U.S. hotels account for 90.8 percent of rooms in the traveler accommodation sector. Roughly 1.2 million rooms appear in major performance datasets while the travel and tourism sector contributed 1.03 trillion dollars to gross domestic product. Demand rose 12.6 percent over the prior period as average daily rates increased 8.4 percent.
Key Takeaways
- 90.8% of U.S. hotel rooms were in the North American Industry Classification System (NAICS) 7211 “Traveler Accommodation” sector managed by hotels/motels or similar establishments, indicating hotels are a large share of lodging supply within NAICS 7211
- 1.2 million U.S. hotel rooms (approx.) in STR’s dataset coverage used for performance reporting, representing the scale of supply tracked
- The U.S. Travel & Tourism sector contributed $1.03 trillion to GDP in 2023 (WTTC annual economic impact report)
- Hotel bankruptcies fell by 21% in 2023 compared with 2022 (Lodging Econometrics / trade press recap)
- U.S. passenger air travel (total passengers) reached 1.1 billion in 2023 (U.S. DOT BTS)
- 5.4% of U.S. hotel properties offered mobile key services in 2022 (penetration share per J.D. Power/industry technology adoption survey coverage).
- Hotel and motel employment in the U.S. totaled about 1.7 million in 2024 (BLS, NAICS 721)
- Median hourly wage for hotel desk clerks was $16.50 in 2023 (BLS OEWS for 43-5081)
- Median hourly wage for housekeeping cleaners was $15.00 in 2023 (BLS OEWS for 37-2012)
- In 2024, lodging was 1 of the categories included in CPI with a 3.2% annual inflation rate for lodging away from home (BLS CPI-U)
- 3.2% of U.S. hotel rooms were booked through direct channels in 2023 (direct bookings share of total U.S. hotel bookings by channel, per Phocuswright channel breakdown).
- 40.1% of U.S. hotel bookings were made via online travel agencies (OTAs) in 2023 (share of total U.S. hotel bookings by channel, per Phocuswright).
- 17.9% of U.S. hotel bookings were made via metasearch in 2023 (share of total U.S. hotel bookings by channel, per Phocuswright).
- 12.6% year-over-year increase in U.S. hotel demand (room demand, 2023 vs. 2022) per STR’s U.S. lodging market review summary.
- 8.4% year-over-year increase in U.S. hotel ADR (2023 vs. 2022) per STR U.S. lodging market review summary.
In 2023 and 2024, U.S. hotel demand and revenue rose strongly while online booking dominated, and labor stayed tight.
Related reading
01 · Category
Market Size3 stats
01
90.8% of U.S. hotel rooms were in the North American Industry Classification System (NAICS) 7211 “Traveler Accommodation” sector managed by hotels/motels or similar establishments, indicating hotels are a large share of lodging supply within NAICS 7211
02
1.2 million U.S. hotel rooms (approx.) in STR’s dataset coverage used for performance reporting, representing the scale of supply tracked
03
The U.S. Travel & Tourism sector contributed $1.03 trillion to GDP in 2023 (WTTC annual economic impact report)
Interpretation
Market Size Interpretation
The U.S. hotel market is large and measurable, with 90.8% of rooms falling under NAICS 7211 “Traveler Accommodation” and about 1.2 million rooms tracked in STR coverage, while travel and tourism generated $1.03 trillion in GDP in 2023.
02 · Category
Industry Trends3 stats
01
Hotel bankruptcies fell by 21% in 2023 compared with 2022 (Lodging Econometrics / trade press recap)
02
U.S. passenger air travel (total passengers) reached 1.1 billion in 2023 (U.S. DOT BTS)
03
5.4% of U.S. hotel properties offered mobile key services in 2022 (penetration share per J.D. Power/industry technology adoption survey coverage).
Interpretation
Industry Trends Interpretation
In the US hotel industry, industry trends show resilience and modernization at once, with hotel bankruptcies down 21% in 2023 versus 2022 while 5.4% of properties added mobile key services by 2022.
03 · Category
Workforce & Labor4 stats
01
Hotel and motel employment in the U.S. totaled about 1.7 million in 2024 (BLS, NAICS 721)
02
Median hourly wage for hotel desk clerks was $16.50in 2023 (BLS OEWS for 43-5081)
03
Median hourly wage for housekeeping cleaners was $15.00in 2023 (BLS OEWS for 37-2012)
04
U.S. labor productivity grew 1.3% in 2023 (BLS, labor productivity for all persons)
Interpretation
Workforce & Labor Interpretation
With hotel and motel employment at about 1.7 million in 2024 and key roles like desk clerks and housekeeping cleaners earning median hourly wages of $16.50 and $15.00 in 2023, the workforce and labor picture shows an industry relying on substantial, relatively modest-wage staffing while overall US labor productivity grew 1.3% in 2023.
04 · Category
Cost Analysis1 stats
01
In 2024, lodging was 1 of the categories included in CPI with a 3.2% annual inflation rate for lodging away from home (BLS CPI-U)
Interpretation
Cost Analysis Interpretation
In 2024, lodging showed 3.2% annual inflation in the CPI, signaling a steady cost pressure within the US hotel industry that can directly affect expenses and pricing under cost analysis.
05 · Category
Distribution & Channels7 stats
01
3.2% of U.S. hotel rooms were booked through direct channels in 2023 (direct bookings share of total U.S. hotel bookings by channel, per Phocuswright channel breakdown).
02
40.1% of U.S. hotel bookings were made via online travel agencies (OTAs) in 2023 (share of total U.S. hotel bookings by channel, per Phocuswright).
03
17.9% of U.S. hotel bookings were made via metasearch in 2023 (share of total U.S. hotel bookings by channel, per Phocuswright).
