In 2023, the U.S. vacation rental occupancy averaged 54 percent, yet Florida beach markets pushed nightly rates to $350+ in peak season. At the same time, global short term rental ADR for entire homes climbed to $132 in 2023, even as listings surged with 2.1 million active U.S. rentals. Let’s connect those pressures and payoffs across regions to see how travel demand, pricing, and supply are moving together.
Key Takeaways
- The global vacation rental market was valued at USD 102.5 billion in 2022 and is projected to grow at a CAGR of 11.6% from 2023 to 2030
- U.S. short-term rental market revenue reached $22.5 billion in 2023, up 15% from 2022
- Europe's vacation rental sector saw a 12.4% YoY growth in bookings in Q1 2024
- U.S. vacation rental occupancy rate averaged 54% in 2023, up 4% from 2022
- Global average occupancy for short-term rentals was 52% in Q4 2023
- Florida STR occupancy hit 65% in peak summer 2023
- Average U.S. vacation rental nightly rate $250 in Q4 2023, up 7% YoY
- Global ADR for entire homes rose 8.5% to $132 in 2023
- Florida beach markets ADR $350+ in peak 2023
- U.S. active vacation rental listings totaled 2.1 million in 2023
- Global Airbnb listings grew 11% to 7.7 million in 2023
- Florida added 50,000 new STR listings in 2023
- 55% of U.S. vacation rental guests were millennials in 2023
- 42% of global travelers prefer vacation rentals over hotels in 2023 surveys
- Families accounted for 60% of U.S. STR bookings in 2023
With rising demand and rates, vacation rentals are set to grow fast worldwide through 2030.
Related reading
01 · Category
Market Size & Growth30 stats
01
The global vacation rental market was valued at USD 102.5 billion in 2022 and is projected to grow at a CAGR of 11.6% from 2023 to 2030
02
U.S. short-term rental market revenue reached $22.5 billion in 2023, up 15% from 2022
03
Europe's vacation rental sector saw a 12.4% YoY growth in bookings in Q1 2024
04
Asia-Pacific vacation rental market expected to register highest CAGR of 13.2% during 2023-2030
05
Global vacation rental supply increased by 18% between 2021 and 2023 to over 7.5 million listings
06
North American vacation rental market size was USD 28.4 billion in 2022
07
Latin America short-term rentals grew 25% in revenue in 2023
08
Middle East & Africa vacation rental market projected to grow at 10.8% CAGR to 2030
09
U.S. vacation rental industry contributed $188 billion to GDP in 2022
10
Global online vacation rental market valued at $85.3 billion in 2023
11
Canadian short-term rental revenue hit CAD 3.2 billion in 2023
12
Australian vacation rental market grew 14% YoY in 2023 to AUD 5.1 billion
13
UK short-term lets market size reached £12.4 billion in 2023
14
India's vacation rental sector expanded 22% in 2023 driven by domestic tourism
15
Brazil vacation rental bookings surged 30% in 2023
16
Global vacation rental market share of online platforms reached 78% in 2023
17
U.S. STR market projected to hit $30 billion by 2028 at 8.5% CAGR
18
Mexico's vacation rental revenue grew 28% YoY to $4.2 billion in 2023
19
Spain short-term rental market valued at €8.5 billion in 2023
20
France vacation rentals generated €15 billion in 2023
21
Global vacation rental ADR increased 9% to $180 in 2023
22
China's domestic vacation rental market hit RMB 200 billion in 2023
23
Italy's short-term rental turnover reached €10.2 billion in 2023
24
South Africa's vacation rental sector grew 16% to ZAR 25 billion in 2023
25
Turkey vacation rentals saw 35% growth in 2023 due to tourism rebound
26
Thailand's short-term rental market valued at THB 150 billion in 2023
27
Global vacation rental listings surpassed 10 million in Q4 2023
28
Portugal short-term rentals contributed €3.5 billion to economy in 2023
29
New Zealand vacation rental revenue up 12% to NZD 2.8 billion in 2023
30
Global vacation rental market forecasted to reach $200 billion by 2030
Interpretation
Market Size & Growth Interpretation
The vacation rental market is expanding quickly at a global scale, growing from USD 102.5 billion in 2022 with an 11.6% CAGR through 2030, while supply rises 18% from 2021 to 2023 to more than 7.5 million listings, signaling strong size and growth momentum within the Market Size & Growth category.
