GITNUXREPORT 2026

Tortilla Industry Statistics

The global tortilla market is large, growing, and increasingly diverse in products and consumer preferences.

Gitnux Team

Expert team of market researchers and data analysts.

First published: Feb 13, 2026

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Statistic 1

U.S. per capita tortilla consumption was 52 pounds in 2022.

Statistic 2

Mexican households consumed an average of 150 kg of tortillas per person yearly in 2023.

Statistic 3

65% of U.S. Hispanics consumed tortillas daily in 2023 survey.

Statistic 4

Tortillas accounted for 12% of U.S. flatbread consumption in 2022.

Statistic 5

Urban Mexicans increased tortilla intake by 8% during 2023 lockdowns.

Statistic 6

42% of U.S. consumers bought tortillas weekly in 2023.

Statistic 7

Europe saw 15 kg per capita tortilla consumption rise in 2023.

Statistic 8

78% of tortilla consumption in U.S. was corn-based in 2022.

Statistic 9

Gen Z in U.S. consumed 25% more flavored tortillas in 2023.

Statistic 10

Australia’s tortilla consumption per capita hit 8.5 kg in 2023.

Statistic 11

35% U.S. adults consumed tortillas 5+ times weekly 2023.

Statistic 12

Tortilla chip consumption linked, 25 lbs per capita U.S. 2023.

Statistic 13

70% Mexican millennials prefer handmade-style tortillas 2023.

Statistic 14

Tortillas overtook bagels in U.S. sales volume 2023.

Statistic 15

Home usage of tortillas up 10% in EU post-2022.

Statistic 16

51% U.S. shoppers chose larger tortilla packs 2023.

Statistic 17

Africa’s per capita consumption averaged 2 kg in 2023.

Statistic 18

85% corn tortilla preference among U.S. Latinos 2023.

Statistic 19

Boomers consumed 15% less flavored varieties 2023.

Statistic 20

New Zealand per capita: 6.2 kg tortillas 2023.

Statistic 21

U.S. kids 40% daily tortilla eaters 2023.

Statistic 22

Tortilla wraps 30% of fast food U.S. 2023.

Statistic 23

82% prefer warm tortillas Mexicans 2023.

Statistic 24

Tortillas beat pita in EU sales 2023.

Statistic 25

Bulk buys up 12% family packs 2023 U.S.

Statistic 26

45% trial new flavors yearly 2023.

Statistic 27

Japan per capita 1.5kg rising 2023.

Statistic 28

92% corn vs flour U.S. Southwest 2023.

Statistic 29

Seniors 20% more plain varieties 2023.

Statistic 30

Singapore 4.8kg/capita urban 2023.

Statistic 31

Mission Foods held 35% U.S. market share in 2023.

Statistic 32

Gruma Corporation produced 20% of global tortillas in 2022.

Statistic 33

Old El Paso commanded 18% share in retail tortillas U.S. 2023.

Statistic 34

Bimbo Bakeries entered top 5 with 12% U.S. share in 2023.

Statistic 35

La Tortilla Factory acquired by M mission, boosting share to 8% in 2023.

Statistic 36

Top 10 U.S. producers controlled 72% of market in 2022.

Statistic 37

Siete Foods grew 45% YoY, capturing 3% premium segment in 2023.

Statistic 38

Mexico's top 5 tortillerias produced 40% national output in 2023.

Statistic 39

Private labels gained 5% share against brands in U.S. 2023.

Statistic 40

Campbell's acquired Snyder's, entering tortillas with 2% share 2023.

Statistic 41

Regional player Rosa's Tortillas hit 1.5% national share in 2023.

Statistic 42

PepsiCo's Sabra brand took 22% dips-with-tortillas share 2023.

Statistic 43

Tortilla Town independents held 15% local markets U.S. 2023.

Statistic 44

Flower Foods expanded to 5% tortilla share via acquisition 2023.

Statistic 45

Mexico's Maseca brand 28% corn flour dominance 2023.

Statistic 46

U.S. top 20 producers 68% volume share 2023.

Statistic 47

Truly's premium line captured 4% in 2023.

Statistic 48

EU's Santa Maria led with 25% Nordic share 2023.

Statistic 49

Private label up to 32% in Canada 2023.

