GITNUXREPORT 2026

Tokyo Hotel Industry Statistics

Tokyo's hotel industry rebounded strongly in 2023, driven by surging international tourism and higher room rates.

Rajesh Patel

Team Lead & Senior Researcher with over 15 years of experience in market research and data analytics.

First published: Feb 13, 2026

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Statistic 1

Tokyo's hotel industry accommodated 25.6 million guest nights in 2023, a 28% rise from 2022 driven by inbound tourism recovery.

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Average hotel occupancy rate in Tokyo reached 78.5% in Q4 2023, up from 62.3% in Q4 2022.

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Tokyo luxury hotels reported 85.2% occupancy in 2023, highest among segments.

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Business hotels in Tokyo had 82.1% occupancy during weekdays in 2023.

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Weekend occupancy for Tokyo midscale hotels averaged 75.4% in 2023.

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International guest nights in Tokyo hotels surged to 12.3 million in 2023, 40% YoY growth.

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Domestic traveler occupancy in Tokyo hotels was 68.7% in 2023.

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Peak occupancy in Tokyo hotels during cherry blossom season (March-April 2023) hit 92.1%.

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Shinjuku ward hotels achieved 81.3% average occupancy in 2023.

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Shibuya hotels saw 79.8% occupancy amid event-driven demand in 2023.

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Tokyo hotels' total guest arrivals: 32.4 million in 2023.

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Female traveler occupancy share in Tokyo: 48% in 2023.

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Family stays occupancy: 22% of Tokyo hotel nights in 2023.

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Tokyo Asakusa hotels occupancy: 76.2% driven by cultural tourism.

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Roppongi luxury occupancy: 87.4% in 2023.

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Ikebukuro midscale hotels: 74.5% occupancy amid local demand.

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Ueno hotels peak occupancy 91% during festivals 2023.

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Solo traveler nights: 28% of total Tokyo hotel stays 2023.

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Chinese visitors hotel nights: 4.8 million in Tokyo 2023.

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US tourists occupancy share: 12% in Tokyo hotels 2023.

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Off-peak (Jan-Feb) occupancy: 65.4% in Tokyo 2023.

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Akihabara otaku hotels occupancy: 73.1% in 2023.

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Tokyo Disney-adjacent hotels: 95.2% occupancy peaks.

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Korean tourists nights: 3.1 million in Tokyo hotels 2023.

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Millennial guest share: 41% of Tokyo hotel stays.

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Tokyo hotel market size valued at USD 15.2 billion in 2023, growing 16% YoY.

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Contribution to Tokyo GDP from hotels: 2.8% or 1.1 trillion yen in 2023.

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Number of hotels in Tokyo: 1,850 properties as of 2023.

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Inbound tourists staying in Tokyo hotels: 14.2 million in 2023.

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Hotel employment in Tokyo: 120,000 direct jobs in 2023.

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Average hotel star rating in Tokyo improved to 4.1/5 in 2023 reviews.

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Market share of international chains in Tokyo: 42% in 2023.

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Tokyo hotels' online booking share: 65% of total reservations in 2023.

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Tokyo's hotel industry saw 18% CAGR from 2019-2023 post-COVID.

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Foreign direct investment in Tokyo hotels: USD 2.1 billion in 2023.

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Tokyo independent hotels market share: 58% of total rooms.

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OTA commission rates for Tokyo hotels averaged 18.5% in 2023.

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Direct booking percentage in Tokyo hotels: 35% in 2023.

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Investment volume in Tokyo hotels: JPY 850 billion in 2023.

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Tokyo hotel REIT performance: +15% return in 2023.

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Guest satisfaction score Tokyo hotels: 8.7/10 in 2023.

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Tokyo hotel RevPAR grew 22.4% YoY to 12,450 yen in 2023.

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Average Daily Rate (ADR) for Tokyo hotels averaged 15,850 yen in 2023, up 18%.

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Luxury segment ADR in Tokyo reached 45,200 yen per night in 2023.

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Budget hotels in Tokyo had ADR of 8,120 yen, rising 12% in 2023.

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Tokyo business hotel ADR increased to 13,450 yen amid corporate travel rebound.

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Revenue per available room (RevPAR) in Ginza hotels hit 25,600 yen in 2023.

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Total revenue from Tokyo hotels estimated at 1.45 trillion yen in FY2023.

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ADR growth in Tokyo upscale hotels was 20.3% YoY in Q3 2023.

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Midscale Tokyo hotels ADR averaged 11,200 yen with 15% increase.

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Event-driven pricing pushed Tokyo ADR to 18,900 yen during Rugby World Cup 2023.

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Tokyo hotels' profit margin averaged 28.5% in 2023.

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Group booking revenue in Tokyo hotels up 32% to 450 billion yen.

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Leisure ADR premium in Tokyo: 15% over business rates in 2023.

