The Latest Feminine Hygiene Products Industry Statistics Explained
Global feminine hygiene products market was valued at USD 20.62 Billion in 2017.
The statistic stating that the global feminine hygiene products market was valued at USD 20.62 Billion in 2017 indicates the total monetary worth of all feminine hygiene products sold worldwide during that year. This value encompasses various products such as sanitary pads, tampons, menstrual cups, and intimate washes that cater to women’s menstrual and personal hygiene needs. The high market value reflects the significant demand for these products among women across different regions and highlights the importance placed on feminine hygiene and health. The market value provides insights into the scale and economic significance of the feminine hygiene industry in addressing women’s essential hygiene needs globally.
In 2019, the global market for sanitary pads was USD 21.7 billion.
The statistic “In 2019, the global market for sanitary pads was USD 21.7 billion” represents the total value of sales for sanitary pads worldwide during the year 2019. This figure highlights the significant market size and consumer demand for this essential personal care product. The large market value also reflects the widespread usage of sanitary pads globally, indicating their importance for menstrual hygiene management. The statistic serves as a key indicator of the economic importance of the sanitary pad industry and demonstrates the substantial financial impact within the personal care market.
The Asia Pacific region dominated the sanitary pads segment with a 49% market share in 2020.
The statistic that the Asia Pacific region dominated the sanitary pads segment with a 49% market share in 2020 indicates that nearly half of the global sanitary pads market activity occurred in this region during that year. This suggests that the Asia Pacific region has a significant presence and influence in the production, consumption, and distribution of sanitary pads compared to other regions around the world. Factors such as population size, cultural norms, and economic development likely contribute to the region’s strong performance in this market segment. Companies operating in the sanitary pads industry would thus need to pay close attention to the Asia Pacific region to capitalize on its market potential and meet the needs and preferences of consumers in this area.
64% of women across the globe used sanitary pads in 2016, the highest among all other hygiene products.
The statistic reveals that in 2016, 64% of women worldwide preferred using sanitary pads as their primary hygiene product, marking it as the most widely used among all other options. This data highlights the significance of menstrual hygiene management and the widespread reliance on sanitary pads for women’s health and well-being. The high prevalence of sanitary pad usage underscores the global need for accessible and affordable menstrual products to ensure women’s comfort, hygiene, and overall quality of life. Additionally, this statistic emphasizes the importance of addressing menstrual health as a critical component of gender equality and women’s empowerment initiatives on a global scale.
The North American feminine hygiene market was valued at USD 5.5 billion in 2017.
The statistic “The North American feminine hygiene market was valued at USD 5.5 billion in 2017” indicates the total monetary worth of the feminine hygiene products market in North America for that specific year. This value represents the combined sales revenue of various product categories including sanitary pads, tampons, menstrual cups, panty liners, and feminine wipes among others. The statistic reflects the significant consumer demand for feminine hygiene products in the North American region, highlighting the economic importance and market size of the industry. Additionally, it serves as a key indicator for businesses, investors, and policymakers in understanding the market trends, competitive landscape, and potential growth opportunities within the feminine hygiene sector.
Only 12% of India’s 335 million menstruating women use sanitary napkins.
The statistic ‘Only 12% of India’s 335 million menstruating women use sanitary napkins’ indicates that there is a significant lack of access to and usage of sanitary napkins among women in India. This suggests that a large proportion of women may resort to using alternative, potentially unhygienic methods during their menstrual cycles, which could pose health risks. The statistic highlights an urgent need for improved access to affordable and quality menstrual hygiene products, as well as education and awareness programs to promote proper menstrual hygiene practices among women in India.
The demand for ‘panty liners’ is projected to increase at a CAGR of over 7% by 2022.
The statement indicates that the demand for panty liners, a hygiene product primarily used by women, is expected to grow at a Compound Annual Growth Rate (CAGR) exceeding 7% by the year 2022. This projection suggests a significant expansion in the market for panty liners over the specified period, indicating a growing consumer preference for this product category. Factors driving this projected growth could include changing consumer behaviors, increased awareness about hygiene and menstrual health, as well as advancements in product innovation and marketing strategies by manufacturers. This statistic is valuable for businesses operating in the feminine hygiene products industry for planning production, marketing, and distribution strategies to capitalize on the anticipated growth in demand for panty liners.
Approximately 26% of the global female population was contributing to the demand for feminine care products in 2018
The statistic indicates that around 26% of the total female population worldwide was actively purchasing and using feminine care products in the year 2018. This figure gives insight into the market demand for products related to feminine hygiene and health. The percentage suggests that there is a significant portion of the global female population that relies on these products for their personal care needs. This statistic is valuable for businesses in the feminine care industry to understand the size of their potential market and tailor their marketing and product development strategies accordingly. Additionally, it highlights the importance of addressing the specific needs and preferences of this demographic in order to effectively meet the demand for feminine care products.
