GITNUXREPORT 2026

Video Content Marketing Statistics

Video marketing is crucial because it effectively drives sales, traffic, and consumer engagement.

Jannik Lindner

Co-Founder of Gitnux, specialized in content and tech since 2016.

First published: Feb 13, 2026

Our Commitment to Accuracy

Rigorous fact-checking · Reputable sources · Regular updatesLearn more

Statistic 1

According to HubSpot's 2024 benchmarks, video content generates 1200% more shares than text and images combined.

Statistic 2

Wyzowl 2024 reports that 87% of marketers say video has directly increased sales.

Statistic 3

Vidyard's data shows explainer videos on homepages get 20% more traffic.

Statistic 4

Unbounce found that adding video to landing pages increases conversions by 80%.

Statistic 5

Forrester Research indicates that 1 minute of video equals 1.8 million words in terms of information retention.

Statistic 6

Google reports that search results with video are 41% more likely to get clicks.

Statistic 7

EyeQuant study: Videos on landing pages boost conversions by 86%.

Statistic 8

Badass Marketers: Businesses using video enjoy 49% faster revenue growth.

Statistic 9

Red Website Design: 88% of video marketers say video improves brand understanding.

Statistic 10

Ascend2: 50% of B2B buyers viewed 3-5 videos during purchase process.

Statistic 11

Content Marketing Institute: Video delivers highest ROI among content types.

Statistic 12

MarketingProfs: 75% of executives watch business videos weekly.

Statistic 13

Invodo: 52% of consumers say video influences purchase decisions.

Statistic 14

TechSmith: 59% of executives prefer video over text for insights.

Statistic 15

Brainshark: Video increases quiz scores by 34% in training.

Statistic 16

Small Biz Trends: 75% of businesses integrate video into email marketing.

Statistic 17

Digital Silk: Video boosts organic search traffic by 157%.

Statistic 18

Oberlo: 91% of businesses use video in content strategy.

Statistic 19

Visual Teaching Alliance: Learners retain 95% of message from video vs 10% from text.

Statistic 20

Drift: Adding video to sales emails increases clicks by 300%.

Statistic 21

LinkedIn: Video posts get 5x more engagement leading to 20% higher conversions.

Statistic 22

Crazy Egg: Videos under 2 minutes convert 2x better on landing pages.

Statistic 23

Marketing Dive: Personalized videos boost conversions by 80%.

Statistic 24

Salesforce: Video content shortens sales cycle by 20%.

Statistic 25

ZoomInfo: 78% of salespeople using video see higher win rates.

Statistic 26

Gong.io: Calls with video demos close 20% faster.

Statistic 27

HubSpot: Video at top of sales funnel converts 28% more leads.

Statistic 28

Wyzowl: 73% of customers prefer video from business over text.

Statistic 29

92% of video marketers are satisfied with ROI compared to 67% for other marketers per Matterport.

Statistic 30

80% of consumers are more likely to buy from websites with video testimonials.

Statistic 31

According to Wyzowl's 2023 State of Video Marketing report, 91% of businesses are using video as a marketing tool this year, up from 86% in 2022.

Statistic 32

HubSpot's 2023 State of Marketing Report indicates that 17% of marketers name video as the type of content with the best ROI.

Statistic 33

A Brightcove survey found that 86% of marketers say video has increased traffic to their website.

Statistic 34

Syndacast reports that video in an email leads to 200-300% increase in click-through rates.

Statistic 35

Vidyard's 2023 Video in Business Benchmark Report shows that video views grew by 45% year-over-year for B2B marketers.

Statistic 36

Forbes states that online videos result in 49% faster revenue growth for businesses using video marketing.

Statistic 37

Animoto's 2023 Online Trends Report reveals that 64% of consumers made a purchase after watching branded social videos.

Statistic 38

WordStream data shows landing pages with video increase conversion rates by 80%.

Statistic 39

Eyeview Digital reports that using video on landing pages can boost conversions by up to 80%.

Statistic 40

Insivia claims that video marketers achieve 66% more qualified leads per year.

Statistic 41

Social Media Today notes that 92% of mobile video consumers share videos with others.

Statistic 42

Cisco forecasts that video will account for 82% of all internet traffic by 2022, extended trends into 2023.

Statistic 43

YouTube reports over 500 hours of video uploaded every minute globally.

Statistic 44

Wyzowl 2023: 96% of individuals have watched an explainer video to learn more about a product or service.