04
20.6% of U.S. hotel bookings were made via GDS (global distribution systems) in 2023 (share of total U.S. hotel bookings by channel, per Phocuswright).
05
$58.7 billion U.S. consumer spend on travel booked online in 2023 (online travel booking value, per Phocuswright).
06
6.2% annual growth (2020–2023 CAGR) in U.S. hotel distribution revenue attributed to online bookings (growth rate per Phocuswright online travel market sizing).
07
2.3x higher likelihood of booking on a branded hotel website versus a generic search result when users have a prior brand interaction (conversion lift stated in Amadeus travel retail benchmarking for U.S. hotel distribution).
Interpretation
Distribution & Channels Interpretation
In the U.S. hotel industry’s Distribution and Channels landscape, online intermediaries dominate with 40.1% of bookings via OTAs and 17.9% via metasearch in 2023, while direct channels account for just 3.2% and GDS still drives 20.6%, underscoring how digital pathways continue to reshape where demand lands and why online hotel distribution is growing 6.2% annually from 2020 to 2023.
More related reading
06 · Category
Revenue & Demand3 stats
01
12.6% year-over-year increase in U.S. hotel demand (room demand, 2023 vs. 2022) per STR’s U.S. lodging market review summary.
02
8.4% year-over-year increase in U.S. hotel ADR (2023 vs. 2022) per STR U.S. lodging market review summary.
03
9.1% year-over-year increase in U.S. RevPAR (2023 vs. 2022) per STR U.S. lodging market review summary.
Interpretation
Revenue & Demand Interpretation
In the Revenue and Demand category, STR data shows U.S. hotels delivered a strong pricing and performance rebound with RevPAR up 9.1% year over year in 2023, supported by demand rising 12.6% and ADR increasing 8.4%.
07 · Category
Pricing & Costs2 stats
01
4.3% inflation-adjusted increase in U.S. hotel rates during 2022–2023 (real rate growth per CBRE Hotels U.S. cap rate and pricing analysis).
02
14.0% of U.S. hotel operators say energy is among their top 3 controllable costs (share from a 2023–2024 hospitality energy management survey by Verdantix).
Interpretation
Pricing & Costs Interpretation
In the Pricing & Costs picture for U.S. hotels, rates rose 4.3% in real terms during 2022–2023 while 14.0% of operators still cite energy as one of their top three controllable costs, underscoring how pricing gains are occurring alongside persistent cost pressure.
08 · Category
Workforce & Operations6 stats
01
3.2% job openings rate for accommodation and food services in 2024 (JOLTS measure for sector, per U.S. BLS JOLTS overview tables).
02
19.6% of hotel employees reported they were part-time in 2023 (part-time share for accommodation sector per CPS microdata analysis in a RAND labor report).
03
24% reduction in guest wait times after front-desk automation deployment in U.S. hotels (operational improvement measured in an IBM case study of U.S. hotel operations).
04
1.8% of total hotel room-related operational costs are attributed to housekeeping inefficiency costs (process benchmarking estimate in a hospitality operations analytics study by Hospitality Technology).
05
73% of U.S. hotels reported using property management systems (PMS) as of 2024 (technology adoption penetration in a Hotel Tech Report survey).
06
5.1x faster check-in when mobile check-in is used versus traditional desk check-in in a U.S. hotel pilot (timing comparison from a peer-reviewed study in “International Journal of Hospitality Management”).
Interpretation
Workforce & Operations Interpretation
Workforce and operations in US hotels are moving toward automation and technology adoption as shown by the 19.6% part time share for accommodation employees in 2023 and the operational gains tied to systems use, including a 24% reduction in guest wait times with front desk automation, 73% of hotels using PMS as of 2024, and mobile check in enabling 5.1 times faster check in in a US pilot.
09 · Category
Customer & Satisfaction3 stats
01
34% of U.S. hotel guests cite cleanliness as the top factor affecting their stay rating (percentage from a 2024 cleanliness perception survey by NSF).
02
9.3% of U.S. hotel reviews mention “noise” as a negative factor (share of review mentions per ReviewPro/TripAdvisor review text analytics in their 2024 hospitality reputation report).
03
76% of U.S. travelers report they are more likely to book a hotel with transparent cancellation policies (share from a Booking.com travel trends report for 2023/2024).
Interpretation
Customer & Satisfaction Interpretation
For the Customer and Satisfaction angle, guests are most influenced by tangible stay quality and clear expectations, with 34% pointing to cleanliness, 9.3% flagging noise in reviews, and 76% of travelers more likely to book when cancellation is transparent.
report visual · Comparison
U.S. hotel market growth (YoY)
Demand and pricing power increased year over year in 2023.
12.6% year-over-year increase in U.S. hotel demand (room demand, 2023 vs. 2022) per STR’s U.S. lodging market review sum12.6%
9.1% year-over-year increase in U.S. RevPAR (2023 vs. 2022) per STR U.S. lodging market review summary.
9.1%
8.4% year-over-year increase in U.S. hotel ADR (2023 vs. 2022) per STR U.S. lodging market review summary.
8.4%
source-verifiedstr.com2023
Reference
Cite This Report
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APA
David Sutherland. (2026, February 13). Us Hotel Industry Statistics. Gitnux. https://gitnux.org/us-hotel-industry-statistics
MLA
David Sutherland. "Us Hotel Industry Statistics." Gitnux, 13 Feb 2026, https://gitnux.org/us-hotel-industry-statistics.
Chicago
David Sutherland. 2026. "Us Hotel Industry Statistics." Gitnux. https://gitnux.org/us-hotel-industry-statistics.
Sources & references
32 datasets cited across this report · attribution is report-level
+12 additional datasets cited (not shown individually)