers to seniors is brewing, bottling, and sipping their way through a complex and evolving liquid landscape.
Exports, Imports, and Trade
1Vietnam exported USD 650 million worth of beer in 2023, mainly to US and China.
Verified2Bottled water exports from Vietnam grew 15% to USD 120 million in 2023.
Verified3Soft drink exports reached USD 280 million, up 8.2% YoY in 2023.
Verified4Beer export volume was 250 million liters in 2023 to 45 countries.
Directional5Imported beverages totaled USD 1.2 billion in Vietnam 2023, led by whiskey.
Single source6Fruit juice exports hit USD 95 million, primarily to Japan in 2023.
Verified7Energy drinks exported USD 45 million, growth 22% in 2023.
Verified8Vietnam imported 180 million liters of beer in 2023.
Verified9RTD tea exports reached USD 60 million to ASEAN markets 2023.
Directional10Coffee beverage exports (RTD) USD 110 million in 2023.
Single source11US was top destination for Vietnam beer exports at USD 150 million 2023.
Verified12China imported USD 200 million Vietnamese beverages in 2023.
Verified13Functional drink imports into Vietnam USD 85 million in 2023.
Verified14Australia imported 35 million liters of Vietnamese water 2023.
Directional15EU beverage imports from Vietnam grew 12% to USD 180 million 2023.
Single source16Japan sourced USD 75 million juices from Vietnam in 2023.
Verified17Alcoholic beverage imports declined 3% to USD 850 million 2023.
Verified18Coconut water exports USD 55 million, Ben Tre province lead 2023.
Verified19Korea imported USD 90 million Vietnamese beers 2023.
Directional20Dairy drink imports USD 140 million, from NZ/Aus mainly 2023.
Single source21EVFTA boosted beverage exports by 18% to Europe in 2023.
Verified22CPTPP markets took 22% of Vietnam drink exports 2023.
Verified23India imported USD 25 million soft drinks from VN 2023.
Verified24Luxury spirit imports USD 320 million into VN 2023.
Directional25Mango juice exports to US USD 12 million in 2023.
Single source26RCEP framework increased exports 10% to Asia 2023.
Verified27Canada beverage imports from VN up 14% USD 40M 2023.
Verified28Plastic packaging for export drinks standardized 95% in 2023.
Verified29Wine imports to Vietnam USD 210 million, France lead 2023.
Directional30Herbal tea exports USD 18 million to US/EU 2023.
Single source31Total beverage trade balance surplus USD 350 million 2023.
VerifiedExports, Imports, and Trade Interpretation
Vietnam's beverage industry is clearly excelling at the international balancing act of quenching global thirst for its beers and waters while developing a sophisticated taste for imported whiskey and wine, resulting in a refreshing trade surplus.
Major Companies and Brands
1Vietnamese Beverage Association (VBA) holds 35% market share through members like Vinamilk in 2023.
Verified2Heineken Vietnam produced 1.8 billion liters of beer, leading the market with 22% share in 2023.
Verified3Vinamilk dominated dairy beverages with 55% market share in 2023.
Verified4Coca-Cola Vietnam sold 1.2 billion liters of soft drinks, 28% share.
Directional5Sabeco held 42% of beer market volume in Vietnam 2023.
Single source6THP Group captured 18% of bottled water segment in 2023.
Verified7PepsiCo Vietnam's Sting energy drink had 35% category share 2023.
Verified8Trung Nguyen led RTD coffee with 24% market share in 2023.
Verified9Habeco's beer sales reached 1.1 billion liters, 19% share 2023.
Directional10Masan Group's Wave water brand held 12% national share 2023.
Single source11Red Bull Vietnam distributed 150 million cans, 45% energy share 2023.
Verified12Suntory PepsiCo Vietnam grew juices to 15% market share 2023.
Verified13Carlsberg Vietnam's 18% beer share via Tuborg and others 2023.
Verified14Vinamilk's Susu brand led yogurt drinks with 48% share 2023.