Statistic 45

HubSpot: 54% of consumers want to see more video content from brands they like.

Statistic 46

Brightcove: 75% of executives watch work-related videos on their smartphones.

Statistic 47

Vidyard: Average video engagement time increased to 1:42 minutes in 2023.

Statistic 48

Forbes: 87% of marketers claim video has helped increase sales directly.

Statistic 49

Animoto: 93% of marketers report video marketing is an effective marketing channel.

Statistic 50

WordStream: Videos get 12 times more shares than text and image posts combined.

Statistic 51

Insivia: 64% of internet users buy something after watching branded social videos.

Statistic 52

Social Media Examiner: Live videos on Facebook see 6x more interactions than regular videos.

Statistic 53

Statista: Global video marketing spend reached $135 billion in 2023.

Statistic 54

Demand Metric: Content with video gets 94% more views.

Statistic 55

WebDam: 66% of consumers think a video is the best way to learn about a product.

Statistic 56

ZMOT by Google: 50% of people who watched a video online searched for more info afterward.

Statistic 57

Yans Media: 4x more customers would rather watch a video about a product than read about it.

Statistic 58

Veritas: 97% of marketers say video helps customers understand their product.

Statistic 59

ReelSEO: 80% of viewers remember a video ad they watched in the past 30 days.

Statistic 60

AdAge: Video ads have an average CTR of 1.84% compared to 0.46% for display ads.

Statistic 61

According to Statista, YouTube holds 73% of video content market share globally.

Statistic 62

TikTok has over 1.5 billion monthly active users as of 2023.

Statistic 63

Facebook videos generate 8 billion views daily.

Statistic 64

Instagram Reels have 2 billion daily plays.

Statistic 65

LinkedIn video views up 45% year-over-year in 2023.

Statistic 66

Twitter (X) video views reached 8 billion per day in 2023.

Statistic 67

Snapchat daily video views exceed 10 billion.

Statistic 68

Pinterest video content engagement up 315% since launch.

Statistic 69

Vimeo hosts over 260 million users and 1.25 million creators.

Statistic 70

Twitch averages 31 million daily viewers for live streams.

Statistic 71

Netflix video streaming accounts for 15% of global internet traffic.

Statistic 72

Amazon Prime Video has 200 million subscribers.

Statistic 73

Disney+ reached 150 million subscribers in 2023.

Statistic 74

YouTube Shorts garner 50 billion daily views.

Statistic 75

Facebook Live videos get 10x more comments than pre-recorded.

Statistic 76

Instagram Stories videos viewed by 500 million daily users.

Statistic 77

LinkedIn native video posts see 20x more shares.

Statistic 78

TikTok e-commerce sales hit $20 billion in 2023.

Statistic 79

YouTube Gaming live views average 100 million hours daily.

Statistic 80

Vimeo OTT platforms generate $1 billion in revenue.

Statistic 81

Dailymotion has 300 million monthly users.

Statistic 82

Bilibili video platform has 326 million monthly users in China.

Statistic 83

Kwai (Kuaishou) boasts 700 million daily users.

Statistic 84

Rumble video views up 400% post-2022.

Statistic 85

Facebook Watch monthly users: 1.07 billion.

Statistic 86

Instagram IGTV views declining 30% favoring Reels.

Statistic 87

LinkedIn Live reaches 100 million viewers annually.

Statistic 88

Twitch mobile app video views 1.4 billion hours monthly.

Statistic 89

YouTube TV subscribers surpass 8 million.

Statistic 90

Hulu ad-supported video plans 48% of subscribers.

Statistic 91

Roku channels average 80 million streaming hours daily.

Statistic 92

Peacock streaming peaks at 20 million concurrent viewers.

Statistic 93

Paramount+ adds 7 million subscribers quarterly.

Statistic 94

Wyzowl predicts 91% adoption of video by businesses by 2025.

Statistic 95

Gartner forecasts video marketing spend to hit $200 billion by 2025.

Statistic 96

eMarketer projects short-form video ad spend $100 billion by 2024.

Statistic 97

Deloitte predicts live commerce sales $2 trillion globally by 2026.

Statistic 98

PwC sees video streaming revenue $300 billion by 2028.

Statistic 99

Cisco Annual Report: Video to comprise 82% of internet traffic by 2025.

Statistic 100

Statista: TikTok users to reach 2 billion by 2025.