Statistic 50

Hain Celestial's YY brand 2.8% organic share 2023.

Statistic 51

Regional mergers consolidated 10% more share 2023 U.S.

Statistic 52

Casa Ramos 1.2% share growth 2023.

Statistic 53

World's largest Gruma 25% global 2023.

Statistic 54

Chi-Chi's 10% frozen segment U.S. 2023.

Statistic 55

Pilipino brands 15% local Mexico 2023.

Statistic 56

Big 3 control 60% U.S. wholesale 2023.

Statistic 57

Base Culture paleo 2.5% keto niche 2023.

Statistic 58

France's Mexicana 20% import share 2023.

Statistic 59

Loblaws private 28% Canada 2023.

Statistic 60

Simple Mills grain-free 3.2% 2023.

Statistic 61

12% consolidation via 8 deals U.S. 2023.

Statistic 62

In 2023, the global tortilla market was valued at USD 28.5 billion, projected to reach USD 42.3 billion by 2030 with a CAGR of 5.8%.

Statistic 63

The U.S. tortilla industry generated $7.8 billion in retail sales in 2022, marking a 4.2% increase from 2021.

Statistic 64

Mexico's tortilla market accounted for 45% of the global share in 2023, valued at approximately USD 12.8 billion.

Statistic 65

North America dominated the tortilla market with a 52% revenue share in 2023.

Statistic 66

The organic tortilla segment grew by 12.5% YoY in 2023, reaching $1.2 billion globally.

Statistic 67

U.S. wholesale tortilla sales hit $4.9 billion in 2022, up 3.7% from previous year.

Statistic 68

Europe’s tortilla market expanded to €2.1 billion in 2023, with CAGR of 6.1% forecasted through 2028.

Statistic 69

Asia-Pacific tortilla market valued at $1.8 billion in 2023, expected to grow at 7.2% CAGR.

Statistic 70

Private label tortillas captured 28% of U.S. market share in 2023 sales.

Statistic 71

Global tortilla exports reached $1.4 billion in 2022, led by Mexico.

Statistic 72

Global tortilla market valued at USD 28.5 billion in 2023

Statistic 73

U.S. retail tortilla sales reached $8.1 billion in 2023, up 3.8%.

Statistic 74

Latin America's share was 38% of global tortilla revenue 2023.

Statistic 75

Canada’s market hit CAD 1.2 billion with 5% growth 2023.

Statistic 76

Vegan tortilla segment valued at $850 million globally 2023.

Statistic 77

U.S. foodservice tortilla sales $3.2 billion in 2023.

Statistic 78

UK tortilla market expanded to £450 million in 2023.

Statistic 79

Middle East tortilla market $650 million, CAGR 8.5% to 2030.

Statistic 80

Branded tortillas held 55% U.S. share despite private label rise 2023.

Statistic 81

Tortilla imports to EU totaled €320 million in 2022.

Statistic 82

U.S. tortilla market forecast CAGR 4.9% to 2028 at $9.2B.

Statistic 83

Global low-fat tortilla segment $2.1B in 2023.

Statistic 84

Texas alone $1.1B tortilla sales 2023.

Statistic 85

Australia market AUD 250M with 6.8% CAGR.

Statistic 86

Frozen tortillas global value $4.5B 2023.

Statistic 87

U.S. Hispanic channel $2.3B tortillas 2023.

Statistic 88

Germany's market €180M growth 7% 2023.

Statistic 89

Africa CAGR 9.2% to $900M by 2030.

Statistic 90

E-commerce tortillas 15% of U.S. sales 2023.

Statistic 91

Export value Mexico-US $950M tortillas 2023.

Statistic 92

U.S. corn tortilla production volume was 1.2 billion pounds in 2022.

Statistic 93

Mexico produced 45 million tons of corn tortillas annually as of 2023.

Statistic 94

Flour tortilla output in the U.S. reached 2.5 billion units in 2022.

Statistic 95

Global nixtamalized corn flour production for tortillas hit 5.8 million metric tons in 2023.

Statistic 96

U.S. facilities produced 18 billion tortillas in 2022, averaging 49 million daily.

Statistic 97

Mexican tortillerias numbered over 250,000, producing 12 million tortillas per minute in 2023.