02 · Category
Occupancy & Demand29 stats
01
U.S. vacation rental occupancy rate averaged 54% in 2023, up 4% from 2022
02
Global average occupancy for short-term rentals was 52% in Q4 2023
03
Florida STR occupancy hit 65% in peak summer 2023
04
European vacation rentals averaged 48% occupancy in 2023
05
Top 10% U.S. markets saw 70%+ occupancy in 2023
06
Mexico City vacation rental occupancy rose to 62% in 2023
07
Barcelona short-term rentals had 55% annual occupancy in 2023
08
Australian beach destinations averaged 68% occupancy during holidays 2023
09
Paris vacation rentals peaked at 85% occupancy during 2024 Olympics prep in 2023
10
Nashville STR occupancy increased 8% YoY to 58% in 2023
11
Bali vacation rental occupancy averaged 60% in 2023
12
London short-term lets occupancy at 50% annually in 2023
13
Hawaiian Islands STR occupancy 72% in 2023 despite wildfires impact
14
Toronto vacation rentals saw 55% occupancy growth post-pandemic in 2023
15
Dubai short-term rentals hit 75% occupancy in winter 2023
16
Seattle STR demand up 10%, occupancy 56% in 2023
17
Costa Rica vacation rentals averaged 64% occupancy in 2023
18
Amsterdam banned new STRs, occupancy dropped to 45% in regulated areas 2023
19
Phoenix metro STR occupancy 62% in 2023
20
Cape Town vacation rentals 70% occupancy peak season 2023
21
Vienna short-term rentals occupancy 52% in 2023
22
Orlando Disney-area STRs 78% occupancy 2023
23
Queenstown NZ vacation rentals 82% winter occupancy 2023
24
Global STR demand grew 14% YoY in 2023
25
U.S. average RevPAR for vacation rentals $140/night in 2023
26
Lisbon STR occupancy fell 5% to 58% due to regulations in 2023
27
Myrtle Beach SC occupancy 75% summer 2023
28
Global average length of stay in vacation rentals was 4.2 nights in 2023
29
Denver STR occupancy 59% in 2023
Interpretation
Occupancy & Demand Interpretation
Occupancy and demand stayed strong in 2023 with the U.S. average rising to 54% up 4% from 2022, while peak markets reached 65% in Florida and over 70% in the top 10% of U.S. markets, signaling resilient, geographically concentrated demand for vacation rentals.
03 · Category
Revenue & Pricing28 stats
01
Average U.S. vacation rental nightly rate $250in Q4 2023, up 7% YoY
02
Global ADR for entire homes rose 8.5% to $132 in 2023
03
Florida beach markets ADR $350+ in peak 2023
04
European cities average STR rate €150/night in 2023
05
Top U.S. luxury rentals ADR exceeded $500/night in 2023
06
Mexico Cancun vacation rental ADR $220in 2023
07
Barcelona regulated STR average rate €120/night 2023
08
Sydney Australia STR ADR AUD 400 in summer 2023
09
Paris Olympic-impacted rentals ADR €300+ in 2023
10
Nashville music city rentals ADR $280/night 2023
11
Bali villa rentals average ADR $180in 2023
12
London STR ADR £200/night annual average 2023
13
Hawaii Maui ADR $450pre-wildfire 2023
14
Toronto peak season ADR CAD 350 in 2023
15
Dubai luxury STR ADR AED 800/night 2023
16
Seattle STR ADR $320in 2023
17
Costa Rica beach rentals ADR $250/night 2023
18
Amsterdam STR ADR €160 despite regs 2023
19
Phoenix AZ ADR $290summer 2023
20
Cape Town peak ADR ZAR 3500/night 2023
21
Vienna STR ADR €130/night 2023
22
Orlando ADR $320Disney area 2023
23
Queenstown NZ winter ADR NZD 600 2023
24
U.S. vacation rental RevPAR up 12% to $135 in 2023
25
Lisbon ADR €140 post-regulation 2023
26
Myrtle Beach ADR $280peak 2023
27
Global private room rentals ADR $85in 2023
28
Denver ADR $310in 2023
Interpretation
Revenue & Pricing Interpretation
For revenue and pricing, vacation rental rates are clearly trending upward with Q4 2023 averaging $250 a night in the US and global entire home ADR climbing 8.5% to $132 in 2023, while high-demand markets push much higher such as Florida beach ADR above $350 and top US luxury rentals exceeding $500.
