GITNUX MARKETDATA REPORT 2024

Vertical Search Industry Statistics

Vertical search industry is expected to grow rapidly in the coming years, with increasing demand for niche and specialized information retrieval services.

Statistic 1

"Vertical search engines like Google Shopping saw a 42% spike in popularity in 2021."

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Statistic 2

"Video Clips is leading in the most searched category of vertical searches in 2021, with 37%."

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Statistic 3

"Healthcare is forecasted to be the fastest-growing vertical search engine market, registering a CAGR of 12.1%."

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Statistic 4

"Vertical search engine ad spend will represent more than 15% of total online ad spending by 2024."

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Statistic 5

"North America held the largest revenue share of the global vertical search engine market in 2020, at 35.9%."

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Statistic 6

"Business-to-Business (B2B) enterprise searches account for about 30% of the total vertical searches."

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Statistic 7

"Job searches represent 21% of all vertical search volume online."

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Statistic 8

"Over 70% of consumers prefer specialized vertical search engines for eCommerce product searches."

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Statistic 9

"Vertical search traffic represents 12% of the total search traffic on Google."

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Statistic 10

"Over 40% of brands reported receiving 26%-50% of their total online product listing traffic from vertical search engines."

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Statistic 11

"The larger ad spend in vertical search is attributed to the 30% higher revenue per click compared to general search engines."

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Statistic 12

"Images form the second-largest category in vertical searches, with a share of 27%."

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Statistic 13

"The revenue of the global vertical search engine market was $612.8 million USD in 2020."

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Statistic 14

"In 2020, the travel vertical of search marketing accounted for around 13% of spending on search advertisements."

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Statistic 15

"News is the least searched category on vertical search engines with a share of 3%."

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Statistic 16

"Over 50% of the consumers trust and prefer using vertical search engines like Yelp and TripAdvisor for reviews and ratings before making a purchase."

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