The Latest Vertical Search Industry Statistics Explained
Vertical search engines like Google Shopping saw a 42% spike in popularity in 2021.
The statistic indicates that in the year 2021, there was a significant increase in the popularity of vertical search engines such as Google Shopping, with a notable 42% spike observed. Vertical search engines are specialized search tools that focus on specific industries or niches, providing users with more targeted and relevant results compared to general search engines. The surge in popularity suggests that more users are turning to vertical search engines like Google Shopping to find products and make purchases online. This may be attributed to factors such as the growth of e-commerce, increased online shopping behavior, and the convenience and efficiency offered by vertical search engines in delivering tailored results for specific product searches.
Video Clips is leading in the most searched category of vertical searches in 2021, with 37%.
The statistic “Video Clips is leading in the most searched category of vertical searches in 2021, with 37%” indicates that among all the different categories being searched for in vertical searches, Video Clips received the highest percentage of search queries, accounting for 37% of the total searches. This suggests that Video Clips are currently the most popular and in-demand category among users conducting vertical searches in 2021. This information can be crucial for businesses and marketers looking to capitalize on this trend and tailor their strategies to cater to the interests of their target audience.
Healthcare is forecasted to be the fastest-growing vertical search engine market, registering a CAGR of 12.1%.
This statistic indicates that the healthcare industry is expected to experience significant growth in the vertical search engine market. The Compound Annual Growth Rate (CAGR) of 12.1% suggests a strong upward trajectory in the demand for healthcare-related search engines over a specified period. This growth can be attributed to various factors such as increasing digitalization in the healthcare sector, the growing use of technology for accessing medical information, and the rising need for specialized search engines tailored to the healthcare industry. The forecasted growth rate indicates a promising market opportunity for businesses operating in the healthcare vertical search engine sector.
Vertical search engine ad spend will represent more than 15% of total online ad spending by 2024.
The statistic suggests that by 2024, more than 15% of the total online advertising expenditure will be allocated to vertical search engines. Vertical search engines are specialized platforms that focus on specific industries or categories like travel, real estate, or job searches. This prediction indicates a significant shift in advertising trends, highlighting the growing importance of vertical search engines as advertising channels. The increasing investment in these platforms implies that advertisers are recognizing their effectiveness in reaching targeted audiences within niche markets, potentially leading to more tailored and impactful advertising campaigns in the future.
North America held the largest revenue share of the global vertical search engine market in 2020, at 35.9%.
The statistic indicates that North America dominated the global vertical search engine market in terms of revenue generation in 2020, accounting for 35.9% of the total market share. This suggests that the region experienced significant traction and adoption of vertical search engines compared to other regions around the world. Factors contributing to North America’s strong performance in this market could include high internet penetration rates, a well-developed digital infrastructure, and a large consumer base that relies on search engines for finding specialized information. This statistic highlights the importance of the North American market for vertical search engine companies looking to expand and capitalize on revenue opportunities in the global market.
Business-to-Business (B2B) enterprise searches account for about 30% of the total vertical searches.
This statistic indicates that out of all the vertical searches conducted by enterprises, approximately 30% of them fall within the category of Business-to-Business (B2B) searches. This suggests that a significant portion of the searches performed by businesses are focused on finding products, services, or other information specific to other businesses rather than consumers. This information is valuable for businesses operating within the B2B sector as it highlights the significance of catering to the needs and preferences of other enterprises in order to effectively target this substantial segment of the market. Understanding this distribution of search behavior can help businesses tailor their marketing strategies and content to better reach and engage with other businesses searching within the B2B sphere.
Job searches represent 21% of all vertical search volume online.
The statistic that job searches represent 21% of all vertical search volume online means that out of all the searches conducted on the internet within specialized categories or industries (vertical search), job searches account for 21% of the total search volume. This indicates that a significant portion of online users are specifically looking for job-related information, opportunities, or resources. The data suggests that job search is a popular and prevalent activity within the online search landscape, highlighting the importance and relevance of employment-related queries for internet users. Organisations and job boards can use this information to tailor their strategies and offerings to effectively reach and engage with job seekers online.
Over 70% of consumers prefer specialized vertical search engines for eCommerce product searches.
The statistic ‘Over 70% of consumers prefer specialized vertical search engines for eCommerce product searches’ indicates that a significant majority of consumers have a preference for using specialized search engines tailored specifically for eCommerce purposes when looking for products online. This suggests that users find value in platforms that are focused on a particular industry or category, as opposed to more general search engines. The high percentage suggests that consumers likely find specialized search engines to be more efficient, effective, and user-friendly for fulfilling their online shopping needs, possibly due to the ability of these platforms to offer more relevant and targeted results compared to broader search engines. This statistic highlights the importance of specialized search engines in the eCommerce space and underscores the significance of catering to consumer preferences in order to enhance the online shopping experience.