Statistic 98

U.S. gluten-free tortilla production grew to 450 million units in 2023.

Statistic 99

Brazil's tortilla production surged to 1.2 million tons in 2023.

Statistic 100

Automated tortilla lines in U.S. plants averaged 15,000 tortillas per hour in 2022.

Statistic 101

India's emerging tortilla production reached 300,000 tons annually by 2023.

Statistic 102

U.S. wheat flour for tortillas: 1.8 million tons in 2023.

Statistic 103

Global corn for tortilla production: 18 million tons annually 2023.

Statistic 104

Spanish tortilla plants output 850 million units yearly 2023.

Statistic 105

U.S. super-premium tortillas: 120 million pounds produced 2023.

Statistic 106

120,000 U.S. tortilla machines operational in 2023.

Statistic 107

Guatemala's daily tortilla production: 2.5 million kg in 2023.

Statistic 108

Low-sodium tortilla production up 18% to 200 million units U.S. 2023.

Statistic 109

China's tortilla output reached 500,000 tons in 2023.

Statistic 110

U.S. average plant capacity: 20 million tortillas/month 2023.

Statistic 111

Colombia produced 1.1 million tons of maize tortillas 2023.

Statistic 112

U.S. masa production 950K tons 2023.

Statistic 113

Italy's wrap-tortilla output 400M units 2023.

Statistic 114

Almond flour tortillas 80M lbs U.S. 2023.

Statistic 115

95K tons cassava flour for tortillas global 2023.

Statistic 116

U.S. plants: 450 major facilities 2023.

Statistic 117

Peru daily 1.8M kg tortillas 2023.

Statistic 118

Fiber-enriched tortillas 300M units U.S. 2023.

Statistic 119

South Korea 250K tons imported corn tortillas 2023.

Statistic 120

Efficiency: 18K/hr lines standard U.S. 2023.

Statistic 121

Venezuela 900K tons annual 2023.

Statistic 122

55% of U.S. consumers prefer healthier low-carb tortillas in 2023.

Statistic 123

Plant-based tortilla fillings surged 28% in sales 2023.

Statistic 124

Keto-friendly tortillas grew 35% in U.S. market 2023.

Statistic 125

62% demand for ancient grain tortillas like amaranth in 2023 surveys.

Statistic 126

Sustainable packaging adoption in tortillas reached 40% by 2023.

Statistic 127

Flavored tortillas (jalapeno, spinach) sales up 22% in 2023.

Statistic 128

Online tortilla sales jumped 50% post-pandemic through 2023.

Statistic 129

48% consumers seek non-GMO tortillas in 2023 polls.

Statistic 130

AI-optimized tortilla production reduced waste by 15% in 2023 pilots.

Statistic 131

67% seek sprouted grain tortillas for health 2023.

Statistic 132

Upcycled flour tortillas launched, 10% sales growth 2023.

Statistic 133

Cauliflower tortillas sales +40% in U.S. 2023.

Statistic 134

75% interest in cassava-based tortillas globally 2023.

Statistic 135

Compostable tortilla bags adopted by 35% brands 2023.

Statistic 136

Ghost pepper tortillas niche sales up 30% 2023.

Statistic 137

DTC tortilla subscriptions grew 60% in 2023.

Statistic 138

52% prefer traceable supply chain tortillas 2023.

Statistic 139

3D-printed custom tortillas piloted in 5 plants 2023.

Statistic 140

High-protein tortillas (15g+) demand +25% 2023.

Statistic 141

70% want fermented dough tortillas 2023.

Statistic 142

Insect protein tortillas tested, 5% trial 2023.

Statistic 143

Zucchini base +50% low-cal sales 2023.

Statistic 144

80% blockchain tracking interest 2023.

Statistic 145

Biodegradable inks on packs 45% 2023.

Statistic 146

Truffle oil tortillas luxury +35% 2023.

Statistic 147

Meal kit tortillas 70% growth 2023.

Statistic 148

58% allergy-free demand almond/coconut 2023.

Statistic 149

Robotics cut labor 20% tortilla lines 2023.

Statistic 150

Collagen-added tortillas beauty trend +18% 2023.

