GITNUX MARKETDATA REPORT 2024

Toothbrush Industry Statistics

The toothbrush industry is expected to continue growing steadily due to increasing awareness of oral hygiene and advancements in technology.

Highlights: Toothbrush Industry Statistics

  • Over 4.2 billion people in the world use a toothbrush every day.
  • The global toothbrush market size was valued at USD 5.4 billion in 2018.
  • The global toothbrush market is expected to register a CAGR of 3.4% from 2020 to 2027.
  • North America is the largest market for toothbrushes due to high hygiene consciousness and disposable income.
  • Electric toothbrushes have a market share of 38.9% of the global toothbrush market.
  • 3.5 billion toothbrushes are sold worldwide each year.
  • Over 99% of manual toothbrushes and about 80% of electric toothbrushes are produced in Asia.
  • Procter & Gamble's oral care segment, which includes toothbrushes, had sales of over $8 billion in 2018.
  • 38% of people replace their toothbrush every three months as recommended, which increases toothbrush sales.
  • The online sales channel segment is anticipated to register the fastest CAGR of 4.5% from 2019 to 2025 in the toothbrush market.
  • Asia Pacific is likely to witness the fastest growth in the toothbrush market, with a CAGR of 5.1% from 2020 to 2027.
  • The global oral care market size is set to reach $60.9 billion by 2027.
  • Nearly 1 out of 3 people prefer to use electric toothbrushes over manual ones.
  • Approximately 9 out of 10 households in the USA own toothbrushes.
  • In 2020, approximately 23.32% of respondents in the USA used Colgate toothbrushes, the most popular toothbrush brand.
  • Sonicare held a global toothbrush market share of just 2% in 2019.
  • Oral-B holds the largest market share in the UK, accounting for 42% of all toothbrush and oral care product sales.
  • Japanese consumers spent approximately 88.4 billion Japanese yen on manual toothbrushes in 2018.
  • The global kids toothbrush market is projected to reach $1.3 billion by 2026.

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The Latest Toothbrush Industry Statistics Explained

Over 4.2 billion people in the world use a toothbrush every day.

The statistic that over 4.2 billion people in the world use a toothbrush every day highlights the widespread practice of dental hygiene on a global scale. This figure represents a significant majority of the world’s population and emphasizes the importance placed on daily oral care for maintaining overall health and hygiene. Regular toothbrush use is an essential component of oral hygiene routines recommended by healthcare professionals to prevent dental issues such as cavities, gum disease, and bad breath. The statistic underscores the widespread adoption of toothbrushing as a daily habit across various cultures and socio-economic backgrounds, indicating a universal recognition of the importance of good oral health practices.

The global toothbrush market size was valued at USD 5.4 billion in 2018.

The statistic “The global toothbrush market size was valued at USD 5.4 billion in 2018” indicates the total monetary value of toothbrushes sold worldwide in that particular year. This figure represents the collective revenue generated from the sales of toothbrushes, encompassing various types, brands, and designs, across multiple markets and regions. The size of the global toothbrush market serves as a key indicator of the demand for oral hygiene products and the overall health and wellness trends among consumers. The value of USD 5.4 billion underscores the significant economic impact of toothbrush sales on the global economy, reflecting both the essential nature of oral care products and the competitive landscape within the industry.

The global toothbrush market is expected to register a CAGR of 3.4% from 2020 to 2027.

This statistic indicates the compound annual growth rate (CAGR) projected for the global toothbrush market between the years 2020 and 2027. A CAGR of 3.4% signifies the expected average annual growth rate over this period. This forecast suggests that the toothbrush market is anticipated to experience a steady increase in revenue, consumer demand, and market size, with a sustained growth trajectory. Factors such as increasing awareness of oral hygiene, innovations in dental care technologies, and rising disposable incomes among populations worldwide could contribute to this projected growth rate in the toothbrush market.

North America is the largest market for toothbrushes due to high hygiene consciousness and disposable income.

The statistic indicates that North America stands out as the leading market for toothbrushes, primarily because of the region’s strong emphasis on hygiene practices and its relatively high levels of disposable income. This suggests that individuals in North America prioritize oral health and are willing to spend on toothbrushes and related products to maintain their hygiene standards. The combination of awareness about oral care and the financial capability to invest in dental products positions North America as the primary market for toothbrushes, highlighting the significance of hygiene consciousness and economic factors in driving sales in the region.

Electric toothbrushes have a market share of 38.9% of the global toothbrush market.