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Tokyo hotel EBITDA margin: 32.1% in FY2023.

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Ancillary revenue per room in Tokyo: 2,450 yen in 2023.

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Tokyo MICE hotel revenue: 320 billion yen in 2023.

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Dynamic pricing adoption: 76% of Tokyo hotels in 2023.

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Tokyo hotel tax revenue to city: 45 billion yen in 2023.

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Tokyo hotels' food & beverage revenue: 280 billion yen.

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Spa revenue in Tokyo hotels: 95 billion yen in 2023.

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Tokyo hotel loyalty program members: 4.2 million.

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Peak season RevPAR Tokyo: 18,200 yen in summer 2023.

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Tokyo added 4,200 hotel rooms in 2023, totaling 152,000 rooms citywide.

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New luxury hotel openings in Tokyo: 12 properties with 2,800 rooms in 2023.

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Shinjuku saw 1,500 new hotel rooms added in 2023.

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Tokyo budget hotel room supply grew 8% to 45,000 rooms in 2023.

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Total branded hotel rooms in Tokyo reached 120,000 by end-2023.

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Airport-adjacent hotels in Tokyo expanded by 900 rooms in 2023.

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Renovations completed in 35 Tokyo hotels adding 2,100 modernized rooms.

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Tokyo central wards (Chiyoda, Chuo) hold 35% of total hotel supply.

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Serviced apartments/hotels in Tokyo increased to 15,000 units in 2023.

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Pipeline of 18,000 new rooms projected for Tokyo 2024-2028.

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Tokyo hotel room supply per 1,000 residents: 11.2 rooms.

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Average hotel room size in Tokyo: 22.5 sqm in 2023.

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High-rise hotels (>20 floors) in Tokyo: 145 properties.

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Onsen-integrated hotels in Tokyo suburbs: 28 in 2023.

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Capsule hotels in Tokyo: 120 facilities with 8,500 pods.

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Ryokan-style hotels in Tokyo: 45 traditional properties.

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Tokyo hotels with rooftop pools: 62 in 2023.

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Average age of Tokyo hotel buildings: 18 years in 2023.

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Hotel room pipeline in Minato ward: 3,200 rooms by 2025.

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Tokyo glamping sites/hotels: 15 new in 2023.

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Hotels with co-working spaces in Tokyo: 180 in 2023.

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Tokyo pet-friendly hotels: 210 properties in 2023.

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Average check-in time in Tokyo hotels: 3:15 PM in 2023.

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Tokyo hotels' average number of rooms per property: 82.

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Tokyo hotels with rooftop bars: 95 in 2023.

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Sustainability-certified hotels in Tokyo: 320 properties in 2023.

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Adoption of contactless tech in Tokyo hotels: 88% in 2023.

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EV charging stations at Tokyo hotels: 1,200 installed by 2023.

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Zero-waste initiatives in 45% of Tokyo hotels in 2023.

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Wellness-focused Tokyo hotels grew 25% to 210 properties in 2023.

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AI-powered personalization used in 52% of Tokyo luxury hotels 2023.

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Projected Tokyo hotel occupancy: 82% in 2024.

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Expected ADR growth in Tokyo: 10-12% for 2024.

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Tokyo hotel supply growth forecast: 5% annually to 2028.

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Rise in bleisure stays: 35% of Tokyo hotel bookings in 2023.

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Average hotel staff turnover Tokyo: 22% in 2023.

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Carbon footprint reduction: 18% in Tokyo hotels 2023.

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Tokyo hotel digital marketing spend: 12 billion yen.

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As cherry blossom season pushed Tokyo hotels to a staggering 92% occupancy, the city's entire hospitality sector experienced a powerful resurgence in 2023, driven by an explosive 40% surge in international visitors.

Key Takeaways

Tokyo's hotel industry accommodated 25.6 million guest nights in 2023, a 28% rise from 2022 driven by inbound tourism recovery.
Average hotel occupancy rate in Tokyo reached 78.5% in Q4 2023, up from 62.3% in Q4 2022.
Tokyo luxury hotels reported 85.2% occupancy in 2023, highest among segments.
Tokyo hotel RevPAR grew 22.4% YoY to 12,450 yen in 2023.
Average Daily Rate (ADR) for Tokyo hotels averaged 15,850 yen in 2023, up 18%.
Luxury segment ADR in Tokyo reached 45,200 yen per night in 2023.
Tokyo added 4,200 hotel rooms in 2023, totaling 152,000 rooms citywide.
New luxury hotel openings in Tokyo: 12 properties with 2,800 rooms in 2023.
Shinjuku saw 1,500 new hotel rooms added in 2023.
Tokyo hotel market size valued at USD 15.2 billion in 2023, growing 16% YoY.
Contribution to Tokyo GDP from hotels: 2.8% or 1.1 trillion yen in 2023.
Number of hotels in Tokyo: 1,850 properties as of 2023.
Sustainability-certified hotels in Tokyo: 320 properties in 2023.
Adoption of contactless tech in Tokyo hotels: 88% in 2023.
EV charging stations at Tokyo hotels: 1,200 installed by 2023.

