GITNUX MARKETDATA REPORT 2024

Tiktok Posting Frequency Statistics

TikTok users typically post multiple times a day, with top creators posting up to 10 times daily, while the majority of users post around 1-3 times a day.

Last Updated: June 22, 2024

Written & Summarized by: Jannik Lindner

How we write

In this post, we will explore key statistics related to TikTok usage and posting behavior, shedding light on the best times to post for maximum engagement, user demographics, engagement metrics, and more. With insights ranging from posting frequency to user habits, these statistics offer valuable insights for individuals and businesses looking to optimize their presence on the popular social media platform.

Statistic 1

"The best time to post on TikTok is generally between 6 am to 10 am, according to EST, on Tuesdays, Thursdays, and Fridays."

Statistic 2

"Generally, the best time to post on TikTok for maximum engagement is around 7 pm."

Statistic 3

"A video on TikTok gets an average of 17.6 shares per 1,000 views."

Statistic 4

"The average TikTok user spends about 52 minutes per day on the app."

Statistic 5

"More than 50% of TikTok’s global audience is under 34 with 26% between 18 and 24."

Statistic 6

"TikTok has over 1 billion monthly active users making it the 7th most used social media platform."

Statistic 7

"The majority of TikTokers dial in frequently, with 68% of users watching someone else's video and 55% uploading their own videos."

Statistic 8

"TikTok's daily video views reached 1 billion in 2019."

Statistic 9

"Video posts on TikTok that have hashtags get more engagement than those without."

Statistic 10

"TikTok contributes to 18% of total social media ad spend."

Statistic 11

"Charli D'Amelio, the most followed TikTok person, posts 3-5 videos a day."

Statistic 12

"Nearly 42% of TikTok users post original content regularly."

Statistic 13

"83% of TikTok users claim they have posted a video."

Statistic 14

"98% of TikTok users access the app on a mobile device."

Statistic 15

"It takes an average of 1.1 days for a video on TikTok to reach 1,000 views."

Statistic 16

"Users spend on average 46 minutes per day on TikTok in the US."

Statistic 17

"TikTok users open the app 8 times per day on average."

Statistic 18

"41% of TikTok users are aged between 16 and 24."

Statistic 19

"TikTok has been downloaded over 2 billion times on App Store and Google Play."

In summary, the statistics presented highlight the significant impact and influence of TikTok as a popular social media platform, particularly among younger demographics. The data suggests that users are highly engaged, with specific peak posting times and preferences for content consumption. TikTok’s rapid growth is evidenced by its large user base and frequency of app usage, both in terms of viewing and creating content. The platform’s effectiveness for advertising, especially with the utilization of hashtags, further emphasizes its importance in the digital marketing landscape. Overall, these statistics underscore TikTok’s status as a key player in the social media industry, shaping trends and behaviors among its diverse and active user community.

Sources

sensortower.com

wallaroomedia.com

globalwebindex.com

emarketer.com

oberlo.com

businessofapps.com

influencermarketinghub.com

newsroom.tiktok.com

buzzfeednews.com