Vertical search traffic represents 12% of the total search traffic on Google.
The statistic “Vertical search traffic represents 12% of the total search traffic on Google” indicates that a specific type of search, known as vertical search, accounts for 12% of the overall search activity on Google. Vertical search involves seeking information within a particular category or industry, such as shopping, news, or images, as opposed to a general web search. This statistic suggests that users are utilizing Google to conduct searches within specific verticals, highlighting the importance of catering to specialized search needs and the diverse range of topics users are interested in when utilizing search engines.
Over 40% of brands reported receiving 26%-50% of their total online product listing traffic from vertical search engines.
The statistic indicates that a significant proportion of brands, specifically over 40%, have reported that a substantial portion, ranging from 26% to 50%, of their total online product listing traffic comes from vertical search engines. This suggests that vertical search engines play a significant role in driving traffic to brands’ online product listings. This information is crucial for brands to understand the importance of optimizing their presence on vertical search engines to increase visibility and attract potential customers searching for specific products within their niche. It highlights the significance of leveraging vertical search engines as part of brands’ overall digital marketing strategies to capitalize on this source of traffic and potentially increase sales and brand visibility.
The larger ad spend in vertical search is attributed to the 30% higher revenue per click compared to general search engines.
This statistic suggests that businesses are investing more in advertising in vertical search engines because they are yielding higher revenue per click compared to general search engines. The 30% higher revenue per click indicates a greater return on investment for advertisers when they target users on vertical search platforms. This trend indicates that businesses are recognizing the value of vertical search engines in reaching their target audience and generating increased revenue from their advertising efforts. By focusing more on vertical search advertising, businesses can capitalize on the higher revenue potential per click compared to general search engines, ultimately leading to a more effective and efficient advertising strategy.
Images form the second-largest category in vertical searches, with a share of 27%.
This statistic suggests that images are the second most commonly searched content type in vertical searches, accounting for 27% of all searches within this category. Vertical searches refer to searches conducted within a specific topic or category, such as images, videos, news, or maps. The fact that images make up the second-largest category highlights the popularity and importance of visual content in online search behavior. This information could be valuable for businesses and content creators looking to optimize their online presence and engagement, as it indicates the significance of including high-quality images in their digital marketing strategies to effectively reach and engage with a substantial portion of online users.
The revenue of the global vertical search engine market was $612.8 million USD in 2020.
This statistic indicates that the total revenue generated by the global vertical search engine market in the year 2020 was $612.8 million USD. Vertical search engines are specialized search engines that focus on specific industries, topics, or types of content, providing more targeted results to users. The revenue figure reflects the overall financial performance of these specialized search engines worldwide in that year, with the value signaling the total amount of money generated through various revenue streams such as advertising, subscriptions, and partnerships. This statistic can provide insights into the scale and growth of the vertical search engine market, highlighting its financial significance within the broader search engine industry.
In 2020, the travel vertical of search marketing accounted for around 13% of spending on search advertisements.
The statistic indicating that the travel vertical of search marketing accounted for around 13% of spending on search advertisements in 2020 suggests that within the digital advertising landscape, the travel industry allocated a significant portion of its advertising budget towards search marketing efforts. This could imply that travel companies considered search advertisements as an effective channel to reach their target audience and promote their products or services. The proportion of spending on search advertisements within the travel sector may also reflect the competitive nature of the industry and the ongoing efforts of travel businesses to attract customers and generate revenue through online platforms. Tracking such statistics can provide valuable insights into industry trends, marketing strategies, and overall economic activity within the travel sector.
News is the least searched category on vertical search engines with a share of 3%.
The statistic indicates that news is the least searched category on vertical search engines, representing only 3% of total searches across all categories. This suggests that users are predominantly searching for other types of content or information on these platforms. The low share of searches for news may reflect a lower overall interest in news-related topics compared to other categories such as entertainment, shopping, or travel. It could also indicate that users are turning to other sources or platforms specifically dedicated to news rather than relying on vertical search engines for this type of information.
Over 50% of the consumers trust and prefer using vertical search engines like Yelp and TripAdvisor for reviews and ratings before making a purchase.
The statistic suggests that a majority of consumers place a significant level of trust in vertical search engines such as Yelp and TripAdvisor when making purchasing decisions. This indicates that consumers value the reviews and ratings available on these platforms as they provide valuable insights into product or service quality. By utilizing these vertical search engines, consumers are likely seeking assurance and confidence in their purchase choices through the experiences and feedback shared by other users. The high level of trust shown in these platforms highlights the importance of online reviews and ratings in influencing consumer behavior and shaping their decision-making process.
References
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