More related reading
04 · Category
Supply & Inventory27 stats
01
U.S. active vacation rental listings totaled 2.1 million in 2023
02
Global Airbnb listings grew 11% to 7.7 million in 2023
03
Florida added 50,000 new STR listings in 2023
04
Europe vacation rental inventory up 9% to 2.5 million in 2023
05
Top U.S. markets supply growth 15% YoY 2023
06
Mexico STR supply increased 20% to 250,000 listings 2023
07
Barcelona listings reduced 10% due to bans to 45,000 in 2023
08
Australia added 30,000 vacation homes to inventory 2023
09
Paris STR supply capped at 60,000 amid Olympics 2023
10
Nashville inventory grew 12% to 15,000 listings 2023
11
Bali supply expanded 25% with 40,000 villas 2023
12
London active short-term lets 80,000 in 2023
13
Hawaii total listings 55,000 despite regulations 2023
14
Toronto STR supply 25,000 units 2023
15
Dubai vacation rental listings hit 30,000 in 2023
16
Seattle supply up 8% to 12,000 listings 2023
17
Costa Rica listings grew 18% to 20,000 properties 2023
18
Amsterdam supply down 15% to 18,000 licensed 2023
19
Phoenix added 5,000 new STRs in 2023 total 22,000
20
Cape Town inventory 15,000 homes 2023
21
Vienna licensed STRs 8,000 in 2023
22
Orlando supply 45,000 listings near attractions 2023
23
Queenstown NZ listings 4,500 peak 2023
24
Global new listings added 1.2 million in 2023
25
Lisbon supply reduced to 20,000 after crackdown 2023
26
Myrtle Beach supply 10,000 beachfront units 2023
27
Denver inventory 18,000 STRs in 2023
Interpretation
Supply & Inventory Interpretation
Across the Supply and Inventory landscape, vacation rentals kept expanding fast in 2023, with U.S. listings reaching 2.1 million and Europe inventory up 9% to 2.5 million, while Florida added 50,000 new STR listings and Mexico grew 20% to 250,000.
05 · Category
Traveler Demographics & Preferences20 stats
01
55% of U.S. vacation rental guests were millennials in 2023
02
42% of global travelers prefer vacation rentals over hotels in 2023 surveys
03
Families accounted for 60% of U.S. STR bookings in 2023
04
68% of European renters aged 25-44 in 2023
05
Solo female travelers up 20% in vacation rentals 2023
06
75% of Mexico STR guests international in 2023
07
Gen Z bookings for STRs grew 30% YoY to 25% share in 2023
08
52% of Barcelona renters from domestic market 2023
09
Australian STRs 70% domestic travelers post-COVID 2023
10
Paris guests 40% from U.S. in 2023 pre-Olympics
11
Nashville STRs popular with 35-50 age group 65% in 2023
12
Bali 80% international guests mostly from Australia 2023
13
London short lets 55% business travelers in 2023
14
Hawaii domestic U.S. guests 85% in 2023
15
Toronto 60% couples booking STRs 2023
16
Dubai luxury rentals 70% high-income millennials 2023
17
Seattle STRs 45% remote workers extended stays 2023
18
Costa Rica eco-tourists 55% families 2023
19
Amsterdam guests shifted to locals 40% after regs 2023
20
Phoenix snowbirds 50+ age 60% winter 2023
Interpretation
Traveler Demographics & Preferences Interpretation
Across traveler demographics and preferences, vacation rentals are increasingly driven by younger and more diverse groups, with 55% of U.S. guests being millennials in 2023 and families making up 60% of STR bookings while 42% of global travelers still prefer rentals over hotels.
report visual · Key figures
Vacation rentals are scaling fast, with strong growth forecasts
Across regions, demand growth and market projections point to sustained expansion in vacation rentals.
14%
Global STR demand grew 14% YoY in 2023
11.6%
The global vacation rental market was valued at USD 102.5 billion in 2022 and is projected to grow at a CAGR of 11.6% fr
13.2%
Asia-Pacific vacation rental market expected to register highest CAGR of 13.2% during 2023-2030
12.4%
Europe's vacation rental sector saw a 12.4% YoY growth in bookings in Q1 2024
10.8%
Middle East & Africa vacation rental market projected to grow at 10.8% CAGR to 2030
Reference
Cite This Report
This report is designed to be cited. We maintain stable URLs and versioned verification dates. Copy the format appropriate for your publication below.
APA
Marcus Engström. (2026, February 13). Vacation Rental Statistics. Gitnux. https://gitnux.org/vacation-rental-statistics
MLA
Marcus Engström. "Vacation Rental Statistics." Gitnux, 13 Feb 2026, https://gitnux.org/vacation-rental-statistics.
Chicago
Marcus Engström. 2026. "Vacation Rental Statistics." Gitnux. https://gitnux.org/vacation-rental-statistics.
Sources & references
59 datasets cited across this report · attribution is report-level
+1 additional datasets cited (not shown individually)