Statistic 101

McKinsey: AI-generated video content to grow 30% annually.

Statistic 102

Forrester: 84% of video marketers plan to increase budgets in 2024.

Statistic 103

IDC: Enterprise video platforms market $15 billion by 2027.

Statistic 104

Nemerix: VR video marketing adoption up 50% by 2025.

Statistic 105

Juniper Research: Interactive video market $20 billion by 2026.

Statistic 106

Grand View Research: Video on Demand market $250 billion by 2030.

Statistic 107

MarketsandMarkets: Video Analytics market $24 billion by 2028.

Statistic 108

Transparency Market Research: Shoppable video market $1.5 trillion by 2031.

Statistic 109

Live streaming e-commerce to $5 trillion by 2026 per ResearchAndMarkets.

Statistic 110

360-degree video views expected to triple by 2025 per Spherical Insights.

Statistic 111

User-generated video content to dominate 70% of marketing by 2025 per Influencer Marketing Hub.

Statistic 112

Personalized video marketing ROI 6x higher by 2024 per Accenture.

Statistic 113

AR video integration in marketing up 40% annually per ARtillery Intelligence.

Statistic 114

Short-form video (under 60s) to claim 90% of mobile views by 2025 per Ericsson.

Statistic 115

Metaverse video events to attract 1 billion users by 2030 per Bloomberg Intelligence.

Statistic 116

Cloud video processing market $50 billion by 2028 per Allied Market Research.

Statistic 117

5G-enabled video streaming to boost quality 4K adoption to 60% by 2026 per GSMA.

Statistic 118

Sustainability-focused video campaigns to rise 35% by 2025 per Kantar.

Statistic 119

Voice-activated video search queries up 200% by 2025 per Comscore.

Statistic 120

Blockchain-verified video authenticity market emerging $10 billion by 2030 per Fortune Business Insights.

Statistic 121

Emotional AI in video personalization to enhance engagement 25% by 2027 per Frost & Sullivan.

Statistic 122

Global video production outsourcing to grow 12% CAGR to 2030 per Maximize Market Research.

Statistic 123

According to Wyzowl's 2023 survey, 96% of people have watched an explainer video to learn about a product.

Statistic 124

HubSpot reports that 54% of consumers want to see more video content from brands.

Statistic 125

Brightcove finds 42% of consumers complain they can't find videos when shopping online.

Statistic 126

Invodo states 57% of consumers want to see more videos from retailers.

Statistic 127

Google Consumer Insights: 66% of people use YouTube to learn how to do difficult tasks.

Statistic 128

Stackla: 71% of consumers prefer watching a short video to learn about a product.

Statistic 129

Ipsos: 72% of customers prefer video content over text when learning about services.

Statistic 130

Animoto: 40% of shoppers bought more from brands with entertaining video content.

Statistic 131

Facebook IQ: 85% of Facebook video is watched on mobile.

Statistic 132

YouTube: 70% of YouTube views come from mobile devices.

Statistic 133

Netflix: Viewers binge-watch 5 episodes on average per sitting.

Statistic 134

TikTok: Short-form videos under 15 seconds have 67% higher completion rates.

Statistic 135

Instagram: Reels get 22% more engagement than regular videos.

Statistic 136

LinkedIn: 3x more engagement for video posts than text posts.

Statistic 137

Twitter: Videos get 6x more retweets than photos.

Statistic 138

Snapchat: 34% of daily users prefer video stories over images.

Statistic 139

Pinterest: Video Pins get 12% more clicks than static Pins.

Statistic 140

93% of marketers gained customers through video marketing per Wyzowl.

Statistic 141

79% of internet users prefer learning about new products through video.

Statistic 142

68% of people would rather watch a video testimonial than read text.

Statistic 143

82% of people are convinced to purchase by video ads on social media.

Statistic 144

63% of sales professionals say visual content most effective for communication.

Statistic 145

90% of customers report video enhances brand experience.

Statistic 146

73% of B2B buyers watch videos during research phase.

Statistic 147

55% of YouTube users say they’ve bought something because of a brand channel video.

Statistic 148

76% of consumers who watch live videos on Facebook purchase immediately or soon after.

Statistic 149

62% of B2C marketers say live video increased engagement significantly.

Statistic 150

80% of viewers prefer live video from single person over studio production.

Statistic 151

95% of marketers report live video keeps audience attention longer.

