Vertical Search Industry Statistics

Vertical search industry is expected to grow rapidly in the coming years, with increasing demand for niche and specialized information retrieval services.

Statistic 1

"Vertical search engines like Google Shopping saw a 42% spike in popularity in 2021."

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Statistic 2

"Video Clips is leading in the most searched category of vertical searches in 2021, with 37%."

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Statistic 3

"Healthcare is forecasted to be the fastest-growing vertical search engine market, registering a CAGR of 12.1%."

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Statistic 4

"Vertical search engine ad spend will represent more than 15% of total online ad spending by 2024."

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Statistic 5

"North America held the largest revenue share of the global vertical search engine market in 2020, at 35.9%."

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Statistic 6

"Business-to-Business (B2B) enterprise searches account for about 30% of the total vertical searches."

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Statistic 7

"Job searches represent 21% of all vertical search volume online."

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Statistic 8

"Over 70% of consumers prefer specialized vertical search engines for eCommerce product searches."

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Statistic 9

"Vertical search traffic represents 12% of the total search traffic on Google."

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Statistic 10

"Over 40% of brands reported receiving 26%-50% of their total online product listing traffic from vertical search engines."

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Statistic 11

"The larger ad spend in vertical search is attributed to the 30% higher revenue per click compared to general search engines."

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Statistic 12

"Images form the second-largest category in vertical searches, with a share of 27%."

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Statistic 13

"The revenue of the global vertical search engine market was $612.8 million USD in 2020."

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Statistic 14

"In 2020, the travel vertical of search marketing accounted for around 13% of spending on search advertisements."

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Statistic 15

"News is the least searched category on vertical search engines with a share of 3%."

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Statistic 16

"Over 50% of the consumers trust and prefer using vertical search engines like Yelp and TripAdvisor for reviews and ratings before making a purchase."

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