GITNUX REPORT 2024

Grocery Statistics: Consumer Trends and Online Sales Continue to Rise

Delve into the fascinating world of grocery trends, from online sales to millennial shopping habits.

Author: Jannik Lindner

First published: 7/17/2024

Statistic 1

Over 39% of consumers spend between $50-$249 on groceries per week.

Statistic 2

The average American household spends around $4,464 per year on groceries.

Statistic 3

Fresh fruits and vegetables make up 36% of all grocery sales in the United States.

Statistic 4

Millennials make up the largest group of grocery shoppers, accounting for 53% of all grocery spending.

Statistic 5

Wasting food accounts for $218 billion in grocery expenses each year in the United States.

Statistic 6

60% of consumers have purchased groceries online at least once.

Statistic 7

Grocery spending in the United States reached $53.7 billion in April 2020, the highest on record.

Statistic 8

67% of consumers believe that food prices will increase in the next year.

Statistic 9

41% of global consumers are willing to pay more for sustainably produced groceries.

Statistic 10

In the UK, 34% of consumers increased their online grocery spending during the pandemic.

Statistic 11

The average shopping basket size for online grocery orders is $82.

Statistic 12

The average American visits the grocery store 1.6 times per week.

Statistic 13

The average grocery store carries 39,500 different items.

Statistic 14

Around 70% of grocery shoppers have tried new shopping behaviors during the pandemic.

Statistic 15

On average, consumers spend 42 minutes per trip to the grocery store.

Statistic 16

The average American consumer makes 1.5 grocery shopping trips per week.

Statistic 17

Around 27% of grocery shoppers make a shopping list before going to the store.

Statistic 18

Millennials are more likely to switch grocery stores for better pricing than older generations.

Statistic 19

49% of consumers consider convenience the top factor when choosing where to shop for groceries.

Statistic 20

Around 82% of Americans consider health factors when making food purchasing decisions.

Statistic 21

88% of shoppers believe it is important for grocery stores to prioritize food safety.

Statistic 22

Online grocery sales in the United States are expected to reach $26.7 billion in 2020.

Statistic 23

Online grocery shopping is projected to account for 20% of all grocery sales by 2025.

Statistic 24

The global organic food market is expected to reach $272.9 billion by 2027.

Statistic 25

Grocery delivery services saw a 233% increase in orders during the Covid-19 pandemic.

Statistic 26

Online grocery sales in the UK grew by 91% in the year 2020.

Statistic 27

Private label products account for 25% of all grocery sales.

Statistic 28

Frozen foods account for 6% of all grocery sales in the United States.

Statistic 29

Online grocery sales in China are expected to reach $296 billion by 2023.

Statistic 30

Lidl and Aldi account for 13.5% of the grocery market share in the United Kingdom.

Statistic 31

Grocery e-commerce penetration in the United States is expected to reach 13.7% by 2025.

Statistic 32

The global grocery sector is valued at $8.3 trillion.

Statistic 33

Organic grocery sales in the United States grew by 12.4% in 2020.

Statistic 34

Grocery sales in India are projected to reach $985 billion by 2024.

Statistic 35

Grocery delivery app downloads increased by 218% in the first half of 2020.

Statistic 36

The global grocery market is estimated to grow by 12% annually until 2025.

Statistic 37

Online grocery sales in France grew by 8.9% in 2020.

Statistic 38

The global grocery market is projected to be worth $12.24 trillion by 2024.

Statistic 39

Grocery delivery services saw a 100% increase in new customers during the pandemic.

Statistic 40

44% of consumers have ordered groceries online since the start of the pandemic.

Share:FacebookLinkedIn
Sources

Our Reports have been cited by:

Trust Badges

Summary

  • Over 39% of consumers spend between $50-$249 on groceries per week.
  • Online grocery sales in the United States are expected to reach $26.7 billion in 2020.
  • Around 82% of Americans consider health factors when making food purchasing decisions.
  • The average American household spends around $4,464 per year on groceries.
  • Online grocery shopping is projected to account for 20% of all grocery sales by 2025.
  • Fresh fruits and vegetables make up 36% of all grocery sales in the United States.
  • The global organic food market is expected to reach $272.9 billion by 2027.
  • Millennials make up the largest group of grocery shoppers, accounting for 53% of all grocery spending.
  • The average American visits the grocery store 1.6 times per week.
  • Grocery delivery services saw a 233% increase in orders during the Covid-19 pandemic.
  • Online grocery sales in the UK grew by 91% in the year 2020.
  • Wasting food accounts for $218 billion in grocery expenses each year in the United States.
  • 44% of consumers have ordered groceries online since the start of the pandemic.
  • The average grocery store carries 39,500 different items.
  • Private label products account for 25% of all grocery sales.

Grocery shopping: where the thrill of finding a ripe avocado battles the dread of long checkout lines. With over 39% of consumers dropping a cool $50-$249 per week on groceries, its no surprise that online grocery sales are on the rise, expected to hit $26.7 billion in the US this year. From millennials dominating the aisles to a 233% surge in grocery delivery orders during the pandemic, its clear that the grocery game is changing faster than you can say paper or plastic. So grab your shopping list and join the foodie revolution – after all, wouldnt you want to be part of a statistic where the average American household spends $4,464 a year on groceries? Lets dive into the cart-filled world of grocery trends and prove that theres more to these aisles than meets the eye.