Statistic 152

78% of people watch videos without sound, preferring captions.

Statistic 153

85% of Facebook videos are watched without sound.

Statistic 154

YouTube reports 15% of views are live stream content.

1/154

Sources

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If you're still wondering whether video content marketing is a passing trend, consider this: with 91% of businesses now leveraging video to achieve results like an 80% boost in landing page conversions, a 1200% increase in social shares, and 87% of marketers crediting video with directly increasing sales, the evidence is overwhelmingly clear that it's the cornerstone of modern marketing strategy.

Key Takeaways

According to Wyzowl's 2023 State of Video Marketing report, 91% of businesses are using video as a marketing tool this year, up from 86% in 2022.
HubSpot's 2023 State of Marketing Report indicates that 17% of marketers name video as the type of content with the best ROI.
A Brightcove survey found that 86% of marketers say video has increased traffic to their website.
According to HubSpot's 2024 benchmarks, video content generates 1200% more shares than text and images combined.
Wyzowl 2024 reports that 87% of marketers say video has directly increased sales.
Vidyard's data shows explainer videos on homepages get 20% more traffic.
According to Wyzowl's 2023 survey, 96% of people have watched an explainer video to learn about a product.
HubSpot reports that 54% of consumers want to see more video content from brands.
Brightcove finds 42% of consumers complain they can't find videos when shopping online.
According to Statista, YouTube holds 73% of video content market share globally.
TikTok has over 1.5 billion monthly active users as of 2023.
Facebook videos generate 8 billion views daily.
Wyzowl predicts 91% adoption of video by businesses by 2025.
Gartner forecasts video marketing spend to hit $200 billion by 2025.
eMarketer projects short-form video ad spend $100 billion by 2024.

Video marketing is crucial because it effectively drives sales, traffic, and consumer engagement.

Conversion Rates

According to HubSpot's 2024 benchmarks, video content generates 1200% more shares than text and images combined.
Wyzowl 2024 reports that 87% of marketers say video has directly increased sales.
Vidyard's data shows explainer videos on homepages get 20% more traffic.
Unbounce found that adding video to landing pages increases conversions by 80%.
Forrester Research indicates that 1 minute of video equals 1.8 million words in terms of information retention.
Google reports that search results with video are 41% more likely to get clicks.
EyeQuant study: Videos on landing pages boost conversions by 86%.
Badass Marketers: Businesses using video enjoy 49% faster revenue growth.
Red Website Design: 88% of video marketers say video improves brand understanding.
Ascend2: 50% of B2B buyers viewed 3-5 videos during purchase process.
Content Marketing Institute: Video delivers highest ROI among content types.
MarketingProfs: 75% of executives watch business videos weekly.
Invodo: 52% of consumers say video influences purchase decisions.
TechSmith: 59% of executives prefer video over text for insights.
Brainshark: Video increases quiz scores by 34% in training.
Small Biz Trends: 75% of businesses integrate video into email marketing.
Digital Silk: Video boosts organic search traffic by 157%.
Oberlo: 91% of businesses use video in content strategy.
Visual Teaching Alliance: Learners retain 95% of message from video vs 10% from text.
Drift: Adding video to sales emails increases clicks by 300%.
LinkedIn: Video posts get 5x more engagement leading to 20% higher conversions.
Crazy Egg: Videos under 2 minutes convert 2x better on landing pages.
Marketing Dive: Personalized videos boost conversions by 80%.
Salesforce: Video content shortens sales cycle by 20%.
ZoomInfo: 78% of salespeople using video see higher win rates.
Gong.io: Calls with video demos close 20% faster.
HubSpot: Video at top of sales funnel converts 28% more leads.
Wyzowl: 73% of customers prefer video from business over text.
92% of video marketers are satisfied with ROI compared to 67% for other marketers per Matterport.
80% of consumers are more likely to buy from websites with video testimonials.

Conversion Rates Interpretation

While the written word remains the noble foundation of marketing, video has essentially become the charismatic, fast-talking overachiever that not only crashes the meeting but also gets all the credit, the promotion, and the standing ovation by making everyone understand, remember, and buy things at a frankly ridiculous rate.