1/150

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From the humble streets of Mexico to kitchens worldwide, the tortilla industry's remarkable surge is underscored by a global market that's swelling from $28.5 billion to a projected $42.3 billion by 2030, driven by everything from booming organic sales to the rise of niche keto-friendly wraps.

Key Takeaways

In 2023, the global tortilla market was valued at USD 28.5 billion, projected to reach USD 42.3 billion by 2030 with a CAGR of 5.8%.
The U.S. tortilla industry generated $7.8 billion in retail sales in 2022, marking a 4.2% increase from 2021.
Mexico's tortilla market accounted for 45% of the global share in 2023, valued at approximately USD 12.8 billion.
U.S. corn tortilla production volume was 1.2 billion pounds in 2022.
Mexico produced 45 million tons of corn tortillas annually as of 2023.
Flour tortilla output in the U.S. reached 2.5 billion units in 2022.
U.S. per capita tortilla consumption was 52 pounds in 2022.
Mexican households consumed an average of 150 kg of tortillas per person yearly in 2023.
65% of U.S. Hispanics consumed tortillas daily in 2023 survey.
Mission Foods held 35% U.S. market share in 2023.
Gruma Corporation produced 20% of global tortillas in 2022.
Old El Paso commanded 18% share in retail tortillas U.S. 2023.
55% of U.S. consumers prefer healthier low-carb tortillas in 2023.
Plant-based tortilla fillings surged 28% in sales 2023.
Keto-friendly tortillas grew 35% in U.S. market 2023.

The global tortilla market is large, growing, and increasingly diverse in products and consumer preferences.

Consumption Patterns

U.S. per capita tortilla consumption was 52 pounds in 2022.
Mexican households consumed an average of 150 kg of tortillas per person yearly in 2023.
65% of U.S. Hispanics consumed tortillas daily in 2023 survey.
Tortillas accounted for 12% of U.S. flatbread consumption in 2022.
Urban Mexicans increased tortilla intake by 8% during 2023 lockdowns.
42% of U.S. consumers bought tortillas weekly in 2023.
Europe saw 15 kg per capita tortilla consumption rise in 2023.
78% of tortilla consumption in U.S. was corn-based in 2022.
Gen Z in U.S. consumed 25% more flavored tortillas in 2023.
Australia’s tortilla consumption per capita hit 8.5 kg in 2023.
35% U.S. adults consumed tortillas 5+ times weekly 2023.
Tortilla chip consumption linked, 25 lbs per capita U.S. 2023.
70% Mexican millennials prefer handmade-style tortillas 2023.
Tortillas overtook bagels in U.S. sales volume 2023.
Home usage of tortillas up 10% in EU post-2022.
51% U.S. shoppers chose larger tortilla packs 2023.
Africa’s per capita consumption averaged 2 kg in 2023.
85% corn tortilla preference among U.S. Latinos 2023.
Boomers consumed 15% less flavored varieties 2023.
New Zealand per capita: 6.2 kg tortillas 2023.
U.S. kids 40% daily tortilla eaters 2023.
Tortilla wraps 30% of fast food U.S. 2023.
82% prefer warm tortillas Mexicans 2023.
Tortillas beat pita in EU sales 2023.
Bulk buys up 12% family packs 2023 U.S.
45% trial new flavors yearly 2023.
Japan per capita 1.5kg rising 2023.
92% corn vs flour U.S. Southwest 2023.
Seniors 20% more plain varieties 2023.
Singapore 4.8kg/capita urban 2023.

Consumption Patterns Interpretation

While the global tortilla market expands with American families eating them five times a week and Europeans stocking up at home, the humble corn tortilla remains an irreplaceable cultural staple, fiercely preferred warm and handmade in Mexico where its consumption is measured not in pounds but in profound, daily connection.

