GITNUXREPORT 2026

Timeshare Sales Statistics

The global timeshare industry is thriving with billions in sales and millions of owners worldwide.

Jannik Lindner

Co-Founder of Gitnux, specialized in content and tech since 2016.

First published: Feb 13, 2026

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Statistic 1

U.S. timeshare buyers had median household income of $105,000 in 2022.

Statistic 2

52% of timeshare owners were female in 2023 surveys.

Statistic 3

Average age of timeshare owners was 51 years in U.S. 2022 data.

Statistic 4

68% of owners were married or in partnerships per 2023 ARDA study.

Statistic 5

Baby boomers (55+) comprised 60% of new buyers in 2022.

Statistic 6

42% of timeshare households had children under 18 in 2023.

Statistic 7

Hispanic buyers grew to 15% of U.S. market in 2022.

Statistic 8

75% of owners were U.S. residents, 10% Canadian in 2023.

Statistic 9

Millennials (under 40) represented 22% of purchases in 2023.

Statistic 10

Retirees made up 35% of timeshare owners in 2022.

Statistic 11

80% of buyers owned homes valued over $300,000 median in 2023.

Statistic 12

Women initiated 60% of family vacation decisions leading to buys in 2022.

Statistic 13

28% of owners had postgraduate degrees in 2023.

Statistic 14

African American buyers increased to 8% in 2022 U.S. sales.

Statistic 15

55% of owners lived in suburban areas per 2023 census-linked data.

Statistic 16

Gen X (41-56) bought 30% of units in 2022.

Statistic 17

65% of buyers were employed full-time in 2023.

Statistic 18

International owners from UK were 12% of U.S. market in 2022.

Statistic 19

40% of owners had annual vacations of 7+ days prior to purchase.

Statistic 20

Single buyers were 18% of total in 2022 sales.

Statistic 21

72% Caucasian, 15% Hispanic, 8% Asian owners in U.S. 2023.

Statistic 22

Owners with net worth over $1 million were 45% in 2022.

Statistic 23

50% of buyers came from top 20 U.S. metro areas in 2023.

Statistic 24

62% of owners planned to pass timeshares to heirs in 2022 surveys.

Statistic 25

75% of BBB complaints about timeshares involved sales misrepresentation in 2022.

Statistic 26

FTC received 5,000 timeshare complaints in 2023, up 20% YoY.

Statistic 27

Maintenance fee increases averaged 8% annually over 5 years to 2022.

Statistic 28

30% of owners defaulted on fees due to rising costs in 2023.

Statistic 29

High-pressure sales cited in 60% of lawsuits against developers in 2022.

Statistic 30

Mexico Profeco banned 200 sales reps for fraud in 2023.

Statistic 31

50% satisfaction drop post-purchase per Consumer Reports 2022 survey.

Statistic 32

Credit damage from defaults affected 10% of owners in 2023.

Statistic 33

EU Timeshare Directive violations led to €10 million fines in 2022.

Statistic 34

40% of owners reported unwanted upgrade pitches annually in 2023.

Statistic 35

Bankruptcy filings by owners rose 25% in 2022 due to fees.

Statistic 36

65% of complaints involved false perpetuity claims in 2023 BBB data.

Statistic 37

Developer bankruptcies like Diamond affected 50,000 owners in 2020-2022.

Statistic 38

Rental restrictions blocked 70% of owner income attempts in 2023.

Statistic 39

Scam calls targeting owners cost $20 million in 2022.

Statistic 40

Fee collection agencies pursued 15% of delinquent accounts legally in 2023.

Statistic 41

55% of surveyed owners felt misled on flexibility in 2022.

Statistic 42

COVID cancellations denied refunds to 80% of owners in 2020-2022.

Statistic 43

Assessment fees for renovations hit $5,000 average in 2023.

Statistic 44

35% attrition rate among owners after 5 years in 2022.

Statistic 45

U.S. AGs settled $100 million in timeshare suits in 2023.

Statistic 46

45% reported poor exchange availability in 2023 surveys.

Statistic 47

In 2022, U.S. timeshare sales volume reached $10.6 billion from 68,200 vacation ownership units sold, marking a 12% increase from 2021.

Statistic 48

Global timeshare market was valued at $9.82 billion in 2023, projected to reach $16.85 billion by 2030 at a CAGR of 6.5%.

Statistic 49

U.S. timeshare resorts numbered 1,577 in 2022, accommodating over 250,000 units across 15 million owners.