The tampon segment of the feminine hygiene market is anticipated to reach $3.44 billion by 2027.
The statistic indicates that the tampon segment within the feminine hygiene market is projected to grow significantly and reach a market value of $3.44 billion by the year 2027. This anticipated growth suggests that there is a strong demand for tampons among consumers, leading to increased sales and revenue within this specific product category. Factors such as changing consumer preferences, increased awareness about hygiene, and potentially innovative product developments could be driving this growth in the tampon market. Ultimately, this statistic highlights a substantial market opportunity for companies operating within the feminine hygiene industry, emphasizing the importance of catering to the specific needs and preferences of consumers in this segment.
The online distribution channel for feminine hygiene products is expected to expand at a CAGR of 6.6% from 2022 to 2028.
The statistic indicates that the online distribution channel for feminine hygiene products is projected to experience significant growth over the period from 2022 to 2028, with a compound annual growth rate (CAGR) of 6.6%. This suggests that the proportion of feminine hygiene products sold online is expected to increase steadily each year at an average rate of 6.6%. The expanding online distribution channel could be driven by factors such as increasing internet penetration, convenience of online shopping, changing consumer preferences, and advanced digital marketing strategies by companies in the feminine hygiene industry. This growth forecast may signal a shift in consumer shopping habits towards online platforms for purchasing such products.
In Sub-Saharan Africa, more than 1 in 10 girls miss school during menstruation.
The statistic “In Sub-Saharan Africa, more than 1 in 10 girls miss school during menstruation” indicates a significant issue impacting girls’ education in the region. Menstruation-related challenges, such as lack of access to menstrual hygiene products, sanitation facilities, and menstrual hygiene education, lead to girls missing school during their periods. This not only affects their academic performance and opportunities for advancement but also perpetuates gender inequality by reinforcing societal taboos and stigmas surrounding menstruation. Addressing this issue requires comprehensive interventions to provide girls with the necessary resources and support to manage menstruation effectively, enabling them to attend school regularly and reach their full potential.
60% of women agree that retailers could do more in making it easier to select feminine care products.
The statistic ‘60% of women agree that retailers could do more in making it easier to select feminine care products’ suggests that a significant majority of women feel that retailers can improve their efforts in providing a better shopping experience for feminine care products. This statistic indicates that many women may currently face challenges or frustrations when purchasing these products and believe that retailers have room for improvement in terms of product selection, availability, placement, pricing, or overall shopping experience. As a result, retailers may benefit from listening to this feedback and implementing changes to better cater to the needs and preferences of women when it comes to purchasing feminine care products.
The Feminine Hygiene Wipes segment is projected to become USD 855 million market by 2025.
This statistic indicates that the market for Feminine Hygiene Wipes is expected to reach a total value of USD 855 million by the year 2025. This projection implies significant growth in the demand for feminine hygiene wipes over the next few years. Factors such as increasing awareness about feminine hygiene, changing consumer preferences, and convenient usage of wipes are likely driving this market expansion. Businesses operating in this segment may need to anticipate and respond to this projected growth by adjusting their strategies to cater to the expanding market size and meet the evolving needs of consumers in the Feminine Hygiene Wipes industry.
Period poverty affects approximately 800 million women and girls every day.
The statistic that period poverty affects approximately 800 million women and girls every day highlights the widespread issue of inadequate access to menstrual hygiene products, proper sanitary facilities, and information about menstruation. As a result, many women and girls worldwide face challenges such as missing school or work, experiencing stigma and shame, and risking their health due to unhygienic practices during their periods. This statistic underscores the urgent need for governments, organizations, and communities to address the systemic barriers that perpetuate period poverty and ensure that all individuals have equitable access to menstrual health resources and support.
The global feminine care market size was estimated to be USD 29.5 billion in 2022.
The statistic stating that the global feminine care market size was estimated to be USD 29.5 billion in 2022 represents the total value of all products and services related to feminine hygiene and care worldwide for that particular year. This figure reflects the substantial demand and economic significance of feminine care products such as sanitary pads, tampons, menstrual cups, feminine wipes, and intimate washes. The market size indicates the overall revenue generated by the industry and underscores the purchasing power and consumer behaviors surrounding women’s health and hygiene products. The data point serves as a valuable insight for businesses, policymakers, and investors looking to understand and participate in the feminine care market landscape.
On average, a woman will use up to 17,000 tampons or pads in her lifetime.
This statistic suggests that, on average, a woman will use approximately 17,000 tampons or pads over the course of her lifetime. This estimate is based on the assumption that the average woman will menstruate monthly from puberty to menopause, with each menstrual cycle typically lasting about five days. The number 17,000 may vary depending on individual factors such as the length and frequency of menstrual cycles, as well as the types of menstrual products used. This statistic highlights the significant impact of menstruation on women’s lives and emphasizes the need for accessible and affordable menstrual products for all individuals.
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