This statistic indicates that electric toothbrushes account for approximately 38.9% of the total sales in the global toothbrush market. This suggests that electric toothbrushes are a popular choice among consumers compared to manual toothbrushes. The high market share of electric toothbrushes could be driven by factors such as technological advancements, increased awareness of oral health benefits, and changing consumer preferences towards convenience and performance. It also indicates a competitive landscape within the toothbrush industry, with different types of toothbrushes vying for consumer preference and market share.

3.5 billion toothbrushes are sold worldwide each year.

The statistic that 3.5 billion toothbrushes are sold worldwide each year highlights the widespread and essential role of oral hygiene practices in global health. This figure signifies the significant demand for toothbrushes across various demographics and regions, indicating a universal awareness of the importance of maintaining good oral health. With such a high volume of toothbrushes being sold annually, it underscores the collective effort of individuals, healthcare providers, and oral care manufacturers in promoting dental hygiene as a crucial aspect of overall well-being on a global scale.

Over 99% of manual toothbrushes and about 80% of electric toothbrushes are produced in Asia.

The statistic highlights the dominant role of Asia in the global production of both manual and electric toothbrushes, with over 99% of manual toothbrushes and about 80% of electric toothbrushes being manufactured in the region. This indicates a significant concentration of manufacturing capacity for toothbrushes in Asia, likely due to factors such as lower production costs, access to skilled labor, and established infrastructure in the region. The statistic underscores Asia’s overarching influence in the toothbrush manufacturing industry, with the region serving as a key hub for meeting global demand for both types of toothbrushes.

Procter & Gamble’s oral care segment, which includes toothbrushes, had sales of over $8 billion in 2018.

The statistic that Procter & Gamble’s oral care segment, including toothbrushes, recorded sales of over $8 billion in 2018 signifies the significant financial performance and market presence of the company in the oral care industry. This figure reveals the substantial consumer demand for Procter & Gamble’s oral care products, showcasing its ability to effectively market and sell its toothbrushes to a wide audience. The $8 billion sales figure suggests robust sales volume and likely market dominance within the oral care segment, indicating that Procter & Gamble’s toothbrushes are popular choices among consumers. This statistic exemplifies Procter & Gamble’s success and competitiveness in the oral care market.

38% of people replace their toothbrush every three months as recommended, which increases toothbrush sales.

The statistic, stating that 38% of people replace their toothbrush every three months as recommended, suggests that there is room for improvement in oral hygiene habits among the majority of the population. This finding also points to an opportunity for increased toothbrush sales, as regular replacement of toothbrushes is essential for optimal dental health. By educating and encouraging more individuals to adhere to the recommended three-month replacement cycle for toothbrushes, manufacturers and retailers can potentially benefit from an uptick in sales. Furthermore, promoting the importance of proper oral hygiene practices could lead to overall improvements in dental health outcomes for the general population.

The online sales channel segment is anticipated to register the fastest CAGR of 4.5% from 2019 to 2025 in the toothbrush market.

The statistic provided indicates that the online sales channel segment within the toothbrush market is expected to experience the highest Compound Annual Growth Rate (CAGR) of 4.5% from 2019 to 2025. This growth rate signifies a steady and relatively rapid increase in the online sales of toothbrushes over the specified timeframe. It suggests that consumers are increasingly turning to online platforms to purchase toothbrushes, possibly due to factors such as convenience, a wider range of options, and competitive pricing strategies. The projected growth in the online sales channel segment highlights a shifting trend in consumer behavior towards online shopping for oral care products.

Asia Pacific is likely to witness the fastest growth in the toothbrush market, with a CAGR of 5.1% from 2020 to 2027.

The statistic indicates that the Asia Pacific region is expected to experience the highest rate of growth in the toothbrush market over the period from 2020 to 2027, with a Compound Annual Growth Rate (CAGR) of 5.1%. This means that on average, the toothbrush market in the Asia Pacific region is projected to increase by 5.1% each year during this time frame. Factors contributing to this growth could include increasing disposable income, improving awareness of oral hygiene, and a growing population. This data suggests that the toothbrush market in the Asia Pacific region presents significant opportunities for manufacturers and businesses looking to expand their presence in this region.

The global oral care market size is set to reach $60.9 billion by 2027.

The statistic “The global oral care market size is set to reach $60.9 billion by 2027” indicates the projected value of the oral care industry on a global scale by the year 2027. This forecasted market size suggests a significant growth trajectory over the coming years, reflecting increasing consumer awareness and expenditure on oral health products and services. Factors contributing to this growth may include rising disposable incomes, greater emphasis on preventative healthcare, advancements in technology and product innovation, and the expanding aging population. Such statistics are crucial for industry stakeholders, investors, policymakers, and researchers to understand market trends, make informed decisions, and develop strategies to capitalize on the opportunities within the oral care market.