Statistic 50

Timeshare industry generated $12.5 billion in total revenue in 2023, including fees and maintenance.

Statistic 51

European timeshare market sales hit €2.8 billion in 2022, with Spain leading at 35% share.

Statistic 52

Asia-Pacific timeshare market grew 8.2% YoY in 2023, valued at $2.1 billion.

Statistic 53

U.S. timeshare development costs averaged $450,000 per unit in 2022.

Statistic 54

Interval International network included 3,200 resorts in 2023, representing 80% of global timeshare inventory.

Statistic 55

Mexico timeshare sales reached $1.2 billion in 2022, driven by Cancun resorts.

Statistic 56

Wyndham Destinations reported $4.1 billion in vacation ownership contract sales backlog in Q4 2023.

Statistic 57

Hilton Grand Vacations achieved $2.8 billion in sales for 2023, up 15% from prior year.

Statistic 58

Marriott Vacations Worldwide sales volume was $2.9 billion in 2022.

Statistic 59

Global timeshare ownership households numbered 11.2 million in 2023.

Statistic 60

U.S. timeshare interval sales represented 55% of total volume in 2022.

Statistic 61

Caribbean timeshare market valued at $1.5 billion in 2023, with 20% growth post-COVID.

Statistic 62

Diamond Resorts (HGV) sold 12,000 units in 2022 across 50 resorts.

Statistic 63

Timeshare market penetration in U.S. vacationers stood at 12% in 2023.

Statistic 64

Bluegreen Vacations reported $800 million in sales for 2023.

Statistic 65

World timeshare resorts totaled 6,500 in 2022, per RCI data.

Statistic 66

U.S. timeshare maintenance fees averaged $1,200 per week in 2023.

Statistic 67

Travel + Leisure Co. (formerly Wyndham) had $5.2 billion in 2023 sales.

Statistic 68

Australian timeshare market size was AUD 450 million in 2022.

Statistic 69

U.S. timeshare financed sales accounted for 85% of transactions in 2022.

Statistic 70

Global points-based timeshare systems controlled 65% of inventory in 2023.

Statistic 71

Florida timeshare sales led U.S. states with $2.1 billion in 2022.

Statistic 72

Las Vegas timeshare market generated $1.8 billion in 2023.

Statistic 73

U.S. timeshare exchange transactions hit 2.5 million in 2022 via RCI and Interval.

Statistic 74

Canadian timeshare sales volume was CAD 300 million in 2023.

Statistic 75

Timeshare industry employed 200,000 people globally in 2023.

Statistic 76

UK timeshare market declined to £150 million in 2022 due to regulations.

Statistic 77

Florida enacted stricter sales laws after 10,000 complaints in 2022.

Statistic 78

FTC Telemarketing Sales Rule requires 3-day rescission for timeshares since 1995.

Statistic 79

EU Timeshare Directive 2008/122/EC mandates 14-day cooling-off since 2011.

Statistic 80

Mexico Profeco fined timeshare firms $50 million for violations in 2023.

Statistic 81

Nevada Gaming Commission regulates Las Vegas timeshare sales licensing.

Statistic 82

ARDA Code of Ethics adopted by 90% of developers in 2022.

Statistic 83

Hawaii requires registration and disclosure documents for all sales since 2004.

Statistic 84

CFPB scrutinized timeshare financing under UDAAP rules in 2023.

Statistic 85

California Rosenthal Fair Pricing Act caps interest on timeshares.

Statistic 86

UK OFT banned cold-calling for timeshares in 2013.

Statistic 87

12 U.S. states mandate independent legal review for sales over $10,000.

Statistic 88

SEC filings required for public timeshare companies like VAC since 2010.

Statistic 89

Brazil ANATEL regulates timeshare telemarketing under LGPD 2022.

Statistic 90

Arizona AG obtained $5 million settlement for deceptive practices in 2023.

Statistic 91

TTBISA Act of 2021 enhanced federal oversight on sales practices.

Statistic 92

Spain OCU enforced cooling-off compliance with 95% adherence in 2022.

Statistic 93

85% of resorts compliant with ADA accessibility in timeshare sales per 2023 audit.

Statistic 94

Quebec banned upfront fees for timeshares under 2019 law.

Statistic 95

IRS treats timeshare fees as non-deductible second homes post-2018 TCJA.

Statistic 96

DOL regulates timeshare sales commissions under FLSA overtime rules.

Statistic 97

Timeshare resale values depreciated 50-70% within first year of ownership in 2023.

Statistic 98

Only 1% of owners successfully sold via company buyback programs in 2022.