Directional15Number 1 iced tea by Tan Hiep Phat had 52% RTD tea share 2023.
Single source16La Vie bottled water from Nestle held 22% premium share 2023.
Verified17Dutch Lady (Vinamilk sub-brand) 32% kids dairy drink share 2023.
Verified18Monster Energy entered with 8% share growth in Vietnam 2023.
Verified19Oishi snack drinks group beverage arm 14% share 2023.
Directional20Feel (Vinamilk) functional drinks 28% category share 2023.
Single source21Bia Hanoi by Habeco premium lager 11% urban share 2023.
Verified22Aquafina (Pepsi) 16% purified water market share 2023.
Verified23G7 coffee by Trung Nguyen 19% instant RTD share 2023.
Verified24Larue beer (Sabeco) regional 25% South share 2023.
Directional25Yakult probiotic drink 41% market monopoly in Vietnam 2023.
Single source26Pocari Sweat (Otsuka) 29% sports drink share 2023.
Verified27Tiger Beer (Heineken) 30% premium beer segment 2023.
Verified28Vinamilk 100% juice line 21% pure juice share 2023.
Verified29San Miguel (AB InBev) 13% craft-like beer share 2023.
Directional30Vita Coco partnerships boosted 9% coconut water share 2023.
Single source31Schweppes mixers 37% tonic/soda mixer share 2023.
VerifiedMajor Companies and Brands Interpretation
Here in Vietnam, a thirst for diversity and fierce national pride are both on full display, as the beverage market is a complex chessboard where a domestic giant like Vinamilk commands entire categories while international titans battle for every percentage point in everything from beer to energy drinks.
Market Overview and Growth
1In 2023, the Vietnam beverage market reached a total revenue of USD 12.5 billion, marking a 7.2% year-on-year growth driven by rising disposable incomes and urbanization.
Verified2The non-alcoholic beverage segment in Vietnam grew by 8.5% in volume terms from 2022 to 2023, reaching 5.2 billion liters annually.
Verified3Vietnam's beverage industry is projected to achieve a CAGR of 6.8% from 2024 to 2028, fueled by health-conscious trends.
Verified4The carbonated soft drinks market in Vietnam was valued at USD 2.1 billion in 2023, with a 5.9% growth rate.
Directional5Bottled water sales in Vietnam surged to 3.8 billion liters in 2023, up 9.1% from the previous year.
Single source6Functional beverages in Vietnam generated USD 850 million in revenue in 2023, growing at 12.3% YoY.
Verified7The overall beverage market share held by organized retail in Vietnam increased to 45% in 2023 from 38% in 2021.
Verified8Vietnam's ready-to-drink tea market expanded by 10.2% in 2023, reaching USD 1.2 billion.
Verified9Alcoholic beverages in Vietnam saw a 4.7% volume growth in 2023, totaling 1.9 billion liters.
Directional10The e-commerce share of beverage sales in Vietnam rose to 15% in 2023, up from 8% in 2020.
Single source11Vietnam beverage market per capita consumption reached 52 liters in 2023, a 3.5% increase YoY.
Verified12Inflation-adjusted growth in Vietnam's beverage sector was 5.4% in 2023 despite economic pressures.
Verified13Urban areas accounted for 65% of Vietnam's total beverage market revenue in 2023.
Verified14The premium beverage segment in Vietnam grew by 14.2% in 2023, outpacing mass market.
Directional15Vietnam's beverage industry contributed 2.1% to national GDP in 2023.
Single source16Soft drinks dominated with 42% market share in Vietnam's non-alcoholic beverages in 2023.
Verified17Energy drinks market in Vietnam hit USD 450 million in 2023, +11.8% growth.
Verified18Juice market value in Vietnam was USD 1.1 billion in 2023, growing 7.6%.
Verified19Beer market volume in Vietnam reached 4.2 billion liters in 2023, +3.9% YoY.
Directional20Vietnam's beverage packaging market grew to USD 1.8 billion in 2023.