Tokyo's hotel industry rebounded strongly in 2023, driven by surging international tourism and higher room rates.

Demand and Occupancy

Tokyo's hotel industry accommodated 25.6 million guest nights in 2023, a 28% rise from 2022 driven by inbound tourism recovery.
Average hotel occupancy rate in Tokyo reached 78.5% in Q4 2023, up from 62.3% in Q4 2022.
Tokyo luxury hotels reported 85.2% occupancy in 2023, highest among segments.
Business hotels in Tokyo had 82.1% occupancy during weekdays in 2023.
Weekend occupancy for Tokyo midscale hotels averaged 75.4% in 2023.
International guest nights in Tokyo hotels surged to 12.3 million in 2023, 40% YoY growth.
Domestic traveler occupancy in Tokyo hotels was 68.7% in 2023.
Peak occupancy in Tokyo hotels during cherry blossom season (March-April 2023) hit 92.1%.
Shinjuku ward hotels achieved 81.3% average occupancy in 2023.
Shibuya hotels saw 79.8% occupancy amid event-driven demand in 2023.
Tokyo hotels' total guest arrivals: 32.4 million in 2023.
Female traveler occupancy share in Tokyo: 48% in 2023.
Family stays occupancy: 22% of Tokyo hotel nights in 2023.
Tokyo Asakusa hotels occupancy: 76.2% driven by cultural tourism.
Roppongi luxury occupancy: 87.4% in 2023.
Ikebukuro midscale hotels: 74.5% occupancy amid local demand.
Ueno hotels peak occupancy 91% during festivals 2023.
Solo traveler nights: 28% of total Tokyo hotel stays 2023.
Chinese visitors hotel nights: 4.8 million in Tokyo 2023.
US tourists occupancy share: 12% in Tokyo hotels 2023.
Off-peak (Jan-Feb) occupancy: 65.4% in Tokyo 2023.
Akihabara otaku hotels occupancy: 73.1% in 2023.
Tokyo Disney-adjacent hotels: 95.2% occupancy peaks.
Korean tourists nights: 3.1 million in Tokyo hotels 2023.
Millennial guest share: 41% of Tokyo hotel stays.

Demand and Occupancy Interpretation

Tokyo's hotel scene is hitting its stride again, with luxury pads and business boxes alike seeing a welcome wave of both international spenders and domestic travelers, though everyone still jostles for the same perfect view during cherry blossom season.

Market Overview

Tokyo hotel market size valued at USD 15.2 billion in 2023, growing 16% YoY.
Contribution to Tokyo GDP from hotels: 2.8% or 1.1 trillion yen in 2023.
Number of hotels in Tokyo: 1,850 properties as of 2023.
Inbound tourists staying in Tokyo hotels: 14.2 million in 2023.
Hotel employment in Tokyo: 120,000 direct jobs in 2023.
Average hotel star rating in Tokyo improved to 4.1/5 in 2023 reviews.
Market share of international chains in Tokyo: 42% in 2023.
Tokyo hotels' online booking share: 65% of total reservations in 2023.
Tokyo's hotel industry saw 18% CAGR from 2019-2023 post-COVID.
Foreign direct investment in Tokyo hotels: USD 2.1 billion in 2023.
Tokyo independent hotels market share: 58% of total rooms.
OTA commission rates for Tokyo hotels averaged 18.5% in 2023.
Direct booking percentage in Tokyo hotels: 35% in 2023.
Investment volume in Tokyo hotels: JPY 850 billion in 2023.
Tokyo hotel REIT performance: +15% return in 2023.
Guest satisfaction score Tokyo hotels: 8.7/10 in 2023.

Market Overview Interpretation

Tokyo's hotel industry isn't just bouncing back—it's staging a five-star, jobs-producing, investor-delighting, 15-billion-dollar coup that now forms a significant pillar of the city's entire economy.