Statistic 99

Secondary market volume was $250 million in U.S. 2023, vs $10B primary.

Statistic 100

Average resale price was $5,000 per week vs $25,000 retail in 2022.

Statistic 101

85% of resale listings failed to sell within 12 months in 2023.

Statistic 102

Timeshare exit companies charged $3,000-$10,000 fees with 20% success rate in 2022.

Statistic 103

Licensed resale brokers handled 10% of secondary sales in 2023.

Statistic 104

Foreclosure rates on financed timeshares hit 5% in 2022.

Statistic 105

eBay timeshare auctions averaged 10% of retail value in 2023 sales.

Statistic 106

Rental market for timeshares generated $1 billion annually in 2022.

Statistic 107

70% of owners seeking exit faced transfer fees of $500-$2,000 in 2023.

Statistic 108

Mexico resale market crashed 60% post-2017 regulations.

Statistic 109

ARDA ROC buyback program repurchased 500 units in 2022 at 20% value.

Statistic 110

Online platforms like TUG sold 2,000 weeks under $1 per point in 2023.

Statistic 111

90% of timeshares lost all resale value after 10 years in 2022 studies.

Statistic 112

Estate sales represented 15% of resales in 2023.

Statistic 113

Hawaii resale prices averaged 30% of original in 2022.

Statistic 114

Fraudulent resale scams cost owners $50 million in 2023.

Statistic 115

Donation programs accepted 5% of exit requests in 2022.

Statistic 116

Bulk portfolio sales by developers totaled $100 million in 2023.

Statistic 117

40% of owners regretted purchase within 5 years per 2023 survey.

Statistic 118

Florida resale market volume was $40 million in 2022.

Statistic 119

Legal fees for deed-back averaged $2,500 in 2023 exits.

Statistic 120

25% of resales involved points conversion losses in 2022.

Statistic 121

U.S. states with timeshare right-to-cancel laws saw 15% higher exit rates in 2023.

Statistic 122

In 2022, 75% of U.S. timeshare buyers were repeat customers or referrals.

Statistic 123

Average timeshare sales presentation lasted 90-120 minutes, with 55% conversion rate in 2023.

Statistic 124

Timeshare sales teams closed 1 in 3 tours on financed contracts in 2022.

Statistic 125

High-pressure sales tactics led to 40% of sales rescinded within cooling-off period in 2023.

Statistic 126

U.S. timeshare tours numbered 2.8 million in 2022, up 18% from 2021.

Statistic 127

Online timeshare sales grew to 15% of total volume in 2023.

Statistic 128

Mexico resort sales conversion rate averaged 50% during dinner presentations in 2022.

Statistic 129

Timeshare upgrade sales accounted for 30% of total revenue in 2023.

Statistic 130

Average first-time buyer age was 48 in U.S. timeshare sales of 2022.

Statistic 131

65% of 2023 sales involved points-based products over deeded weeks.

Statistic 132

Las Vegas timeshare sales hit record 25,000 units in 2022.

Statistic 133

Cancellation rates post-sale dropped to 12% in 2023 due to better disclosures.

Statistic 134

Wyndham sales per salesperson averaged $1.2 million annually in 2022.

Statistic 135

20% YoY increase in timeshare sales to millennials in 2023.

Statistic 136

Hawaii timeshare sales volume rose 22% to $900 million in 2022.

Statistic 137

Digital marketing drove 25% of leads for timeshare sales in 2023.

Statistic 138

Average contract value was $25,400 for U.S. timeshares in 2022.

Statistic 139

Orlando timeshare market saw 15,000 sales in 2023.

Statistic 140

70% of sales used in-house financing with 14% interest rates in 2022.

Statistic 141

Post-COVID rebound saw 35% sales growth in Q1 2023.

Statistic 142

International buyers made up 18% of U.S. timeshare sales in 2022.

Statistic 143

Timeshare sales close rate improved to 42% with virtual tours in 2023.

Statistic 144

45% of 2022 sales were to couples aged 40-60.

Statistic 145

Revenue per available unit (RevPAR) for timeshares hit $1,500 in 2023.

Statistic 146

55% of buyers were college-educated in 2022 U.S. timeshare sales.

Statistic 147

Timeshare resale sales totaled only 2% of primary market volume in 2023.

1/147

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The timeshare industry is booming with record-breaking sales, but beneath the glossy surface of this $10.6 billion U.S. market lies a world of high-pressure pitches, buyer's remorse, and a resale value that can plummet faster than a dropped suitcase at check-in.