Industry Players & Competition

Mission Foods held 35% U.S. market share in 2023.
Gruma Corporation produced 20% of global tortillas in 2022.
Old El Paso commanded 18% share in retail tortillas U.S. 2023.
Bimbo Bakeries entered top 5 with 12% U.S. share in 2023.
La Tortilla Factory acquired by M mission, boosting share to 8% in 2023.
Top 10 U.S. producers controlled 72% of market in 2022.
Siete Foods grew 45% YoY, capturing 3% premium segment in 2023.
Mexico's top 5 tortillerias produced 40% national output in 2023.
Private labels gained 5% share against brands in U.S. 2023.
Campbell's acquired Snyder's, entering tortillas with 2% share 2023.
Regional player Rosa's Tortillas hit 1.5% national share in 2023.
PepsiCo's Sabra brand took 22% dips-with-tortillas share 2023.
Tortilla Town independents held 15% local markets U.S. 2023.
Flower Foods expanded to 5% tortilla share via acquisition 2023.
Mexico's Maseca brand 28% corn flour dominance 2023.
U.S. top 20 producers 68% volume share 2023.
Truly's premium line captured 4% in 2023.
EU's Santa Maria led with 25% Nordic share 2023.
Private label up to 32% in Canada 2023.
Hain Celestial's YY brand 2.8% organic share 2023.
Regional mergers consolidated 10% more share 2023 U.S.
Casa Ramos 1.2% share growth 2023.
World's largest Gruma 25% global 2023.
Chi-Chi's 10% frozen segment U.S. 2023.
Pilipino brands 15% local Mexico 2023.
Big 3 control 60% U.S. wholesale 2023.
Base Culture paleo 2.5% keto niche 2023.
France's Mexicana 20% import share 2023.
Loblaws private 28% Canada 2023.
Simple Mills grain-free 3.2% 2023.
12% consolidation via 8 deals U.S. 2023.

Industry Players & Competition Interpretation

Mission Foods dominates the U.S. as Gruma blankets the globe, but while giants like Old El Paso and consolidating private labels battle for the supermarket shelf, scrappy brands and local tortillerias continue to prove that in this market, there is always room for another wrap.

Market Size & Growth

In 2023, the global tortilla market was valued at USD 28.5 billion, projected to reach USD 42.3 billion by 2030 with a CAGR of 5.8%.
The U.S. tortilla industry generated $7.8 billion in retail sales in 2022, marking a 4.2% increase from 2021.
Mexico's tortilla market accounted for 45% of the global share in 2023, valued at approximately USD 12.8 billion.
North America dominated the tortilla market with a 52% revenue share in 2023.
The organic tortilla segment grew by 12.5% YoY in 2023, reaching $1.2 billion globally.
U.S. wholesale tortilla sales hit $4.9 billion in 2022, up 3.7% from previous year.
Europe’s tortilla market expanded to €2.1 billion in 2023, with CAGR of 6.1% forecasted through 2028.
Asia-Pacific tortilla market valued at $1.8 billion in 2023, expected to grow at 7.2% CAGR.
Private label tortillas captured 28% of U.S. market share in 2023 sales.
Global tortilla exports reached $1.4 billion in 2022, led by Mexico.
Global tortilla market valued at USD 28.5 billion in 2023
U.S. retail tortilla sales reached $8.1 billion in 2023, up 3.8%.
Latin America's share was 38% of global tortilla revenue 2023.
Canada’s market hit CAD 1.2 billion with 5% growth 2023.
Vegan tortilla segment valued at $850 million globally 2023.
U.S. foodservice tortilla sales $3.2 billion in 2023.
UK tortilla market expanded to £450 million in 2023.
Middle East tortilla market $650 million, CAGR 8.5% to 2030.
Branded tortillas held 55% U.S. share despite private label rise 2023.
Tortilla imports to EU totaled €320 million in 2022.
U.S. tortilla market forecast CAGR 4.9% to 2028 at $9.2B.
Global low-fat tortilla segment $2.1B in 2023.
Texas alone $1.1B tortilla sales 2023.
Australia market AUD 250M with 6.8% CAGR.
Frozen tortillas global value $4.5B 2023.
U.S. Hispanic channel $2.3B tortillas 2023.
Germany's market €180M growth 7% 2023.
Africa CAGR 9.2% to $900M by 2030.
E-commerce tortillas 15% of U.S. sales 2023.
Export value Mexico-US $950M tortillas 2023.

Market Size & Growth Interpretation

While Mexico may have invented the tortilla, the rest of the world is now devouring the concept, proving that a humble flatbread can wrap its way into a $28.5 billion global obsession, driven by everything from Texas-sized appetites to European enthusiasm and a healthy dash of organic, vegan, and private-label innovation.

