GITNUX MARKETDATA REPORT 2024

Tour Guide Industry Statistics [Fresh Research]

Statistic 1

"The global tour guide industry was valued at $783.5 million in 2019."

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Statistic 2

"The tour guide industry’s Compound Annual Growth Rate (CAGR) from 2021 to 2026 is projected to be 12.1%."

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Statistic 3

"Europe held the largest market share for tour guide services, accounting for around 38%."

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Statistic 4

"In 2019, the global Adventure Tourism market size (which includes tour guide services) was $566.6 billion."

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Statistic 5

"The majority of tour and travel guides (65%) are self-employed."

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Statistic 6

"Around 30% of consumers use mobile applications to find and book tours and activities."

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Statistic 7

"Over 50% of tour guides work on a part-time basis."

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Statistic 8

"In North America, there were approximately 86,000 people working as tour guides and escorts in 2019."

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Statistic 9

"In 2013, over 40% of tour guides were aged between 18 to 34."

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Statistic 10

"Over 20% of tourists in Europe are interested in city tours led by local guides."

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Statistic 11

"Australia’s Aboriginal cultural tourism sector, which includes guided tours, is valued at around $310 million per annum."

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Statistic 12

"The average salary for a full-time tour guide in the United States is approximately $48,000."

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Statistic 13

"95% of travelers read online reviews before booking guided tours."

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Statistic 14

"In 2019, 85% of travelers said that the tour guide was an important factor in determining the quality of a tour."

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