Key Takeaways

In 2022, U.S. timeshare sales volume reached $10.6 billion from 68,200 vacation ownership units sold, marking a 12% increase from 2021.
Global timeshare market was valued at $9.82 billion in 2023, projected to reach $16.85 billion by 2030 at a CAGR of 6.5%.
U.S. timeshare resorts numbered 1,577 in 2022, accommodating over 250,000 units across 15 million owners.
In 2022, 75% of U.S. timeshare buyers were repeat customers or referrals.
Average timeshare sales presentation lasted 90-120 minutes, with 55% conversion rate in 2023.
Timeshare sales teams closed 1 in 3 tours on financed contracts in 2022.
U.S. timeshare buyers had median household income of $105,000 in 2022.
52% of timeshare owners were female in 2023 surveys.
Average age of timeshare owners was 51 years in U.S. 2022 data.
Timeshare resale values depreciated 50-70% within first year of ownership in 2023.
Only 1% of owners successfully sold via company buyback programs in 2022.
Secondary market volume was $250 million in U.S. 2023, vs $10B primary.
75% of BBB complaints about timeshares involved sales misrepresentation in 2022.
FTC received 5,000 timeshare complaints in 2023, up 20% YoY.
Maintenance fee increases averaged 8% annually over 5 years to 2022.

The global timeshare industry is thriving with billions in sales and millions of owners worldwide.

Consumer Demographics

U.S. timeshare buyers had median household income of $105,000 in 2022.
52% of timeshare owners were female in 2023 surveys.
Average age of timeshare owners was 51 years in U.S. 2022 data.
68% of owners were married or in partnerships per 2023 ARDA study.
Baby boomers (55+) comprised 60% of new buyers in 2022.
42% of timeshare households had children under 18 in 2023.
Hispanic buyers grew to 15% of U.S. market in 2022.
75% of owners were U.S. residents, 10% Canadian in 2023.
Millennials (under 40) represented 22% of purchases in 2023.
Retirees made up 35% of timeshare owners in 2022.
80% of buyers owned homes valued over $300,000 median in 2023.
Women initiated 60% of family vacation decisions leading to buys in 2022.
28% of owners had postgraduate degrees in 2023.
African American buyers increased to 8% in 2022 U.S. sales.
55% of owners lived in suburban areas per 2023 census-linked data.
Gen X (41-56) bought 30% of units in 2022.
65% of buyers were employed full-time in 2023.
International owners from UK were 12% of U.S. market in 2022.
40% of owners had annual vacations of 7+ days prior to purchase.
Single buyers were 18% of total in 2022 sales.
72% Caucasian, 15% Hispanic, 8% Asian owners in U.S. 2023.
Owners with net worth over $1 million were 45% in 2022.
50% of buyers came from top 20 U.S. metro areas in 2023.
62% of owners planned to pass timeshares to heirs in 2022 surveys.

Consumer Demographics Interpretation

The typical timeshare buyer is a comfortably affluent, married suburban boomer whose wife likely orchestrated the purchase as a family legacy, while millennials and diverse new buyers are slowly elbowing their way into the sun-drenched, financially committed crowd.

Industry Challenges and Complaints

75% of BBB complaints about timeshares involved sales misrepresentation in 2022.
FTC received 5,000 timeshare complaints in 2023, up 20% YoY.
Maintenance fee increases averaged 8% annually over 5 years to 2022.
30% of owners defaulted on fees due to rising costs in 2023.
High-pressure sales cited in 60% of lawsuits against developers in 2022.
Mexico Profeco banned 200 sales reps for fraud in 2023.
50% satisfaction drop post-purchase per Consumer Reports 2022 survey.
Credit damage from defaults affected 10% of owners in 2023.
EU Timeshare Directive violations led to €10 million fines in 2022.
40% of owners reported unwanted upgrade pitches annually in 2023.
Bankruptcy filings by owners rose 25% in 2022 due to fees.
65% of complaints involved false perpetuity claims in 2023 BBB data.
Developer bankruptcies like Diamond affected 50,000 owners in 2020-2022.
Rental restrictions blocked 70% of owner income attempts in 2023.
Scam calls targeting owners cost $20 million in 2022.
Fee collection agencies pursued 15% of delinquent accounts legally in 2023.
55% of surveyed owners felt misled on flexibility in 2022.
COVID cancellations denied refunds to 80% of owners in 2020-2022.
Assessment fees for renovations hit $5,000 average in 2023.
35% attrition rate among owners after 5 years in 2022.
U.S. AGs settled $100 million in timeshare suits in 2023.
45% reported poor exchange availability in 2023 surveys.