Production Volumes

U.S. corn tortilla production volume was 1.2 billion pounds in 2022.
Mexico produced 45 million tons of corn tortillas annually as of 2023.
Flour tortilla output in the U.S. reached 2.5 billion units in 2022.
Global nixtamalized corn flour production for tortillas hit 5.8 million metric tons in 2023.
U.S. facilities produced 18 billion tortillas in 2022, averaging 49 million daily.
Mexican tortillerias numbered over 250,000, producing 12 million tortillas per minute in 2023.
U.S. gluten-free tortilla production grew to 450 million units in 2023.
Brazil's tortilla production surged to 1.2 million tons in 2023.
Automated tortilla lines in U.S. plants averaged 15,000 tortillas per hour in 2022.
India's emerging tortilla production reached 300,000 tons annually by 2023.
U.S. wheat flour for tortillas: 1.8 million tons in 2023.
Global corn for tortilla production: 18 million tons annually 2023.
Spanish tortilla plants output 850 million units yearly 2023.
U.S. super-premium tortillas: 120 million pounds produced 2023.
120,000 U.S. tortilla machines operational in 2023.
Guatemala's daily tortilla production: 2.5 million kg in 2023.
Low-sodium tortilla production up 18% to 200 million units U.S. 2023.
China's tortilla output reached 500,000 tons in 2023.
U.S. average plant capacity: 20 million tortillas/month 2023.
Colombia produced 1.1 million tons of maize tortillas 2023.
U.S. masa production 950K tons 2023.
Italy's wrap-tortilla output 400M units 2023.
Almond flour tortillas 80M lbs U.S. 2023.
95K tons cassava flour for tortillas global 2023.
U.S. plants: 450 major facilities 2023.
Peru daily 1.8M kg tortillas 2023.
Fiber-enriched tortillas 300M units U.S. 2023.
South Korea 250K tons imported corn tortillas 2023.
Efficiency: 18K/hr lines standard U.S. 2023.
Venezuela 900K tons annual 2023.

Production Volumes Interpretation

While Mexico's 250,000 tortillerias craft a stunning 12 million tortillas per minute, largely by hand, the U.S. industrial machine, with its 120,000 automated machines humming at 18,000 per hour, is locked in a deliciously global, billion-pound battle for flatbread supremacy.

Trends & Innovations

55% of U.S. consumers prefer healthier low-carb tortillas in 2023.
Plant-based tortilla fillings surged 28% in sales 2023.
Keto-friendly tortillas grew 35% in U.S. market 2023.
62% demand for ancient grain tortillas like amaranth in 2023 surveys.
Sustainable packaging adoption in tortillas reached 40% by 2023.
Flavored tortillas (jalapeno, spinach) sales up 22% in 2023.
Online tortilla sales jumped 50% post-pandemic through 2023.
48% consumers seek non-GMO tortillas in 2023 polls.
AI-optimized tortilla production reduced waste by 15% in 2023 pilots.
67% seek sprouted grain tortillas for health 2023.
Upcycled flour tortillas launched, 10% sales growth 2023.
Cauliflower tortillas sales +40% in U.S. 2023.
75% interest in cassava-based tortillas globally 2023.
Compostable tortilla bags adopted by 35% brands 2023.
Ghost pepper tortillas niche sales up 30% 2023.
DTC tortilla subscriptions grew 60% in 2023.
52% prefer traceable supply chain tortillas 2023.
3D-printed custom tortillas piloted in 5 plants 2023.
High-protein tortillas (15g+) demand +25% 2023.
70% want fermented dough tortillas 2023.
Insect protein tortillas tested, 5% trial 2023.
Zucchini base +50% low-cal sales 2023.
80% blockchain tracking interest 2023.
Biodegradable inks on packs 45% 2023.
Truffle oil tortillas luxury +35% 2023.
Meal kit tortillas 70% growth 2023.
58% allergy-free demand almond/coconut 2023.
Robotics cut labor 20% tortilla lines 2023.
Collagen-added tortillas beauty trend +18% 2023.

Trends & Innovations Interpretation

The American tortilla, once a humble wrap, has become a high-tech, hyper-personalized health icon, with consumers demanding it be everything from keto-friendly and blockchain-trackable to insect-protein-enriched and compostably packaged, all while tasting of truffle or ghost pepper.

Sources & References

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