Consumer Spending Behavior

  • Over 39% of consumers spend between $50-$249 on groceries per week.
  • The average American household spends around $4,464 per year on groceries.
  • Fresh fruits and vegetables make up 36% of all grocery sales in the United States.
  • Millennials make up the largest group of grocery shoppers, accounting for 53% of all grocery spending.
  • Wasting food accounts for $218 billion in grocery expenses each year in the United States.
  • 60% of consumers have purchased groceries online at least once.
  • Grocery spending in the United States reached $53.7 billion in April 2020, the highest on record.
  • 67% of consumers believe that food prices will increase in the next year.
  • 41% of global consumers are willing to pay more for sustainably produced groceries.
  • In the UK, 34% of consumers increased their online grocery spending during the pandemic.
  • The average shopping basket size for online grocery orders is $82.

Interpretation

In a world where fresh produce reigns supreme and Millennials are the champions of the shopping cart, one thing is clear: grocery spending is not just an activity but a way of life. From the $50 bargain hunters to the $4,464 high rollers, every household plays a role in the epic saga of food expense. Yet, as we bask in the glory of online grocery conquests and watch the cash registers ring to the tune of $218 billion in wasted food, we must ponder the future. Will our shopping baskets shrink in the face of rising prices, or will we bravely march on, willing to pay extra for sustainably produced goods? As the record-breaking $53.7 billion spent in April 2020 echoes through the aisles, one thing is certain: grocery statistics are not just numbers; they are the breadcrumbs leading us to a more mindful, and perhaps more expensive, future.

Convenience and Shopping Habits

  • The average American visits the grocery store 1.6 times per week.
  • The average grocery store carries 39,500 different items.
  • Around 70% of grocery shoppers have tried new shopping behaviors during the pandemic.
  • On average, consumers spend 42 minutes per trip to the grocery store.
  • The average American consumer makes 1.5 grocery shopping trips per week.
  • Around 27% of grocery shoppers make a shopping list before going to the store.
  • Millennials are more likely to switch grocery stores for better pricing than older generations.
  • 49% of consumers consider convenience the top factor when choosing where to shop for groceries.

Interpretation

In a world where the average American spends 42 minutes per grocery trip and a whopping 39,500 items await their selection, it's no wonder we've witnessed a grocery store revolution. With 70% of shoppers embracing new shopping behaviors during the pandemic, the once mundane task of grocery shopping has become a battleground of convenience and price wars. Millennials, ever the savvy shoppers, are leading the charge by switching stores for better pricing, while nearly a quarter of all shoppers find solace in the age-old tradition of making a list before venturing into the aisles. In a society where time is money and choices are abundant, it seems that our grocery habits are a reflection of the ever-evolving landscape of modern life.

Health and Wellness Trends

  • Around 82% of Americans consider health factors when making food purchasing decisions.
  • 88% of shoppers believe it is important for grocery stores to prioritize food safety.

Interpretation

In a world where kale has become the new black and avocado toast reigns supreme, it's no surprise that a whopping 82% of Americans are now playing the health card when they hit the grocery aisles. And while we're all about that green smoothie life, let's not forget the importance of not getting E. coli with our quinoa. After all, nobody wants a side of food poisoning with their organic gluten-free pasta. So, here's to all the health-conscious, safety-savvy shoppers out there taking charge of their food choices – because nothing ruins a meal prep Sunday quite like a surprise trip to the ER.

Market Growth Projections

  • Online grocery sales in the United States are expected to reach $26.7 billion in 2020.
  • Online grocery shopping is projected to account for 20% of all grocery sales by 2025.
  • The global organic food market is expected to reach $272.9 billion by 2027.
  • Grocery delivery services saw a 233% increase in orders during the Covid-19 pandemic.
  • Online grocery sales in the UK grew by 91% in the year 2020.
  • Private label products account for 25% of all grocery sales.
  • Frozen foods account for 6% of all grocery sales in the United States.
  • Online grocery sales in China are expected to reach $296 billion by 2023.
  • Lidl and Aldi account for 13.5% of the grocery market share in the United Kingdom.
  • Grocery e-commerce penetration in the United States is expected to reach 13.7% by 2025.
  • The global grocery sector is valued at $8.3 trillion.
  • Organic grocery sales in the United States grew by 12.4% in 2020.
  • Grocery sales in India are projected to reach $985 billion by 2024.
  • Grocery delivery app downloads increased by 218% in the first half of 2020.
  • The global grocery market is estimated to grow by 12% annually until 2025.
  • Online grocery sales in France grew by 8.9% in 2020.
  • The global grocery market is projected to be worth $12.24 trillion by 2024.
  • Grocery delivery services saw a 100% increase in new customers during the pandemic.

Interpretation

The world of groceries is experiencing a digital transformation faster than a microwave popcorn bag on high. With online sales skyrocketing and organic markets booming, it's clear that consumers are hungry for convenience and quality. From frozen foods taking a cool 6% bite of the market to private labels claiming a quarter share of the pie, the grocery aisle is becoming a crowded digital dance floor. As delivery services saw a pandemic-fueled surge and apps downloaded like hotcakes, it's evident that the future of grocery shopping is arriving at our doorsteps faster than we can say "express checkout." So buckle up, shoppers, because it looks like the era of in-person grocery hauls may just be a "checkout" of the past.

Online Grocery Sales

  • 44% of consumers have ordered groceries online since the start of the pandemic.

Interpretation

In a world where pajamas have become the new power suit and the term "social distancing" elicits both relief and loneliness, it's no surprise that 44% of consumers have sought solace in the virtual aisles of online grocery shopping since the start of the pandemic. As we navigate the precarious balance between pantry stock-ups and mealtime monotony, perhaps it's not just groceries we're ordering online, but a small semblance of control in an otherwise chaotic world.

References