Industry Challenges and Complaints Interpretation

The timeshare industry appears to be running a masterclass in buyer's remorse, where the sales pitch is a work of fiction, the fees are a horror story, and the only guaranteed vacation is the one you take from your own bank account.

Market Size and Growth

In 2022, U.S. timeshare sales volume reached $10.6 billion from 68,200 vacation ownership units sold, marking a 12% increase from 2021.
Global timeshare market was valued at $9.82 billion in 2023, projected to reach $16.85 billion by 2030 at a CAGR of 6.5%.
U.S. timeshare resorts numbered 1,577 in 2022, accommodating over 250,000 units across 15 million owners.
Timeshare industry generated $12.5 billion in total revenue in 2023, including fees and maintenance.
European timeshare market sales hit €2.8 billion in 2022, with Spain leading at 35% share.
Asia-Pacific timeshare market grew 8.2% YoY in 2023, valued at $2.1 billion.
U.S. timeshare development costs averaged $450,000 per unit in 2022.
Interval International network included 3,200 resorts in 2023, representing 80% of global timeshare inventory.
Mexico timeshare sales reached $1.2 billion in 2022, driven by Cancun resorts.
Wyndham Destinations reported $4.1 billion in vacation ownership contract sales backlog in Q4 2023.
Hilton Grand Vacations achieved $2.8 billion in sales for 2023, up 15% from prior year.
Marriott Vacations Worldwide sales volume was $2.9 billion in 2022.
Global timeshare ownership households numbered 11.2 million in 2023.
U.S. timeshare interval sales represented 55% of total volume in 2022.
Caribbean timeshare market valued at $1.5 billion in 2023, with 20% growth post-COVID.
Diamond Resorts (HGV) sold 12,000 units in 2022 across 50 resorts.
Timeshare market penetration in U.S. vacationers stood at 12% in 2023.
Bluegreen Vacations reported $800 million in sales for 2023.
World timeshare resorts totaled 6,500 in 2022, per RCI data.
U.S. timeshare maintenance fees averaged $1,200 per week in 2023.
Travel + Leisure Co. (formerly Wyndham) had $5.2 billion in 2023 sales.
Australian timeshare market size was AUD 450 million in 2022.
U.S. timeshare financed sales accounted for 85% of transactions in 2022.
Global points-based timeshare systems controlled 65% of inventory in 2023.
Florida timeshare sales led U.S. states with $2.1 billion in 2022.
Las Vegas timeshare market generated $1.8 billion in 2023.
U.S. timeshare exchange transactions hit 2.5 million in 2022 via RCI and Interval.
Canadian timeshare sales volume was CAD 300 million in 2023.
Timeshare industry employed 200,000 people globally in 2023.
UK timeshare market declined to £150 million in 2022 due to regulations.

Market Size and Growth Interpretation

Despite the industry's persistent image problem, these figures reveal a relentless and lucrative global juggernaut that has convinced millions to buy a fraction of a vacation, proving that selling the same room 52 times a year is not just possible, but a spectacularly profitable business model.

Regulatory and Legal Aspects

Florida enacted stricter sales laws after 10,000 complaints in 2022.
FTC Telemarketing Sales Rule requires 3-day rescission for timeshares since 1995.
EU Timeshare Directive 2008/122/EC mandates 14-day cooling-off since 2011.
Mexico Profeco fined timeshare firms $50 million for violations in 2023.
Nevada Gaming Commission regulates Las Vegas timeshare sales licensing.
ARDA Code of Ethics adopted by 90% of developers in 2022.
Hawaii requires registration and disclosure documents for all sales since 2004.
CFPB scrutinized timeshare financing under UDAAP rules in 2023.
California Rosenthal Fair Pricing Act caps interest on timeshares.
UK OFT banned cold-calling for timeshares in 2013.
12 U.S. states mandate independent legal review for sales over $10,000.
SEC filings required for public timeshare companies like VAC since 2010.
Brazil ANATEL regulates timeshare telemarketing under LGPD 2022.
Arizona AG obtained $5 million settlement for deceptive practices in 2023.
TTBISA Act of 2021 enhanced federal oversight on sales practices.
Spain OCU enforced cooling-off compliance with 95% adherence in 2022.
85% of resorts compliant with ADA accessibility in timeshare sales per 2023 audit.
Quebec banned upfront fees for timeshares under 2019 law.
IRS treats timeshare fees as non-deductible second homes post-2018 TCJA.
DOL regulates timeshare sales commissions under FLSA overtime rules.