Pricing and Revenue

Tokyo hotel RevPAR grew 22.4% YoY to 12,450 yen in 2023.
Average Daily Rate (ADR) for Tokyo hotels averaged 15,850 yen in 2023, up 18%.
Luxury segment ADR in Tokyo reached 45,200 yen per night in 2023.
Budget hotels in Tokyo had ADR of 8,120 yen, rising 12% in 2023.
Tokyo business hotel ADR increased to 13,450 yen amid corporate travel rebound.
Revenue per available room (RevPAR) in Ginza hotels hit 25,600 yen in 2023.
Total revenue from Tokyo hotels estimated at 1.45 trillion yen in FY2023.
ADR growth in Tokyo upscale hotels was 20.3% YoY in Q3 2023.
Midscale Tokyo hotels ADR averaged 11,200 yen with 15% increase.
Event-driven pricing pushed Tokyo ADR to 18,900 yen during Rugby World Cup 2023.
Tokyo hotels' profit margin averaged 28.5% in 2023.
Group booking revenue in Tokyo hotels up 32% to 450 billion yen.
Leisure ADR premium in Tokyo: 15% over business rates in 2023.
Tokyo hotel EBITDA margin: 32.1% in FY2023.
Ancillary revenue per room in Tokyo: 2,450 yen in 2023.
Tokyo MICE hotel revenue: 320 billion yen in 2023.
Dynamic pricing adoption: 76% of Tokyo hotels in 2023.
Tokyo hotel tax revenue to city: 45 billion yen in 2023.
Tokyo hotels' food & beverage revenue: 280 billion yen.
Spa revenue in Tokyo hotels: 95 billion yen in 2023.
Tokyo hotel loyalty program members: 4.2 million.
Peak season RevPAR Tokyo: 18,200 yen in summer 2023.

Pricing and Revenue Interpretation

Tokyo's hotels are raking it in like a pachinko machine on a hot streak, with luxury travelers and rugby fans fueling a remarkable rebound that has even budget properties feeling flush.

Supply and Infrastructure

Tokyo added 4,200 hotel rooms in 2023, totaling 152,000 rooms citywide.
New luxury hotel openings in Tokyo: 12 properties with 2,800 rooms in 2023.
Shinjuku saw 1,500 new hotel rooms added in 2023.
Tokyo budget hotel room supply grew 8% to 45,000 rooms in 2023.
Total branded hotel rooms in Tokyo reached 120,000 by end-2023.
Airport-adjacent hotels in Tokyo expanded by 900 rooms in 2023.
Renovations completed in 35 Tokyo hotels adding 2,100 modernized rooms.
Tokyo central wards (Chiyoda, Chuo) hold 35% of total hotel supply.
Serviced apartments/hotels in Tokyo increased to 15,000 units in 2023.
Pipeline of 18,000 new rooms projected for Tokyo 2024-2028.
Tokyo hotel room supply per 1,000 residents: 11.2 rooms.
Average hotel room size in Tokyo: 22.5 sqm in 2023.
High-rise hotels (>20 floors) in Tokyo: 145 properties.
Onsen-integrated hotels in Tokyo suburbs: 28 in 2023.
Capsule hotels in Tokyo: 120 facilities with 8,500 pods.
Ryokan-style hotels in Tokyo: 45 traditional properties.
Tokyo hotels with rooftop pools: 62 in 2023.
Average age of Tokyo hotel buildings: 18 years in 2023.
Hotel room pipeline in Minato ward: 3,200 rooms by 2025.
Tokyo glamping sites/hotels: 15 new in 2023.
Hotels with co-working spaces in Tokyo: 180 in 2023.
Tokyo pet-friendly hotels: 210 properties in 2023.
Average check-in time in Tokyo hotels: 3:15 PM in 2023.
Tokyo hotels' average number of rooms per property: 82.
Tokyo hotels with rooftop bars: 95 in 2023.

Supply and Infrastructure Interpretation

Tokyo may be adding hotel rooms at a rate that suggests they're expecting a surprise invasion of tourists, but with new luxury openings, budget expansions, and even pet-friendly stays, they're clearly preparing for every possible visitor, from the high-rolling glamper to the weary business traveler in need of a rooftop cocktail.

Trends and Sustainability

Sustainability-certified hotels in Tokyo: 320 properties in 2023.
Adoption of contactless tech in Tokyo hotels: 88% in 2023.
EV charging stations at Tokyo hotels: 1,200 installed by 2023.
Zero-waste initiatives in 45% of Tokyo hotels in 2023.
Wellness-focused Tokyo hotels grew 25% to 210 properties in 2023.
AI-powered personalization used in 52% of Tokyo luxury hotels 2023.
Projected Tokyo hotel occupancy: 82% in 2024.
Expected ADR growth in Tokyo: 10-12% for 2024.
Tokyo hotel supply growth forecast: 5% annually to 2028.
Rise in bleisure stays: 35% of Tokyo hotel bookings in 2023.
Average hotel staff turnover Tokyo: 22% in 2023.
Carbon footprint reduction: 18% in Tokyo hotels 2023.
Tokyo hotel digital marketing spend: 12 billion yen.

Trends and Sustainability Interpretation

Tokyo’s hotels are frantically installing EV chargers, deploying AI, and waving their sustainability reports while somehow still turning over a fifth of their staff, all to welcome a projected surge of bleisure travelers who will pay more to sleep in a city that's learning to be greener but hasn’t quite perfected the art of keeping its own people.

Sources & References

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