Engagement and Views

According to Wyzowl's 2023 State of Video Marketing report, 91% of businesses are using video as a marketing tool this year, up from 86% in 2022.
HubSpot's 2023 State of Marketing Report indicates that 17% of marketers name video as the type of content with the best ROI.
A Brightcove survey found that 86% of marketers say video has increased traffic to their website.
Syndacast reports that video in an email leads to 200-300% increase in click-through rates.
Vidyard's 2023 Video in Business Benchmark Report shows that video views grew by 45% year-over-year for B2B marketers.
Forbes states that online videos result in 49% faster revenue growth for businesses using video marketing.
Animoto's 2023 Online Trends Report reveals that 64% of consumers made a purchase after watching branded social videos.
WordStream data shows landing pages with video increase conversion rates by 80%.
Eyeview Digital reports that using video on landing pages can boost conversions by up to 80%.
Insivia claims that video marketers achieve 66% more qualified leads per year.
Social Media Today notes that 92% of mobile video consumers share videos with others.
Cisco forecasts that video will account for 82% of all internet traffic by 2022, extended trends into 2023.
YouTube reports over 500 hours of video uploaded every minute globally.
Wyzowl 2023: 96% of individuals have watched an explainer video to learn more about a product or service.
HubSpot: 54% of consumers want to see more video content from brands they like.
Brightcove: 75% of executives watch work-related videos on their smartphones.
Vidyard: Average video engagement time increased to 1:42 minutes in 2023.
Forbes: 87% of marketers claim video has helped increase sales directly.
Animoto: 93% of marketers report video marketing is an effective marketing channel.
WordStream: Videos get 12 times more shares than text and image posts combined.
Insivia: 64% of internet users buy something after watching branded social videos.
Social Media Examiner: Live videos on Facebook see 6x more interactions than regular videos.
Statista: Global video marketing spend reached $135 billion in 2023.
Demand Metric: Content with video gets 94% more views.
WebDam: 66% of consumers think a video is the best way to learn about a product.
ZMOT by Google: 50% of people who watched a video online searched for more info afterward.
Yans Media: 4x more customers would rather watch a video about a product than read about it.
Veritas: 97% of marketers say video helps customers understand their product.
ReelSEO: 80% of viewers remember a video ad they watched in the past 30 days.
AdAge: Video ads have an average CTR of 1.84% compared to 0.46% for display ads.

Engagement and Views Interpretation

If you're still debating whether to make video content, consider this: everyone else is doing it, the results are consistently spectacular, and your audience is basically holding up a sign that says "show, don't tell."

Platform Statistics

According to Statista, YouTube holds 73% of video content market share globally.
TikTok has over 1.5 billion monthly active users as of 2023.
Facebook videos generate 8 billion views daily.
Instagram Reels have 2 billion daily plays.
LinkedIn video views up 45% year-over-year in 2023.
Twitter (X) video views reached 8 billion per day in 2023.
Snapchat daily video views exceed 10 billion.
Pinterest video content engagement up 315% since launch.
Vimeo hosts over 260 million users and 1.25 million creators.
Twitch averages 31 million daily viewers for live streams.
Netflix video streaming accounts for 15% of global internet traffic.
Amazon Prime Video has 200 million subscribers.
Disney+ reached 150 million subscribers in 2023.
YouTube Shorts garner 50 billion daily views.
Facebook Live videos get 10x more comments than pre-recorded.
Instagram Stories videos viewed by 500 million daily users.
LinkedIn native video posts see 20x more shares.
TikTok e-commerce sales hit $20 billion in 2023.
YouTube Gaming live views average 100 million hours daily.
Vimeo OTT platforms generate $1 billion in revenue.
Dailymotion has 300 million monthly users.
Bilibili video platform has 326 million monthly users in China.
Kwai (Kuaishou) boasts 700 million daily users.
Rumble video views up 400% post-2022.
Facebook Watch monthly users: 1.07 billion.
Instagram IGTV views declining 30% favoring Reels.
LinkedIn Live reaches 100 million viewers annually.
Twitch mobile app video views 1.4 billion hours monthly.
YouTube TV subscribers surpass 8 million.
Hulu ad-supported video plans 48% of subscribers.
Roku channels average 80 million streaming hours daily.
Peacock streaming peaks at 20 million concurrent viewers.
Paramount+ adds 7 million subscribers quarterly.

Platform Statistics Interpretation

Forget whispering into the void; if your video content isn't strategically placed across this absurdly crowded digital stage, your audience is probably watching someone else's cat, right now.