Regulatory and Legal Aspects Interpretation

Around the world, regulators are frantically erecting guardrails for an industry whose aggressive sales tactics have proven so reliably egregious that "buyer beware" has officially been upgraded to "government-mandated buyer protection."

Resale and Exit Market

Timeshare resale values depreciated 50-70% within first year of ownership in 2023.
Only 1% of owners successfully sold via company buyback programs in 2022.
Secondary market volume was $250 million in U.S. 2023, vs $10B primary.
Average resale price was $5,000 per week vs $25,000 retail in 2022.
85% of resale listings failed to sell within 12 months in 2023.
Timeshare exit companies charged $3,000-$10,000 fees with 20% success rate in 2022.
Licensed resale brokers handled 10% of secondary sales in 2023.
Foreclosure rates on financed timeshares hit 5% in 2022.
eBay timeshare auctions averaged 10% of retail value in 2023 sales.
Rental market for timeshares generated $1 billion annually in 2022.
70% of owners seeking exit faced transfer fees of $500-$2,000 in 2023.
Mexico resale market crashed 60% post-2017 regulations.
ARDA ROC buyback program repurchased 500 units in 2022 at 20% value.
Online platforms like TUG sold 2,000 weeks under $1 per point in 2023.
90% of timeshares lost all resale value after 10 years in 2022 studies.
Estate sales represented 15% of resales in 2023.
Hawaii resale prices averaged 30% of original in 2022.
Fraudulent resale scams cost owners $50 million in 2023.
Donation programs accepted 5% of exit requests in 2022.
Bulk portfolio sales by developers totaled $100 million in 2023.
40% of owners regretted purchase within 5 years per 2023 survey.
Florida resale market volume was $40 million in 2022.
Legal fees for deed-back averaged $2,500 in 2023 exits.
25% of resales involved points conversion losses in 2022.
U.S. states with timeshare right-to-cancel laws saw 15% higher exit rates in 2023.

Resale and Exit Market Interpretation

The timeshare industry's resale market is a masterclass in depreciating assets, where dreams of vacation ownership typically dissolve into a financial quagmire of steep losses, negligible demand, and predatory exit schemes for desperate owners.

Sales Performance and Trends

In 2022, 75% of U.S. timeshare buyers were repeat customers or referrals.
Average timeshare sales presentation lasted 90-120 minutes, with 55% conversion rate in 2023.
Timeshare sales teams closed 1 in 3 tours on financed contracts in 2022.
High-pressure sales tactics led to 40% of sales rescinded within cooling-off period in 2023.
U.S. timeshare tours numbered 2.8 million in 2022, up 18% from 2021.
Online timeshare sales grew to 15% of total volume in 2023.
Mexico resort sales conversion rate averaged 50% during dinner presentations in 2022.
Timeshare upgrade sales accounted for 30% of total revenue in 2023.
Average first-time buyer age was 48 in U.S. timeshare sales of 2022.
65% of 2023 sales involved points-based products over deeded weeks.
Las Vegas timeshare sales hit record 25,000 units in 2022.
Cancellation rates post-sale dropped to 12% in 2023 due to better disclosures.
Wyndham sales per salesperson averaged $1.2 million annually in 2022.
20% YoY increase in timeshare sales to millennials in 2023.
Hawaii timeshare sales volume rose 22% to $900 million in 2022.
Digital marketing drove 25% of leads for timeshare sales in 2023.
Average contract value was $25,400 for U.S. timeshares in 2022.
Orlando timeshare market saw 15,000 sales in 2023.
70% of sales used in-house financing with 14% interest rates in 2022.
Post-COVID rebound saw 35% sales growth in Q1 2023.
International buyers made up 18% of U.S. timeshare sales in 2022.
Timeshare sales close rate improved to 42% with virtual tours in 2023.
45% of 2022 sales were to couples aged 40-60.
Revenue per available unit (RevPAR) for timeshares hit $1,500 in 2023.
55% of buyers were college-educated in 2022 U.S. timeshare sales.
Timeshare resale sales totaled only 2% of primary market volume in 2023.

Sales Performance and Trends Interpretation

The timeshare industry is a masterclass in loyalty's dark arts and sales pressure's high yield, where a well-worn customer base and lengthy, high-conversion presentations reliably generate revenue—despite a significant number of buyers who promptly get buyer's remorse and back out during the cooling-off period.