Single source21PET bottles held 58% share in Vietnam beverage packaging in 2023.
Verified22Ho Chi Minh City beverage market size was USD 4.2 billion in 2023, 34% of national total.
Verified23Hanoi beverage consumption per capita was 48 liters in 2023.
Verified24Southern Vietnam accounted for 52% of national beverage production in 2023.
Directional25Beverage industry FDI in Vietnam reached USD 2.3 billion cumulatively by 2023.
Single source26Online beverage sales grew 28% YoY in Vietnam in 2023.
Verified27Vietnam ranks 5th in ASEAN for beverage market size in 2023.
Verified28Health drinks segment projected to grow 15% annually till 2028 in Vietnam.
Verified29Total beverage exports from Vietnam hit USD 1.5 billion in 2023.
Directional30Vietnam beverage market expected to reach USD 18 billion by 2028.
Single sourceMarket Overview and Growth Interpretation
The Vietnam beverage market is essentially staging a lively coup d'état in every glass, where sparkling water and health elixirs are overthrowing sugary soda in well-organized, e-commerce-fueled revolutions, on pace to turn a nation of 52-liter-a-year drinkers into an $18 billion economic powerhouse by 2028.
Production Statistics
1Vietnam produced 6.1 billion liters of soft drinks in 2023.
Verified2Beer production capacity in Vietnam exceeded 5 billion liters annually by 2023.
Verified3Aquafina plant in Vietnam produced 1.2 billion liters of bottled water in 2023.
Verified4Number of beverage factories in Vietnam reached 1,250 in 2023.
Directional5Carbonated beverage production grew 6.2% to 2.8 billion liters in 2023.
Single source6RTD coffee production in Vietnam hit 450 million liters in 2023.
Verified7Fruit juice production volume was 850 million liters in Vietnam 2023.
Verified8Energy drink output increased to 320 million liters in 2023.
Verified9Beer production volume totaled 4.1 billion liters in 2023, led by Heineken.
Directional10Bottled water production facilities numbered 180 in Vietnam in 2023.
Single source11Plastic bottle production for beverages was 4.5 billion units in 2023.
Verified12Canned beer production reached 2.2 billion cans in Vietnam 2023.
Verified13Herbal tea production grew 11% to 250 million liters in 2023.
Verified14Sports drink manufacturing output was 180 million liters in 2023.
Directional15Instant coffee production for beverages hit 120,000 tons in 2023.
Single source16Soda production volume stood at 1.9 billion liters in 2023.
Verified17Dairy-based beverage production reached 1.5 billion liters in 2023.
Verified18Aluminum can production for drinks was 3.1 billion units in 2023.
Verified19Glass bottle output for premium beers was 450 million in 2023.
Directional20Functional water production surged to 280 million liters in 2023.
Single source21Kombucha production began scaling to 15 million liters in 2023.
Verified22Iced tea concentrate production was 90 million liters equivalent in 2023.
Verified23Craft beer microbreweries produced 25 million liters in 2023.
Verified24Electrolyte drink production hit 95 million liters in 2023.
Directional25Coconut water beverage production reached 120 million liters in 2023.
Single source26Sparkling water output grew to 160 million liters in 2023.
Verified27Yogurt drink production was 750 million liters in Vietnam 2023.
Verified28Ready-to-drink milk tea production totaled 380 million liters in 2023.
Verified29Probiotic beverage output reached 210 million liters in 2023.
Directional30Tonic water production for mixers was 45 million liters in 2023.
Single source31Non-carbonated soft drink production was 1.4 billion liters in 2023.
Verified32Lager beer production dominated with 3.5 billion liters in 2023.
VerifiedProduction Statistics Interpretation
Vietnam's beverage industry in 2023 presented a nation supremely dedicated to the art of hydration, from the 6.1 billion liters of soft drinks that quench its thirst to the 4.1 billion liters of beer that, let's be honest, quench its spirit.
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