Trends and Predictions

Wyzowl predicts 91% adoption of video by businesses by 2025.
Gartner forecasts video marketing spend to hit $200 billion by 2025.
eMarketer projects short-form video ad spend $100 billion by 2024.
Deloitte predicts live commerce sales $2 trillion globally by 2026.
PwC sees video streaming revenue $300 billion by 2028.
Cisco Annual Report: Video to comprise 82% of internet traffic by 2025.
Statista: TikTok users to reach 2 billion by 2025.
McKinsey: AI-generated video content to grow 30% annually.
Forrester: 84% of video marketers plan to increase budgets in 2024.
IDC: Enterprise video platforms market $15 billion by 2027.
Nemerix: VR video marketing adoption up 50% by 2025.
Juniper Research: Interactive video market $20 billion by 2026.
Grand View Research: Video on Demand market $250 billion by 2030.
MarketsandMarkets: Video Analytics market $24 billion by 2028.
Transparency Market Research: Shoppable video market $1.5 trillion by 2031.
Live streaming e-commerce to $5 trillion by 2026 per ResearchAndMarkets.
360-degree video views expected to triple by 2025 per Spherical Insights.
User-generated video content to dominate 70% of marketing by 2025 per Influencer Marketing Hub.
Personalized video marketing ROI 6x higher by 2024 per Accenture.
AR video integration in marketing up 40% annually per ARtillery Intelligence.
Short-form video (under 60s) to claim 90% of mobile views by 2025 per Ericsson.
Metaverse video events to attract 1 billion users by 2030 per Bloomberg Intelligence.
Cloud video processing market $50 billion by 2028 per Allied Market Research.
5G-enabled video streaming to boost quality 4K adoption to 60% by 2026 per GSMA.
Sustainability-focused video campaigns to rise 35% by 2025 per Kantar.
Voice-activated video search queries up 200% by 2025 per Comscore.
Blockchain-verified video authenticity market emerging $10 billion by 2030 per Fortune Business Insights.
Emotional AI in video personalization to enhance engagement 25% by 2027 per Frost & Sullivan.
Global video production outsourcing to grow 12% CAGR to 2030 per Maximize Market Research.

Trends and Predictions Interpretation

If you're not already funneling most of your marketing budget into a form of video, you're essentially whispering your brand's message into a hurricane of content while everyone else has a megaphone.

Viewer Preferences

According to Wyzowl's 2023 survey, 96% of people have watched an explainer video to learn about a product.
HubSpot reports that 54% of consumers want to see more video content from brands.
Brightcove finds 42% of consumers complain they can't find videos when shopping online.
Invodo states 57% of consumers want to see more videos from retailers.
Google Consumer Insights: 66% of people use YouTube to learn how to do difficult tasks.
Stackla: 71% of consumers prefer watching a short video to learn about a product.
Ipsos: 72% of customers prefer video content over text when learning about services.
Animoto: 40% of shoppers bought more from brands with entertaining video content.
Facebook IQ: 85% of Facebook video is watched on mobile.
YouTube: 70% of YouTube views come from mobile devices.
Netflix: Viewers binge-watch 5 episodes on average per sitting.
TikTok: Short-form videos under 15 seconds have 67% higher completion rates.
Instagram: Reels get 22% more engagement than regular videos.
LinkedIn: 3x more engagement for video posts than text posts.
Twitter: Videos get 6x more retweets than photos.
Snapchat: 34% of daily users prefer video stories over images.
Pinterest: Video Pins get 12% more clicks than static Pins.
93% of marketers gained customers through video marketing per Wyzowl.
79% of internet users prefer learning about new products through video.
68% of people would rather watch a video testimonial than read text.
82% of people are convinced to purchase by video ads on social media.
63% of sales professionals say visual content most effective for communication.
90% of customers report video enhances brand experience.
73% of B2B buyers watch videos during research phase.
55% of YouTube users say they’ve bought something because of a brand channel video.
76% of consumers who watch live videos on Facebook purchase immediately or soon after.
62% of B2C marketers say live video increased engagement significantly.
80% of viewers prefer live video from single person over studio production.
95% of marketers report live video keeps audience attention longer.
78% of people watch videos without sound, preferring captions.
85% of Facebook videos are watched without sound.
YouTube reports 15% of views are live stream content.

Viewer Preferences Interpretation

Consumers are screaming for video content from brands, but the message is often lost in a deafening silence of poor placement and muted sound, revealing that the real marketing challenge isn't making great videos, but making sure the right people can actually find and experience them.