Nearly 1 out of 3 people prefer to use electric toothbrushes over manual ones.

The statistic indicates that approximately 33.3% of individuals surveyed have a preference for using electric toothbrushes instead of manual ones. This information suggests a relatively significant portion of the population favor the technology and convenience that electric toothbrushes provide in maintaining oral hygiene. The finding could potentially reflect a growing trend towards electric toothbrush usage due to their perceived benefits such as more effective plaque removal, timers for brushing duration, and overall improved oral health outcomes.

Approximately 9 out of 10 households in the USA own toothbrushes.

The statistic that approximately 9 out of 10 households in the USA own toothbrushes indicates a high prevalence of toothbrush ownership among American households. This finding suggests that dental hygiene is a common practice in the population, which is important for maintaining oral health and preventing dental issues. The high ownership rate of toothbrushes may also reflect the widespread availability and affordability of dental care products in the USA. Additionally, the statistic highlights the cultural norms and emphasis on personal hygiene in American society, as well as the awareness of the importance of oral health in overall well-being.

In 2020, approximately 23.32% of respondents in the USA used Colgate toothbrushes, the most popular toothbrush brand.

The statistic indicates that in 2020, around 23.32% of survey participants in the United States reported using Colgate toothbrushes, making it the leading brand in terms of popularity among the respondents. This information suggests that Colgate has a significant market share and consumer preference in the toothbrush industry in the USA. The statistic provides insight into consumer behavior and preferences regarding oral hygiene products, highlighting Colgate’s strong brand recognition and potentially effective marketing strategies that have resonated with a sizable portion of the population.

Sonicare held a global toothbrush market share of just 2% in 2019.

The statistic that Sonicare held a global toothbrush market share of just 2% in 2019 indicates that out of all toothbrushes sold worldwide that year, Sonicare accounted for only 2% of the total market share. This suggests that Sonicare faced stiff competition in the toothbrush industry, with the majority of consumers choosing other brands over Sonicare. A 2% market share may indicate that Sonicare has a smaller presence in the market compared to its competitors, and may need to implement marketing strategies or product improvements to increase its market share in order to remain competitive in the industry.

Oral-B holds the largest market share in the UK, accounting for 42% of all toothbrush and oral care product sales.

The statistic that Oral-B holds the largest market share in the UK, accounting for 42% of all toothbrush and oral care product sales, indicates that Oral-B is the most dominant player in the UK oral care market. This means that almost half of all toothbrush and oral care products purchased by consumers in the UK are Oral-B products. The high market share suggests that Oral-B is a preferred brand among consumers, possibly due to factors such as product quality, brand reputation, marketing efforts, or competitive pricing. This statistic signifies Oral-B’s strong position in the market and its ability to effectively meet the needs and preferences of UK consumers in the oral care industry.

Japanese consumers spent approximately 88.4 billion Japanese yen on manual toothbrushes in 2018.

The statistic indicates that in 2018, Japanese consumers collectively spent a total of approximately 88.4 billion Japanese yen on manual toothbrushes. This information suggests a significant expenditure on oral hygiene products within the Japanese market during that particular year. The figure reflects the importance placed on dental care and personal hygiene by the Japanese population, with manual toothbrushes being a commonly used tool for maintaining oral health. The statistic serves as an indicator of consumer behavior, preferences, and spending habits within the oral care industry in Japan.

The global kids toothbrush market is projected to reach $1.3 billion by 2026.

The statistic states that the global kids toothbrush market is expected to achieve a total value of $1.3 billion by the year 2026. This projection indicates a significant growth in market size specifically for children’s toothbrushes over the coming years. Factors contributing to this growth might include increasing awareness of oral hygiene for children, rising disposable incomes in emerging markets leading to greater spending on personal care products, and innovations in toothbrush technology catering to the needs and preferences of children and their parents. This statistic serves as a forecast for the growth potential of the kids toothbrush industry on a global scale in the near future.

References

0. – https://www.www.statista.com

1. – https://www.www.prnewswire.com

2. – https://www.www.beeco.green

3. – https://www.yougov.co.uk

4. – https://www.www.alliedmarketresearch.com

5. – https://www.www.dentistryiq.com

6. – https://www.www.grandviewresearch.com

7. – https://www.www.researchandmarkets.com

How we write our statistic reports:

We have not conducted any studies ourselves. Our article provides a summary of all the statistics and studies available at the time of writing. We are solely presenting a summary, not expressing our own opinion. We have collected all statistics within our internal database. In some cases, we use Artificial Intelligence for formulating the statistics. The articles are updated regularly.

See our Editorial Process.

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